R E S E A RCH A N D S TATI S T I C A L METHODS FOR BUSINESS “GYM USERS”
ABSTRACT
This Research and Statistical Methods for Business was done to analyze the factors or the issues why the gym was losing the profit. The major findings of the research wereCompetition was high in the gym business. Members of the gym were not fully satisfied with facilities of the gym they need improvement in that. They wanted their gym as fully equipped and the pleasant physical appearance of the gym. They wanted some innovations in the gym also.
W W W.O Z A S S I G N M E NT H E L P.C OM . AU
RECOMMENDATIONS Some innovations are required in the gym. Quality of services should be maintained by the gym. New equipments should be used by the gym and the old equipments should be replaced. Problems of the gym members should be solved. To overcome from the competition the gym should launch some schemes to attract more customers.
I N T ROD U C T I O N This research study is based on the case study of a gym i.e. The Gym Chain. It is a
multinational leisure business whose headquarter is situated in Australia. In New Zealand, Singapore and Australia the Gym Chain is losing their profit. To run the gym is becoming costly in these countries. The purpose of conducting the research is to analyze what factors are lacking in the
gym; as the profitability is decreasing and to analyze the behavior of the customers or the members of the gym as what they exactly want and how they can be satisfied. A market researcher Sue was hired for conducting research.
R E S E A RCH O B J E C T I V E S The research is conducted for - The Gym Chain as the CEO of the gym recognized that due to competition gym is losing the profitability. The objectives of the research are as follows: Survive in the competition Increase in the gym chain profit Minimize the cost Analyze the behavior of consumer.
R E S E A RCH M E T H O D O L O G Y The term ‘Research’ can be defined as investigating answers for the question. Through research new ideas can be generated and it also enhances the knowledge and
information of person who is conducting research. T he method through which the research is conducted to find answer or solution of the problem
can be elucidating as research methodology. Research methodology is encompassed of various steps that include- problem identification,
problem hypothesis, data collection, analyzing and evaluation of the data and conclusion.
A N A LYZ I N G TH E DATA Through interpretation of data it was analyzed that the reason behind going to gym was
for weight lose. They use equipments in the gym and also use weight in the exercise. They are highly
regular in visiting the gym and the probability of missing the gym is very low. The members of gym enjoy company of other members. They also exercise other
activities and mostly cardiovascular is done by them and loose calories in between 31 – 40 calories. Only an average of 1.73 people among 120 people said that they feel unpleasant in the
gym but they rated 3.26 rating to the physical appearance of the gym
CONCLUSION Through the research study it was concluded that members of the gym like to visit the gym frequently and probably do not like to miss the gym in case if any condition does not arises to miss the gym. They like to do exercise in the gym. But it was also concluded that members of the gym do not like the physical appearance of the gym. There perception about the gym was average they are not much satisfied with gym. It was also concluded that the questionnaire need a review as the options were not set properly. It required a pretesting of the questionnaire. Through this the errors in the question paper could be removed and the questionnaire can be created effective to collect and then analyze the data properly and easily
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Leisure Industry. USA and Canada: Routledge. Sprague, K. (1983). The Gold's Gym Book of Bodybuilding. Contemporary Books.