HOT100 2011

VIRTUEEL PLATFORM HOT100 2011 @ PICNIC The HOT100 is Virtueel Platform's special talent program for new graduates in e-culture curricula. E-culture includes the fairly recent disciplines of interaction design, game design, media and electronic arts, and social media communication in parallel with digitally informed processes and artefacts from older cultural disciplines such as architecture, film and performing arts. HOT100 2011 is the fifth edition – the first jubilee! – of the HOT100 programme.

HOT100 Day at the outstanding PICNIC Festival brings to gether and highlights the most promising 2011 graduates from Dutch ar t academies, universities and universities of applied science in the fields of design, ar ts, theor y, communication or development skills. These graduates, from all cor ners of the Netherlands, are people we expect to come to the forefront in one or other e-cultural practice in the near future.

HOT100 Day also connects this upcoming generation with more established organisations and institutions that undertake interesting work in the field of e-culture. In the afternoon seven strategic questions and issues will be presented to the HOT100 by the VPRO, the Amsterdam Public Library (OBA), the Boijmans van Beuningen Museum, Dropstuff with NIMk and Hermen Maat, the Institute of Network Cultures with publisher Valiz, NOSop3 and Virtueel Platform itself. These questions serve as case studies in seven pressure cooker workshops that should lead to design solutions or input for new operational directions for the questioners. Later in the year all these organisations will invite the HOT100 graduates to visit to their workplaces and see what has happened with their input.

SO WHAT MAKES THEM HOT? Virtueel Platform asks all Dutch educational institutions with relevant e-cultural curricula to carefully select their 3 to 5 most promising 2011 graduates. These are the HOT100, minus the ones that couldn't make it. Their nomination is not only based on the quality of their graduation work, but also on the expectations that the institutes have of these graduates' future.

III

HOT100 DAY And what happens at HOT100 Day at the PICNIC Festival?

In the morning we kick off with a brief introduction of the entire 2011 HOT100 group. Then three speakers from the PICNIC programme will give parallel talks and host a discussion group. More meeting and mingling happens during lunch.

In the afternoon we will have seven parallel workshops that will investigate stimulating questions posed by Dutch cultural organisations from diverse backgrounds: • Boijmans van Beuningen Museum would like to develop the outline of one shared online publishing tool (set) that allows different museums to publish their own programmerelated content in their own ways.

• Amsterdam Public Library (OBA) would like to expand the ways in which users participate in the library, by mapping out and tapping into unused possibilities of the digital and non-digital ways in which their users – basically every kind of Amsterdam resident – relates to the library’s central tasks.

• • Urban screen-art network Dropstuff, NIMk's Artmobiel and artist Hermen Maat, want to develop new strategies for engaging and interacting with audiences in public spaces.

• The Institute of Network Cultures and publisher Valiz would like to investigate the best ways to publish their books for their specialised readers, given the ongoing explosion of formats, platforms, and on- and offline possibilities.

• Newslab NOSop3 wants to develop new ways of crowdsourcing data visualisation and audience perspectives on unfolding news stories and news dossiers.

• The VPRO wants to develop ideas and strategies to incorporate uses of 'second screens' such as phones and tablets in their programming.

• Virtueel Platform wants to brainstorm about and develop plans for on- and offline events and facilities for the HOT100 CLUB, of which all Virtueel Platform’s HOT100s will be member.

IV

The workshop afternoon consists of two main parts: in the first part the issues are discussed and unpacked by groups with very mixed specialties and backgrounds. This leads to more specific questions for the second half of the afternoon.

Based on this, the questioners can invite HOT100s with specific interests and skills to tackle those renewed questions.

All HOT100s can join another workshop for the second half of the afternoon, with a minimum of 6 and a maximum of 12 participants per workshop.

Towards the end of the workshops, all the HOT100s from the previous four years are invited to listen to the results, to provide input and feedback on the ideas for the HOT100CLUB, and to meet the 2011 HOT100s over a drink and a snack.

RESULTS AND OTHER EFFECTS Virtueel Platform believes that the HOT100s have the ideas and skills to enrich the creative landscape in the Netherlands.

We recognise the need for their fresh but informed perspectives on current techno-cultural developments, as the prime area of innovation in culture. We look forward to the ideas and solutions that will result from the seven workshops and are certain that the cultural sector and associated fields will truly benefit from the input of this group of bright young people who are the first generation to be born, grow up and bloom in synch with the digital media ecology.

V

Amsterdam-based Virtueel Platform is the sector institute for e-culture.

We promote and strengthen the e-culture sector in the Netherlands and abroad.

In Virtueel Platform’s practise, e-culture has at its heart the fairly recent disciplines of interaction design, game design, media and electronic arts, social media communication, and other forms of born-digital culture.

It also includes practices from more traditional cultural disciplines such as architecture, film, performing arts, etc., which are deeply influenced by the adoption of digital techniques.

Virtueel Platform seeks to track, document and enrich the cross-pollination between society and emerging new media practices. We provide support and advice to all organisations and businesses seeking to use e-culture as a creative spark for progress.

We believe e-culture can make essential contributions to social and economic innovation. By informing, facilitating and organising activities that bring together people from different sectors, we hope to promote and inspire knowledge exchange. In particular we strive to stimulate the dialogue about new developments between e-culture makers and policymakers, as well as between cultural organisations themselves. After all, it’s all about interconnectivity…

Virtueel Platform is an independent foundation subsidised by the Dutch Ministry of Education, Culture and Sciences.

VI

Virtueel Platform is also at:

RSS feed_ http://virtueelplatform.nl/#2481

Twitter_ h t t p : / / t w i t t e r. c o m / v i r t u e e l p

Flickr_ http://www.flickr.com/photos/v-p

Netvibes_ http://www.netvibes.com/ virtueelplatform#Virtueel_Platform

Delicious_ http://delicious.com/virtueelplatform

Facebook_ h t t p : / / w w w. f a c e b o o k . c o m / virtueelplatform

Yo u t u b e _ w w w. y o u t u b e. c o m / virtueelplatform

The PICNIC event connects people, business, and ideas.

Picnic is also at:

RSS feed_ h t t p : / / w w w. p i c n i c n e t w o r k . o r g / feed/atom/5905

Twitter_ http://twitter.com/picnicfestival

Flickr_ http://www.flickr.com/photos/ crossmediaweek

FriendFeed_ http://friendfeed.com/picnicnetwork

Vimeo_ http://www.vimeo.com/channels/ picnictvchannel

LinkedIn_ http://www.linkedin.com/groups? gid=150580

Facebook_ http://www.facebook.com/ picnicfestival

It is a platform where curious, ambitious and engaged people come together to explore new solutions to today’s challenges – especially in the areas of business, society and sustainability. PICNIC inspires people to have big ideas, learn from each other and find new ways to create a better future, together.

The PICNIC name represents everything it strives to be. It is a gathering of friends old and new, where everyone brings something to the table. It is a place for conversation, an exchange of ideas, expertise and inspiring stories, and an escape from everyday life. PICNIC is a gathering that is both defined and enriched by the contributions of its participants.

PICNIC attracts a global audience from a wide range of sectors. Attendees include creative agencies, artists, scientists, designers, marketers, brand managers, content producers, (new) media experts, government leaders, programmers, investors, lawyers, entrepreneurs, freelancers, inventors, technology providers, games developers, services providers, students and teachers.

PICNIC Festival 2011 takes place from 14 to 16 September at the NDSM Wharf in Amsterdam.

VII

GENERAL INFORMATION

TAGGED SKILLS All of this year ’s HOT100 graduates introduce themselves and their backgrounds in this shiny little booklet. To help you find people with the skills that you're looking for, we have summarised and labelled the main e-cultural disciplines and skills that the HOT100's have mastered in 17 tags. Each of them has chosen one primary tag to represent their main specialty, and 1 to 6 secondary tags for their next most relevant abilities.

PRIMARY TAG

PRIMARY SPECIALIST(S)

