● Ed Sheeran breaks ticket record in Denmark

Xenia Grigat Senior promoter smash!bang!pow!

A total of 160,000 people saw Ed Sheeran perform at his four concerts at Copenhagen`s Øresundparken from August 3 to 6.

According to FKP Scorpio promoter smash!bang!pow!, “ the amount of tickets purchased for the shows is beyond comparison in Danish music history.”

“Tickets for the Danish concerts went on sale in September and sold some 100,000 in approximately 100 minutes. “The rest was purchased within just 48 hours. Denmark had never seen anything like it,” according to a promoter statement.

Danish promoter Smash!bang!pow! set up the outdoor arena at Øresundparken for the event.

Xenia Grigat, senior promoter at smash!bang!pow!, commented, “I’ve worked with Jon Ollier and Ed Sheeran team in Denmark since the first album cycle – from club show to arenas, the first green fields (86,000 tickets in 2019) and now these unbelievable and impressive numbers from Copenhagen. “Seeing an artist grow and leave a mark with old and new fans, as Ed Sheeran did over the four shows, is truly extraordinary. A production of this scale has been in preparation for over a year and there’s a big team behind going above and beyond to make this happen, both locally and in the artist team.”

FKP Scorpio CEO Folkert Koopmans applauded his Danish division, commenting: “Back in 2018, when we partnered with smash!bang!pow!, we both knew, that we wanted to expand the size of the company and the size of their productions. We’re only four years in, and that is including a long period with COVID-19.

“Nonetheless smash!bang!pow! have more than doubled their office, and they’ve broken the Danish ticket record by far. In addition to that they executed the shows beyond everyone’s expectations, getting great feedback from audience and press. The whole team should be very proud.”