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Jan 2019
Residency Program 23 jan - 1 feb 2019 Bataan, Phillipines
Door to Asia
Jan 2019
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Jan 2019
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Jan 2019
Door to Asia
Jan 2019
Door to Asia
Jan 2019
Door to Asia
Jan 2019
Door to Asia
Jan 2019
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Jan 2019
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Jan 2019
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Jan 2019
Hello! Apa Kabar! こんにちわ！Kamusta!
This is our design proposal for Amanda’s Marine Products
Door to Asia
Jan 2019
History
1984 - 1986
1988
2002
They started as a backyard fish processing business and with a capital of php3000 and 2 workers
Grew the company by putting up a 1,700 sqm lot
Officially registered the company. Birth of Amanda’s Marine Products.
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Jan 2019
History
2011-2013
2017-2018
2019 - present
Won 7 awards and recognition
Won 3 more awards.
What’s next for Amanda’s Marine Products?
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Jan 2019
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Let’s pull the curtains, and let the brand stand out
Jan 2019
さあ、カーテンを開けましょう ブランドとして外に⾶飛び出しましょう
Door to Asia
Let’s pull the curtains, and let the brand stand out
Jan 201 2019
さあ、カーテンを開けましょう ブランドとして外に⾶飛び出しましょう
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Jan 2019
Phase 1 Branding
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Phase 2 Application
Phase 3 Activation
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Goal: To be in the international market as their own brand ゴール： ひとつのブランドとして 海海外市場へ出ること
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Phase 1 Branding
彼等の本当の物語を伝える ブランドをつくること
To create a brand that is authentic to their story.
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This is Amanda
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This is Amanda Armanda. She deserves to be known for her authentic name.
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Jan 2019
This is Amanda Armanda. The company deserves to be known for who they are.
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Bataan’s Pride 11 Municipalites + Balanga City
Represent Armanda authentically through name and symbol The Sun is Vital
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Seal
Horizontal Logo
Armanda' s Choice Color Palette
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Jan 2019
Phase 2 Application
物理理的なプラットホームを 通して新しいブランドを 伝える
To streamline the new brand through all of it’s physical platforms.
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Phase 2 Application
Local Packaging Gourmet Packaging Store Front
Jan 2019
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Jan 2019
Armanda’s Choice
Shrimp Paste Bagoong
" Classic (Regular) " Spicy " Sweet
Dried Fish Tuyo
" Tuyo " Daing na Kapak
Smoked Fish Tinapa
" Galunggong " Tunsoy " Kapak " Kabasi " Tamban " Bangus
Gourmet in Corn Oil
" Mackerel " Smoked Flakes " Dried Herring " MilkFish
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Insights
今のパッケージでは 各商品の違いが わかりにくい
There isn’t a clear distinction between the products.
Jan 2019
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Insights
他の商品はブランドを伝える適切 なラベルを持っていない
Other products do not have proper labels to associate it with the brand.
Jan 2019
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Packaging Design Bagoong
Jan 2019
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Jan 2019
Packaging Design Bagoong
Ginisang Bagoong SWEET
Net Weight
20G
Made with love in Balanga, Bataan
Ginisang Bagoong Pasteurized Sauteed Shrimp paste
SPICY
Net Weight
20G
Made with love in Balanga, Bataan
Ginisang Bagoong Pasteurized Sauteed Shrimp paste Flavour
Flavour
Pasteurized Sauteed Shrimp paste
CLASSIC
Net Weight
20G
Made with love in Balanga, Bataan
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Door to Asia
Packaging Design Tuyo & Tinapa
Jan 2019
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Packaging Design Tuyo & Tinapa
Jan 2019
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Packaging Design Packages
Sampler Package
Bagoong Bundle
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Store Front Kiosk
Jan 2019
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Packaging Design Gourmet
Jan 2019
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Packaging Design Gourmet
Jan 2019
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Packaging Design Gourmet
Jan 2019
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Packaging Design Gourmet
Jan 2019
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Phase 3 Activation
ARMANDAさんの ストーリーを 効率的に⼈人々へ伝える
To efficiently tell Armanda’s story.
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Phase 3 Activation
Website Online Recipes Social media Recipe Book Factory Tour Armanda’s Story Booklet
Jan 2019
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Through unique story-telling of the brand and it’s product, we can effectively make the brand appealing and accessible for everyone. 独特なブランドの物語と 商品を通して 私達は全ての⼈人にブランドをアピールし 彼等がアクセスしやすくする
Jan 2019
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Digital Platform Recipe Page
Jan 2019
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Digital Platform Recipe Page
Jan 2019
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Digital Platform Recipe Page
Jan 2019
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Digital Platform Website
Jan 2019
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Digital Platform Social Media
Jan 2019
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Print Recipe Book
Jan 2019
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Print Tour Booklet
Jan 2019
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Experience
History of the company and Balanga, Bataan
The Factory as a whole
The Process of Creation
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Experience Educational Tour
Educational
Cooking Workshop
Private Tour
1. Comprehensive explanation about the factory 2. Tour around the factory to see all the product process 3. Sorting Practice
1. Comprehensive explanation about PH food culture and it’s marine source @ Bataan 2. Tour focused on Product Variations 3. Cooking Practice & Tasting 4. Recipe Book
1. Armanda’s marine history 2. Tour around the Old factory 3. Experience Local Lunch with Amanda’s Ingredients 4. Tour Guidebook
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Environmental Design Signages and Wayfinding
Jan 2019
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Despite all the ups and downs that the company has faced, they have showed how they are truly dedicated to their work and the community. We want to have a brand that shows who they truly are.
今回の経験から 隠れていた歴史や魅⼒力力を発⾒見見し この会社の ”本当の姿”を知った 私たちはその本当の姿を⼈人々に伝え るブランドを彼⼥女女に持って欲しい
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Jan 2019
Thank you! Terimakasih! ありがとう！ Salamat!