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Inform The No1
15 edition # 014 AUGUST 2
Catching up with Roskilde
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on page 13
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e n i z a g a m IP V e to th e of the best news from This Magazine contains som monthly, online VIP-News. the recent editions of our ence, about a New Music Confer Please lean back and read view on mburg, get some points of take a trip to Creative Ha e as a Tactical Player. Ticketing and on Youtub industry events, ine for free at the major We distribute this magaz attending one of these, it is most likely that you are s thi g din rea are you as so ng team e and talk to the VIP-Booki and we invite you to com vide. about the services we pro Until we meet again…
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#3 VIP-magazine 15/2014 www.vip-booking.com
contents: VIP-magazine 15 #2014 05
Waves Vienna Meets Bratislava Music Conference
06
(CE)ETEP latest results
08
BBC announce Music Awards
10
IMMF Moves to Strengthen the International Voice of Managers & Artists
12
Industry Profile
13
FKP Scorpio Announce New Addition to the Conference Showcase Calendar
14
Catching up with Roskilde
18
The Socialization of Ticketing
22
Survey Reveals Problems of Tent Dumping at Music Festivals
24
Artist Avails
25
MIDEM to Change Dates
26
YouTube – A Tactical Power Player
28
Tales of the City… A Trip to Hamburg
6 8
14 18
Vip-booking.com The No 1 Information Resource For The Live Entertainment Industry Having the right tools for the job is often the key to success. Through our ongoing communication with key Live Entertainment Industry Professionals, we have developed a range of services to meet the demands of agents, promoters, talent buyers, venue bookers etc. It’s no coincidence that we are now considered to be the No. 1 information provider for this thriving industry. Publishing: Vip-booking | 145157 St John Street | London Ec1V 4PW | Phone +44 (0) 870 755 0092 | Fax +44 (0) 870 622 1953 | Email: vip@vip-booking.com | www.vip-booking.com Director: Ronni Didriksen | rd@vip-booking.com General Manager: Peter Briggs | pb@vip-booking.com SALES Manager: Charlie Presburg | cp@vip-booking.com Area Manager (GAS): Stefan Gottwald | sg@vip-booking.com Writer and editorial: Allan McGowan | am@vip-booking.com & Manfred Tari | mt@vip-booking.com distribution: 3.000 copies of the magazine are distributed to professionals within the Live Entertainment Industry FREE OF CHARGE production: Grefta Tryk | Markedsgade 41 | DK-8500 Grenaa | Phone +45 8632 2922 | www.grefta.dk
To reserve your ad call +44 (0) 870 755 0092 or send an email to vip@vip-booking.com. Read more online www.vip-booking.com #4 VIP-magazine 15/2014 www.vip-booking.com
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13297
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front cover: Lars Just/POLFOTO
Manfred Tari mt@vip-booking.com
Waves Vienna Meets Bratislava Music Conference The
opening
sentence
of
the
collaboration; previously the cooperation
ViennaMusicBusiness Research Days.
announcementregarding the collaboration
has been primarily focused on the exchange
This conferenceis quite interesting as
of Waves Viennaand the Bratislava Music
of the showcase program between the
it combinesthe world of science and
Conferencereads: “The exchange between
Cities, but for the upcoming edition the
academicswith that of the music business.
Eastern and Western Europe will this year
conferenceprogram will also take place in
Invited speakers among others are Paul
be manifest in the choice of location”.
Bratislava.. The conference schedule now
Resnikoff of Digital Music News (US), Peter
sees the conference program starting on
Jenner (UK), Keith Harris of PPL (UK), and
This innovation is very interesting; both
October 2 in Vienna, with the second day
our own Allan McGowan.
citiesare only 54 km apart but the
taking place in Bratislava on October 3.
definitionEast/West still seems to indicate
Further information can be found on:
a meeting between two different worlds.
For the first time the Vienna conference
http://www.wavesvienna.com/en/update/
Anyhow, Waves Vienna and the Bratislava
will take place in the University Of Music
artikel/waves-vienna-bratislava-music-con-
Music Conference are strengthening their
and
Performing
Arts,
alongside
the
ference-1/
#5 VIP-magazine 15/2014 www.vip-booking.com
Anne Frank Alsted aa@vip-booking.com
The fourth results of The European Talent Exchange Programme 2014 and the first CEETEP results of 2014. (CE) ETEP is an initiative of Eurosonic Noorderslag to stimulate the circulation of European repertoire on festivals, radio and media in Europe. ETEP: 270 confirmed shows by 89 artists from 19 different European countries.
ETEP Results: top-scoring countries / top scoring act: 1. UK, 17 artists, Royal Blood, Jungle Royal Blood Eurosonic Noorderslag session, Video Jungle 2. The Netherlands, 15 artists, Birth of Joy Birth of Joy live at Eurosonic Noorderslag 3. Ireland, 7 artists, Hozier Video Hozier, Hozier live at Eurosonic Noorderslag (phone recording)
CEETEP: 10 confirmed shows by 9 artists from 8 different European countries.
4. Sweden, 7 artists, Elliphant, Alice Boman Elliphant Eurosonic Noorderslag session
Royal Blood: ‘’Eurosonic Noorderslag was our first European show
5. Germany, 6 artists, Milky Chance
so we’ll always remember it. A very important and well organised
Milky Chance live at Eurosonic Noorderslag
event at the start of the year, highly recommend it for new artists’’. This is the complete list of ETEP and CEETEP artists and MØ: ‘’Eurosonic Noorderslag is a great, and cool festival to play.
bookingsat this point. Next ETEP and CEETEP press release
Especially for up comers! It has helped me two years in a row get-
will follow september 2014:
ting attention from cool media and bookers from badass festivals in Europe. When you’re there you feel the excitement for new music amongst the people participating in the festival no matter if it’s the
CEETEP:
guests, the scouts or the artists’’. Oratnitza BG
1
Kadebostany: ‘’Our show at Eurosonic was a success and solidified
Carnival Youth
1
our reputation as a live band, it helped us reach many professionals
Bernays Propeganda MK
1
of the scene at once. For a band like us who tour a lot, this showcase
Frau Casio RS
1
was like a ‘’shortcut’’ to reach influental people in the live world who
Goodbye to Gravity RO
1
didn’t know of us yet’’.
