MARKETING
Viewers take a spin of new industry tools The Australian Table Grape Association (ATGA) has put its own spin on new industry tools, crafting 360° videos to entice and retain seasonal workers. The project was funded through Agriculture Victoria’s Seasonal Worker Industry Support Program, and involves the production of three videos, two of which have just been launched on the ATGA website, and will be distributed to labour hire companies and across wider seasonal workforce networks. The Harvesting Greatness series will include two films which concentrate on the technical elements of picking, packing and preparing grapes for market. The third film will be released around September, and is a teaser video, designed to entice potential recruits into the table grape industry, by showcasing the Sunraysia region, lifestyle and the Murray River, picturesque vineyards with sweeping vine rows, and introducing viewers to the faces of typical Australian table grape growers.
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What is 360° video? 360° is sometimes described as immersive video, or virtual reality. 360° cameras capture overlapping fields of view using multiple lenses, filming all views of an environment. To watch a 360° video clips, one can use a laptop, a web browser, a mobile phone, or a VR headset. The ways to play a 360° video clip on them varies from one to other. There are three ways to watch a 360° video: PC On a desktop PC (locally, and online), the viewer can use the mouse to pan and look around. The Windows 10 default movie player can play 360° videos and supports “look around” by dragging the mouse on the video. The default media player (QuickTime player) on the Mac does not support 360° videos, so you will need a thirdparty player. We recommend the VLC player mac version. YouTube supports 360° videos. You can watch it with a desktop web
browser, and drag the mouse to look around. Mobile device On a mobile device, the viewer can either use a finger to pan and look around or directly point/tilt the device to where the viewer wants to look. Access 360° by using the YouTube app, or on Android you can use the VR media player app. Virtual reality (VR) headset In a virtual reality (VR) headset, the viewer is virtually wrapped by the video and can simply look around as it is in real life, by moving their head. There are several VR devices on the market at the moment. The footage must be loaded onto the headset first (normally shown as a USB device when connected to your PC). v Below: Screenshots from film to show how devices can guide viewiers to watch and use the 360º videos.