SOUND

Anne van Topp

p.77

BRANDING

Lilla Vincze

p.83

THEORY

Nick Winkoop

p.91

QR CODES

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ALIGNMENT DATA

STEP 1

STEP 2

STEP 3

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VIII

TAG

ANIMATION P E O P L E TA G G E D W I T H A N I M AT I O N

René Bosch

p.08

Ewoud Heidanus

p.25

Roland Keesom

p.34

Bar t Neder veen

p.46

Sebastian Schneider

p.57

Xander Stolwijk

p.62

Job van der Zwan

p.73

TAG

AUDIOVISUAL P E O P L E TA G G E D W I T H A U D I O V I S U A L

Birgit Bachler

p.02

Bas Berger voet

p.05

René Bosch

p.08

Nina Caspari

p.13

Bogomir Doringer

p.16

T. Graham Dube

p.21

Hong Xi Guo

p.22

Ewoud Heidanus

p.25

Jan Helleman

p.27

Didi Koller

p.37

Vera van der Lubbe

p.40

Joerie Nijhuis

p.47

Sebastian Schneider

p.57

Emina Sendijarevic

p.60

Bree Tahapar y

p.64

David van Toor

p.66

Peter van de Wer ve

p.70

Daniel de Zeeuw

p.72

IX

TAG

BRANDING P E O P L E TA G G E D W I T H B R A N D I N G

X

David Berghuijs

p.06

Lisette van Blokland

p.07

RenĂŠ Bosch

p.08

Daan van Dam

p.15

Bogomir Doringer

p.16

T. Graham Dube

p.21

Hong Xi Guo

p.22

Jidi Guo

p.23

Ewoud Heidanus

p.25

Marcel van Heist

p.26

Jasper Hovenga

p.30

Sammy de Keijne

p.35

Yoeran Luteijn

p.41

Inge Maassen

p.42

Inge Nahuis

p.45

Bar t Neder veen

p.46

Joerie Nijhuis

p.47

Bas van de Poel

p.51

Natalia Sanchez

p.54

Anja Schenkels

p.56

Sebastian Schneider

p.57

Nik Sluijs

p.61

Kelly van der Toorn

p.67

Roger Verscheijden

p.68

Lena van der Wal

p.69

TAG

CREATIVE CODE P E O P L E TA G G E D W I T H C R E AT I V E C O D E

Birgit Bachler

p.02

Tim van Cromvoir t

p.14

Femke van Drooge

p.17

Gaby Eenschoten

p.18

Bastiaan Ekeler

p.19

Heinze Havinga

p.24

Jan Hoogeveen

p.28

Sarah Janssen

p.33

Roland Keesom

p.34

Jaime van Kessel

p.36

Rajiv Krijnen

p.38

Tim Kur vers

p.39

Yoeran Luteijn

p.41

Darija Medic

p.44

Roland Pastoor

p.48

Laurens Profittlich

p.52

Tiemen Rapati

p.53

Billy Schonenberg

p.59

Roger Verscheijden

p.68

Job van der Zwan

p.73

TAG

CROWDING P E O P L E TA G G E D W I T H C R O W D I N G

Lisette van Blokland

p.07

Ruben Boxman

p.11

Heinze Havinga

p.24

Didi Koller

p.37

Roland Pastoor Laurens Profittlich

p.48 p.52

Adri Schokker

p.58

Bree Tahapar y

p.64

David van Toor

p.66

XI

TAG

DATA VISUALISATION P E O P L E TA G G E D W I T H D ATA V I S U A L I S AT I O N

Liliana Bounegru

p.10

Ruben Boxman

p.11

Freek Gerritsen

p.20

Heinze Havinga

p.24

Catalina Iorga

p.32

Sarah Janssen

p.33

Philip Man

p.43

Bar t Neder veen

p.46

Roland Pastoor

p.48

Puck Peijnenburg

p.50

Tiemen Rapati

p.53

Adri Schokker

p.58

Nik Sluijs

p.61

Xander Stolwijk

p.62

Roger Verscheijden

p.68

TAG

GAME P E O P L E TA G G E D W I T H G A M E

XII

Tim Bosje

p.09

Bogomir Doringer

p.16

Femke van Drooge

p.17

T. Graham Dube

p.21

Jan Helleman

p.27

Lennar t Hoting

p.29

Roland Keesom

p.34

Jaime van Kessel

p.36

Rajiv Krijnen

p.38

Tim Kur vers

p.39

Vera van der Lubbe

p.40

Philip Man

p.43

Natalia Sanchez

p.54

Javier Sancho

p.55

Nik Sluijs

p.61

TAG

EXPERIENCE DESIGN P E O P L E TA G G E D W I T H E X P E R I E N C E D E S I G N

Juul Barnard

p.03

David Berghuijs

p.06

Tim Bosje

p.09

Ruben Boxman

p.11

Jeffrey Braun

p.12

Femke van Drooge

p.17

Bastiaan Ekeler

p.19

Freek Gerritsen

p.20

T. Graham Dube

p.21

Hong Xi Guo

p.22

Heinze Havinga

p.24

Marcel van Heist

p.26

Jan Hoogeveen

p.28

Lennar t Hoting

p.29

Jasper Hovenga

p.30

Ar thur Hulsman

p.31

Roland Keesom

p.34

Sammy de Keijne

p.35

Didi Koller

p.37

Tim Kur vers

p.39

Yoeran Luteijn

p.41

Philip Man

p.43

Darija Medic

p.44

Inge Nahuis

p.45

Bar t Neder veen

p.46

Roland Pastoor

p.48

Jeroen Peeters

p.49

Puck Peijnenburg

p.50

Laurens Profittlich

p.52

Javier Sancho

p.55

Anja Schenkels Billy Schonenberg

p.56 p.59

Emina Sendijarevic

p.60

Kelly van der Toorn

p.67

Roger Verscheijden

p.68

Lena van der Wal

p.69

Peter van de Wer ve

p.70

Hilde de Wit

p.71

Job van der Zwan

p.73 XIII

TAG

MEDIA ART P E O P L E TA G G E D W I T H M E D I A A R T

XIV

Birgit Bachler

p.02

Juul Barnard

p.03

David Berghuijs

p.06

RenĂŠ Bosch

p.08

Liliana Bounegru

p.10

Ruben Boxman

p.11

Nina Caspari

p.13

Tim van Cromvoir t

p.14

Bogomir Doringer

p.16

Freek Gerritsen

p.20

T. Graham Dube

p.21

Jidi Guo

p.23

Ewoud Heidanus

p.25

Jan Hoogeveen

p.28

Jasper Hovenga

p.30

Sarah Janssen

p.33

Sammy de Keijne

p.35

Rajiv Krijnen

p.38

Darija Medic

p.44

Bar t Neder veen

p.46

Joerie Nijhuis

p.47

Jeroen Peeters

p.49

Laurens Profittlich

p.52

Tiemen Rapati

p.53

Natalia Sanchez

p.54

Adri Schokker

p.58

Billy Schonenberg

p.59

Emina Sendijarevic

p.60

Xander Stolwijk

p.62

Bree Tahapar y

p.64

Kelly van der Toorn

p.67

Peter van de Wer ve

p.70

Daniel de Zeeuw

p.72

Job van der Zwan

p.73

TAG

MOBILE P E O P L E TA G G E D W I T H M O B I L E

Bas Berger voet

p.05

Daan van Dam

p.15

Femke van Drooge

p.17

Jidi Guo Jan Helleman

p.23 p.27

Ar thur Hulsman

p.31

Roland Keesom

p.34

Jaime van Kessel

p.36

Tim Kur vers

p.39

Philip Man

p.43

Bas van de Poel

p.51

Xander Stolwijk

p.62

Bree Tahapar y

p.64

Stefan Ter wijn

p.65

David van Toor

p.66

Hilde de Wit

p.71

TAG

SERVICE DESIGN P E O P L E TA G G E D W I T H S E R V I C E D E S I G N

Bas Berger voet

p.05

David Berghuijs

p.06

Jeffrey Braun

p.12

Daan van Dam

p.15

Gaby Eenschoten

p.18

Marcel van Heist

p.26

Jeroen Peeters

p.49

Puck Peijnenburg

p.50

Bas van de Poel

p.51

Nik Sluijs

p.61

Hilde de Wit

p.71

XV

TAG

THEORY P E O P L E TA G G E D W I T H T H E O R Y

XVI

Charlie Berendsen

p.04

Bas Berger voet

p.05

Lisette van Blokland

p.07

Tim Bosje

p.09

Liliana Bounegru

p.10

Jeffrey Braun

p.12

Tim van Cromvoir t

p.14

Bogomir Doringer

p.16

Gaby Eenschoten

p.18

Bastiaan Ekeler

p.19

Jidi Guo

p.23

Jan Helleman

p.27

Ar thur Hulsman

p.31

Catalina Iorga

p.32

Jaime van Kessel

p.36

Didi Koller

p.37

Rajiv Krijnen

p.38

Vera van der Lubbe

p.40

Philip Man

p.43

Darija Medic

p.44

Inge Nahuis

p.45

Joerie Nijhuis

p.47

Roland Pastoor

p.48

Jeroen Peeters

p.49

Natalia Sanchez

p.54

Javier Sancho

p.55

Emina Sendijarevic

p.60

Xander Stolwijk

p.62

Bree Tahapar y

p.64

David van Toor

p.66

Hilde de Wit

p.71

Daniel de Zeeuw

p.72

Job van der Zwan

p.73

TAG

SOUND P E O P L E TA G G E D W I T H S O U N D

Nina Caspari

p.13

Bastiaan Ekeler

p.19

TAG

TRANSMEDIA P E O P L E TA G G E D W I T H T R A N S M E D I A

Juul Barnard

p.03

Charlie Berendsen

p.04

Lisette van Blokland

p.07

Tim Bosje

p.09

Liliana Bounegru

p.10

Ruben Boxman

p.11

Daan van Dam

p.15

Bogomir Doringer

p.16

Gaby Eenschoten

p.18

Bastiaan Ekeler

p.19

Hong Xi Guo

p.22

Heinze Havinga

p.24

Catalina Iorga Sarah Janssen

p.32 p.33

Jaime van Kessel

p.36

Didi Koller

p.37

Rajiv Krijnen

p.38

Vera van der Lubbe

p.40

Darija Medic

p.44

Joerie Nijhuis

p.47

Jeroen Peeters

p.49

Bas van de Poel

p.51

Laurens Profittlich

p.52

Javier Sancho

p.55

Sebastian Schneider

p.57

Adri Schokker

p.58

Nik Sluijs

p.61

Lena van der Wal

p.69

Peter van de Wer ve

p.70

XVII

TAG

USABILITY DESIGN P E O P L E TA G G E D W I T H U S A B I L I T Y D E S I G N

XVIII

Juul Barnard

p.03

Bas Berger voet

p.05

David Berghuijs

p.06

Liliana Bounegru

p.10

Jeffrey Braun

p.12

Femke van Drooge

p.17

Gaby Eenschoten

p.18

T. Graham Dube

p.21

Hong Xi Guo

p.22

Heinze Havinga

p.24

Marcel van Heist

p.26

Jan Helleman

p.27

Jan Hoogeveen

p.28

Ar thur Hulsman

p.31

Sammy de Keijne

p.35

Yoeran Luteijn

p.41

Inge Maassen

p.42

Joerie Nijhuis

p.47

Puck Peijnenburg Anja Schenkels

p.50 p.56

Emina Sendijarevic

p.60

David van Toor

p.66

Kelly van der Toorn

p.67

Hilde de Wit

p.71

Inge Maassen

p.42

TAG

VISUALS P E O P L E TA G G E D W I T H V I S U A L S

Juul Barnard

p.03

RenĂŠ Bosch

p.08

Ruben Boxman

p.11

Nina Caspari

p.13

Tim van Cromvoir t

p.14

Freek Gerritsen

p.20

T. Graham Dube

p.21

Hong Xi Guo

p.22

Ewoud Heidanus

p.25

Sarah Janssen

p.33

Sammy de Keijne

p.35

Vera van der Lubbe

p.40

Inge Maassen Inge Nahuis

p.42 p.45

Bar t Neder veen

p.46

Puck Peijnenburg

p.50

Tiemen Rapati

p.53

Anja Schenkels

p.56

Sebastian Schneider

p.57

Adri Schokker

p.58

Billy Schonenberg

p.59

Xander Stolwijk

p.62

Gaynelle Szoboszlai

p.63

Roger Verscheijden

p.68

Peter van de Wer ve

p.70

XIX

TAG

WEB CODE P E O P L E TA G G E D W I T H W E B C O D E

XX

David Berghuijs

p.06

Heinze Havinga

p.24

Jan Helleman

p.27

Jan Hoogeveen

p.28

Ar thur Hulsman

p.31

Tim Kur vers

p.39

Yoeran Luteijn

p.41

Roland Pastoor

p.48

Laurens Profittlich

p.52

Daniel de Zeeuw

p.72

BIRGIT BACHLER

FA C T S H E E T

MA in Media Design and Communication/ Networked Media,

e - m a i l _ daslebenistkeinponyhof@birgitbachler.com website_ w w w. b i r g i t b a c h l e r. c o m

Rotterdam University of

QUESTIONS THE BEFRIENDING OF COMPUTERS A N D T H E P R O G R A M M I N G O F H U M A N S.

BA in Information Design,

Applied Sciences

FH Joanneum University of A p p l i e d S c i e n c e s, A u s t r i a

B i r g i t B a c hler has a comprehensive knowl e d g e o f code and technology. She did her u n d e r g r a duate studies in Austria and has r e c e n t l y completed her Master ’s Degree in M e d i a a n d Interaction Design at Rotterdam U n i v e r s i t y of Applied Sciences in Holland.

H e r g r a d uation project, the Discrete Dia l o g u e N e t work , is an attempt to move away f r o m b a n al status updates on Facebook a n d c r e a te a str ucture whe re people can c o m m u n i cate outside their rigorously fil te r e d f r i e nd circles. It is a telephony-based c o m m u n i cation network that allows users to l e a v e anonymous voice messages for s t r a n g e r s in the public space.

B i r g i t w o r ks as a freelancer with interactive a n d a u d i ovisual media and c ode. W ithin her r e s e a r c h s he examines the impact of online/ o f f l i n e n e tworks on our ever yday lives. She d e c o n s t r u cts known str uctures of interaction w i t h m e d i a and experiments with them in u n u s u a l a nd playful context s. Her projects o f t e n c o mbine the straightfor wardness of c o d e a n d the unpredictability of human b e h a v i o u r, and tr y to creat e a space for r e f l e c t i o n on the tools we use and the media w e b e c o m e dependent on. Her works include a d a t i n g - l ike website built on grocer y shopp i n g d a t a , an alter native ma p of Rotterdam b a s e d o n people's window decorations, and a p h o n e booth through which the Inter net c a n c a l l passersby.

ATTACHMENTS

TAGS: AUDIOVISUAL CREATIVE CODE MEDIA ART

02

FA C T S H E E T

Graduated as an Interior Architect from the Willem d e Ko o n i n g A c a d e m y Exhibited at the Milan Des i g n We e k , 1 0 0 % D e s i g n

JUUL BARNARD e-mail_ website_

info@juulbarnard.nl w w w. j u u l b a r n a r d . n l

Rotterdam, and attended a w o r k s h o p a t To n g j i

CONCEPTUAL DESIGNER WHO LIKES TO EXPE R I MENT WITH DIFFERENT MATERIALS AND TEC HNIQUES IN THE SECOND AND THIRD DIMENSIO N.

U n i v e r s i t y, S h a n g h a i

-

I n t e r n s h i p a t D o e p e l S t r i j kers Architects

-

Moth Light: Light concept for That ’s Design exhibition in Milan (juulbarnard.nl/ portfolio/design/moth)

ATTACHMENTS

TAGS: EXPERIENCE DESIGN MEDIA ART TRANSMEDIA USABILITY DESIGN VISUALS

03

Juul Bar nard studied Interior Architect u r e at the W illem de Kooning Academy in Ro tter dam. His graduation project utilises t h e Rotterdam City Harbours. The water in th e s e harbours shows a strong ver tical movem e n t because of the tide: the water varies b y nearly 1.7 metres. By placing an industr i a l looking metal pod on the bottom of t h e harbour, Juul created an exciting hotel ro o m which disappears twice a day with the co ming of the tide. His project, BLINKY, emerg e d fro m extensive research into the manipu l ation of the subconscious mind. Realising t h a t the general public is being manipulated b y means of sensor y marketing, Juul build a huge interactive figure that emits sublimi n a l messages to influence emotion in a posi t i v e way. Both projects were nominated for t h e Drempelprijs Vor mgeving 2011.

As an independent designer and inte r i o r architect, Juul Bar nard has realised proje c t s for different designers, var ying from sm a l l scale models to full-scale 1:1 designs. H e likes to collaborate with other designe r s , mix different disciplines, and building a n d constr ucting with all kinds of materials. O v e r time he developed his own clear signat u r e through humorous concepts, visualised b y his hand-drawn illustrations, resulting i n autonomous and monumental designs.

FA C T S H E E T

BA in Information Design,

CHARLIE BERENDSEN e-mail_ website_

c. b e r e n d s e n @ g m a i l . c o m http://charlieberendsen.nl

the ArtEZ Institute of the Arts

ATTACHMENTS

I N F O R M AT I O N D E S I G N = H Y P E R L I N K I N G. C h a r l i e B erendsen works in the field of Inf o r m a t i o n Design where he says data (in p u t ) a n d poetics (output) meet af ter the link ( d e s i g n ) . His graduation pr oject Primitive [ x C a p s u l e tried to capture the for m of an o b j e c t u s i ng technical language, to ar rive a t a f o r m -essence between the object and th e w r i t e r. Charlie has a Bachelor ’s Degree i n I n t e r a c tion Design from the Ar tEZ Institu t e o f t h e Ar ts. He worked as an inter n for th e La b [ a u] Laborator y for Architecture and U r b a n i s m in Br ussels. His ar t w orks have been f e a t u r e d at various festivals and ar t fairs i n c l u d i n g TodaysAr t Festival and GoShor t Festival.

C h a r l i e ’ s project Melody & Memor y, the Mel o d i c Tr a n sformation of Smoke on the Water i s a n i n f o -documentar y about the relations h i p b e t ween musical melodies and hum a n m e mor y. Another project is American S p e e c h. A text described two events that to o k p l a c e at the same loca tion, but which to l d t w o different stories. By expanding this i d e a o f u s ing ‘the same mate rial’ but having d i f f e r e n t outcomes, he re- organised the text a s a c a r d game. Each word became a card, a n d t h e v alue of each card was deter mined b y h o w i mpor tant the word was for the text.

T h e g o a l was to create a grammatical cor r e c t s e n t e nce.

TAGS: T H E O RY TRANSMEDIA

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FA C T S H E E T

MA in New Media and

BAS BERGERVOET

D i g i t a l C u l t u r e, U t r e c h t University BA in Communication a n d I n f o r m a t i o n S t u d i e s, Utrecht University

e - m a i l _ berger voetproductions@gmail.c o m website_ w w w. b e r g e r v o e t - a g u e r a s. d e

N e w m e d i a s t u d i e s. n l :

C R I T I C A L A N A LY S I S & M E D I A C R E AT I O N .

project manager of the relaunch of the website of the Master New Media & Digital Culture Slimmerkunde: a high school methodology which teaches teenagers digital skills and media l i t e r a c y, o f w h i c h B a s i s one of the authors: w w w. s l i m m e r k u n d e. n l

ATTACHMENTS

TAGS: AUDIOVISUAL MOBILE SERVICE DESIGN T H E O RY USABILITY DESIGN

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Educational Technologist Bas Berger v o e t works at the Media and Lear ning Unit of t h e Katholieke Universiteit Leuven, Belgium. H e specialises in the meaningful use of audio v i sual and online media in higher education . I n his job he advises teachers and experime n t s wit h new educational technologies, su c h as mobile devices and video -conferenc i n g tools. He also par ticipates in a project wh e r e a complete masters programme will be a d justed to fit the needs of working students b y using different kinds of media technolog i e s .

Prior to his cur rent job, Bas worked for th r e e years in Berlin as a freelance video p r o ducer. He inter viewed Ger man politicians f o r two political websites, covering PICNIC - l i ke events in Ger many for a Ger man blog a n d creating image videos for several small- a n d medium-sized companies.

Bas has a Master ’s Degree in New Me d i a and Digital Culture from Utrecht Univers i t y.

During his course he specialised in ga m e studies, (medical) augmented real i t y, digital music culture, and hybrid (physi c a l + vir tual) maps. He did an inter nship at V 2 _ in Rotterdam, creating concepts for bri n ging Beeld & Geluid's digital archive ma t erial closer to the public using new me d i a technologies. In his masters disser tation h e explored the theme of transition in archiv i n g due to digitalisation.