Puncke HR 1
LV
Quimby HU 1 TI RS 1 Beissoul & Einius
Oratnitza
#6 VIP-magazine 15/2014 www.vip-booking.com
Carnival Youth
LT
Bearnays Propeganda
1
MØ
Royal Blood
Kadebostany
ETEP: Royal Blood UK
14
Coely BE 3
Cairo Liberation Front NL
1
Jungle UK 14
East India Youth UK
3
Charity Children
1
MØ
La Pegatina ES
3
DJ Pravda IT
1
DK 9
DE
George Ezra UK
7
Girl Band IE
3
Electric Eye NO
1
Milky Chance
DE
7
Kate Boy
SE
3
Gudrun von Laxenburg AT
1
Birth of Joy NL
7
Thomas Azier NL
3
Ja Panik AT
1
Pional ES 7
Denai Moore UK
3
KiT NL 1
Hozier IE 7
Hermigervill IS 3
La Femme FR
1
Kodaline IE 6
Lonely the Brave UK
2
Le Galaxie IE
1
Wild Beasts UK
6
Mariam the Believer
SE
2
Luca Sapio IT
1
Circa Waves UK
6
Nadine Shaw UK
2
Pablo Nouvelle CH
1
Ballet School
DE
6
Truckfighters
Benjamin Clementine FR
6
Bondax UK 2
Scarlett O’Hanna BE
Kadebostany CH 6
Farao NO 2
Tensnake
Jaakko Eino Kalevi FI
5
Kid Karate IE
The Opposites NL
1
Larry Gus
GR
5
Linkoban
DK 2
The Wands
1
Baby in Vain
DK
5
N’toko
SI 2
traumahelikopter NL 1
Emilie Nicolas NO
4
Russkaja AT 2
Noah Kin FI
Lulu James UK
4
The Mispers UK
2
Djaikovski MK 1
The Strypes IE
4
NoNoNo
SE 2
Rhodes UK 1
The Animen CH
4
Kensington NL 2
Manu Delago Handmade AT
1
SE 2
2
Repetitor RS 1 1
DE 1
DK
1
Elliphant
SE 4
Melanie De Biasio BE
2
Mozes and the Firstborn NL
1
Alice Boman
SE
4
Slick Shoota NO
2
Mister and Mississippi NL
1
Sam Smith UK
4
Taymir NL 2
Reverend Shine Snake Oil
DK
1
Hudson Taylor IE
4
Ásgeir IS 2
Bo Saris NL
1
I Am Legion UK/NL
4
Jenny Wilson
SE
1
Emilie Nichols NO
1
Drenge UK 4
Afterpartees NL
1
Cid Rim AT
1
Tourist UK
Baskerville NL 1
Klangkarussel AT 1
Seward ES 4
4
Brother & Bones UK
1
Soul Sister Dance Revolution NL
Claire
C + C = Maxigross IT
1
DE 3
1
#7 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
Announce
Music Awards The BBC has announced the launch of
artist awards, with viewers and listeners
directorgeneralTony Hall said. “BBC Music
the BBC Music Awards, as part of a wide-
choosingthe winningsong of the year.
is a celebrationof the brilliant musical
ranging new musical strategy by the
The awards will also feature a host of
talentacross our country. We`ll be joining
Corporation…
performancesto review the year, as well as
up music on television, radio, iPlayer and
collaborations between well-known artists
online like never before. There`ll be new
and the BBC Orchestra. BBC Radios 1 and
shows, new partnerships and whole new
popularmusic, The awards event will be
2 and The One Show will offer behind the
ways to enjoy music.”
the BBC`s biggestmusical presentation
scenes access to the award ceremony.
Aimed at celebrating the year`s best
after Glastonbury, uniting BBC One, BBC
The
wide
ranging
plans
have
been
Radio 1 and BBC Radio 2 ahead of a live
The new music strategy unveiled by
show presentedby Chris Evans and Fearne
the corporationencompasses TV and
consideringrecentcut
Cotton . The event will take place on 11
radioprogramming , digital services and
redundancies, however the new strategy
December at London`s Earls Court.
provisionsto support emerging talent
is of course positive. There may also be
includingthe introductionof classical
some consternation at the offices of the
Categories will include British artist of
musicto UK primary schools.
the year and song of the year. A panel of
welcomedby many, but are surprising backs
and
BRIT Awards, although the BBC are making great efforts to convince all interested
BBC presenters and producers will select
“Today`s the start of something very
partiesthat there will be no conflict –
the best British artist and international
specialfor everyone who loves music,” BBC
Watch this Space!
Chris Evans and Fearne Cotton will host the BBC Music Awards from London’s Earl’s Court
#8 VIP-magazine 15/2014 www.vip-booking.com
„W IR L A S SE N U N S
E N IC H T L E IS “ K RI EG EN
365 TAGE PROGRAMM BEI 100 % SOUND! NACH UMBAU: JETZT WASSERDICHT & SCHALLDICHT!
Schönhauser Allee 36 · 10435 Berlin Telefon +49 30 44 315 100 empfang@kesselhaus-berlin.de www.kesselhaus.net
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12/08/2014 10:22
#9 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
IMMF Moves to Strengthen the International Voice of Managers & Artists 2014 sees the International Music Managers
THE NEW ORGANISATIONAL STRUCTURE
Forum (IMMF) taking big steps on the way
The new IMMF has been registered as a
CURRENT POLICY & REPRESENTATION ACTIVITIES
towards strengthening the international
non profit organization in Luxembourg. The
The IMMF Copyright Committee took part
voice of music managers and artists. With
daily operations will be coordinated and
in the EU Copyright Consultation at the
a new seat in Luxembourg, strengthened
administeredby Daria Wabnitz, while the
beginningof March 2014, presentingits
secretariat , new international committee
agency FACTORY 92 will be takingover the
position paper on the issue. The position
structure and several new members the
international press relations. Committees paper stated the importance of copyright
IMMF umbrella now represents the inter-
are
new
legislation harmonization across the EU
ests of national associations from more
structureworking as labs in order to draft
in order to give a legal answer and a
than 20 countries, with an organizational
ideas, enhance international cooperation frameworkfor the mass usage of content.
infrastructureable to leverage this ever
and strengthen policy work, within the
The position paper also underlined the
growing representational weight.
following areas:
necessityof an international song database
the
cornerstone
of
IMMF’s
in order to build a global and efficient Kari Karjalainen, lawyer and chairman
• European Committee
of the IMMF Copyright Committee
• Live Committee
explains one of the core drivers for
• Copyright Committee
IMMF also attended the Music Biz Association
strengthening the IMMF:
• Marketing and promotion Committee
summit 2014 at Musikmesse Frankfurt in
• Funding Committee
Germany where executives from several
• Training and Education Committee
major stakeholder organizationspresented
IMMF is moreover experiencing growing
worldwide evolutions within copyright, EU
and in order “…People need music, , music king to support music ma and for, creators seek audiences
. For ations income from their cre sic mu for t some time the marke erfairly has not functioned eith nces affect or efficiently, imbala , one music the creation of new t the tha is of the core problems rights does marketplacefor music gambition not work. The growin , ncidence of IMMF is thus no coi but a necessity...”
#10 VIP-magazine 15/2014 www.vip-booking.com
monitoring tool.
their concerns and opinions on recent international membership demand. This
matters and international collecting rights.
