Keeping It Simple at Beale’s

Since its inception, Bedford-based Beale’s Beer has kept its beer names simple and straight-to-thepoint with brands such as Gold, Silver, and Peach Tea Blonde Ale.

With Session and Hazy, two new brews being distributed as flagships, the brewery is doubling-down on its effort.

Billsburg Brewery, located near the historic Jamestown Settlement, has been on the forefront with its annual Pilsner Invitational.

This year, Billsburg will host some 18-plus regional beer makers on Saturday, April 15 from noon to 5 PM.

“We’re returning to simplicity,” said Emily Sanfratella, Beale’s VP of Operations. “These days, it’s easy for consumers to feel overwhelmed with choices and confused by busy labels and lengthy descriptions. Beer should be fun! We want craft beer to feel approachable to everyone. Our beer is easy to understand. No fuss, just quality beer.”