FA C T S H E E T

BA in Communication and Multimedia Design, The Hague University of Applied Sciences

DAVID BERGHUIJS e-mail_ website_

d a v i d @ d a v i d b e r g h u i j s. n l w w w. d a v i d b e r g h u i j s. n l

Fashion and beauty photographer

ATTACHMENTS

H E L P I N G P E O P L E S E E , T H I N K , U N D E R S TA N D, I N T E R A C T W I T H / E X P E R I E N C E H I S C R E AT I O N S. D a v i d B e rghuijs studied Communication a n d M u l t i media Design and specialises in u s e r ex p e rience design. For his final year i n t e r n s h i p he developed a new branding s t r a t e g y f or a Dutch jeweller y company. The c o m p a n y was extremely pleased with his f i n d i n g s a nd advice and asked him to realise h i s p r o p o sed changes to the brand. His work f o r t h e c o mpany also resulted in a ver y good g r a d e a n d the examinations committee c a l l e d h i m a ´tr ue communication and m u l t i m e d i a designer ’.

D a v i d i s a freelance creative communication a n d m u l t i media designer and photographer.

H e h a s a passion for fashion and beauty p h o t o g r a phy, and takes pleasure in the c r e a t i v e atmosphere a team of people b r i n g t o a shoot. He enjoys being involved i n p r o j e c t s from star t to finish. Working as a f r e e l a n cer provides him with the freedom to d o t h i s . He works for various clients and h a s a l s o s et up an online marketing project.

H e i s p l a n ning to build an online community to o f f e r p eople who suffer from MS (Multiple S c l e r o s e s ) a place to interact, share and h e l p o t h e rs cope with this ter rible disease.

TAGS: BRANDING EXPERIENCE DESIGN MEDIA ART SERVICE DESIGN USABILITY DESIGN WEB CODE

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LISETTE VAN BLOKLAND

FA C T S H E E T

MA in New Media and D i g i t a l C u l t u r e, U t r e c h t University

e-mail_ lisettevanblokland@hotmail.com w e b s i t e _ www.linkedin.com/in/lisettevanblokland

B A i n La n g u a g e a n d C u l t u r e S t u d i e s, U t r e c h t University

ENTHUSIASTIC NEW MEDIA SPECIALIST WITH AN INTEREST IN TRANSMEDIA, ONLINE COMMUNIT I E S A N D C O N V E R G E N C E C U LT U R E .

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C o - f o u n d e r o f D E B I T E: h t t p : / / d e b i t e. n l

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Responsible for the online communication at the Dutch Theatre Festival: w w w. t f. n l

ATTACHMENTS

TAGS: BRANDING CROWDING T H E O RY TRANSMEDIA

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Lisette van Blokland developed an inte r e s t for the cultural implications of new m e dia during her Bachelor ’s programme. H e r Bachelor ’s thesis explored the working p r o cesses of a hacking community produc i n g grassroots sof tware for the Xbox. During h e r Master ’s course in New Media and Dig i t a l Culture she did an inter nship at the Du t c h public broadcasting company, where s h e developed the social media campaign f o r the television series Beagle. Her Mast e r ’ s thesis on the transfor mation of televis i o n in the age of web 2.0 is based on resea r c h she did into the medium specificity of s o cial media and the behaviour of the Bea g l e audiences.

As a freelancer, Lisette has worked on a v a r i ety of projects, star ting with Flamenco Bi ë n nale’s social media campaign. She bl o g s about transmedia stor ytelling, product i o n and distribution for From Stor y To Lege n d , a Dutch platfor m that intends to strengt h e n and stimulate the Dutch transmedia s e c tor. She is the co -founder of DEBITE, a d ebate series on new media. She also worke d as a project manager for the Kunstfac t o r and Utrecht University conference ‘Creat i n g Co mmunities: What Makes Them Tick?’. H e r ambition is to keep working on interest i n g (trans) media projects that enable the au d i ence to par ticipate in new ways.

FA C T S H E E T

B A i n F i n e A r t, Gerrit Rietveld Academy

RENÉ BOSCH e-mail_ website_

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Graduation work: Augmented Reality Street Views, manipu-

info@renebosch.com w w w. r e n e b o s c h . c o m

lated Google Street View images

C A N I T R U S T W H AT I S E E ? A N D : D O E S I T M AT T E R I F I C A N T R U S T T H E D I G I TA L I M A G E ?

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Wo r k : L o s t i n f o r m a t i o n , a light-box of Internet images of shampoo bottles

Re n é B o s ch is a self emplo yed ar tist and p h o t o g r a pher. The mass communication o f a l r e a d y existing photographic images is o f t e n a c ar rier of his work. René's goal is to ta ke a p osition in this mix. His work of ten ex i s t s i n the field of mass communication s u c h a s t he Inter net or the staged massm e d i a w o rld of adver tising. The possibility to m a n i p u l a t e digital images into new images, 3 D i m a g e s, for example, creates a new field f o r c o m m ercial usage but also for ms the b a s i s o f h is work.

D i g i t a l i m ages viewed on the Inter net are tr a n s f o r m ed into images where ‘missing i n f o r m a t i on’ plays a major role. These i m a g e s l ack infor mation due to their low r e s o l u t i o n , and elements such as text and d e t a i l s d i sappear. This missing infor mation c a l l s f o r a new approach to experiencing th e s e i m a ges. Another point of interest for Re n é i s t h e type of images in Google Street V i e w. T h e washed- out identif ying features – f a c e s , a d ver tisements, number plates and s o m e t i m e s, even buildings – produce an e n t i r e l y n ew experience of the photographic i m a g e . René is cur rently working on A M e m o r y i n a Box , an ar t project that stores p e o p l e s ’ memories and senses in a box that c a n r e c a l l them on demand.

printed in low resolution ATTACHMENTS

TAGS: ANIMATION AUDIOVISUAL BRANDING MEDIA ART VISUALS

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FA C T S H E E T

MA in Game Design, Utrecht School of the Arts B A i n B u i l t E n v i r o n m e n t,

TIM BOSJE

Utrecht University of Applied Sciences

e-mail_ website_

ATTACHMENTS

tim_bosje@hotmail.com w w w. t i m b o s j e. n l

SPICING UP REALITY WITH FICTION AND GAME-RULES FOR A MORE ENGAGING AND ADVENTUROUS EXPERIENCE. Tim Bosje has designed many real- l i f e games for large and diverse groups of pl a yers. These games took place in museu m s , on the street, at schools and festivals, i n natural parks, office buildings and histori c a l cities. Tim sees game design as an en t e r taining tool to make things more engagi n g .

Many of his games are used for educati o n , providing insights in group-dynamics a n d self-knowledge. The games take place i n real-life, encourages different playing sty l e s and are ver y light on the restrictive r u l e s .

Thi s enables the players to be almost lim i t less in their creative problem solving.

TAGS: EXPERIENCE DESIGN GAME T H E O RY TRANSMEDIA

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During his final year at the Utrecht Sch o o l of the Ar ts, Tim worked on a cross-me d i a game, which makes the historical period o f the Dutch revolution more tangible for s t udents. He also designed an urban game t h a t is played in an old for tified city and revol v e s around treasure hunters who compete t o uncover histor y. Tim also enjoys design i n g theatre games in which acting is a big co m ponent. One of these games – about gh o s t hunting – is a tool for personal reflect i o n and coping with negative thoughts.

FA C T S H E E T

LILIANA BOUNEGRU

MA in New Media and

e-mail_ website_

on data-driven journalism

liliana.bounergu@gmail.com w w w. l i l i a n a b o u n e g r u . o r g

D i g i t a l C u l t u r e, Amsterdam University Curated the conference in 2010: http://datadrivenjournalism.net

W R I T E R, S C H O L A R A N D C O N S U LTA N T W H O E X A M I N E S T H E I M PA C T O F T E C H N O LO G Y O N M E D I A , C U LT U R E A N D S O C I E T Y.

Article: ‘ Multimodal and Conceptual Metaphors in Editorial Cartoons

A t t h e m o ment, Liliana Boune gr u is conducti n g r e s e a rch in the Media Studies Depar tm e n t a t t he University of Amsterdam and is a n i n d e p e ndent consultant for the European J o u r n a l i s m Centre. She has published on c o n t e m p o rar y interactive media ar t projects f o r p u b l i c urban spaces and pictorial and m u l t i m o d al metaphors in editorial car toons.

S h e r e c e n tly submitted a paper about map p i n g t h e abor tion debate on the Romanian w e b a t t h e Media in Transiti on Conference a t t h e M a ssachusetts Institute of Technology ( M I T ) . H e r work also examines the recent d i s c o u r s e around data-driven jour nalism.

A t t h e E u r opean Jour nalism Centre (EJC), her w o r k f o c uses on how digital technologies tr a n s f o r m repor tage. The EJC is a non-profit i n s t i t u t e , which promotes hig her jour nalistic s t a n d a r d s through events and training course s f o r j o u r nalists and media organisations.

S h e c o o r dinates work on the EU research p r o j e c t S YNC3, the purpose of which is to b u i l d a t ool for mapping the blogosphere.

La s t y e a r she organised one of the first i n t e r n a t i o nal conferences on data-driven j o u r n a l i s m in Europe, and this year she will b e c u r a t i ng the EJC session on media and u r b a n f u t ures at the leading European me d i a f e s t i v al PICNIC.

Representing the Global Financial Crisis ’, Coa u t h o r P r o f. C h a r l e s F o r c e v i l l e, i n V i s u a l Communication 2011, v o l . 1 0 , n o. 2 , p p. 2 0 9 – 2 9 Curator of the European Journalism Centre session on media and urban futures at PICNIC 2011

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TAGS: DATAVISUALISATION MEDIA ART T H E O RY TRANSMEDIA USABILITY DESIGN

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RUBEN BOXMAN

FA C T S H E E T

M FA D e p a r t m e n t o f

e-mail_ website_

Interactive Media &

r u b e n @ s n o w v i d e o. n l w w w. s n o w v i d e o. n l

E n v i r o n m e n t s, F r a n k M o h r I n s t i t u t e, U n i v e r s i t y o f

LO V E S TO C R E AT E TOTA L EXPERIENCES T H R O U G H I N T E R A C T I V E I N S TA L L AT I O N S A N D N E W M E D I A E X P E R I M E N T S I N T H E AT R E .

Applied Sciences B A i n S c u l p t u r e, C o n s t a n tijn Huygens Art Academy

T h e To w e r , a p a r t i c i p a t o r y installation at the Night o f A r t s a n d S c i e n c e, Groningen: denachtvankunstenwetenschap.nl

ATTACHMENTS

TAGS: CROWDING DATAVISUALISATION EXPERIENCE DESIGN MEDIA ART TRANSMEDIA VISUALS

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Since 2001 Ruben Boxman has colla b o rat ed with Adri Schokker (see elsewhere t h i s booklet) as the interdisciplinar y ar tistic d u o Snow. Their work includes interactive vid e o installations, media concepts for thea t r e , and par ticipator y veejay per for man c e s ( Nou&Herkauw ). Their work combines m a n y different high- and low-tech techniques a n d materials, balancing between the worlds o f tangible, analogue and digital. Because o f their backgrounds in sculpture they like t o make things, build spaces, create min i a tures, but always combine this with creat i n g interaction, developing media tools a n d wri ting code. They explore themes s u c h as the individual versus the masses, n o t / networks, the digital image versus the ph y s ical world, par ticipator y processes, and t h e power of the masses.

For their graduation from the Frank M o h r Institute Ruben and Adri both crea t e d new installations based on their ongo i n g research project The Tower. The Tower i s an interactive video installation where, b y entering personal data and submitting to a n iris scan, par ticipants can upload a video o f themselves to a visual database. Only a f t e r this process can the par ticipant access d a t a provided by other par ticipants. The To w e r questions privacy issues that seem to co i n cide with par ticipation. Ruben’s graduat i o n project The Tower, Church of Separa t e d Silences, incorporated group movement i n t o the project.

FA C T S H E E T

MSc in Industrial Design, Eindhoven University of Te c h n o l o g y Bachelor Exchange Programme at Budapest U n i v e r s i t y o f Te c h n o l o g y and Economics

JEFFREY BRAUN e-mail_ website_

ATTACHMENTS

j . p. e. b r a u n @ g m a i l . c o m w w w. j e f f r e y b r a u n . n l

H E L P I N G D E F I N E W H AT A N D H O W W E S H O U L D B E C R E AT I N G F O R P E O P L E. T H E O U T P U T I S N ' T N E C E S S A R I LY A D E S I G N O R TA N G I B L E P R O D U C T. J e f f r e y B r aun is an Industrial Designer with a M a s t e r of Science Degree in Industrial D e s i g n f r om Eindhoven Univ ersity of Techn o l o g y. F or Jeffrey, designing is a medium to p o s i t i v ely transfor m our ever yday world, to c r e a t e a better place to live in and to p r o v o ke discussion. By envisioning, propos i n g a n d creating new intelligent products, s y s t e m s a nd ser vices, Jeffrey believes that w e a r e a ble to improve the way users intera c t w i t h t heir environment.

H i s g r a d u ation project Morphing Interac t i o n ex a m ined possible future scenarios of i n t e r a c t i o n design. For this project Jeffrey e n v i s i o n e d a future where nanotechnology a n d s h a p e-shif ting objects become ubiquito u s a n d blend in with our ever yday physical e n v i r o n m ent. Jeffrey´s graduation project w a s a b o u t the suggestive power of design, o f h o w, o ne day ‘it could be’. It encourages d e s i g n e r s and users to imagine the impact o f t h e w a y they live their lives.

TAGS: EXPERIENCE DESIGN SERVICE DESIGN T H E O RY USABILITY DESIGN

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FA C T S H E E T

BA in Crossmedia Design, A R Te z I n s t i t u t e o f t h e A r t s Enschede

ATTACHMENTS

NINA CASPARI e-mail_ website_

info@ninacaspari.com w w w. n i n a c a s p a r i . c o m

R H Y T H M I C A L, C O N F U S I N G FA N TA S Y D I M E N S I O N S

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Nina Caspari from Ger many works with t h e moving image. She graduated with a Ba c helor ’s Degree in Crossmedia Design from a t Ar t EZ Institute of the Ar ts, Enschede, a n d specialised in the moving image in vid e o and photography. Her graduation project La Graunch is a video that plays with the c o n cept of reality, suggesting realities that a r e not present. To ‘graunch’ means to ‘cr u s h ’ or ‘destroy ’, and the project was inspired b y the idea of Lagrangian points, which m a r k the positions where a small object affec t e d only by gravity can theoretically be stati o nar y relative to two larger objects (such a s a satellite with respect to the Ear th and t h e Moon).