Spring the IMMF thus welcomed MMF
Representatives from pan-European and
Estonia as its newest national member.
international umbrella organization within
MMF Latin America is furthermore being
music industry areas such as entertainment
established and welcomed into the IMMF.
law, music publishing and concert venues
MMF Latin America will unite managers
attended the event alongside IMMF.
from Argentina, Brazil, Chile, Colombia, Paraguay, Uruguay, Panamá, Costa Rica, Guatemala, Mexico, Perú and Venezuela.
In general 2014 has thus far seen IMMF beingrepresented and featured across a wide range of international music stakeholderevents from Sun Breathe Music
authors) they manage. The core mission of
Contact:
over SXSW in Austin (US) to Tallinn Music
the IMMF is to defend the economic and
• General inquiries: Daria Wabnitz
Week in Tallinn (Estonia).
legal interests of artists on an international
(daria@immf.com)
Conference in Cape Town (South Africa)
scale. The IMMF’s vision is to create better
• Press: Christian Hald Buhl
ABOUT IMMF
international trade conditions for all art-
(buhl@factory92.eu)
The International Music Managers Forum
ists across the world. The IMMF today
(IMMF) represents music managers and
representsNational MMF Organizations
Links:
through them the artists (performers and
from 21 countries.
• IMMF (www.immf.com) • FACTORY 92 (www.factory92.eu )
IMMF Council at Midem 2014
#11 VIP-magazine 15/2014 www.vip-booking.com
Profile georg leitner
industry Name: Georg Leitner
Company: Georg Leitner Productions GmbH Email: gleitner@glp.at
Roster includes: George Clinton Parliament / Funkadelic, Kool & The Gang, Gil Scott Heron, Akon, Missy Elliott, Sean Paul, Collie Buddz, InnerCircle, Foreigner, Nina Hagen and Mother’s Finest.
1. A brief history of your career in the Live Music industry.
Biggest Disappointment:
Started my first promoting company in 1977, promoting and
When I found out at the tender age of 6 that it was my parents and
manifestingpunk and alternative concerts in Austria and developing
not Father Christmas who brought the Christmas tree…
marketing concepts for the industry (banks etc.). In 1985 James Brown’s manager, Jack Bart, gave me the first opportunity to progress
3. What’s your best skill and worst habit in the context of your
towards an international agency. Sal Michaels (Pyramid Productions),
work?
Dick Allen (William Morris) to name a few, were instrumental in
My best skill is to always move forward , act solution orientated, find
givingme the opportunity to further develop the concept of “artist
great people to work with and find great fun in what I am doing.
marketing” throughout Europe, the Near East, Africa and eventually
I focus a lot on the main points which is maybe also my worst habit –
the Far East and Asia. So it was a logical step to stop promoting and
I sometimes don’t pay enough attention to detail. Thank god I have
focus on artist marketing from 1988 onwards.
a great team who do.
2. Describe the highlight of your career and the biggest
4. What’s your new year’s resolution/plans for 2014?
disappointment.
We are working on a world tour that combines some of our Classic
Here’s some of the hightlights:
R&B /Funk artists with people from the EDM scene.
- When we had FOREIGNER perform at the Reunion of LED ZEPPELIN
Similar to what we saw happening with CHIC featuring Nile Rodgers/
in 2007 at the O2 in London .
DAFT Punk , there are numerous collaborations now evolving along
- Our last tour with RAY CHARLES in 2003 – we knew this would
the same lines (e.g. GEORGE CLINTON PARLIAMENT/FUNKADELIC &
be our last tour with him. His dignified way of handling this was
RUDIMENTAL),. The tour concept will be unique and will give the
deeply moving.
audience a fascinating dynamic between classical & new!
- KOOL & THE GANG at the aids benefit in 2003 in front of 250 000 people in Nairobi/Kenya.
5. What do you see yourself doing 10 years from now?
- SEAN PAUL (2009) and 50 CENT in Casablanca (2011)/
Hopefully still working at GLP with my team to expand the
Maroccoopen Air in front of 150.000.
marketingpotential of the great artists we represent and devise
- Our tour with CHIC featuring Nile Rodgers last year – that
yet new and unexplored show formats. We will continue to be
comprised80 cities across the world – and thanks to “GET LUCKY”
strong in the different areas that GLP cover – Funk, EDM, show
all sold out!
formats (like our Burlesque show, Peter Pan on Ice etc), Rock, Jazz and World music. Hopefully we will be booking music that does not exist yet and continuing to expand throughout the world.
#12 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
FKP Scorpio Announce New Addition to the Conference Showcase Calendar off last year with a 52,000-capacitysellout. Sell
in the music industry what Sweden is well
outs are also expected for Denmark’s 30,000
known for in Europe – to find and bring
capacity Northside, started in 2010, and the
up interestingnew artists and innovative
27,000 Greenfield started in Switzerland in
technical solutions.”
2005.
”It feels great to develop the collaboration with FKP by creating a new festival together,
The new event is to be called, Where’s the
says Stefan Papangelis, CEO, Experience
Music? FKP Scorpio say that this title is their
Norrköping. “Where’s the Music?” is
way to describe what state the music business
goingto improve the image of Norrköping as a
is currently at and where it is heading. Their
music city and bring us even closer to its vision
press release goes on to explain:
to become the Music Capital of Sweden”.
This is best done live and through discussion. Folkert Koopmans, CEO of FKP Scorpio
The platform is a combined showcase festi-
FKP Scorpio will, in collaboration with
val and music industry conference, focusing
UpplevNorrköping, create an annual festival
Whilst interviewing Folkert Koopmans I was
on new music, new collaborations and new
that will be held in various public locations
already aware that this outwardly calm and
solutions. Where’s the Music? is a festival
in the unique area called Industrilandskapet
even reserved man always appears to have
with two purposes, one obviously being the
in the central of Norrköping. This location
some new project on the go. Not satisfied
music where we aim at having new artists in
adds to the experience of the festival as
with upcoming tour dates with the 100 or
focus and presented to a curiousand excited
beingmore intimate and the visitors will
so artists and 16 festivals in 4 countries that
industry ready to get into new projects. The
be able to walk from one stage to another
his Hamburg based Company is responsible
other being a comprehensive conference in just a few minutes. Our ambition is to
for, he already had plans in place for a new
programprocessing and exploring subjects make this festival the best one in the Nordic
conference and showcase event in Sweden.
related to the industry. The festivalwill include
countries and attract thousands of visitors
artists performances as well as lecturesheld
to Norrköping.
showcase
by people in the music industry, sharing their
“Where’s the Music?” is scheduled for
conferencecircuit by creating a Swedis h
stories and experiences. The combination
12-14 February 2015. This is about a month
event in Norrköping during its Bravalla
will make a platform for networking, where
after Eurosonic and pretty close to By Larm
Festival. He told Billboard, “We’re speaking
national and international music industry will
- a lot of professionals could be very busy
to 18 venues in Norrköping and we can
exchangeexperiences and ideas, explore new
early next year!
use several that are within walking distance
artists and find new collaborations, through
of each other, just as Reeperbahn does in
lectures and personal meetings.
