MARKETING
your business online
YOUR FREE EBOOK
BY Anthony Graydon 2016
Grow your Business online with my free guide tp online marketing & the Trendss in 2016 and the best tools to use..
GET YOUR FREE COPY
"CATCHING UP WITH THE TRENDS THAT YOUR BUSINESS NEEDS TO BE SUCCESSFUL ONLINE"
One of the hardest things about being in business is staying, Current, Technology changes at an incredible pace. This free ebook aims to help you market your business online while keeping up to date with the latest trends and technologies and get actionable advice for marketing your business online. Virtual Marketing Assistant guide examines online marketing, still an area of rapid development. In Asia. Marketing and sales have migrated to smartphones to a much higher degree in western countries in the UK Europe and USA Desktop and portable computer's still rule. The integration between these platforms is so close it is difficult to tell them apart.. Today online marketing is performed using increasingly sophisticated suites of software or platforms- that deliver content to phones, tablets, computers personal assistants and any online device that carries communications. This small business marketing guide to online marketing will quickly catch you up on new developments in the (3) most important areas of marketing a business online including Website Marketing, Email Marketing,Email marketing, Social media marketing we`ll look at the top issues, the top brands and our top suggestions for your small business. PAGE 3
IS A WEBSITE REALLY NESSESSARY FOR ONLINE MARKETING
WEBSITE MARKETING
Do small businesses still need a website to compete in the digital marketing? Yes! Your own website still the center from which all other marketing radiates, for example, 40% of website traffic comes from search. Your position in organic search, map-based search, and mobile search is dependent upon your website reputation. The other major reason to maintain your website is for protection. If all of your marketing is done through someone else's platform, then they control access to your customers and prospects, Your small business website might not get as much traffic as your Facebook page or your Yelp listing everything there is yours, and you don't have to pay anyone to communicate with your prospects who use your website to connect. However" the problem with running your own website yourself is the lack of experience. Websites are very vulnerable to hackers, malware so require regular check-ups scans, backups and software updates to ensure that your site is performing at it's best, fast loading and safe for your visitors.
A VIRTUAL ASSISTANT CAN HELP YOU KEEP YOUR WEBSITE UP TO DATE
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WHILE STILL ALLOWING YOU THE FULL CONTROL
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CREATE YOUR WEBSITE
WordPress is a platform for building web content. Despite all of the expensive high-end platforms out there today, WordPress still does a great job of providing a reliable content management system that is inexpensive and fairly easy to use. It also integrates well with a variety of programs for stats, SEO and social updates.
Tumblr is a combination of Twitter and Instagram, Blogger and a website! Tumblr got big boost when Facebook set up toll booths for brands trying to communicate with lists they had painstaking built with Tumblr, Your small business owns and controls all of the content.l An excellent choice for millennials who don't want to use their parents` CMS SquareSpace is a website platform that goes with the popular Square payment card processing system. It makes sense to have your merchant account and your website tightly integrated if direct online sales are imported. The early review`s however, is that squares modular website builder is hopelessly limited for serious marketers. This might do for Etsy crowd-- until Etsy designs a better platform. Virtual Marketing Assistant if you are looking to create your business website or if you need a re-design we can create you a full mobile responsive site which is designed and developed to your exact requirements we use WordPress platform which gives you full control over your website, We include domain name and powerful site hosting included in the cost of the project for a quote please contact Anthony or visit the website design services at my website. PAGE 6
When evaluating a website platform for your small business, Free Trial offers are almost useless. It takes a lot of work building a website before you can evaluate the program. By then you're committed. You're better off reading ratings and reviews or tracking down the builders of sites you want to model your site after. Also remember that websites need to be fully mobile responsive due to the Google Search engine optimisation rule this just means that your website will be fully optimised for mobile tablet and desktop devices, The screen will automatically adjust to the size screen that your site is been viewed on.