AUDIOVISUAL

Nina recently exhibited her work at the Tw e n te Biennale in Hengelo. Future projects w i l l involve working with musicians to comb i n e sound and visuals. Nina wants her works t o evoke feelings by using moving images.

MEDIA ART SOUND VISUALS

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FA C T S H E E T

TIM VAN CROMVOIRT

BA in Interaction Design

e-mail_ website_

organic art installation

timvancromvoirt@gmail.com w w w. t i m v a n c r o m v o i r t. c o m

I N V E N TO R & C R E ATO R O F N E W L I F E F O R M S W I T H T H E H E L P O F T E C H N O LO G Y A N D S Y N T H E T I C / A R T I F I C I A L M AT E R I A L S.

from AKV|St Joost Academy in Breda St Joost award for his Thermosphores Lungplants – a fragile organism that keeps itself alive by pumping air in and out

W h e n T i m graduated from the AKV|St Joost A c a d e m y in Breda, he was awarded the p r e s t i g i o u s St Joost medal for his graduation p r o j e c t T h ermophores. Tim built an organism th a t h e c alled Thermophore. It is an instal l a t i o n i n c orporating plant-like creatures with p i g m e n t s on their metal tentacles that react c h e m i c a l l y to temperature fluctuations and c h a n g e c olour. By regulating the climate T i m c o u l d control these chemical reactions a n d t h u s t he colour changes of the Ther mo p h o r e s . T h e combination of the pigment and th e f o r m made it look and feel like a real organism.

T i m v a n C romvoir ts´ work examines methods a n d t e c h nologies that can intersect so that r e a l l i f e c an be experienced. Tim star ted as a Fi n e A r t s student, where he discovered the p o t e n t i a l of using technology in his work.

H e h a s d one plenty of theoretical research i n t h e b i ological field and this par ticular i n t e r e s t i s revealed in his work. The instal l a t i o n s h e creates are tools to express his u n d e r l y i n g scientific research. Tim will c o n t i n u e creating biological projects as a v i s u a l a r t ist. Af ter working with mechanic a l a n d c hemical processes in his ar tworks, T i m ex p e c ts to create more beautiful living a r t w o r k s with the help of nanotechnology.

v i m e o. c o m / 1 0 6 3 0 4 8 7

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TAGS: CREATIVE CODE MEDIA ART T H E O RY VISUALS

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FA C T S H E E T

Advertising Studies at t h e W i l l e m d e Ko o n i n g A c a d e m y, R o t t e r d a m Advertising Exchange Prog r a m m e, S c h o o l o f V i s u a l A r t s, N e w Yo r k Graphic design, Grafisch Ly c e u m , A m s t e r d a m

DA AN VAN DAM (& BAS VAN DE POEL ) e-mail_ website_

C o - f o u n d e r o f Wo n d e r

d a a n @ w o n d e r y e a r s. n l w w w. w o n d e r y e a r s. n l

Ye a r s ( s e e B a s v a n d e Po e l )

W E M A K E S T U F F. Daan van Dam always works together as a creative team with Bas van de Poel. They both study Adver tising at the W illem de Kooning Academy in Rotterdam and pool their skills and experience in Wonder Years in Amsterdam. They share a passion for the unknown, the different and during the weekends they like to ´kick back with a few good sci-fi novels and seventies por n flicks´.

They have trained at different agencies such as Achtung!, JWT New York, DDB and Boondoggle.

ATTACHMENTS

TAGS: BRANDING MOBILE SERVICE DESIGN TRANSMEDIA

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Cur rently Daan and Bas are redefining t h e word ‘sleep’ at Crispin Por ter + Bogu s k y Miami, www.cpbgroup.com. CP+B is a f a ctor y that makes adver tising, interacti v e , branded content, and products. There i s no assembly line. All the work is custo m designed and assembled by hand. T h e y are a quirky team and have, for examp l e , landed a job via Twitter at a leading adv e r tising agency. Another project of theirs i s Become a Legend – an 'interactive' T-sh i r t , which united Dutch football fans with t h e national football team during the 2010 Fi f a World Cup.

FA C T S H E E T

BOGOMIR DORINGER e-mail_ website_

b o g o m i r d o r i n g e r @ y a h o o. c o. u k w w w. b o g o m i r d o r i n g e r. c o m

D E R A N G E TO A R R A N G E !

MA in Film, the Netherl a n d s F i l m a n d Te l e v i s i o n Academy B A i n F i n e A r t, G e r r i t Rietveld Academy Other projects: Fashion and Despair (2008),

B o g o m i r Doringer received his Bachelor ’s D e g r e e f r om the Ger rit Rietveld Academy in A m s t e r d a m. His graduation work Deranged w a s n o m i nated as the best graduation work i n 2 0 0 9 . A few months later he enrolled in th e N e t h e rlands Film and Television Acade m y w i t h h i s project Hospitality, known during th e r e s e a rch as Balkan Syndrome . Bogomir i n v e s t i g a t ed the relationship between fiction a n d r e a l i t y and discovered di fferent for ms of f a b r i c a t i o n.

W h i l e s t u d ying ar t, Bogomir noticed that his p r o j e c t s t ended to translate the constr uction o f t h e f i lm nar rative. He would ar range e l e m e n t s of his projects as if they were o n a f i l m timeline and then extend them w i t h i n t h e physical space, instead of on the s c r e e n . T his way, the spectator of his work c o u l d m o ve through the work. In his projects, B o g o m i r w orks with fabricated socio -political i s s u e s r e p resented by mass media that he f i n d s i n t r i guing because of their content or th e w a y i n which they are treated by media o r s o c i e t y. He star ts his wo rk from media f a b r i c a t i o ns, and uses them as a basis to c h a l l e n g e the relationship between fiction a n d r e a l i t y. His projects work on different p l a t f o r m s , divided in elements that can work i n d e p e n d ently or together, thus confronting d i f f e r e n t groups of par ticipants. Bogomir h o p e s t h i s will lead them to think about or d i s c u s s t h e questions his work poses.

Conflict Box (2007) and Illegal Chair (2006)

ATTACHMENTS

TAGS: AUDIOVISUAL BRANDING GAME MEDIA ART T H E O RY TRANSMEDIA

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MA in Interaction Design, Utrecht School of the Arts Hospital in the Clouds (2009), a flight simulator for wheelchair-bound children. The main purpose of

FEMKE VAN DROOGE e-mail_ website_

i n f o @ f e m k e v a n d r o o g e. n l w w w. f e m k e v a n d r o o g e. n l

this interactive installation is to provide these handicapped children, with the sense of freedom through

1 . D E S I G N S B E H AV I O U R. 2 . C R E AT E S I N N O VA T I V E I N T E R A C T I V E P R O D U C T S T H AT I N F L U E N C E T H AT B E H AV I O U R.

flying. It was designed with the waiting rooms of the Wilhelmina Children’s' Hospital in Utrecht in mind.

ATTACHMENTS

TAGS: CREATIVE CODE EXPERIENCE DESIGN GAME MOBILE USABILITY DESIGN

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Femke van Drooge has a Master ’s Degree i n Interaction Design from the Utrecht Sch o o l of the Ar ts. She has recently star ted a company with Joep Slenter. They intend t o design and develop a range of produc t s : an interactive floor, web applications, a n d apps for mobile devices such as the iPho n e and iPad. The main goal of each desig n i s the same: create innovative products t h a t engage people with a purpose and trig g e r the imagination!

Femke van Drooge sees design as someth i n g that should always be approached fr o m the behavioural point of view. Her des i g n method is based on finding out w h a t motivates people and making sure that t h i s motivation is an integral par t of her desi g n .

Her favourite design areas are educat i o n and healthcare; her speciality lies in go o d user research and usability testing. Dur i n g her studies Femke was selected for a mas t e r class at Designskolen Kolding in Denma r k , where she could lear n from designers fr o m the well-known company IDEO. Fem ke designed a flight simulator for handicapp e d children called Hospital in the Clouds, a n d Vinni, an application for people with a cognitive disability, for the iPod Touch a n d , for their caretakers, the iPad.

FA C T S H E E T

GABY EENSCHOTEN e-mail_ website_

g a b y @ l u c i a n s. n l w w w. l u c i a n s. n l

BA in Communication and Multimedia Design, The Hague University of Applied Sciences Owner of the Company Lu c i a n s | E x p r e s s 2 I m p r e s s

W E B S I T E O P T I M I S AT I O N & A D V I C E , C O O R D I N AT I O N A N D R E A L I S AT I O N O F C R O S S M E D I A PROJECTS G a b y E e n schoten star ted her own business ‘ Lu c i a n s | E xpress 2 Impress’ immediately a f t e r g r a duating from The Hague University o f A p p l i ed Sciences with a Bachelor ’s D e g r e e i n Communication and Multimedia D e s i g n . T he company advises small and m e d i u m - s i zed businesses and focuses on o n l i n e a n d offline communication. Gaby i s i n v o l v e d in the creation and realisation o f a c o mmunity platfor m for the selfe m p l o y e d in cooperation with the Chamber o f C o m m erce and Hillegersberg-Schiebroek d i s t r i c t i n Rotterdam. The platfor m needs to b e d e s i g ned, built and tested and will be o n l i n e b y the end of 2011. A marketing and c o m m u n i cations plan is being written to a t t r a c t t h e attention of local companies and th e s e l f - e mployed in the area.

F o r h e r graduation project she designed a d i g i t a l message board that offers social a n d d i g i t al help for the elderly. The aim o f t h e m essage board was to design easyto - u s e a p ps that instil the elderly with the c o n f i d e n c e to live on their own and helps th e m ke e p in touch with the outside world.

I n h e r s p are time, Gaby created an online p l a t f o r m with all sor ts of children’s activities i n h e r n e i ghbour hood. She aims to create to a n o n l i n e community for kids, their parents a n d g r a n dparents.

Community project speleninhillegersberg.nl Community platform for the self-employed in H i l l e g e r s b e r g -S c h i e b r o e k d i s t r i c t, R o t t e r d a m .

ATTACHMENTS

TAGS: CREATIVE CODE SERVICE DESIGN T H E O RY TRANSMEDIA USABILITY DESIGN

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BSc in Industrial Design, Eindhoven University of Te c h n o l o g y

ATTACHMENTS

W h e n I g e t o l d e r, l o s i n g my h a i r, Many years f r o m n o w, Will you still be sending me a Va l e n t i n e , Birthday greetings bottle of wine?

BASTIA AN EKELER e-mail_ website_

bastiaan.ekeler@gmail.com w w w. e k e l e r. c o m

E X P LO R I N G T H E E M P O W E R M E N T O F P E O P L E T H R O U G H N E W T E C H N O LO G I E S. Bastiaan Ekeler's work focuses on the u s e of technology to enrich people’s liv e s .

He wants to bring a little more joy to t h e world by offering people new ways of us i n g and experiencing technology, so they c a n explore the world around them and have f u n .

TAGS: CREATIVE CODE EXPERIENCE DESIGN SOUND T H E O RY TRANSMEDIA

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Bastiaan Ekeler has a Bachelor ’s Degree i n Industrial Design from Eindhoven Univer s i t y of Technology. For his final year graduat i o n project he examines how evolution a r y principles could be applied to the personalisation of musical instr uments. B y using genetic algorithms and user-cent r e d fitness selection he aims to create a n instr ument that co -evolves with its musici a n .

For this project he is using 3D print i n g to capture his love of music as well a s a musician’s love for making music to al l o w for a greater richness in the expression th e i r creativity.

FA C T S H E E T

BA in Communication a n d M u l t i m e d i a D, Av a n s University of Applied

FREEK GERRITSEN e-mail_ website_

Sciences Minor in Information Visualisation

mail@freekgerritsen.com w w w. f r e e k g e r r i t s e n . c o m

Internship Interaction Design at Edenspiekermann

VISUALISING COMPLEX I N F O G R A P H I C S.

D ATA

I N TO

CLEAR G r a p h i c D e s i g n , La S a l l e U n i v e r s i t y, S i n g a p o r e

After spending a couple of years in Singapore, Freek Ger ritsen retur ned to the Netherlands to study Communication and Multimedia Design at the Avans University of Applied Sciences in Breda. For the dur a t i o n o f h i s f i n a l y e a r, F r e e k d e c i d e d t o focus on designing infographics. He took a minor in information visualisation and after leaning and enjoying the techniques of turning data into clear design, decided to turn the ar t of designing infographics into his graduation project.

H e m a d e five print infographics and one p h ysical infographic about the C o m m u n i cation and Multimedia Design c o u r s e a nd it’s students. Freek wanted to s h o w p e o ple who have nothing to do with this d e p a r t m e nt what the course is all about and w h o t h e s tudents are. He also designed an i n t e r a c t i v e infographic for the Technology o f H e a l t h and Environment Depar tment a t A v a n s University, which visualised the c o m p a r i s on between the demand for power a n d h e a t ing and the power and heating p o t e n t i a l s of each municipality in Noord B r a b a n t . Freek intends to find a job where h e c a n u se design to make complex data e a s i e r t o understand for those who need it.

ATTACHMENTS

TAGS: DATAVISUALISATION EXPERIENCE DESIGN MEDIA ART VISUALS

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BA in Communication and Multimedia Design from AVA N S U n i v e r s i t y o f A p p l i e d S c i e n c e, B r e d a .

Wo r k s a t E d e n s p i e k e r mann at the interface o f s t r a t e g y, d e s i g n a n d communication

THOMPSON GRAHAM DUBE

edenspiekermann.com/ en/people/thompsongraham-dube)

e-mail_

thomdube@gmail.com

ATTACHMENTS

I N N O VAT I V E I N T E R A C T I O N D E S I G N / C O N C E P T / U N I Q U E F LO W C H A R T S & S C H E M E S / R A Z O R S H A R P I N F O R M AT I O N D E S I G N / C O N C E P T U A L INFO GRAPHICS / LEGIBLE TYPOGRAPHY

TAGS: AUDIOVISUAL BRANDING EXPERIENCE DESIGN GAME MEDIA ART

The You Ain’t Shit But a Fucking Milliona i r e project features an interactive installat i o n that provides users with an 8-minute lo n g interactive music experience. The proj e c t features cutting-edge sensorial inter a ction design, unique graphics and soun d s .