FKP
Scorpio
is
joining
the
Hamburg and Eurosonicdoes in Groningen.” Folkert Koopmans, CEO of FKP Scorpio is Things are already looking good for FKP Scoroio’s
excitedlylooking forward to launch his new outdoor festival business, with its majo r festival in Norrköping. “We have found a great twinned German festivals, the 73,000-capacity and trustworthy partner in Upplev Norrköping Hurricane and 60,000-capacitySouthside,
while promoting Bråvalla Festivalin 2013. It
havingalready sold out with a coupleof
feels great to come back to Norrköping with
months to spare. Folkert also expectsto sell out
the new concept, Where’s the Music?, so
the second edition of Bravalla, which kicked
that we can show internationalprofessionals
#13 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
Catching up with Roskilde VIP-Booking.com Manager
Peter
–
General This year saw The Rolling Stones play under
as Artistic Director has led to a ‘shuffle’
the orange canopy, which was originally
in the management team. VIP spoke to
designedfor the band in the UK for their
Roskilde’sAnders Wahrén about his past,
1976 summer tour, although this present
present and future work with the Festival:
Briggs
commentson his visit to this year’s edition of Denmark’s
canopy is a new larger version designed
Roskilde Festival:
in 2001. The Stones performance set
How long have you been involved
the stage for a special experience for the
with Roskilde, and what is your
For a second year Roskilde 2014 was again
band, the festival and the audience. With
background?
blessed with fantastic weather, adding to the
other headliners including Arctic Monkeys,
– I grew up with Roskilde festival, my first
already unique experience provided by the
DamonAlbarn, Stevie Wonder, Jack White,
year was 1996 when I was only 13, and
arrangers. Very few festivals I’ve visited pay
Major Lazer and Danish act Trentemoller -
started working as a volunteer in 2001,
so much attention to creatingsuch a good
this year’s festival broke the all time record
alongside working at a local Roskilde venue.
experience and atmosphere for the audience,
with over 100.000 tickets sold meaning
I went on to skip my studies and take a job at
providing a wide and diverse selectionof
that the festival expects to be able to
Roskilde Festival where I booked bands from
restaurants, bars and cozy areasall set off by
donateapproximately2.5 million euro to
2004 to 2007, focusingon Scandinavian
colourful and atmosphericlightingin both
charity and cultural purposes.
acts and upcoming Danishacts. After a 3½
the main festivalarea and backstage. I never
year stint at Live Nation Denmark, where I
cease to be amazed at how well everything
VIP-News spoke to Anders Wahrén of
developed a roster of localtalents as well as
seems to run and how little trouble there
Roskilde Festival after the event:
played a central role in the startup of their
seems to be in compariso n to the crime
The team at Denmark’s Roskilde Festival,
now 5-year strong metal festival Copenhell, I
statistics often reported during an average
undoubtedly one of the world’s leading
returnedto Roskilde in the spring of 2011 to
weekend in a town populated by a similar
outdoorevents, as well as being one of
take a new role as head of music booking, to
amount of people. Although the 31.000
greatest contributors to charitable causes
allowRikketo concentrate on management
volunteers (yes 31.000!) certainly play their
on an international scale, has remained
duties.
part in keeping order there’s still something
pretty constant for a good few years, but
to be said about easing the restrictions on
the recent announcement by the well
Since your return what areas of the
from people’s lives and just letting them do
known and respected Rikke Oxner that she
event’s development have you been
it their own way.
was stepping down from her latest position
concentrating on?
#14 VIP-magazine 15/2014 www.vip-booking.com
besides
what stood out for you. Do you have
and press have given nothing but great
actualmusicbooking, I have focused
any specifically memorable moments
feedback, so we are very happy and eager
on developingour artistic profile that
from previous editions?
to follow up in 2015.
also consists of street art, installations,
– This was a very successful year for us,
performance , literature and much more.
not only because of a strong line-up and
Do you see any changes being made
As well as the way we combine art forms,
remarkableticket sales, but also because
in the future running of the Festival or
production and the general identity of the
we
does the present formula continue to
festival.
developeda new Art area, put even more
–
Over
this
last
3½
years,
(again)
introduced
new
stages,
work successfully?
focus on our massive Street Art project Will you be taking on Rikke’s role
and even with a late cancellation from a
– The good thing about the present formula
when she steps down?
headliner like Drake, we managed to keep
is that it is actually always a changing
– Rikke had moved from heading the
Jack White in Europe for an extra show. All
event. Sure, the main lines stay pretty
musicbooking to a less hands on role as
in all our volunteers impressed once again
much the same, but we have a history
Artistic Director. I will not take over the
and delivered the special Roskilde vibe
of killing some of our darlings (stages, a
full responsibilities, but I have taken over
with outstanding moments like Damon
cinema, certain areas etc.) to make room
the responsibility of programming all of
Albarn’s Arena show, the Atomic Bomb!
for new things. And as far as the musical
our artisticcontent – music and other art
Tribute to William Onyeabor, an exstatic
profile goes, we take pride in the fact that
forms – with the brilliant teams that make
party with Major Lazer and more intimate
we are one of the most variedand diverse
the festival stand out.
sets ranging from beautiful quiet moments
festivals in the world, and I don’t see that
with Aoife O’Donovan via Maya Jane Coles
changing. I think it’s interestingto see all
From your point of view was this
electronic touch to extreme hardcore from
the more genre-specific festivals popping
editionparticularly
Nails. Everyone from artists to audience
up, but diversity has always been the key
successful
and
Photo by Vegard S. Kristiansen
Anders Wahrén, Photo by Roskilde Festival
#15 VIP-magazine 15/2014 www.vip-booking.com
for Roskilde, and that’s also a big part of attractingthe many different audience types we have and who create the special atmosphere at Roskilde. The ability to change really is a big part of the key to success and goes hand in hand with the great deal of involvement from both the hundreds of volunteers who devote time to work with Roskilde Festival all year around and the co-creation with our guests.
Congratulations
for
the
successof this year’s Roskilde , but also, on are in order a more personallevel, the whole VIP team would like to congratulateAnders Wahrén and his wife on the very recent birth of their second son, and Rikke Oxner on her equally
17–20 SEPT.
2014
Orange Scene, Photo by Steffen Joergensen
recent marriage!
