©Village Well - The New Local Place Activation Toolkit | 3
The New Local Principles The ‘New Local’ is ten new principles that Gilbert Rochecouste, (Placemaking thought leader, Founder and Managing Director of Village Well) and Michael Shuman (Economist, Attorney Author and Entrepreneur) have together developed. These provide a compelling story for a new economic development and place-led approach to building resilient and regenerative communities, cities, towns and mainstreets in a post-COVID-19 and climate change world.