Human- Computer interaction is establish e d by hijacking Microsof t Kinect sensor a n d connecting it to Adobe Flash Actionsc r i p t 3. Thompson Graham Dube designed t h i s installation for his graduation project a t AVANS University of Applied Science, Bre d a .

You Ain’t Shit But a Fucking Millionaire a i m s to prove that there is still room for individ u a l sty le in multimedia design. Thompson li ke s to classif y this project as ‘an anarchistic s a tire on moder n culture’.

Thompson currently works in Amsterdam as Designer for Edenspiekermann. During his studies he specialised in Interaction Design and he is happy to continue working in this field.

USABILITY DESIGN VISUALS

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BA in Art and Crossmedia Design, ArtEZ Institute for the Arts

HONG XI GUO e-mail_ website_

H i g h e r D i p l o m a i n Pa i n t ing from the Guangzhou A c a d e m y o f F i n e A r t s, China

x @ h o n g x i g u o. c o m w w w. h o n g x i g u o. c o m

Photographer at Bobw S t u d i o, S h u n d e, C h i n a

A CROSSMEDIA DESIGNER WITH A STRONG A F F I N I T Y F O R P H OTO G R A P H Y. ATTACHMENTS

H o n g X i Guo is an open-minded Chinese c r o s s m e d i a designer and photographer. He g r a d u a t e d from the Guangzhou Academy of Fi n e A r t s a nd had two years of experience as a p h o t o g r apher before coming to Holland.

S t u d y i n g overseas at Ar tEZ Academy of th e A r t s & Design in Enschede enriched h i s c h a r a cter and broadened his horizon.

U n d e r s t a n ding both Wester n and Easter n c u l t u r e h as motivated his choice to become a c r o s s m edia designer. He is good at m a k i n g p oetic and abstract photographs, b u t w a n t e d to go fur ther in expressing the m o o d s a nd meanings of photographs. He th e r e f o r e decided to combine sound and i m a g e f o r his graduation work.

H i s g r a d u ation work is the metaphorical film F l e e t i n g L ife (13’00) that combines aspects o f t h e We st and the East to create the plot. ‘ We ’ r e a l l on a path, travelling all the time, s o m e t i m e s we lose our way because of too m a n y c h oices, and we don’t even know w h a t ’ s g o i ng to happen in the next moment.

T h a t ’ s . . . F l eeting Life.’ He intends to follow a m a s t e r ’ s course in photography in Belgium f r o m S e p t ember 2011, and is looking for ward to c r o s s o v er and working with you.

TAGS: AUDIOVISUAL BRANDING EXPERIENCE DESIGN TRANSMEDIA USABILITY DESIGN VISUALS

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MA in New Media, University of Amsterdam BA in Communication S c i e n c e, U n i v e r s i t y o f

JIDI GUO e-mail_

jidiguo@gmail.com

Amsterdam

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I n t e r n s h i p a t Va n d e j o n g

E N D L E S S LY I N S E A R C H O F T H AT O N E T H I N G T H AT C A N D O E V E R Y T H I N G AT T H E S A M E T I M E .

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Guest post on: t e c h r i c e. c o m / 2 0 1 1 / 0 6 / 2 0 / shanzhai-factor y-life-themaking-of-a-motoloba/

ATTACHMENTS

TAGS: BRANDING MOBILE MEDIA ART T H E O RY

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Jidi Guo holds a Bachelor ’s Degree in Co mmunication Science and a Master ’s in N e w Media from the University of Amsterdam. B y combining a social science and humani t i e s course she lear ned to conceptualise te c h nology and quantitatively analyse beh a vioural and social impact. Af ter an inter ns h i p at Vandejong, a communication and des i g n company, Jidi became interested in t h e culture and ar ts sector. The creative mu l t i disciplinar y process should embrace bu i l ding a brand to strategic implementation . I t was during her time at Vandejong that s h e also lear ned the impor tance of mod e r n media and this led to her choice for a M a s ter ’s Degree in New Media.

Jidi recently discovered her passion f o r tr ying to understand technology within a cultural or even environmental context. F o r her graduation project she travelled throu g h China, tr ying to reveal the social imp a c t and future potential of the mobile Inter n e t .

The result is no r un of the mill business r e por t, but a personal work with obser vati o n s and opinions. Jidi is thinking about retur n i n g to China to work and to master the l a n guage, as it will undoubtedly be useful f o r future job oppor tunities. She is interested i n gaining more general experiences overse a s , as her five years in Amsterdam has made h e r restless and curious about what other pla c e s have to offer.

FA C T S H E E T

HEINZE HAVINGA e-mail_ website_

h e i n z e. h a v i n g a @ g m a i l . c o m w w w. h e i n z e h a v i n g a . n l

BA in Information and S e r v i c e M a n a g e m e n t, Saxion University of Applied Sciences BA (Honours) in Art a n d Te c h n o l o g y,

C U R I O S I T Y, S H A R I N G K N O W L E D G E A N D H AV I N G F U N C A N TA K E Y O U A N Y W H E R E .

Saxion University of

H e i n z e H avinga has been freelancing as Le f t f o o t M edia for a few years now. He was i n v o l v e d in projects like Open Data Ens c h e d e a nd Projection Waag Museumnight.

H e m o s t l y builds web apps and mash-ups. He a l s o d o e s some creative codi ng and works a l i t t l e o n d esign and motion graphics. Heinze a l s o h e l p s to set up events and meetings r e l a t i n g t o open data, creative coding and a n y t h i n g else that interests hi m. In the future H e i n z e w o uld love to organise events and be i n v o l v e d in projects with people he finds i n t e r e s t i n g. Combining skill sets and social c o n n e c t i o ns to create things that would be h a r d o r i mpossible to do without each other i s i n c r e d i bly rewarding.

w w w. l e f t f o o d m e d i a . n l i s

I n h i s f o u r years as an Ar t and Technology s t u d e n t , he built ever ything from robots, to a n i m a t ions to weird grease-monkey web m a s h - u p s . He graduated with an honours d e g r e e t hat he ear ned par tly due to his s u c c e s s f u l inter nship with 100%fat, where h e w o r ke d on a radio tomographic motiond e t e c t i o n grid made from 28 Arduino’s and X b e e c h i ps, which was immediately obso l e t e b e c a use of the Kinect. But it was still a v a l u a b l e l esson in mesh netw orking, Arduino p r o g r a m m ing, soldering and signal analysis.

H e i n z e ’ s c ur rent projects are mostly aimed a t p r o m o ting creative uses of technology a n d a c q u i ring people skills.

A p p l i e d S c i e n c e s.

the website of his oneman business

ATTACHMENTS

TAGS: CREATIVE CODE CROWDING DATAVISUALISATION EXPERIENCE DESIGN WEB CODE

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B A i n V i s u a l E f f e c t s, Netherlands Film and Te l e v i s i o n A c a d e m y i n Amsterdam Wo r k e d w i t h V i s u a l E f f e c t s for these films: Sint, O o r l o g s w i n t e r, M i j n O p a d e B a n k r o v e r, M a j e s t e i t , Bride Flight

EWOUD HEIDANUS

ATTACHMENTS

e-mail_ website_

i n f o @ e w o u d h e i d a n u s. n l w w w. e w o u d h e i d a n u s. n l

V I S U A L E F F E C T S A R T I S T. During his studies, Ewoud Heidanus worke d on several large and successful Du t c h feature films such as Sint by direc t o r Dick Maas and Oorlogswinter by Ma r t i n Koolhoven. Ewoud studied Visual Effe c t s at the Netherlands Film and Televis i o n Academy in Amsterdam. Ewoud worked o n the graduation film Een Bizarre Samenlo o p van Omstandigheden with seven fel l o w Visual Effects students. Ewoud was the on - s e t Visual Effects Super visor and Visual Effe c t s Co mpositor for this fun shor t film.

TAGS: ANIMATION AUDIOVISUAL BRANDING MEDIA ART VISUALS

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Before Ewoud Heidanus star ted work i n g as a freelancer he worked for Filmm o r e Amsterdam, a post-production compa n y for films and television series. As a child h e grew up watching films like Ghostbuste r s, Superman and Back to the Future . Ewo u d hopes to work on Hollywood films and pl a n s to continue creating breathtaking vis u a l eff ects for audiences all over the world.

FA C T S H E E T

MA in Industrial Design,

MARCEL VAN HEIST e-mail_ website_

marcelvanheist@gmail.com w w w. m a r c e l v a n h e i s t. c o m

Eindhoven University of Te c h n o l o g y Co-founder Heust & H e i v e l : w w w. h e u s t h e i v e l . n l Co-founder CIOM Rural N e t w o r k s : w w w. c i o m . n l

R E D E F I N I N G T H E R O L E O F A D E S I G N E R, E N A B L I N G P E O P L E TO I N N O VAT E B Y P R O V I D I N G T H E R I G H T TO O L S.

ATTACHMENTS

M a r c e l v an Heist studied Industrial Design a t t h e E i ndhoven University of Technology.

H i s e d u c a tion taught him how to find op p o r t u n i t i e s in abstract visions, visions that fit to d a y ’ s m arket and society. He designs thing th a t p e o p le actually want, because the end u s e r i s t h e main focus of his work from day o n e . M a r cel applies this ‘design skill’ more b r o a d l y i n his work. What can we do with this d e s i g n m ethod when dealing with impor tant i s s u e s r e lating to the environment, the e n e r g y a n d economic crises, etc.?

H e f i r s t explored this in a project called E c o - C u rr e ncy (www.eco -cur rency.net). Using d e s i g n , o r design thinking, he made a con c r e t e p r o posal that would link the environ m e n t a n d the economy. For his graduation p r o j e c t h e took on another significant issue: th e e n e r g y situation in India, to investigate h o w d e s i gn could improve the situation in I n d i a a n d as an experiment into sustain a b l y d i s t r i buted energy networks. Two trips to I n d i a r esulted in a model village where e n e r g y s haring is economically beneficial f o r t h e c u stomer and the entrepreneur. The d e s i g n e nabled the local inhabitants to c r e a t e t h e system. His role was to design the to o l s t o m ake it possible.

TAGS: BRANDING EXPERIENCE DESIGN SERVICE DESIGN USABILITY DESIGN

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BA in Communication and Multimedia Design, HAN University of Applied Sciences w w w. g l o w e c o. n l ( g l o w i n the dark product for tents)

JAN HELLEMAN e-mail_ website_

ATTACHMENTS

info@janhelleman.nl w w w. j a n h e l l e m a n . n l

A N I N N O VAT I V E A N D D Y N A M I C E N T R E P R E N E U R O F M O B I L E , G A M I N G & A D V E R T I S I N G P L ATF O R M S.

‘ I l o v e h i s t o r y, travelling and exploring the world. Other c u l t u r e s a n d h i story itself brings us new ideas and insights that we h a d n’ t t h o u g h t o f before.’

TAGS: AUDIOVISUAL GAME MOBILE T H E O RY USABILITY DESIGN WEB CODE

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Jan graduated from HAN University of A pplied Sciences as a designer and comple t e d an inter nship at the Dutch Embassy in Ot t awa. Competent in website development a n d design he was tasked with researching t h e Canadian computer game industr y. As p a r t of his studies he took a module in ‘entrep r e neurship’, during which he set up Glowe c o.

A Glow-E is a glow-in-the-dark clip that c a n be attached to the guy ropes of a tent s o that they can be seen (and avoided!) in t h e dark. The product is sold in various camp i n g stores in Holland and can be bought onli n e .

Jan Helleman is a game designer and d e veloper and cur rently makes applicati o n s and games for IOS and Android. He is in t h e process of setting up his own company t o publish his ideas and provide other com p anies with the option of outsourcing mob i l e applications and game projects. Jan and h i s team won the Global Game Jam in Hilv e rsum in 2007 by developing a game for t h e Dutch NOS news website. Jan also worke d at eValue and was lead developer on e- Po c and e-sales.

FA C T S H E E T

BA with honours in

JAN HOOGEVEEN

Communication and

e-mail_ website_

International internship

hallo@janhoogeveen.eu w w w. j a n h o o g e v e e n . e u

Multimedia Design, Rotterdam University of Applied Sciences

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at Vienna-based design studio Strukt

NEW MEDIA ARTIST USING HYBRID DESIGNER A N D D E V E LO P E R S K I L L S F O R M E A N I N G F U L HUMAN-COMPUTER INTERACTION.

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Bulla, his graduation prototype of a stressreducing game for

J a n H o o geveen studied Communication a n d M u l t i media Design at the Rotterdam U n i v e r s i t y of Applied Sciences. During h i s t i m e at the university he always found p l e a s u r e in combining inte raction design w i t h t e c h nological challenges. While doing a n i n t e r n ational inter nship at Vienna-based d e s i g n s t udio Str ukt, he wrote his thesis on th e t o p i c of using unstable media to reduce s t r e s s f o r autistic children in day care centr e s . H e r eceived both his Bachelor ’s and H o n o u r ’ s degrees in 2011.

H i s t h e s i s resulted in a wor king prototype o f a g a m e built with the Microsof t Kinect p e r i p h e r a l and processing sof tware environ m e n t . U s i ng physical input and physical m o v e m e n ts, children can chase, avoid or hit b u b b l e s p rojected on a wall. These bubbles g e n e r a t e random sounds through a MIDI i n t e r f a c e resulting in a calming, soothing a u d i o v i s u al landscape. Jan is cur rently w o r k i n g as the lead intera ction designer a t f r e e l a n ce designer collective wedesigng o o d . J a n is looking for new challenges as a m e d i a a r t ist where he can work on projects r e l a t i n g t o ubiquitous computing and/or ( r e a l - t i m e ) generative design , be it national o r i n t e r n a tional.

autistic children

ATTACHMENTS

TAGS: CREATIVE CODE EXPERIENCE DESIGN MEDIA ART USABILITY DESIGN WEB CODE

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BA in Game Design & Dev e l o p m e n t, U t r e c h t S c h o o l of the Arts B A i n F i n e A r t s, A r t E Z I n s t i tute of the Arts

LENNART HOTING e-mail_ website_

lennarthoting@hotmail.com w w w. l e n n a r t h o t i n g . c o m

I U S E E V E R Y S O U R C E O F I N S P I R AT I O N TO C R E AT E N E W A N D I N N O VAT I V E G A M I N G E X P E R I E N C E S.

