2 minute read
Tech Disease
Style: Amanda Dowd Glam: Victoria Rackers Photo: Lauren Snyder + Bella Lee Writers: Yasmine Tenouri
Models: Reeddhiman Baidya, Molly Melnick and Olivia Chapman SIMULATION
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With the addition of innovative technologies, society has seen great advancements in the fashion industry through a wide variety of available applications. Fashion and technology are both constantly evolving, and this combination allows for futuristic fashion designs and other exciting endeavors. Whether it be 3D printing, digital clothing or artificial intelligence, there are several aspects of technology that have influenced fashion.
3D printing within the fashion industry has gained a lot of traction recently as it allows designers and professionals to venture into new areas and develop projects that may not be possible without it. With room for more precise customization, it helps people further explore and bring their creativity to life.
3D printing is also a more sustainable option for producing clothing, which is why many fashion brands have begun to embrace it. Sustainability is critical in today’s fashion age, with more and more companies moving toward completely sustainable production methods. Companies including H&M and Target have vowed to make all garments sustainable or “climate positive” by 2040. According to the Business of Fashion and McKinsey, Levi Strauss & Co. made a statement about their commitment to reduce emissions by 40% by 2025.
However, creating sustainable clothing can be an expensive process, and in the case of 3D printing, it is also a long process. Although it comes with production and time costs, minimal labor is involved with the printing process. According to The Tech Fashionista, printing apparel reduces fabric waste by approximately 35%.
Another exciting technological innovation is digital clothing, which is a representation of clothing and influence developed by computer 3D software. With the help of artificial intelligence and social media, digital fashion is a growing market and can do lots for the fashion industry, especially consumerism.
Companies like Dress-X allow consumers to purchase garments for their social media accounts and produce an image of the individual wearing the item digitally. Digital fashion house The Fabricant also provides interactive experiences for brands and companies to create and project their future designs and predict trends without leaving a large carbon footprint behind. Beyond digital clothing, AI in fashion can also act as a fashion designer.
The AI fashion designer is still in its early stages, but it could potentially produce clothes and designs that have never been seen or thought possible before. AI can identify consumer trends as it collects data on customers and customizes clothing to one’s liking. ideas. Those in the industry have already begun to use tools that can completely transform the fashion landscape, and there are many more innovations to come.