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#16 VIP-magazine 15/2014 www.vip-booking.com
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#17 VIP-magazine 15/2014 www.vip-booking.com
14/08/2014 19:30
Manfred Tari mt@vip-booking.com
The Socialization of Ticketing
Which trends are you currently seeing within the ticketing
culture already going on for years. This market is pretty revolutionary
business?
and very progressive, so when we started, this was one of the quickest
– There are a lot of them., I think the most important one is that for years
growing markets that we could enter. I guess that half of the tickets
people have been talking about consumer information and ‘knowing
sold by via Paylogic can be connected to electronic music but we also
your customers’, but it was more about putting the instructionto use.
facilitate ticketing for other events like tours, sports events and venues.
Now, 2013 and 2014 are the years where event organizers are really
In the German market mobile ticketing is less important in terms of the
beginning to understand the values of their own relationship with their
overall share of tickets sold for concerts. When do you expect mobile
visitors; they’re doing everything to build the strongest relationship
ticketing to also speed up in Germany?
possible. That isn’t caused by selling a ticket or having a new headliner
– Most of the tickets are bought via the internet on laptops or desktops.
on the event; it’s about knowing the peoplethat like your brands and
However in the USA, the UK and also in the Netherlands, you see that
knowing how to interact with them. By thoroughly knowing them
nearly eighty percent of event discovery happens on mobile devices,
and knowing how to involve them through technology, companies
through social media or event apps. In the US, the conversion rates of
have a chance on becoming more successful, and which can make the
mobile payment are growing incredibly, so they are just one step ahead
differencefor the future. That is one of the most interesting trends, it’s
of Europe. I’m not sure, but I guess one of the reasons fewer tickets are
nothing new, but the change is that companiesreally understand it the
sold via mobile right now, is that a lot of solutions offered are not very
importance of the customer relationship now.
user-friendly. Another reason is that other well-known main players in the German market don’t have a focus on mobile paymentsand push
In which part of the event genres is Paylogic most successful?
it less than in other countries. They don’t inform their customers on
– As we started in the Netherlands there was a very big electronic music
the possibilities; if they did they might sell a lot more tickets through
#18 VIP-magazine 15/2014 www.vip-booking.com
No, there isn’t a revolution goingon but it seems a sort of a progressive evolution is underway as ticketing benefitsfrom new technologies and consumertrends. VIP News spoke with Jan Willem van der Meer, CCO at the ticketing service provider Paylogic, a company which is part of the stock market listed EDM-Imperium SFX Entertainment.
mobile devices. For example, a few years ago as e-commerce started
is really useful and how do you evaluate it, or how does the
on the European markets, the Netherlands were already selling eighty
promoterevaluate it?
percent of the tickets online, while in Germany still over forty percent
– I think the most important thing is, if you are in a direct relationship
of the tickets were sold via retail stores. I don’t think the technology
with the consumer (the fan), you can get more and more information
lags in Germany; the consumer behavior is different if you compare it
on how they behave and how they make decisions as well as how they
to the Netherlands or the US. Buying on mobile devices will become a
are buying their tickets. If you see that a consumer is always buying
common way of buying tickets in Germany in 2015.
tickets on the first day you’re on sale, then you know what kind of consumer that is. If you can connect this data to his social environment
“Big Data” is a buzzword in terms of the exportation of
and you see that he is engaging with your event or even alerting others
consumerand consumer behavior data. What kind of data
to your event, then you can call him an ambassador or an influencer.
#19 VIP-magazine 15/2014 www.vip-booking.com
Every brand, especially event brands, are being pushed a lot by these influencers. Now, if you get in touch with these people and offer additionalincentives, for example a sense of exclusivity, you connect them on a stronger level to your brand or your event. That is what we call customer ownership. If you give them some extras and they can share it, then they might actually sell the tickets for you. Like with a lot of things in this world, if people are promoting what they have paid for, it has a much stronger effect that a promotion by someone who is just selling it. About eighty percent of the people who are going to an event are going there because someone they know is going too. So, who is the first one who makes the decision? If you find out who these people are and how they make decisions, you can connect to these people and connect them to your brand. This is very important. You can have statistical data about how many women, how many men or, how many people are coming by public transport; that’s interesting data and I’m sure you can use that information. But it is more interesting for the planning of an event; if you want to know how to boost the event, how to sell more tickets and get sell out earlier, you need to know the influencers and connect to them. How much is social ticketing only
Jan Willem van der Meer
a buzzword or already reality? – Well, social ticketing is a buzzword. That doesn’t mean however that it is not something I think of. I don’t think that social ticketing
strategic plan in which we point out a list of dates and moments
is only on Facebook, I think Facebook is a tool like many other social
in which we make the right contact points with the visitors to get
networks are tools. You should implement those tools in your entire
them connected to the brand. That plan is established for the ticket
strategy to establish a relationship with your visitors. What I call social
sales, for pre-registration, for different kinds of contact moments.
ticketing is to assure that people can take their relations and friends
Everybody wants a special product and everybody wants special
to the same event and that they share experiences together. You can
conditions for it. I think that, by letting our customers understand
facilitate this in a digital way, so that could be social ticketing; it could
that with the tools of Paylogic you can have so many more contact
be a group buying process. If people buy a ticket and they have the
moments, and so many more ways to get people connected to the
possibility to tell their friends/,”Hey, I bought a ticket for this event,
event, you can do much more than just putting the tickets on sale.
would you come with me?”, that is part of social ticketing. But you
We did this from the start, but now we feel that our customers are
should not concentrateon only one platform. A user on Facebook is
really getting it and they like it. As I said at the ILMC, it’s much more
a Facebook-user in the first instance, not a user of your brand.
important to become a strategic partner to your customer than just
Do you remember the first big social network from the US? It was
an online cash register.
Myspace, and after Myspace collapsed, there were about thirty or
Another thing we are currently looking into is connecting in many
forty bands that completely went out of business, because the only
differentways to RFID (Radio Frequency Identification). We believe it
access to their fans was through Myspace. So they lost their fan base
is important to not only know what consumer behavior looks like on
completely because they didn’t realize that they were so dependent
their device, it is also important to know the behavior of consumers
on Myspace. I think it is important that you use Facebook, but it
at the event. When you know what the consumers are doing at
should not be to only platform you use to connect to your visitors.
the event you can be much more successful, it can bring much more feedback and it can influence the entire event. I think mobile
What kind of plans and innovations do you have in mind,
becomesmore and more vital. We talk a lot about a “Mobile first”
technically or strategically, for Paylogic in 2014?
approach, which means that whatever you think of in your strategy,
– I think the main focus for us is to be able to create strategies for
you position the visibility and usability on mobile devices first after
event organizers to get better connections to more people, using
which you roll it out to different devices.