Freelance designer at Va n g u a r d G a m e s

During his Game Design & Developm e n t studies at the Utrecht School of the A r t s (HKU), Lennar t Hoting specialised in Ga m e Design. He created several enter tainm e n t games and has working experience as a fre elance designer at Vanguard Gam e s .

Since Lennar t of ten fulfilled the role o f Lead Designer, he acquired a great dea l o f experience in creating designs for gam e s and communicating with and lead i n g a team. He also has experience in le v e l design, inter face design, balancing, ene m y placement and working in game editors. H i s Bachelor ’s Degree in Fine Ar ts gives him a n edge in idea generation and when it com e s to identif ying dangers and oppor tunities i n a creative process.

ATTACHMENTS

TAGS: EXPERIENCE DESIGN GAME

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To date, his work has involved creating a collection of enter tainment and seri o u s games. Lennar t always strives to ma ke a game enter taining, but this is of ten a problem with serious games because th e y focus on a different goal. W ith Onder Invlo e d ( Under Influence ), commissioned by Leid e n University, he managed to create a des i g n that combines the infor mational value w i t h enter taining game play (www.onder-invlo e d . nl ). His graduation project Skizo Kid i s a unique side-scrolling action platfor mer i n which two players simultaneously contro l a boy with a split personality. W ith this ga m e he created a new kind of co - opera t i v e experience.

FA C T S H E E T

JASPER HOVENGA

BA in Communication

e-mail_ website_

Demo version of the re-

j a s p e r. h o v e n g a @ g m a i l . c o m w w w. j a s p e r h o v e n g a . n l

and Multimedia Design, HAN University of Applied Sciences

parcelling application: v i m e o. c o m / 1 2 1 9 7 5 5 8

DESIGNER WITH A SENSE OF USER EXPERIE N C E . LO V E S N E W M E D I A , S O C I A L M E D I A A N D D E S I G N I N G. J a s p e r H ovenga studied Communication a n d M u l t i media Design at the HAN Univer s i t y o f A p plied Sciences. His specialties are g r a p h i c s , usability design and organisation.

D u r i n g h i s graduation year, Jasper made th r e e s h o r t movies for LEF, th e future centre a t R i j k s w a terstaat. The movies Jasper made a r e p r i m i ng topics such collaboration and t r u s t. T h e movies are used to prime par tici p a n t s a t t he LEF sessions, which help to pro d u c e a n unforgettable experience for focus g r o u p s . A f ter being primed, the par ticipants w i l l w o r k t ogether and tr ust each other more th a n b e f o re. Later, they will recall the feeli n g t h i s ex perience produced and will use it i n t h e s e s sions.

D u r i n g h i s inter nship at the Netherlands’ C a d a s t r e , Jasper and a classmate made a d e m o - application to help facilitate the p r o c e s s o f re-parcelling. They made a worki n g p r o t o t ype for the Microsof t Sur face Table a n d t e s t e d its usability. Jasper is cur rently w o r k i n g a s a freelancer at Vinom Media, a s m a l l I n t er net fir m whose core business it i s g e n e r a ting targeted Twitter followers for c o m p a n i e s and individuals. Jasper is also in th e p r o c e ss of star ting his own fir m and is l o o k i n g f o r ward to watching it grow beyond h i s w i l d e s t expectations.

f l i c k r. c o m / p h o t o s / jasperhovenga

ATTACHMENTS

TAGS: BRANDING EXPERIENCE DESIGN MEDIA ART TRANSMEDIA USABILITY DESIGN

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BA in Multimedia Design, The Hague University of Applied Sciences Wo r k s a t S t u d i o S t o m p, creative online development company

ARTHUR HULSMAN

ATTACHMENTS

e-mail_ website_

i n f o @ s t u d i o s t o m p. n l w w w. s t u d i o s t o m p. n l

INTERACTION DESIGNER/ F R O N T- E N D D E V E LO P E R, S U R F E R. Ar t hur Hulsman used his passion for wa t e r sur fing to set up a website for the Cha r i t y programme Soul Surf Project Bali . T h e charity aims to create oppor tunities f o r young sur fers in Bali and help you n g underprivileged Balinese children find w o r k in the local sur fing scene. Sur fing is se e n as a natural way to create awareness of t h e local environment. Ar thur developed t h e website www.soulsur fprojectbali.com a n d wrote the E-marketing plan to stimulate t h e online branding of the charity and deve l o p the diversity of online presences.

TAGS: EXPERIENCE DESIGN MOBILE T H E O RY USABILITY DESIGN WEB CODE

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Ar t hur graduated with a Bachelor ’s Degree i n Multimedia Design from The Hague Univer s i t y of Applied Sciences in 2010. He now wo r k s for the creative online developm e n t company Studio Stomp in Amsterdam. Ar t h u r is responsible for the interaction desi g n s and coding of new projects. In his job h e focuses on responsive websites that are w e l l thought through. He will star t writing h i s book Holographic Responsive UI Pattern s i n the near future.

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M A i n M e d i a S t u d i e s, University of Amsterdam B A i n I n t e r n a t i o n a l Po l i t i c s

CATALINA IORGA

a n d H i s t o r y, J a c o b s

e-mail_ catalina.iorga@gmail.com w e b s i t e _ w w w. c a t a l i n a i o r g a . w o r d p r e s s. c o m

of Network Cultures during

University Bremen, Germany Blogged for the Institute the ‘Economies of the Commons 2’ and ‘ Video

MEDIA STUDIES RESEARCHER / FREELANCE J O U R N A L I S T I N T E R E S T E D I N S O C I A L N E T W O R K S, A R T S & C U LT U R E .

B o r n a n d raised in Romania, Catalina I o r g a n o w lives in Amsterdam. She has a B a c h e l o r ’ s Degree in Inter national Politics a n d H i s t o r y from Jacobs University Bremen a n d g r a d uated from the Research Master's p r o g r a m m e in Media Studies at the University o f A m s t e r dam.Catalina Iorga’s master dis s e r t a t i o n focuses on Facebook and publicn e s s . S h e is par ticularly inter ested in public p r a c t i c e s that emerge in Facebook spaces, s u c h a s Groups and Pages dedicated to c o n t r o v e r sial issues. Catalina also examines th e o r g a n isation of ´the public´ via social p l u g - i n s , s uch as the ‘Like’ button.

C a t a l i n a of ten collaborates with the Digital M e t h o d s I nitiative. She par ticipated in the D M I S u m mer School two years in a row and w a s o n e o f the resource persons for the 2011 e d i t i o n . H er digital-methods projects dealt w i t h t o p i c s such as cross-platfor m syndica ti o n , t h e t echnicity of comment spaces, and d a t a - d r i v en jour nalism. Catalina is also a f r e e l a n c e jour nalist for Time Out Amsterdam a n d h a s written about major events such as Q u e e n s D ay and the Ar t Amst erdam Fair.

Vo r t e x # 6 ’ c o n f e r e n c e s.

ATTACHMENTS

TAGS: BRANDING DATAVISUALISATION T H E O RY TRANSMEDIA

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MA in Interactive Media a n d E n v i r o n m e n t s, F r a n k Mohr Institute BA in design, ArtEZ Academy of Art and Design

SARAH JANSSEN e-mail_ website_

mail@sarahjanssen.com w w w. s a r a h j a n s s e n . c o m

Graduation project cineanalogies: w w w. c i n e a n a l o g i e s. c o m

C R E AT I N G A R T W O R K S T H AT E X P LO R E O U R VISUAL LANGUAGE BY COMBINING DIFFERENT KINDS OF MEDIA.

Created the interactive game ARpuzzle, a largescale game for kids shown in the exhibition Schoolplein van de 21e eeuw

ATTACHMENTS

TAGS: CREATIVE CODE DATAVISUALISATION MEDIA ART TRANSMEDIA VISUALS

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Sarah Janssen is specialised in work i n g wit h photography and video, which s h e likes to combine with new media to cre a t e interactive or web-based work. Sa r a h received her Bachelor ’s Degree in Des i g n fro m the Ar tEZ Academy of Ar t and Desi g n , Enschede, in 2009. In 2011 she finish e d the Master of Fine Ar ts Interactive Me d i a and Environments course at the Frank M o h r Institute in Groningen. For her graduat i o n project cineanalogies she analysed the vis u a l language of cinema. Fascinated by the f a c t that cer tain stereotypic images occur in a l l kind of movies, she created diverse ar two r k s in between the fields of new media, desi g n , (pseudo -)scientific research and ar t. T h e results of this project are presented us i n g a multitude of media, such as animati o n , video installations, illustrations, infograph i c s and data visualisation sof tware.

Sarah’s work deals with our viewing ha b i t s and the effect images have on our da i l y lives. She is interested in how we perce i v e images, how our media culture influen c e s the way we look at things and where t h e limits of our perceptions are. Finding a way to transfor m her research into vis u a l interesting ar tworks is a topic she wants t o explore fur ther in the future.

FA C T S H E E T

ROLAND KEESOM

BA in Communication and

e-mail_ website_

Schermen met Beelden

contact@rolandkeesom.com w w w. r o l a n d k e e s o m . c o m

Multimedia Design from the University of Applied Sciences in Amsterdam

Wo r k s h o p – S t o p M o t i o n Le g o a n i m a t i o n f i l m :

Y O U N G A N D U P C O M I N G TA L E N T I N P R O G R A M MING AND INTERACTION DESIGN.

rolandkeesom.com/the_

For his graduation project Roland Keesom developed an iPhone app that ser ves as a storage device for our ´last wishes´ in life.

The app was par tly designed as a fun game for young people to make them aware of themes sur rounding the things we wish for as we approach the end of our lives. Roland Keesom has a Bachelor ’s Degree in Communication and Multimedia Design from the University of Applied Sciences in Amsterdam.

W ithin the course programme he focused on the area of Interaction Design and Programming. Roland also has a passion for games and is a fan of E-spor ts. He is a member of the professional Starcraf t E-Spor t community.

rolandkeesom.com is a

I n h i s f i n al year Roland worked on a Stop M o t i o n Le go animation film during the works h o p S c h e rmen met Beelden. At the creative a g e n c y T he Sign Creative Communication h e w o r ke d on the improvement of their onl i n e m a g azine. He created a Flash Content M a n a g e m ent System (CMS) to simplif y and s p e e d u p the editing of the magazine. He a l s o w o r ked on another project for The Sign C r e a t i v e Communication Company: Roland d e v e l o p e d a website for the new building p r o j e c t D e Draai for the local gover nment i n H e e r h u gowaard. Roland worked on the c o n c e p t , and advised on the interaction d e s i g n a n d infor mation architecture.

m e c h a n i c. s w f ( 1 6 0 M B ) .

Flash map application

ATTACHMENTS

TAGS: ANIMATION CREATIVE CODE EXPERIENCE DESIGN GAME MOBILE

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SAMMY DE KEIJNE

BA (Honours) in Communication & Multimedia Design, Rotterdam University of A p p l i e d s c i e n c e s,

e-mail_ website_

specialised in

c o n t a c t @ s d e k e i j n e. c o m w w w. s d e k e i j n e. c o m

Experience Branding

C R E AT I N G B E A U T I F U L N E W M E D I A C O N C E P T S. I n t e r n s h i p a t F a b r i q u e, Delft Twitter handle: @sdekeijne

ATTACHMENTS

TAGS: BRANDING EXPERIENCE DESIGN MEDIA ART USABILITY DESIGN VISUALS

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Sammy de Keijne studied Communicat i o n & Multimedia Design at the Rotterd a m University of Applied Sciences, specialis i n g in Experience Branding. For her graduat i o n she focused on the topic 'Life-like Design i n the life of chronically ill patients'. Life- l i ke Design is a relatively new method revolv i n g around the integration of social patte r n s (like facial expressions or conversat i o n dynamics) into the design of a produ c t , thereby increasing its likeability and u s ability. Her research project has resul t e d in a mobile application that provides M S patients with an easy and accessible way t o share their emotional state with the peo p l e they care about.

Sammy has worked on broad variety o f projects and ser vices, ranging from conc e p tual work such as branding and concept i n g to more hands- on work for interactive ins t a l lations. For the TEDxYouth Amsterdam ev e n t in 2010, for instance, she collaborated w i t h fellow students to develop a concept f o r the entrance experience. This resulted in a n installation where visitors to the event co u l d build their own interactive TEDxYouth lo g o.

Cur rently Sammy is a freelance conce p tdeveloper and designer of new interac t i v e media. Either way, Sammy always hand l e s her projects with a pro -active, positive a n d open-minded attitude, combining her le a dership capabilities with a ‘can do’ menta l i t y.

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B E n g i n M e d i a Te c h n o l o g y, U n i v e r s i t y o f A p p l i e d Sciences Utrecht Internship at Upact: designing, developing and r u n n i n g a l o w- b u d g e t A R G to raise awareness for the state Congo Wo r k s a t La y a r, a m o b i l e platform for discovering

JAIME VAN KESSEL

information about the world ATTACHMENTS

e-mail_ j a i m e. v a n k e s s e l @ g m a i l . c o m

C R E AT E S AND DEVELOPS MEDIATED REALITY C O N C E P T S AND INNOVATIVE (SERIOUS) GAMES. J a i m e v a n Kessel is a programmer with a p a s s i o n f o r creating new ways to experience r e a l i t y a n d games. Jaime studied at the U n i v e r s i t y of Applied Sciences Utrecht where h e o b t a i ned an Engineering Bachelor ’s D e g r e e i n Media Technology. He specialised i n G a m e Technology and Simulation, and c r e a t e d s everal games.

J a i m e b u ilt a low budget Vir tual Reality C a v e f r o m scratch for the 3DNL Platfor m, w h i c h s t i mulates 3D innovation in the N e t h e r l a n ds. Af ter working for 3DNL, Jaime c o m p l e t e d an inter nship at the mobile p l a t f o r m Layar, where he wa s involved in a p r o j e c t t h at allows users to c reate their own ‘ a u g m e n t ed space’. He now works for Layar a s a p r o t otyping research assistant. As par t o f t h e t e chnical team he helps Layar take A u g m e n t e d Reality to the next level.

