2023 Vintage Packaging Guide
PACKAGING YOUR WINE – INTRODUCTION
Our award-winning designers will help you to create a label as unique as your wine in three simple steps:
CREATE YOUR BRIEF
We will contact you to help guide you through the creative process.
DESIGN YOUR LABEL
You will start working on your concept with Barlow & Co.
SELECT YOUR PACKAGING
Personalise your packaging and finalise your order.
Your brief
The inspiration for embarking on your winemaking journey is as exclusive as your wine, and this same inspiration will form the narrative that will determine the name of your wine and the label design.
So, before we begin, it’s important to think about why you chose to embrace the challenge of bottling your own wine, as doing so will help with the following stages.
Once you’ve had a think, we can have a conversation to get an idea of your direction. When you’re ready to start the creative process, VINIV will pass it on to Barlow & Co and we’re on to part two. But firstly, there are also a few rules that you need to consider, even if your wine is intended for private purposes.
BRAND NAME
French anti-fraud authorities are strict about the use of names that imply a ‘sense of place’ if you are not the owner of that property. As a result, you will not be able to use words such as ‘Château’, ‘Clos’, ‘Domaine’, ‘Mas’, ‘Manoir’ or ‘Cru’ in your brand name. Given the size of the winemaking community and the importance of existing trademarks, you are unable to use names or designs that closely resemble existing commercial brands, such as the use of the name ‘Lynch’ or ‘Bages’.
APPELLATIONS
With the exception of Grand Vin de Bordeaux’, anti-fraud authorities refuse to allow the mention of any of the appellations in which your vineyards are originally located because your wine is a blend of fruit from various appellations. Subsequently, your wine will be classified as AOP (Appellation d’Origine Protégée) Bordeaux.
Design inspiration
There is a reason why designers use mood boards for inspiration. What are the emotions that you would like to evoke with your label?
PLACE
PAINTINGS
DRAWINGS / ILLUSTRATIONS
CRESTS / LOGOS
LABEL
MEMORY / NARRATIVE
HOBBY PASHION
Birthday, anniversary or memoriam
To celebrate a birth, to commemorate the passing of a loved one, or toast a life lived together.
Personal or group experience
Exploring a love for wine, trying something new or a conversation piece in your home.
Family and friends
Sharing a memory or place, an inside joke or a nickname, or just to say thanks for being there.
Corporate
A company anniversary, a successful year, a gift for a colleague, client or business partner
Create your label with an award-winning design studio
Before suggesting some design options, design guru’s Barlow & Co. will firstly send you a briefing document with a few questions they have put together to glean as much information from you as they can.
We anticipate that once you begin to think it through, ideas will come thick and fast and it’s inevitable that tweaks will follow.
DESIGN AMENDMENTS AND TIMINGS
Each label design is entitled to 3 rounds of amends, including the following: -> Round 1 amends: concept selection and feedback on the design -> Round 2 amends: final small tweaks to the front label design -> Round 3 amends: back label amends only
Even if you’re completely happy with your design concept, you’ll be encouraged to look at it again with fresh eyes a few days later and, perhaps, make some final tweaks. Remember that you only have four weeks to complete the design process, or we might not be able to accomodate all of your design wishes.
Outside of the 3 rounds of amends detailed above, additional design amends will be billed at an hourly rate of €100/$120. Barlow & Co. will keep you informed if you are approaching these limits.
Incidentally, if you already have a designer, we will send you the specifications for our printer along with regulatory requirements for the design on the label. Please note, you are fully liable for all copyright issues and are responsible for producing legally compliant copy/artwork.
Your Labels
Label Shape
Label
Once you’ve agreed on a design, you’ll need a label format on which to put them. There are three formats to choose from, the Square and Classic options will require a back label, or you can select the all-in-one wraparound format. Label
Shape
Watermark?
Quote?
Back label
Dates?
Short romance copy (Story)?
Signature?
Blend?
BORDEAUX CONTRÔLÉE
In its fourteen years of business, Netconcepts has been striving to be the leading company in the industry, staying true to the present yet setting our eyes
on the future. Our journey began with uncertainty but continues because of faith. Let us raise a glass to the future full of possibility! 2008 - 2022
Example 1
Watermark
Quote
Wine name
EXAMPLE 2
Dates
Wine name?
Illustrative element taken from front label?
Long romance copy (Story)?
Tasting notes?
Blend incorporated into text?
merlot XX% · cabernet sauvignon XX XX% Vol.
APPELLATION BORDEAUX CONTRÔLÉE BORDEAUX
When best to drink dates?
Édition Limitée LV20 XXX
Les Vestiges du Jour is the debut wine by Mike Flockhart, a blend of 70% Cabernet Sauvignon, 20% Merlot and 10% Cabernet Franc from the 2020 vintage of some of the finest parcels in Bordeaux. Inspired by Katzuo Ishiguro’s stunning novel “The Remains of the Day , Les Vestiges du Jour is a tribute to devotion.
Best enjoyed with close friends while discussing important matters of state or cricket, as (and long after) the sun descends Drink 2032 - 2047.
APPELLATION BORDEAUX CONTRÔLÉE
L V20 XXX XX% Vol.
Short romance copy (Story)
Signature
Blend
Winemaker
EXAMPLE 3
Wine name
Illustrative element taken from front label
Long romance copy (Story)
Tasting notes
Blend incorporated into text
Design styles
While you have a think about your label format, here are some different label styles and design ideas to help express the narrative behind your concept.