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EMAIL MARKETING
EMAIL MARKETING Email still rules. It consistently rates as the most effective form of digital communication for marketers and the one that delivers the highest ROI. With many online promotions, you have to wait for someone to find your content, then notice it then share it. With email, you control message timing to a greater degree. Using an optin list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle. Email is so important that many profitable companies sprang up to help small businesses use email marketing well. Today, those companies have grown up to integrate email, social, and CRM into very muscular messaging platforms. Here's a quick look at three of the best: Constant Contact is a classic and elegant email interface that consumers have come to trust. It provides full email integration, including merge fields that generate emails using data from list profiles. Their templates make it easy for beginners or those who mail infrequently and don't need all the bells and whistles. Constant Contact's "safe unsubscribe" and strict rules mean your email gets attention because the carrier is trusted. PAGE 9
MailChimp is a more aggressive email marketing platform that plays well with other critters in the online marketing jungle. MailChimp integrates well with Google, Zoho, Salesforce, Twitter, Facebook, and other platforms. It's a little trickier to use than Constant Contact; however, MailChimp is well-designed for those who want to manage their list in a CRM program but integrate it with a fullpowered messaging platform. HubSpot has become an excellent high-end messaging solution. If you want more of the CRM embedded in your email software, HubSpot is the program for you. Message creation can be highly customized, such as Welcome messages tailored to the way a prospect reached your landing page. You can also do automated message delivery — so-called DRIP campaigns — where the message content and timing are determined by previous behavior. Nice!
Email is especially effective when combined into a communications platform that includes other forms of messaging such as texting, image transfer, and video. Email lets you speak one-on-one, with a pitch customized to a high degree, although few marketers are yet using it that way. These new platforms allow for automated tailoring based on customer profiling. Email is embedded in almost every other kind of software these days, but often very clumsily. It pays to invest in a messaging platform that can help you actually reach those lead development goals.
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SOCIAL MEDIA MARKETING
SOCIAL MEDIA
The trend in social marketing is automation. If that doesn't sound very "social," it isn't. It's practical. Most small businesses recognize the impossibility of maintaining 24/7 personal communications across dozens of social platforms. Just as distance learning works best when it combines personal attention with great canned content, so social marketing works best for small businesses when personal attention is combined with intelligent automation. Here are some examples: Hootsuite is an example of a social marketing platform that solves a lot of small business problems. Through the Hootsuite dashboard, you can monitor social networks for mentions or opportunities, harvesting contacts and leads that can then migrate to your email marketing platform or CRM. Hootsuite also enables you to publish automatic and manual updates to a variety of social networks, including LinkedIn, Twitter, Facebook, and Google+. Buffer offers a similar suite of social marketing solutions. Small businesses can connect dozens of accounts and schedule thousands of updates in advance, with analytics that provide instant feedback on A/B testing and message reach. PAGE 13
Socialoomph is a little less graphical than Buffer or Hootsuite. It provides a no-frills, versatile set of tools for connecting to social accounts, RSS feeds, and other message outlets. Automated scripts then do things like auto follow people, mimic the followers of others, sort through followers to remove spammy accounts, and send direct messages to the list. Outsourcing. Social media takes time and effort to create quality content and to engage with your followers, Virtual Marketing assistant can help you do this by creating and sourcing content marketing your brand and engaging with your followers on a daily basis, Please visit my website for full information on my social media & marketing services Status updates posted from some platforms are ignored or restricted in reach by some networks. They want your business to visit the site to post your updates so they can market to you, and they are prejudiced against bots. So look for social marketing platforms that are sanctioned by the big networks, have a good working relationship with the big networks, and do not generate a lot of complaints about inability to achieve reach for messages.
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Thank you Thank you for do reading our free ebook I hope that this book was of some help to marketing your business on the internet, For more information on marketing your business online please visit my blog at the following website. http://www.virtual-marketing-assistant.co.uk/anthonysblog/
ABOUT US Virtual Marketing Assistant is an online service provider founded by Anthony Graydon, to offer support to small and medium size businesses around the globe using modern innovate technologies. We offer a range of online business services including Website design and development, Digital Marketing, Social media marketing and management, Virtual Assistance Online business development solutions with the aim of supporting small and medium size businesses achieve their goals and free up valuable time allow them to concentrate on what they do best, Running and growing their business. for more information on the services that we offer please visit my website at the following web address: www.virtual-marketing-assistant.co.uk Visit Website: www.virtual-marketing-assistant.co.uk Contact us at: contact@virtual-marketing-assistant.co.uk Need Support: support@virtual-marketing-assistant.co.uk