CLUBHOUSE APP: 8 Growth Strategies To Building Your Audience

BY: MELSSA HENDERSON

The Clubhouse App is the latest way to interact on social media and it’s audio only with the exception of your profile picture. So far, the app boasts roughly 100K users who are quickly navigating the new eco-system of social networking. There are clubs and when you go to “the hallway,” you will be served different chat rooms with catchy titles. If you swipe left on the screen, you’re able to start a room with whoever you are following.

Created by Paul Davison and Rohan Seth and backed by venture capital firm Andreessen Horowitz, Clubhouse is a platform where users can participate in different chat rooms on a wide range of topics. The moderators of the discussion allow different users to speak, and new people who enter the room can simply chill in the background and listen or raise their hand to contribute to the discussion. The idea is to communicate in a way that is authentic and in real time. You can create clubs that attract your tribe or like- minded people. The App is just seven months old and it has already brought together people from all different walks of life. It’s like Soho House, you never know who you’ll meet in a room. The other day, I was in a room with Tiffany Haddish and Dr. Henry Louis Gates, the

guy from PBS we grew up watching. Check your attitude at the door. There’s value of being authentic and there’s also a system of accountability. People are curating who they nominate onto the platform, as this connection is featured on individual user profiles. Audio files are end-to-end encrypted and are not stored. The report feature includes a detailed list of possible grievances including, but not limited to bullying and harassing, trademarking, misinformation, and stalking. Recording is absolutely not tolerated, unless the entire room consents to having someone take business-related notes to send to people. I’m fairly new to the platform. Orientation is a must. All new members have a party emoji hat on their profile for a week and welcome parties take place at any given time of the day. I’ve already optimized my life in ways I did not expect. I popped into a chat about pan-africanism and dowries that engaged my attention for hours, but I’ve also came across some cool tech innovators in the digital rights space. Having written numerous pieces of content about what was lacking on other platforms, it’s a breath of fresh air to hear someone speak. You can tell a lot by a person’s voice. As of now, Clubhouse is adding about 2,000 users per day by other clubbers nominating people via text as well as suggesting to people already on the platform. As much as this sounds like a trend, we’ve all felt the need to connect more intimately. I’m cautiously optimistic on how it will be scaled once the app platform goes public. The community is already forming a sheild of trust with so many sensitive discussions happening daily. Will the power and organic nature of people post-corona, post-pandemic, post-election and the need for people to really converse bring us close together?

Here are 8 growth hacks to finding & growing your tribe on Clubhouse App.

Write An Amazing Bio

This isn't Instagram where your word count is limited. Don't be afraid to take up space. People want to know who you are and why you have insight into the topic you're speaking so passionately on. Your bio section is a living organism Clubhouse, just like your profile picture. PTR! State your intentions and goals. Write out your current reading list. Add your interests. Add your dating profile when you're in dating rooms. This will enhance your experience on Clubhouse.

Host & Be Apart Of Great Rooms

Hosting a great room means you take hospitality seriously. Being a great host to your guests means you are constantly thinking of their needs and what may keep them engaged. Resetting the room often is the same as checking to see if your house guests have drinks in their hands. There are actually professional “room resetters” in rooms hosted by The Game and other celebrity figureheads.

Become A Master Moderator

Do you know how to work with the green bean?? Good moderators can control their rooms. They don’t allow people to talk over each other and can allocate talking points. Good moderators also bring along co-mods, people who serve different purposes for larger discussions.

Read The Room

It's simple. If you go into a room full of VCs make sure you're on point at all times. You never know who will fund your next project. Also, don't go into a room talking about r/WallStreetBets and the plight of millennials if you're a multi-millionaire GenXer. For rooms with more racy topics, there may be a journalist or two in there, and if you don't want to be misquoted, make sure you know your shit.

Make Your Point In Under 2 Mins

No one wants to hear your soapbox unless you're a moderator and running the room. Even then, making sure everyone on stage has a chance to speak will garner higher engagement and keep your audience growing or steady. Stating facts in a clear and concise manner will also win you more followers. People have short attention spans and are generally not able to digest large overdrawn ideas. Stating facts in under 2mins shows you know how to break down even the most complex topics in a way that resonates with the masses.

Be Authentic

Don't rap about how much money is in your bank account or constantly "piggyback." Your unique ideas will make you stand out.

Add Value On Demand

Give value when it's required and desperately needed. Don't withhold information in front of a large audience asking people to email you first. That’s wack. People are starving for direction even in the age of information. On CH, you can really see the ecosystem of culture and the digital divide. That's your time to make a statement as to why people should hit the follow button.

Have A Game Plan For Making Connections

Create a quick calendly link so new connections can easily get on your calendar. Taking the conversation offline is paramount to finding success on the app.