a lot of different technologies in order to connect. But it’s similar
We also want to help our customers making it possible for people
what we discussed about social ticketing, we want to connect and
to buy different products on one website, either being music,
understandour costumer. Together with our customer we make a
eitherbeingit a ticket or something else. Right now it still looks
#20 VIP-magazine 15/2014 www.vip-booking.com
like you promotean event on your website and you direct people
that they want to partner up with. We give them access in one
to the websiteof, let’s say, CTS Eventim or Ticketmaster and the
standardizedtechnologicalway, to make sure that everybody has the
peoplehave to buy their tickets there. This is a little bit old fashioned,
best service; the consumer, the event organizer and the promoting
becausebuying a ticket is a very simple process and there is no reason
platform. The event organizer and the promoting platform should be
to buy it on a separate platform. So, actually it has to be available
able to easily make a deal together. For example; Songkick gets one
everywhere. The role that Paylogic plays in there is something like
euro for every ticket sold or fifty percentof every ticket sold in the
“Intel inside”, it’s not about us. You should just be able to sell and to
final week before the event when the need is higher. This should all
buy the ticket on every platform.
eventually be facilitated by technology. People often compare us to CTS Eventim or Ticketmaster because
Okay, but the reality in these days seems that if you have
they think we have the same goals. But we don’t. We don’t want to
ticketsavailable on various platforms, promoters end up
have our own relationship with the consumer; we don’t want to be
havinga couple of terminals or printed data-lists at the door,
the promoting party. We are the technology facilitator; we want to
trying to figure out where the visitor bought the ticket.
make sure that in the entire e-commerce system these three different
– I think what we do is exactly what solves this problem. What
roles can work perfectly together. No issues at the entrance of an
happensright now is that you work with one consumer brand
event, no issues with selling out on one platform but still have tickets
ticketingplatformlike Ticketmaster, Ticketonline, CTS Eventim or
available at the other. We make sure the technology works. And also
anyone else. This brand has the goal to find audiences for you as
we make sure that everybody gets paid. When we collect the money
an event organizer. So you sell seventy percent of the tickets there,
from the visitor of the event, also the platform like Songkick will get
but then you decide to sell tickets on Facebook or on Songkick or
paid immediately and we do not have to involve the event organizer.
wherever. What we try to explain is that we are not a destination
We distribute that money with our technology. With this B2B market
platform or a consumer platform, you don’t buy tickets by
place as we are creating it, ticketing platforms as we know them will
Paylogic. comor on our mobile app. We are the technology in
change. It might take a little while, but we think that is what the
betweenthe consumer, the event organizerand any platform
market wants.
MannheiM: Smart hotspot in the middle of Europe
Choosing the SAP Arena in Mannheim, your event will have access to 8 million potential customers drawing more than 30 cities within 100 kilometers radius.
#21 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
s m e l b o Pr s l a e Survey Rev g n i p m u D t n e T of s l a v i t s e F c i s u M at
The Love Your Tent campaign and
Juliet Ross-Kelly has set up the Love Your
John Giddings has talked about the tent
BuckinghamshireNew University have
Tent initiative on the back of environmental
problemat various festival industry events
publishedthe results of a survey of
work she has done with the Isle Of Wight
over the past years.
festival- goersabout the waste left
Festival , and aims to discourage an
by
increasinglycommonpractice amongst
In the survey of 1200 festival-goers from
festival- goers in the UK and beyond,
multiple countries, 60% admitted to
buyinga dirt cheap tent for attending a
discardingtents at the end of festivals,
festival, with the intention of just leaving
with a third then saying they intended
it in the camping field at the end of the
to continue doing so, and another third
event. So that someone else has to dispose
unableto say for certain they wouldn’t
of it. Isle of Wight Festival organise r
do it again in the future. This despite the
punterson
festival
sites,
an
increasinglybig issue for the festival sector with logistical , environmental and commercialramifications , and somethingpreviously highlighted by the A Greener Festival organisation.
#22 VIP-magazine 15/2014 www.vip-booking.com
fact 86% of those surveyed recognised
share of their responsibility and work with
festivalsto introduce similar measures,
waste was a major environmentalfactor at
event organisers to tackle this problem.
with a bid to reducing campsite waste at
festivals.
festivals by 10% year on year. She said, Ross-Kelly’s work at the Isle Of Wight
“Thanks to the great support and work
According to Bucks New University’s Teresa
Festival has included inviting festival-goers
by Bucks we can see how much work still
Moore the research confirms a growing
to sign up to a commitment regarding
needs to be done to encourage a change
problem not just confined to the UK. As tent
takingresponsibility for their waste, and
in
prices get cheaper, more are discarded at
their tents, pointing out that by camping
festivalsto reduce their campsite waste by
festivals. She called for retailers to take their
alongside
people
10% year on year we are leading a change
festival-goerswill be able to stay in a much
that will help to protect festival culture for
more pleasant campsite for the duration
future generations and from the work that
similarly
committed
of the event. She is encouraging other
audience
behaviour.
By
targeting
we’ve done with the Isle of Wight Festival, we know it’s achievable”.
Imagine
if you could go to one website and learn ALL about the European Live Music Industry?
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#23 VIP-magazine 15/2014 www.vip-booking.com
Artist avails See/Add more Artist Avails at VIP-Booking.com
ORBITAL
Glasvegas
Jedward Territory: Europe Period: October & November 2014 Agency: Denis Vaughan Management Agent: Denis Vaughan E-mail: DVAUGHANMUSIC@DIAL.PIPEX.COM
Alan Parsons Live Project Territory: Worldwide Period: 2014 Agency: World Entertainment Associates of America Agent: John Regna - Artist Agent/Manager Phone: +1 407-993-4000 E-mail: JPR@JohnRegna.com Homepage: www.AlanParsonsTourPromo.com
ORBITAL 単 25th year anniversary tour in 2014 Territory: The World excluding USA Period: May onwards Agency: Value Added Talent Agent: Dan Silver Phone: +44 207 704 97 20 E-mail: dan@vathq.co.uk Homepage: www.vathq.co.uk
Stanley Jordan +Teodore Enache Territory: Europe Period: Late October + November 2014 Agency: DENIS VAUGHAN MANAGEMENT Agent: Denis Vaughan E-mail: DVAUGHANMUSIC@DIAL.PIPEX.COM
Chloe Charles Territory: Europe Period: September/October Agency: Paperclip Agency / Agent: Hilde Spille Phone: +31 243239322 E-mail: hilde@paperclip-agency.com Homepage: www.paperclip-agency.com
Glasvegas Territory: Europe Period: 2014 Agency: Primary Talent International Agent: Ben Winchester Phone: +44 20 7400 4500 E-mail: ben@primarytalent.com Homepage: www.glasvegas.net
Bo Kaspers Orkester Territory: World wide Period: By request Agency: Lifeline Entertainment Agent: Michael Henriksson E-mail: michael.henriksson@lifeline.se Homepage: www.lifeline.se
Reset Territory: World Period: 2015 Agency: Scandinavia Event AS Agent: Thomas Borgvang E-mail: thomas@scandinaviaevent.com
THE ORCHESTRA starring ELO former members Territory: Worldwide Period: 2014-2015 Agency: World Entertainment Associates of America Agent: John Regna - Artist Agent/Manager Phone: +1 407-993-4000 E-mail: jpr@johnregna.com Homepage: www.THEORCHESTRAonline.com
Dionne Warwick Territory: Worldwide Period: 2014-2014 Agency: World Entertainment Associates of America Agent: John Regna - Artist Agent Phone: 407-993-4000 E-mail: jpr@johnregna.com Homepage: www.DionneWarwickTourPromo.com
Need to know who is touring Europe? Go online - www.vip-booking.com
#24 VIP-magazine 15/2014 www.vip-booking.com
速
vip-booking.com
Allan McGowan am@vip-booking.com
MIDEM
to Change Dates
For many years music business professionals flocked to the South
more participants from more countries. All of this and a move to a
of France in January to attend what was for most of those years
June date when Cannes is at its best”.
