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Social Media Marketing Trends that will rule 2019 https://www.viralnation.com
Social media can be a whirlwind. The landscape is constantly changing, bringing about new trends, ideas, and best practices year after year. Many times, the changes aren’t sudden or unexpected, but gradual and predictable in a sense. In fact, some of them are already here and in full swing, growing rapidly while still remaining somewhat under the radar. Here are the top social media marketing trends that will rule 2019 and beyond. Are you taking notes?
SOCIAL LISTENING WILL BECOME COMMONPLACE
Social listening (monitoring) has been a slowly adopted trend that we expect will become increasingly popular in 2019. For those unfamiliar with the term, social listening is the act of crawling the web and social media platforms to find all mentions of a brand. This includes untagged brand mentions on social media or industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites.
ENGAGEMENT IS MORE IMPORTANT THAN EVER
Facebook has announced early in 2018 the focus on meaningful interactions as part of their updated algorithm. The algorithm started favoring content that sparks a genuine conversation, giving it top-offeed authority. This change inspired many Page Managers to create more engaging content marketing strategy, perhaps for the mere fact that if they didn't, they too would risk having their content fade into obscurity.
THE RISE OF ‘LIVE’ VIDEO SHARING
Live video's rapid growth in popularity across both Facebook and Instagram has created an ideal opportunity for marketers to leverage in 2019. The activity and intimate exposure that comes with live video make it a powerful tool for marketers who are aiming to both engage their audience and strengthen the relationship between a brand and its followers.
A SURGE IN THE POPULARITY OF MICRO-INFLUENCERS WILL OCCUR
There was a time when it was grand and revolutionary for social media personalities to have millions of followers - their every post, or vlog, or tweet is instantly seen by more people than TV ad makers could ever hope for. But over the past couple of years, social media influencers have become a major and growing trend.
AI BASED CUSTOMER SERVICE WILL DOMINATE
Social media has made it easier for customers to reach a brand, leading to the rise in bots and automated messaging showing up in many brands’ customer service. And with this advancement in technology, expectations about the response time are increasing.
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