Classic
Tradition, heritage and prestige
Detailed design aesthetic
Classic contemporary
Classic but with a twist
Bold, playful, colourful design cues
Your rules, your way! Out-the-box designs and fresh typography
Finishing touches - optional extras
SPECIAL LABEL DESIGN AND TEXTURING
Foil stamps, embossing or laser cutting are available on request. Pricing is based on your selection of bottle format, size of bottle and printing technique.
PRINTING TECHNIQUE PER BOTTLE FORMAT *
Numbering
Special cutting 1
Special paper
Lamination (film-coating)
Embossing (one level) 2
Foil (Eg. gold or silver) 3
High-raised varnish 4
300 / $ 360
/ $ 480
350 / $ 420
/ $ 780
* EG. IF THE PACKAGING SELECTION INCLUDES 75CL AND MAGNUM BOTTLES, THE RATE IS CONSIDERED TWICE.
ADDITIONAL LABELS
With every barrel of wine, you have the opportunity to create up to three unique labels. It is an ideal option if you are making your wine as a group and have more than one wine story.
OPTION PRICE PER ADDITIONAL LABEL
Additional label
2,000/ $ 2,200
Embossing Foil (gold)
Special cutting ( + gold foil)
Packaging - included in your barrel price
The price of your barrel includes high-quality bottles, corks and VINIV- branded wooden cases (12 bottles or 6 magnums). Double magnums are packed in individual wooden cases. Cardboard boxes are also available on request.
You have a choice of four different colours of capsule, but we don’t expect you to make this decision until your label is completed.
Double magnums are wax-sealed.
STANDARD BOTTLE FORMAT
288 high-quality 0.75 litre bottles.
OPTION
Standard: 288 Standard (0.75 litre) bottles
Option 1: 24 Magnum (1.5l) bottles + 240 Standard (0.75l) bottles
Option 2: 48 Magnum (1.5l) bottles + 192 Standard (0.75l) bottles
Included in barrel price
Included in barrel price
Included in barrel price
CAPSULES
A choice of four different colours: black, red, gold or silver.
CORKS
Superior-grade natural “Grand Vin de Bordeaux” corks, with the vintage year printed on top.
WOODEN CASES OR CARDBOARD BOXES
High-quality wooden cases or cardboard boxes, with the VINIV logo printed on the side.
PERSONALISED CORKS & WOODEN CASES **
For a one-time fee per design, you can make your wine cellar unique by printing high-quality wooden cases with your brand logo or design printed on one side.
If you produce wine in subsequent vintages and use the same artwork on your corks and wooden cases, there will be no additional charge.
€ 1,100 / $ 1,300 PER BARREL FOR BOTH PERSONALISED CORKS AND WOODEN CASE
DOUBLE MAGNUMS
**
Most people would agree that large bottle formats allow for better ageing. Our customised packaging option allows you to replace twenty-four 75cl bottles with six Double Magnum (3 litre) bottles.
6 X 3L DOUBLE MAGNUM BOTTLES
€2,000/$2,400 FOR PREMIUM AND ELITE CATEGORIES.
** THESE OPTIONAL EXTRAS ARE AVAILABLE AT NO EXTRA COST TO MEMBERS PRODUCING WINE IN THE “EXCLUSIVE” PRICE CATEGORY.
2023 Vintage
PACKAGING YOUR WINE SUMMARY
The key actions you need to take from this section are listed below along with their timeframes.
ACTION
CREATE YOUR BRIEF
We will contact you to help guide you through the creative process.
DESIGN YOUR LABEL
You will start working on your concept with Barlow & Co.
SELECT YOUR PACKAGING
Personalise your packaging and finalise your order.
SEPT 2024 - JAN 2025
SEPT 2024 - MAR 2025
DEADLINE 31 JAN 2025
BOTTLE FORMATS
Standard: 288 all Standard (0.75l) bottles
Option 1: 24 Magnum (1.5l) bottles + 240 Standard (0.75l) bottles
Option 2: 48 Magnum (1.5l) bottles + 192 Standard (0.75l) bottles
PRICE PER BARREL
Included in barrel price
Included in barrel price
Included in barrel price
Option 3: 6 Double Magnums (3l) bottles + 24 Magnum (1.5l) bottles + 216 Standard (0.75l) bottles € 2,000 / $ 2,400 *
CORKS & CASES
PRICE PER BARREL
Unbranded cork and wooden case (or cartons) Included in barrel price
Personalised cork & wooden cases (or cartons) € 1,100 / $ 1,300 *
CAPSULES PRICE PER BARREL
Black, red, gold or silver
Included in barrel price
LABEL DESIGN PRICE
Standard label design
Included in barrel price
Supplementary hours for label design or additional amends €100 / $ 120 per hour
Special label design and texturing Refer to pages 30 & 31
Additional label (price per label) € 2,000/ $ 2,200
Romance copywriting € 500 / $ 630
LABEL FORMAT
Bordeaux classic, square or landscape
PRICE PER BARREL
Included in barrel price
* EXCEPT FOR EXCLUSIVE PRICING, WHERE THIS OPTION IS INCLUDED IN YOUR BARREL PRICE.
Note: We ask that you complete the Packaging Selection Form by 31 January 2025. We need the information by this date to guarantee your customised-option requests. Without these from you, the standard packaging options included in your barrel price will be applied.
A life explored, a story bottled