Retaining Your Customers: A How-To Vinu Natarajan
Introduction Retaining your customers is a branding exercise and costeffective too. If the customers are happy with your products or services, they will become your brand ambassadors. Below are five ways on how you can retain customers and keep them satisfied and engaged.
Keep Good Time A consumer survey shows that less than 24hrs is a suitable email comeback time. Ensure that your client support center is even with the business image you wish to portray and the customers' anticipations.
Encourage Customer Interaction and Stay in Touch Notify your customers about product updates, gift programs, offers, and anything else they may find relevant and exciting. To inspire engagement, request customers to give out their stories. Anticipate prospect challenges that may affect your clients and find a new way out. Additionally, feel free to reach out to your customers once you don't hear from them for a while.
Take Obligation Every business is as great as the reputation related to it. In case of arising problems, acknowledge your inaccuracies and express regret if need be. Sincerity displays authenticity. By so doing, customers will see your willingness to fix defective processes and also avoid future errors.
Solve Problem When your customers experience problems, let it be that they can communicate with a sympathetic and a real person either through a phone or in person. Although we are in the digital era, people still like it when they talk with other individuals. About 75% of customers say that it is challenging for them to communicate with a live agent through a virtual chat or phone. This becomes more discouraging once you refer already irritated clients to an email contact or a FAQ page. Ensure that your employees can solve problems once they arise. Once you empower your employees, they will be encouraged to be responsible and take caution.
Make the Most of Social Media This is a useful platform in having customer interaction after the first trade. The platform gives you the chance to build trust with your customers and an engagement opportunity. Pay close attention to your customers' inspirations, welfare, and views. Identify your top loyal customers and appreciate them. Finally, to retain customers take advantage of their complaints and let them know that your brand cares and is listening.