PRUNE NEWS
Prune promotions gear up Australian Prune Industry
the Good Food & Wine Shows (GFWS)
and that the exhibitors seemed to be
Association promotions
after a two-year absence,” he said.
having a good show”.
ramped up during the month
Cassandra Cadorin from Candid
More than 21,700 people attended
of June to focus on a range of
Marketing co-ordinated the
the Melbourne event over the three
promotion, which began with social
days, while in Sydney there were
activities, including the Good Food & Wine Shows (GFWS) in Melbourne and Sydney, The Cook Up with Adam Liaw on SBS Food, and continuing social media.
media invites to visit the Ausprunes stand at the GFWS in Melbourne and
almost 25,900 visitors.
Sydney, and a competition to win
The Ausprunes stand was located in a
free tickets to the event by tagging a
prime position, close to the entrance,
friend and registering.
which helped increase visibility and
This was a new initiative from APIA,
attract visitors.
which Cassandra said had more than
Growers Frank and Lucy DeRossi and
APIA promotional spokesperson
104 responses for the Melbourne
Peter Raccanello volunteered at the
Peter Raccanello said Covid-19
show and 325 for the Sydney show.
Melbourne show, while APIA chairman
lockdowns and dining restrictions
GFWS were cancelled at the last
Tony Toscan and granddaughter Laura
presented the ideal opportunity to experiment in the kitchen.
minute in 2021 due to Covid-19
were at the Sydney show with growers
restrictions, and the passionate
Jordan and Amanda Adams and
“The result has been a real thirst for
foodies returned in 2022.
Jordan’s parents, Robert and Michelle.
recipe ideas and new ingredients,
Organisers for the event reported
Tony said that it was a real benefit
particularly those that are Australian
that the Sydney show “felt organised
having growers at the event as visitors
grown, so it was great to get prunes
and busy, but not overcrowded in the
to the show loved to engage with
out in front of consumers again at
aisles like it could be sometimes,
those at the stand.
18 VINE MAGAZINE
