● Italy`s Live industry bounces back in 2022

“Attendance is up 6%, and box office revenues are up 22%”

The Milan Music Week served as the ideal setting for Italy`s copyright agency SIAE to offer an early look at its concertrelated financial data for the first nine months of 2022.

Delegates at the event discussed the data and how the pandemic had a big influence on the live sector in Italy during a panel discussion.

Despite the challenges faced at COVID-19, research indicates that Italy`s live entertainment industry is recovering.

13,013,269 people attended 24,119 concerts from January to September 2022, for a total of 24,119 performances. With an average ticket costing €35, box office revenue reached €450,587,051.

12,263,624 people attended 29,951 performances during the same same period in 2019, before the pandemic, with box office receipts of €369,443,660 and an average ticket cost of €30. This demonstrates that despite fewer performances, attendance is up 6%, and box office revenues are up 22%.

Numerous venues, including the Circus Maximus in Rome and the Campovolo Arena in Reggio Emilia, hosted concerts. With 111,881 attendees at a pop music concert in May, the Trentino Music Arena also hosted the largest audience.

Although the SIAE claimed that young people had a strong desire to attend events again, the organisation also claimed that rescheduled tickets had contributed to the increase in attendance.

The first elaborations of the SIAE data for 2022 confirm a significant recovery, especially in the concert sector, according to SIAE general director Gaetano Blandini. These are positive signs that bode well but to complete the crossing of the desert the help of the State with targeted interventions, tax incentives and other measures that give companies the opportunity to invest in technology and security to overcome the challenges of the future.”