MARKETING AND SALES FOR WOOD PRODUCTS Reasons For and Benefits Of Attending this Seminar! What is marketing and why should I care about it? Marketing is important in building customer relationships as well as creating product awareness. Without an effective marketing strategy you stand to lose customers which equates to revenue loss and no growth. Marketing helps to focus your company¹s activities on meeting the needs and wants of your customer. Focusing on the customer and their needs is vital to your company¹s long term viability. Increasingly, wood based companies are recognizing the important role that marketing can play to build their business and meet the needs of their cur‐ rent and potential clients on a long term basis. This seminar introduces mar‐ keting principles (product, place, promotion and price) with real examples taken from the forest product sector. It also explains the basics of social media and how it can be used to connect with your customers with examples from wood based businesses. Furthermore, participants will learn the basics for developing an actionable marketing and sales plan. Why attend? What are the benefits? It will help you identify and think about the positioning of your own products and how best to meet your customer needs and develop more customer loyalty. It will also show you how to conduct your own market research without incurring the cost of expensive outside consultants. The day is designed to be very inter‐ active. You are given an opportunity throughout the day to share your marketing and sales experiences and to hear new ideas from others who are also attending the seminar. The goal of the session is to help you recognize how important it is to focus on the customer and how de‐ veloping a marketing and sales roadmap will help grow their business. Who else will be there? Companies who are facing similar challenges and opportunities as yours. This seminar is geared to small and mid size businesses in the commodity and value added wood business. Consultants and other third parties working with these businesses could also benefit from learning more about marketing and helping their cli‐ ents both pursue and retain customers. Who will be leading the session? Tina Rosenstein has worked as a marketing consultant for the past twenty six years. She has helped dozens of small and medium sized wood based businesses understand the importance of marketing and sales and shares her experiences by using relevant examples and interesting case studies.
FOR MORE INFO AND TO REGISTER VISIT: seminars.eomf.on.ca OR call 613‐258‐8241