TAGS: CREATIVE CODE GAME MOBILE T H E O RY TRANSMEDIA

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FA C T S H E E T

BA in Communication a n d M e d i a M a n a g e m e n t, Amsterdam University of Applied Sciences Transmedia project w w w. w e r e l d k i d s. n l

DIDI KOLLER e-mail_ website_

d i d i @ d i d i k o l l e r. n l w w w. d i d i k o l l e r. n l

´ C R O S S M E D I A I S S O Y E S T E R D AY … ´ THIS TRANSMEDIA PRODUCER WILL S TO R Y W O R L D S C O M E TO L I V E !

ATTACHMENTS

MAKE

Didi Koller works at communication agen c y Woedend!, in the hear t of Amsterdam. T h e goal of the company is to make adver tis i n g that does not come across as adver tisi n g .

They want to add value to people’s li v e s through creativity and innovation. Mak i n g people smile is what it is all about. D i d i has a Bachelor ’s Degree in Communicat i o n and Media Management and specialises i n tra nsmedia projects. Her main course w a s Technology, Design and Interaction. S h e followed a minor in Television to impr o v e her knowledge and skills relating to t h e audiovisual aspect of media (both edito r i a l and productional).

TAGS: AUDIOVISUAL CROWDING EXPERIENCE DESIGN T H E O RY TRANSMEDIA

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On e of the projects Didi was involved w i t h was ‘Sam and his Worldkids-Repor te r s ’ .

Radio Netherlands Worldwide and Media L A B Amsterdam asked Didi and her colleag u e s to produce a transmedia project for ex p a t kids, who have to cope with a lot of iss u e s when they move abroad. To help th e m Didi made an online series that includ e d drama, educational assignments and soc i a l media. She was one of the first people in t h e Netherlands to launch a transmedia proj e c t such as this.

FA C T S H E E T

BA in Design for Virtual T h e a t r e a n d G a m e s,

RAJIV KRIJNEN e-mail_ website_

Utrecht School of the Arts

Sound Academy Hilversum

rajivkrijnen@gmail.com w w w. r a j i v k r i j n e n . n l

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I n t e r n s h i p a t Wa a g S o c i e t y, w h e r e h e w o r k e d on the urban adventure

C O M B I N I N G T E C H N O LO G I C A L C U R I O S I T Y W I T H T H E B L E S S E D C U R S E O F A LW AY S T H I N K I N G O U TS I D E T H E B OX .

Re c e n t l y graduated from the Utrecht School o f t h e A r ts, Rajiv Krijnen is now taking on p r o j e c t s a s a freelancer, designing physical a n d s t o r y-driven games for public events.

Ra j i v ex p erimented as much as possible d u r i n g h i s studies, investigating all the crazy i d e a s h e came up with. At the same time h e p u r s u ed his interest in programming a n d s p e n t much of his free time lear ning d i f f e r e n t programming languages. Com b i n e d w i t h his interest in concept design, th i s b e c a me his speciality in the field.

H i s g r a d u ation project Mindspace places th e p l a y e r in the mind of their character.

W i t h t h e c haracter being trapped in his own m i n d , t h e player has to manipulate the world b y h a n d l i ng a 'transvir tual' object. This obj e c t , a w o oden cube, exists in the vir tual as w e l l a s i n the physical world, thus creating a w a y f o r the player to directly manipulate th e v i r t u a l space. By doing this, the player c a n a c c e ss hidden and blocked memories, e v e n t u a l l y freeing his character. Rajiv is w o r k i n g o n a real-life adventure game for N i g h t o f t he Nerds and is busy setting up his o w n b u s i n ess that will revolutionise the way w e m a n a ge large quantities of infor mation o n t h e I n t er net.

game Gold Rush: http://golfstromen.nl/work/ nuit-blanche-gold-rush

ATTACHMENTS

TAGS: CREATIVE CODE GAME MEDIA ART T H E O RY TRANSMEDIA

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FA C T S H E E T

BA in Communication and M u l t i m e d i a D e s i g n , Av a n s University of Applied Sciences Graduation internship a t R A N J S e r i o u s G a m e s, redesigned the website

TIM KURVERS e-mail_ website_

t i m @ m o o n s p h e r e. n e t w w w. m o o n s p h e r e. n e t

for the multiple awardwinning game Sharkworld Biogame, farm-man-

R E C E N T LY G R A D U AT E D A L L- R O U N D G A M E - A N D W E B D E V E LO P E R, PA S S I O N AT E A B O U T A N YT H I N G R E M OT E LY R E S E M B L I N G C O D E .

agement game: live as a biological farmer

Tim Kur vers recently obtained his Bachelo r ’ s Degree in Communication and Multime d i a Design from Avans University of Appl i e d Sciences. While attending the course, T i m developed a speciality for creative techn o l ogy, ranging from chip-programming a n d interactive installations to web applicati o n s and serious games. His graduation proj e c t was about per vasive gaming, blending t h e gaming world with our reality. In the res u l t ing prototype, visitors could actually h a v e a phone conversation with a fictional ga m e character.

and compete with your neighbours

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TAGS: CREATIVE CODE EXPERIENCE DESIGN GAME MOBILE WEB CODE

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His work at two Dutch professional web- a n d gaming companies – Sof tmedia Inter a c tive and RANJ Serious Games – paved t h e way for his next endeavour: emigrat i n g to Nor way to work with Oslo -based Hy p e r Interaktiv, a digital agency that combi n e s pedagogical experience with communi c a tion and technology skills. Having worked o n a variety of private projects over the yea r s , Tim feels it is time to give something bac k t o the community in the for m of opensourci n g .

Tim believes in sharing and also that h a ving his work in the public domain is a gr e a t motivator to actually finishing projects w i t h the highest possible standards.

VERA VAN DER LUBBE e-mail_ website_

v. v a n d e r l u b b e @ l i v e. n l nl.linkedin.com/in/veravdlubbe

FA C T S H E E T

MA New Media and Digital C u l t u r e, U t r e c h t U n i v e r s i t y MA Media and Commun i c a t i o n , V U U n i v e r s i t y,

HOW CAN NEW MEDIA MAKE LEARNING FUN? A C C O R D I N G TO K I D S, I T ’ S A L L A B O U T G A M E S A N D V I D E O S.

Amsterdam M A R e l i g i o u s S t u d i e s, V U U n i v e r s i t y, A m s t e r d a m

Ve r a v a n der Lubbe star ted her academic c a r e e r s t u dying religion at the VU University, A m s t e r d a m. She continued her education w i t h a Master ’s course in Media and C o m m u n i cation. Af ter that Vera decided to f u r t h e r develop her knowledge on media a n d f o l l o wed the New Media and Digital C u l t u r e Master ’s programme at Utrecht U n i v e r s i t y. Her graduation project centred on th e u s e o f digital blackboards, also known a s S m a r t b oards or interactiv e whiteboards.

H o w d o t e achers think the device could and s h o u l d b e used and how do they actually u s e i t ? Ve r a tried to find out if this par ticular u s a g e i s linked to a specific educational th e o r y.

Ve r a d i d her inter nship at t he Anne Frank F o u n d a t i o n where she researched the o p p o r t u n i ties of new media for vir tual l e a r n i n g . She advised the Foundation to m a ke n e w educational material that is a p p r o p r i a te for electronic whiteboards: v i s u a l l y attractive, audio to suppor t the i m a g e s a nd that helps those students who c a n n o t r e ad that well yet. She also suggested th a t t h e y make better use of their already ex i s t i n g v ir tual platfor m: the Secret Annex O n l i n e . Vera would like to continue working i n t h e f i e l d of new media and education so th a t s h e can help teachers and students m a ke t h e most of their new media tools in e d u c a t i o n.

Intern at the Anne Frank Foundation

ATTACHMENTS

TAGS: AUDIOVISUAL GAME T H E O RY TRANSMEDIA VISUALS

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FA C T S H E E T

BA (Honours) in Communication and Multimedia Design with a minor in Experience Branding, Rotterdam University of Applied Sciences

YOURAN LUTEIJN e-mail_ website_

contact@yoeran.nl w w w. y o e r a n . c o m

Graduation internship at Contain.r

I T E A C H C O M P U T E R S H O W TO I N T E R A C T W I T H PEOPLE.

P i n g - p o n g i s Yo e r a n ’ s favourite mind game

Yoeran Luteijn is a self-employed co m munication and multimedia designer. H e r uns his own freelance business develop i n g web apps, research tools, code-genera t e d graphics and interactive installatio n s .

Yoeran graduated from the Rotterdam U n i versity of Applied Sciences with a Bachel o r ’ s Degree in Communication and Multime d i a Design and a minor in Experience Brandi n g .

For his graduation project he research e d how physical computing can be applied t o create a richer brand experience. For t h i s Yoeran developed a model called Brand e d Interactions.

ATTACHMENTS

TAGS: BRANDING CREATIVE CODE EXPERIENCE DESIGN USABILITY DESIGN WEB CODE

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In the past Yoeran has worked on proje c t s such as the User Environment Creator. To gain more insights into how people exp e r i ence Rotterdam’s city librar y he develop e d a creative research tool in collaborat i o n wit h fellow students. The tool provides libr a r y visitors with the ability to design their o w n librar y and give context to each item in i t .

Yoeran is cur rently working on an interact i v e installation for Lowlands 2011. He is a l s o par t of the experience team for TEDxYout h @ Amsterdam 2011 and TEDxAmsterdam 20 1 1 .

In addition Yoeran is working on a bra i n stor m/mindmap tool, which will r un on t h e web and various devices such as the iPa d , iPhone and Android.

FA C T S H E E T

BA in Communication and Multimedia Design, HAN University of Applied

INGE MA ASSEN e-mail_ website_

Sciences Owner of Mrs White: w w w. m r s w h i t e. n l

m a d e b y @ m r s w h i t e. n l w w w. m r s w h i t e. n l

FREELANCE WEB & GRAPHIC DESIGNER WITH A F O C U S O N M A K I N G U S E R F R I E N D LY W E B S I T E S.

ATTACHMENTS

Inge Maassen has a Bachelor ’s Degree in Communication and Multimedia Design from HAN University of Applied Sciences. During her studies Inge completed a six-month inter nship at the adver tising agency Taketwo.

She did her final inter nship at an Inter net marketing company, where she explored the subject of website optimisation by using split testing. Split testing is a way to increase conversion rates on websites and landing pages. You create one or more variations of a landing page and then randomly split traffic among them. Meanwhile you measure which variation leads to maximum conversion to achieve the result you are looking for.

By using split testing Inge was able to improve the user inter face and design of the company´s website.

Inge Maassen is currently working as freelance graphic- and webdesigner working for various clients. She is the owner of Mrs. White, which is specialised in designing user-friendly websites. Mrs. White also specialises in branding and designs logos, flyers, illustrations, and booklets. Inge c o m b i n e s h e r t e c h n i c a l ex p e r t i s e w i t h h e r c r e a t i v e f l a i r f o r d e s i g n a n d m a ke s t h i s i n t o user-friendly websites and logos.

TAGS: BRANDING USABILITY DESIGN VISUALS

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FA C T S H E E T

MA in New Media, University of Amsterdam BSc in Béta-Gamma, University of Amsterdam

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Wo r k e d o n t h e d a t a

PHILIP MAN e-mail_ website_

visualisation project

philip@philipman.net w w w. p h i l i p m a n . n e t

Mapsterdam as part of his Master's programme

C R E AT I N G M E A N I N G F U L E X P E R I E N C E S A N D VA L U A B L E R E L AT I O N S B Y U N D E R S TA N D I N G B E H AV I O U R, N OT T E C H N O LO G Y.

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Project manager at the Expert Centre for Journalism

As a new media researcher Philip Man i s interested in combining knowledge from a variety of fields. In his MA thesis, he explo r e s the upcoming gamification and how i t dehumanises our approaches to soc i a l networking. Philip argues that Faceboo k i s becoming a social game of prominen c e and reveals its inadequacies in being t h e ultimate online social tool because th e r e is a large discrepancy between the offl i n e social and the online social.

ATTACHMENTS

TAGS: DATAVISUALISATION EXPERIENCE DESIGN GAME MOBILE T H E O RY

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Philip has worked at Randstad Employm e n t Agency where he experimented with Q R codes to create bridges between the off l i n e and the online. As the production mana g e r he was involved in the initial resear c h , the marketing, the roll out, until the fi n a l evaluation of the project. At the mome n t , Philip is working on a star t-up, which h e and his team hopes will connect unrela t e d people using their locations and intere s t s .

Their goal is not that these encoun t e r s eventually develop into a valua b l e relationship – although that would be a wonder ful side effect – but that people ha v e a stronger connection with places beca u s e they become more social. Identities s h i f t fro m IP-addresses to GPS-coordinates.

DARIJA MEDIC e - m a i l _ n e e d l e s. a n d . p i n h e a d s @ g m a i l . c o m w e b s i t e _ protopage.com/basilic.and.cinnamon

FA C T S H E E T

MA in Media Design and Communication, Piet Zwart Instituut at the W i l l e m d e Ko o n i n g A c a d e m y, U n i v e r s i t y o f

P U B L I C A N D MEDIA INTERVENTIONIST INTERESTED I N T H E P E R VA SIVE LANGUAGE AND KNOWLEDGE O F P R O D U CTION.

Applied Sciences Rotterdam BA in New Media from The

Darija Medic holds a Master ’s Degree in Media Design and Communication from the Piet Zwar t Institute, which is par t of Rotterdam University of Applied Sciences. She has a Bachelor ’s Degree in New Media from The Academy of Arts, in Novi Sad, Serbia.

In her studies she worked both vocational a n d a c a d e m i c w i t h v i d e o , p h o t o g r a p h y, cultural theory and intermediary research.

She has collaborated with artist initiatives and projects such as karasssuite.net, O K N O, a u t o n o p o p . n e t a n d D e P l a y e r. H e r work has been exhibited at festivals like BJCEM, MEMEFEST (International Festival of Radical Communication), Hacker Space Festival, and the Viral Communications conference in Rotterdam.

Her graduation project Attention: recalculating! is a series of modifications of an open source GPS navigation software that offers customised ways of taking longer routes through speculative scenarios. It is an attempt to crack open a black box s u c h a s t h e To m To m d e v i c e t o e x p o s e t h e physical intentions that exist behind and around all technological objects. The project explores how the gap between code and human language offers endless possibilities for interpretation, speculation and manipulation. The software can be installed on other platforms such as Garmin, Navman and Android phones.