the industry’s biggest trade event, and hopefully for blue skies and sunshine. But things have changed, numbers have dropped off for
Now it seems pretty certain that the sun will shine, but what of hotel
Midem, and often the weather seemed to take a turn for the worse.
availabilities, and high season prices for what was always the most
However all is to change, as the event is to push back 6 months to
expensive of events, particularly in the bars? We shall see…
5-8 June 2015. There will be other changes, MIDEM Director Bruno Crolot: “MIDEM 2015 will have a new look, new content and a new atmosphere, as well as being partially open to the general public. We believe the
®
result of the changes will be a bigger, more vibrant MIDEM, with
#25 VIP-magazine 15/2014 www.vip-booking.com
Manfred Tari mt@vip-booking.com
– A Tactical Power Player The Google subsidiary Youtube intends to enter the new market for
In fact Youtube is already quite well known for holding on to the
music streaming services. In recent years Youtube became one of
bucks. A bit like Apple or Amazon, Adidas or Burger King, and other
the most important platforms for promoting music and apparently
usually corporatecompanies that often attract media awareness
would like to extend its position in the market joining other recently
when it comes to allegationsof poor working conditions or other
established players such as Spotify, Deezer and Wimp...
questionable businesspractices.
Youtube’s mother ship Google currently has a market cap of $375
In terms of questionable business practices Youtube is now
billion and is known for delivering impressive business results
confrontedby protests from independent labels who simply do not
such as the $59.8 billion revenue and net income of $12.9 billion
want to sign the license agreements proposed by Youtube for its
reportedfor 2013. Google does not declare business results for
new streaming service. According to the trade organisation WIN
Youtube within its financial reports.
(Worldwide Independent Network), the contractual demands are considered by many labels as, ‘highly unfavourable’, setting out
However, the results itself are certainly satisfyingly for shareholders
non-negotiable terms, undercutting existing rates in the market-
but may cause exaggerated demandsfrom those who produce
place from partners such as Spotify and Deezer.
and supplythe raw material for what actually makes Youtube popular. In terms of the business agreements with the market
It is already well documented that in particular less well known
suppliersfor streaming services, the decision takers at Youtube
artistsreceive less per year in license fee payments from streaming
seem determinednot to overpay some of these content providers.
servicesthan a busker normally earns per day. But what do
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#26 VIP-magazine 15/2014 www.vip-booking.com
vip-booking.com
these ongoingdevelopments mean for the live music industry
for its new music service with Sony, Warner and Universal Music.
community?
But the latest news as reported in the Financial Times on June 17
The answer is simple: a trend that has already manifested itself
artists including Adele and the Arctic Monkeys, after a number of
over more than one decade now, basically rising fees and ticket
independent record labels refused to sign up to the licensing terms
is that Youtube is “about to begin a mass cull of music videos by
prices! The live music business has been compensating
for its new subscription service.”
artists for their drastically reduced income from recorded music for years now. On the one hand
These reports undoubtedly indicate that Youtube is a
promoters, artists and agents benefited from
tactical power player. Using its powerful position to
rising visitor figures and ticket prices. On the
obtain better conditions for its new service. But while
other hand the question remains what does
the live music industry currently is only indirectly
this development mean for the live music
affectedby these kind of business practices by players
industryin the long run?
such as Youtube, it is only a question of time until one of the corporate tech & online giants such as Google,
The music business is a fast changing industry that continues to re-invent itself. It is evident that the regular introduction of new technologies has caused significant
Apple or Facebook will reach out and launch services such as ticketing systems or media platforms that perhaps will be as demanding and onerous for the live music sector.
development, amendments and innovations, from the invention of the Gramophone, the shift from shellac to vinyl records to
With this in mind, it might be time that particularly the live music
CDs, the rise of radio and TV, and lately the digital distribution of
industry sends a signal of solidarity towards those that are already
recordedmusic via online outlets.
facing the power of Youtube and their business associates. And for those power players within the corporate concert companies it might
Yes, the live music sector has benefitted and experienced a long
be helpful to bear in mind, that the profit results of Google alone are
lasting boom in recent years. Yes, Youtube reached agreements
twice as much as the overall revenue returns of Live Nation...
A concert without our stage is like a body without a soul
M E G A F O R C E
Megaforce Veranstaltungs GmbH Jöhlinger Straße 118 D-76356 Weingarten
Phone: +49 7244/7202-0 Fax: +497244/7202-22 Mail: info@megaforce.de
WWW.MEGAFORCE.DE
#27 VIP-magazine 15/2014 www.vip-booking.com
Allan McGowan am@vip-booking.com
My invitation from the Media Relations Dept of Hamburg’sMarketing Dept to join a Press Trip to become better informed about Creative Hamburg was somewhat last minute; in fact I was in Dresden when I agreed to take part, then in Berlin. However the sensible routing was not for me – as usual! Rather than staying in Berlin for an extra day then taking a leisurely train ride, I returned to Brighton, had a day at home, then flew to Hamburg at an hour normally associated with going to bed at the many music trade events that I’ve still not learned to be sensible at! Things weren’t looking good when the Hotel’s brand new Wi-Fi system clearly didn’t want to have anything to do with the rooms, I complained of course, it’s in my aging nature…. However, stay with me – things definitely got better! This trip around a fast developing City, with a great trading and docklandstradition, which I’d already become quite fond of from my distantly remembered days of booking bands into still operating venueslike the Markthalle, and several visits to the Reeperbahn Festival, was not in any way exclusively to do with music. Basically this visit aimed to give us an introduction to the creative scene of Germany’s second largest city,covering not just Music, but Design, Media, Games and Fashion The other journalists on the jaunt, an interesting group of people easy to get on with, were concerned with these sectors and Architecture, Travel and Lifestyle. So we were to cover a wide field of Creativity. However my first impression that only a few stops on the tour would be relevant to my area of experience, and hopefully, expertise, were wrong, and this trip has reinforced my observation and contention that music, and all the musicindustry’s multiple methods of production and development of its product are connected with pretty much all areas of creativity, and even more so in this digital age that on the one hand has caused so many problems, but on the other has forced all areas of the industry to embrace change.. Of course Berlin is Germany’s largest city, and the competition between the two is more than easily detectable. However, Hamburg is recognised as Germany’s design capital with more than 14,000 designers living and working there. According to Edgar Ruhe, CEO of Hamburg Creative Gmbh, 80,000 people work in the Creative Industriesin Hamburg, 8% of the total work force, producing a turnoverof€10.5 billion. Hamburg is also financially better off than Berlin, and apparently has 42,000 millionaire inhabitants, whereas the once divided City has only 10,000. However Berlin is way ahead on business ‘start-
#28 VIP-magazine 15/2014 www.vip-booking.com
Tales of the City… A Trip to Hamburg
Elbphilharmonie
g
#29 VIP-magazine 15/2014 www.vip-booking.com
ups’, though Hamburg is fast catching up and determinesto use ‘old money’ to finance ‘new start-ups.
