MICHELLE BRAD

STORY BY MELINDA MCGHEE // PHOTOGRAPHY BY RUILI CAI

Brad and Michelle Murrill have combined varied strengths to create successful businesses and develop a dynamic team. Brad is the one who can learn and figure out any technology, a key skill in an industry in which trends change almost daily. Michelle has the ability to ensure a business owner's message is heard and presented to the community in the way they want by matching digital marketing tactics with their goals.

Owners of several businesses, digital marketing is Brad and Michelle's primary industry. They work with business owners to craft a strategy to make sure their business is found online, prove their credibility, grow an audience, generate leads and build relationships with potential customers using the wide range of digital tools available to them. Each business is unique, and they work to set up the right strategy based on that business's goals and current needs.

For Brad and Michelle, the main goal has always been to help the community and the businesses within it. They know small businesses is the heartbeat of the community, and by helping small businesses grow, the entire community will benefit. Their company, Southern View Media, offers free training every quarter and sponsors several non-profits, allowing employees to have a say in where sponsorship money is spent. Everything they do is geared around making, starting, owning, running and growing a business easier for those in our community.

The Murrills live each day by the motto that "good isn't good enough." It is important to Michelle to be top notch, and if it is just good enough, she knows her team has what it takes to do better. Brad believes the devil is in the details. He always finds the one line of code of the one small conversion that can make a big difference. Together, along with a carefully cultivated team, they are working to help the economy of the Eastern Shore area thrive by supporting local businesses.