Beauty
care
& accessories
&
ADVERTISING ENGAGEMENT MARKETING A
G
E
N
C
Y
Brand Development, Campaign, Consumer Activation and
V
Digital Engagement
irtual eyes is a creative agency with a equal leverage to Advertising and Engagement Marketing , in short we make sure your brand is seen, heard and felt and create a buzz in the market. We’re a boutique but we’re perfectly in shape and put together a good fight both offline and online i.e. advertising, film, design, events, digital, experiential, and every other skill in our armory, to help our clients ,connecting consumers with their brand proposition and business beliefs.
Beauty
care
& accessories
O
ne of the largest Hair care & beauty accessoriesbrands in Indian market, offering a large collection of hair and beauty care accessories. The brand has a nationwide presence with it’sproduct available on 15000 appox retail outlets a maximum number of female consumers across all tier 1 & 2 cities. Challenges were to strategized, design and launch a campaign for launching company’s new product line of Hair dryer and straighteners...
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ature’s Essence is a well renowned cosmetic brand in India, manufacturing and marketing an array of skin and hair care products under the brand name. Brand has a strong retail presence in the entire country. Apart from the retail presence the company also targets good salons under its professional range of products.
C
oloressence is a well renowned cosmetic brand with a countrywide presence of its product across all Traditional, Modern and online Retail. Client wanted to position the brand among the premium segment and wanted to place its brand within the multinational brands peer group. Key challenge was to create an aspirational value for the brand and subsequently increase market.
E
stablished color cosmetic brand wanted to tap the super premium cosmetic market and wanted premium positioning. Client wanted to position the brand among the premium segment and wanted to place its brand within the multinational brands peer group. Key challenge was to create an aspirational value for the brand and subsequently increase market
Brand Development, Campaign, Consumer Activation and
O
Digital Engagement
ne of the largest Hair care & beauty accessoriesbrands in Indian market, offering a large collection of hair and beauty care accessories. The brand has a nationwide presence with it’sproduct available on 15000 appox retail outlets a maximum number of female consumers across all tier 1 & 2 cities. Challenges were to strategized, design and launch a campaign for launching company’s new product line of Hair dryer and straighteners to fashion conscious youth of this country. Even though this category has been growing very steadily presence of MNC players makes it quiet competitive.
Key Issues •
A communication campaign which would announce Launching of hair straightener and dryer in Indian Market
•
Create brand recall with cutting-edge consumer engagement activities in Retail
•
Push the brand positioning of the parent brand and its range of beauty accessories products
Statergy •
Conceived and launched a complete ATL campaign
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Marketed and communicated the brand through a new thought process and adopted GLAM IT! FLAUNT IT! As an overall essence which would describe the brand
•
New Packaging, shop POP, POS were created
•
Strategized and created an digital campaign YOU & I and ran a contest on FB which resulted in 15k like,
•
400 thousand user hitting the FB page during the promotional period
•
Posted regular PR blogs to promote brand awareness
POSITIVE RESULTS
There was a
RENEWED AWARENESS about the company's newly launched products Overall Sales were
QUIET SATISFACTORYacross all the retail counters There was an overall shift in the
BRAND POSITIONING
of the company
Consumer activation and other
DIGITAL CONNECT PROGRAM
are in process
CAMPAIGN SHOOT
PRINT CAMPAIGN
OOH
DIGITAL CAMPAIGN
3D PRODUCT DESIGN
Dryer 1
Dryer 2 Straighteners
PACKAGING
Lorem Ipsum is simply
BROCHURE/CATALOGUE
POP/POS
dangler | wobbler
POP/POS
In-shop displays
NEW U OWN THE STORE ACTIVITY
EXHIBITIONS & EVENTS
CONSUMER ACTIVATION
Key Issues
the promotional period • Posted regular PR blogs to promote brand awareness
TVC STORYBOARD
BUDGET OUTLAY
Vega Budget Outlay: 2.5 Cr. Print: Magazines (30%)
Digital Marketing (5%)
Femina Elle Cosmopolitan Marie Clair Stardust Filmfare Grehlakshmi Hello India Today Meri Saheli Chitralekha Taarang -Rooprata (Banglore) Good House Keeping Professional Magazines
Online Advertising Google Adwords Banner Ads Social Media Marketing Contests E-News Letter
Broadcast:Radio (5%) Radio Mirchi Red FM
BTL: Collaterals (30%) PoP/PoS In shop branding
BTL: Events (30%) Trade Fairs Mall Activation Kiosks Activation with NewU stores Pan India
N
Brand Development, Packaging Redesigning
ature’s Essence is a well renowned cosmetic brand in India, manufacturing and marketing an array of skin and hair care products under the brand name. Brand has a strong retail presence in the entire country. Apart from the retail presence the company also targets good salons under its professional range of products. A complete revamping of the packaging was required by the company, as the packaging was being continued over a long period of time and lacked modern cult of designing, visible . in the packaging of multinational brands.
Key Issues •
Complete change the packaging design for Nature’s Essence Professional Range
•
Packaging should be comparable with any of its international brands peer group
Statergy •
Took a small packaging design research of the peer brands
•
Redesigned the complete professional range of Nature’s essence, with infusing modernity in it.
PACKAGING
Brand Development, New brand variant Launch, Designing of new Identity, Packaging Redesign
C
oloressence is a well renowned cosmetic brand with a countrywide presence of its product across all Traditional, Modern and online Retail. Client wanted to position the brand among the premium segment and wanted to place its brand within the multinational brands peer group. Key challenge was to create an aspirational value for the brand and subsequently increase . market.
Key Issues •
A new brand story had to be presented to the target group to reposition it
•
A new range had to be introduced that could be positioned in premium & super premium segment with completely new identity
•
Existing Packaging was a big miss as compared to the prevalent packaging of international brands
Statergy •
A new brand variant/range was conceived by the name ‘Perfect 24’.
•
New identity for the new range was conceptualized and created
•
Packaging was designed to match those of international standards.
•
Packaging for the existing range was also redesigned.
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PACKAGING
Mad e In Indi a
Brand Development, Campaign, Consumer Activation and
E
Digital Engagement
stablished color cosmetic brand wanted to tap the super premium cosmetic market and wanted premium positioning. Client wanted to position the brand among the premium segment and wanted to place its brand within the multinational brands peer group. Key challenge was to create an aspirational value for the brand and subsequently increase market. .
Key Issues •
Complete change the packaging design for Perfect 24 Professional Range
•
Packaging should be comparable with any of its international brands peer group
Statergy •
Took a small packaging design research of the peer brands
•
Redesigned the complete professional range of Nature’s essence, with infusing modernity in it.
PACKAGING
PACKAGING