Further visits included the very impressive IF Design Exhibition, and the still under construction offices of designxport. The 25 Hours Hotel, is described as a maritime design Hotel, but could definitely qualify
Our first guided tour was around the spectacular and still under
as a Rock ‘n’ Roll Hotel with its highly imaginative design, much of it
constructionHafen City Hamburg – Europe’s largest inner-city
explained to us by the English designer, Stephen Williams. I wish we’d
developmentproject. The city is currently turning old harbour
been staying there! www.25hourshotels.com/en/hafencity/home/
warehousesinto ateliers and event venues especially for the city’s
home.html
creatives . There is also a brand new University which we visited, where I was struck by the image of a young student concentrating
Visits to buzzing and attractive areas of the City like Schanzenviertel
on the construction of an architectural model somehow seemingly
reminded me a lot of The Laines in Brighton and parts of East London
not distracted by a spectacular view through the huge floor to ceiling
like Dalston. The energies shown by the new businesses, assisted in
window of large ships entering the harbour.
terms of start –up advice and support through access to funding, including crowd funding, and provision of affordable work, and
Hafen City also gave us our first view of a development specifically
rehearsal, space reminded me of the ways that the music industry in
concerned with music. The nearly completed and very beautiful new
the UK is finally beginning to receive support from parts of regional
concert hall - the Elbphilharmonie, situated right on the waterfront of
and national government.
the river Elbe, on the western tip of the Hafen-City. The glass structure is built upon the massive red brick construction of the former
We met with Hamburg Startups at coworking space Betahaus
warehouseknown as the Kaispeicher A and rises up to a height of
Hamburg , and were told about Eifflewerk, a new centre for
110 metres. The Hall contains a world-class concert hall with a seating
coworkers specialising in digital media startups. I asked how many
capacity for 2,100 guests and a height of 50 metres, plus two smaller
applicants referred to themselves as operating, or intending to, in the
concert halls, along with a hotel, a restaurant, 45 residential flats and
music business. No actual figures were available, but the sector is well
a plaza with a 360° panorama view which is open to the public. The
represented, though currently it lags behind games.
project is currently guaranteed completion of the whole building on 31.10.2016. The opening will probably take place in Spring 2017.
I was surprised by the number of references to SXSW, although we
The Elbphilharmonie and the prestigious hundred year old Laeiszhalle
at VIP generally think of the Austin event as specifically a music and
in the city centre are under one management. The concert series
artist showcase, (which of course it was till a few years ago) Kreative
‘Elbphilharmonie Konzerte’ will present a multifaceted, modern and
gesellschaft, www.kreativegesellschaft.org the funding and advi-
cosmopolitan programme of classic, jazz and world music in about
sory body operated by Hamburg Creative, saw it as an event offer-
100 concerts each season.
ing exportopportunities to a wider raft of creative companies. They
Hamburg by Night
#30 VIP-magazine 15/2014 www.vip-booking.com
had in fact financed attendance in Austin, using a variety of means
Other music related stops were at a brand new and impressive
includingEC social and cultural funds, for a Hamburg delegation
recordingstudio run by Micky Berg of The German Wahnsinn Team,
includingthe Reeperbahn Conference and Festival.
Micky explained that they had located this state of the art facility close to the Reeperbahn to benefit from the music activities, and the access
They were also working with the Reeperbahn Festival Conference
to the growing number of local musicians.
to integrate non-music companies to the exhibition areas of the event. Co-founder and organiser Detlef Schwarte, well known to VIP,
We also met with Karsten Scholerman of Clubkombinat and
explainedthe history of the event to the journalists. (We will catch
Livekomm, who I had sat with on a panel that I moderated at last
up on plans for this year’s September edition in the next issue.) The
year’s Reeperbahn. He explained some of the work his organisation
staging of the Festival, started by promoter Karsten Jahnke, in the
was undertaking to help live clubs in Hamburg and beyond, there was
red light Reeperbahn district was quite an initiative in changing the
some good news, but still problems, including the loss of Hamburg’s
reputation of the area, and it could be said, helped give the green
long established Molotov Club due to the rebuilding in the area of
light to take over properties in the area to develop spaces for creative
Spielbudenplatz (many of you who attend Reeperbahn regularly will
use alongside the facilities originally provided to attract needy sailors
know about this.) The clubs are having their problems but fighting
and now curious tourists.
back using initiatives like Die Nacht der Clubs, The Club Night will take place on September 5th, with shows in 25 clubs all available for
It seems that as the ever growing number of music conference
entrance with one ticket. www.dienachtderclubs.de
and showcase events develop they are attracting more delegates and exhibitor s, from gaming and other digital media companies,
I haven’t told you all; Fancy dancing in one of the biggest clubs
including the new companies and individuals, the sort of startups
I’ve ever seen – once a fish market? Need a stuffed camel or a
being backed by the City of Hamburg. It appears that music which
huge portraitof Elvis, or the prow of a galleon perhaps? Just visit
has always providedcontent for all forms of media, marketing and
HanseatischeMaterialverwaltung for whatever props you may need
entertainment, now also provides promotional outlets and vehicles!
for your creative project – another successful startup…As I say, it was a very full three days!
Our full on tour took in visits to the ADC Festival which celebrates and awards best practice in German Advertising, Product Design and
My thanks to Lu Yen Roloff and Matthias Beer of Hamburg Marketing
Creative Communications, and Jung and Matt, one of Germany’s
for arranging the trip, and for feeding, watering and looking after us
most successful advertising agencies.
all. I suggest you all book a weekend in Hamburg, or I’ll see you at Reeperbahn – just ask me anything about Creative Hamburg…!
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