Academy of Arts in Novi Sad, Serbia

ATTACHMENTS

TAGS: CREATIVE CODE EXPERIENCE DESIGN MEDIA ART T H E O RY TRANSMEDIA

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FA C T S H E E T

BA in Communication and Multimedia Design, HAN University of Applied Graduation project: w w w. t i j d v o o r m i j . n l . A website that encourages improvements to lifestyles through lifestyle scans

INGE NAHUIS e-mail_ website_

inge_nahuis@hotmail.com w w w. i n g e n a h u i s. n l

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LO V E S TO C O M B I N E T H E O R Y, D E S I G N A N D T E C H N O LO G Y TO C R E AT E U S E R- F R I E N D LY A N D I N T U I T I V E I N T E R N E T A P P L I C AT I O N S. Inge Nahuis recently graduated as a Co mmunication and Multimedia Desig n e r fro m HAN University of Applied Sciences i n Ar nhem. During her studies she lear n e d a great deal about creating interact i v e Inter net applications and developed a p a s sion for user-centered design. She cur ren t l y works at Lijnrecht, a company that crea t e s original and effective marketing campai g n s for all kinds of businesses. Her work invol v e s website design. Inge will continue her e d ucation by following a Master ’s course in N e w Media at Twente University.

TAGS: BRANDING EXPERIENCE DESIGN T H E O RY USABILITY DESIGN VISUALS

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During her inter nship she worked on a p r o ject called Tijd voor Mij. This is a perso n a l lifestyle book that is completely adjus t e d to the lifestyle of a person. Inge design e d the brand, the layout of the book and t h e website. In order to do this, she took a clo s e r look at how to optimise conversion rates a n d how to promote the unique selling poin t s .

In the future Inge hopes to work in a mu l t i disciplinar y field that brings the bene f i t s of different new media together when s h e designs websites and marketing campaig n s .

FA C T S H E E T

BA in Communication and Multimedia Design, Rotterdam University of Applied Sciences

BART NEDERVEEN e-mail_ website_

Graduation internship at IN10 Internship at Fabrique focusing on visual design

bartneder veen@gmail.com w w w. b a r t n e d e r v e e n . n l

V I S U A L D E S I G N E R W I T H A G R E AT PA S S I O N F O R C R A F T I N G A L L K I N D S O F S T U F F.

ATTACHMENTS

B a r t N e d er veen is a visual designer. He r e c e n t l y r eceived his Bachelor ’s Degree in C o m m u n i cation and Multimedia Design from Ro t t e r d a m University of Applied Sciences.

B a r t h a s a great passion for craf ting all kinds o f t h i n g s , ranging from super fine interactive m e d i a t o huge Lego castles and delicious l e m o n i c e cream. The trick is to always find th e b e s t p ossible way to do anything.

B a r t d i d his graduation inter nship at IN10 C o m m u n i catie. IN10 is a creative agency for i n t e r a c t i v e brand communication. Their aim i s t o c o n nect people to brands in relevant w a y s . T h ey develop marketing strategies a n d c o n cepts that move and activate p e o p l e . D uring his inter nship he under took a c o m p r ehensive study int o how branda t t a c h m e nt can be increased by using i n t e r a c t i v e installations in public places.

B a r t i s c u r rently working at IN10 as a junior c r e a t i v e . I n the near future he plans to gain m o r e ex p erience as a visual designer with th e a i m of creating meaningful interactive p r o d u c t s that really add value to peoples l i v e s a n d which are stunning to look at.

TAGS: ANIMATION BRANDING DATAVISUALISATION EXPERIENCE DESIGN MEDIA ART VISUALS

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FA C T S H E E T

BA in Communication and Multimedia Design, Zuyd University of Applied Sciences

JOERIE NIJHUIS e-mail_ website_

i n f o @ j o e r i e n i j h u i s. n l w w w. j o e r i e n i j h u i s. n l

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I n t e r n s h i p a t Va n d e La a r & van Efferen

U S I N G N E W M E D I A TO B R I N G C O M PA N I E S A N D C U S TO M E R S TO G E T H E R A N D P E R S O N A L I S E T H E I R C O M M U N I C AT I O N .

Joerie Nijhuis studied Communication a n d Multimedia Design at Zuyd University of A pplied Sciences. He works as a freelan c e r specialised in marketing, communicati o n , new media and audiovisual design. H i s graduation project was an interactive vid e o about cyberbullying via social media. T h e video infor ms teenagers between 12 a n d 16 years old about the consequences o f their actions. Joerie inter viewed several ex per ts in the field of bullying, cyberbullyi n g , enter tainment-education and social med i a .

These inter views, together with extens i v e literature research, allowed him to deve l o p a creative and effective concept and pro t o type video.

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TAGS: AUDIOVISUAL BRANDING MEDIA ART T H E O RY TRANSMEDIA

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Joerie was involved in several new me d i a projects, including the development o f a new student/teacher por tal for his scho o l , a new communication strategy for the lo c a l gover nment of Roer mond and new me d i a application concepts. Fur ther more he d irected, shot, and edited several audiovis u a l projects, including live shows, commerci a l s , shor t movies and documentaries. In 2 0 1 2 he will star t a Master's programme in In t e r national Business at Maastricht Univers i t y.

Joerie wants to combine his knowledge o f new media, communication and audiovis u a l design with entrepreneurship in order to b ecome a multi-discipline and creative en t r e preneur with a strong vision of new media .

FA C T S H E E T

BA Communication and Multimedia Design, Rotterdam University of Applied Sciences

ROLAND PASTOOR e-mail_ website_

c o n t a c t @ r o l a n d p a s t o o r. n l w w w. r o l a n d p a s t o o r. n l

Wo r k s f o r Le c t o r a a t Human-Centered ICT

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I G AT H E R R I C H , A U T H E N T I C I N F O R M AT I O N TO B E U S E D A S I N S I G H T S A N D I N S P I R AT I O N F O R H U M A N - C E N T R E D D E V E LO P E R S. Ro l a n d Pa stoor graduated with honours from Ro t t e r d a m University of Applied Sciences. His g r a d u a t i o n project was about improving the a c c e s s i b i l ity of automated data-har vesting to o l s f o r human-centred designers during th e r e s e a rch phase of the design process.

Ro l a n d a nd others will use the knowledge g a i n e d d uring this project to fur ther develop th e f i e l d of creative research.

Ro l a n d h as worked on projects for Rotterd a m L i b r ar y, TEDx, Poken and various other b i g b r a n d s and companies. In his spare time Ro l a n d ex periments with combining his pas s i o n f o r p hotography with his regular work to c r e a t e u n ique projects. Roland's ambitions a r e t o c r eate a successful business around th e c o n c epts of creative research. Offering s e r v i c e s a nd consultancy to businesses and o r g a n i s a t i ons for finding design inspiration b y u s i n g r ich authentic data during the fuzzy f r o n t - e n d phase. In addition, Roland will f o c u s o n advancing creative research as a n e w, v a l u able and exciting addition to the r e s e a r c h l andscape.

TAGS: CREATIVE CODE CROWDING DATAVISUALISATION EXPERIENCE DESIGN T H E O RY WEB CODE

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FA C T S H E E T

BA and MA in Industrial Design, Eindhoven Univers i t y o f Te c h n o l o g y ( 2 0 0 9 , 2011) School of Architecture and Design at the Royal Melbourne Institute of

JEROEN PEETERS e-mail_ website_

j . p. a . p e e t e r s @ s t u d e n t. t u e. n l w w w. j e r o e n p e e t e r s. c o m

I N T E R D I S C I P L I N A R Y D E S I G N E R E X P LO R I N G A E S THETIC INTERACTIONS AND EXPERIENCES IN D E S I G N F R O M A C O N C E P T U A L P O I N T O F V I E W.

Te c h n o l o g y i n A u s t r a l i a (2007)

In 2007, Jeroen Peeters attended the Sch o o l of Architecture and Design at the Ro y a l Melbour ne Institute of Technology in A u stra lia, where he gained experience ab o u t cross-disciplinar y design practices, des i g n wri ting and the social and cultural impli c ations of design. Af ter that, Jeroen stud i e d Industrial Design at the Eindhoven Univer s i t y of Technology, focusing on the integration o f technology in the design of highly inter a ctive and intelligent products and syste m s .

Jeroen believes that contemporar y des i g n needs to transcend traditional aesthe t i c s of for m and functionalism. Technolo g y provides oppor tunities to design for ri c h , aesthetic experiences that are released i n interactions. Specifically, he is interested i n making an experience aesthetically intere s t ing in an intellectual sense, in addition to i t s sensed for m.

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TAGS: EXPERIENCE DESIGN MEDIA ART SERVICE DESIGN T H E O RY TRANSMEDIA

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Thi s approach was implemented in a light i n g design that communicates the train tra f f i c wit hin the Dutch railway network. The des i g n finds a new balance between quality o f infor mation and aesthetics by implicati n g , rat her than explicitly stating, infor mati o n , and by requiring travellers to interpret t h e presented infor mation for themselves (htt p : / / vimeo.com/18894747). In the near futu r e , Jeroen will be fur ther exploring the oppo r t u nities for aesthetic intellectual experien c e s in interactive products.

FA C T S H E E T

BA (Honours) in Communication and Multimedia Design with a

PUCK PEIJNENBURG

minor in User Experience

e-mail_ website_

at NRC

puckpeijnenburg@gmail.com w w w. p u c k p e i j n e n b u r g . n l

C R E AT I N G I N S I G H T S A B O U T T H E U S E R A N D S E RVICE PROVIDER IN QUALITY JOURNALISM.

Design, Rotterdam University of Applied Science Graduation internship

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P u c k Pe i j nenburg graduated as a Commun i c a t i o n Multimedia Design from Rotterdam U n i v e r s i t y with a minor in User Experience D e s i g n . S he is cur rently working as a freel a n c e r. P uck's graduation project was at N R C - M e d i a, a quality Dutch newspaper. She i n v e s t i g a t ed ways to create new ser vices. Her r e s e a r c h focused on content and context, ex a m i n i n g how these could be used such th a t t h e r esults would be interesting for users a n d s t a keholders alike. Puc k added more v a l u e b y creating insights into users’ needs a n d t h e o rganisation’s working process.

P u c k h a s worked on a broad variety of p r o d u c t s and ser vices. Puck made a p r o t o t y p e for an iPad application for a D u t c h n e wspaper. Metadata from the TV p r o g r a m m e and the daily newspaper are u s e d t o c reate an application that couples th e t i m e l i ne and topics of th e TV broadcast w i t h t h e newspaper ar ticles. Puck intends to d o m o r e projects that are user centred, w h e r e s h e can create insights about the user a n d t h e ser vice provider. Think about the d i g i t a l p o ssibilities for both and add value to t h e i r s e r vices; test, evaluate and improve p r o c e s s e s and ser vices.

TAGS: DATAVISUALISATION EXPERIENCE DESIGN SERVICE DESIGN T H E O RY USABILITY DESIGN VISUALS

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FA C T S H E E T

Advertising Studies at t h e W i l l e m d e Ko o n i n g A c a d e m y, R o t t e r d a m Advertising Exchange Prog r a m m e, S c h o o l o f V i s u a l A r t s, N e w Yo r k BA in International Comm u n i c a t i o n M a n a g e m e n t, INHOLLAND University of Applied Sciences

BAS VAN DE POEL (& DAAN VAN DAM ) e-mail_ website_

b a s @ w o n d e r y e a r s. n l w w w. w o n d e r y e a r s. n l

C o - f o u n d e r Wo n d e r Ye a r s (see Daan van Dam)

W E M A K E S T U F F. Bas van de Poel and Daan van Dam stu d y Adver tising at the W illem de Koon i n g Academy in Rotterdam. They work toget h e r as a creative team and par tnered up t o become Wonder Years. They both share a passion for the unknown, the different a n d in the weekend they like to ´kick b a c k wit h a few good sci-fi novels and 70s p o r n flicks´. They trained at different agenc i e s like Achtung!, JWT New York, DDB a n d Boondoggle.

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TAGS: BRANDING MOBILE SERVICE DESIGN TRANSMEDIA

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Cur rently Bas and Daan are redefining t h e word ‘sleep’ at Crispin Por ter + Bogu s k y Miami, www.cpbgroup.com. CP+B is a factor y. A factor y that makes adver tisi n g , interactive, branded content and produc t s .

There is no assembly line. All the w o r k is custom-designed and assembled b y hand. They are a quirky team and ha v e , for example, landed a job via Twitter a t a leading adver tising agency. Anot h e r project of theirs is Become a Legend – a n 'interactive' T-shir t, which united Du t c h football fans with the national football te a m during the 2010 Fifa World Cup.

FA C T S H E E T

BA in Informatics (expected), The Hague University of Applied Sciences Internship at Automatique

LAURENS PROFITTLICH

Co-founder transdisci-

e-mail_ website_

d a y s, a p l a t f o r m f o r

profikid@gmail.com w w w. t e l e t e k s t i s d o o d . c o m

p l i n a r y c o l l e c t i v e Te l e t e k s t is dood, The Hague Initiator Mindfuckmony o u n g m u s i c a l t a l e n t, The Hague

C O N N E C T I N G G O O D, LO V I N G P E O P L E TO S P E C I A L M O M E N T S B Y C O M B I N I N G E M OT I O N A L N E E D S W I T H T E C H N I C A L D E V E LO P M E N T.

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La u r e n s Pr ofittlich is studying Infor matics at T h e H a g u e University of Applied Sciences. He i s a l w a y s on the lookout for interesting and u n ex p l o r e d challenges in the area where s o c i o l o g y and technology meet. Though he i s t e c h n i c ally still a student, Laurens has alr e a d y p r o ved himself in the real world where th i n g s a r e changing faster and faster. He h a s w o r ke d as a freelancer under the name Pr o f i k i d f o r over three years, for clients such a s To d a y s Ar t Festival.

La u r e n s i s the co -founder of Teletekst is dood ( T i D ) , a transdisciplinar y collective from T h e H a g u e that represents a new genera ti o n . Te l e t ekst is dood creates and designs p r o j e c t s about social topics and developm e n t s t h r ough ar t, media, technology and i n t e r a c t i o n. He also works as programming a n d m a r keting director at Langweiligkeit, a h i p p y- d r i v en foundation that has their own r e c o r d l a bel, club, festival, agency, and a g r o w i n g worldwide network of engaged f r i e n d s a n d ar tists.

TAGS: CREATIVE CODE CROWDING EXPERIENCE DESIGN MEDIA ART TRANSMEDIA WEB CODE

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FA C T S H E E T

BA in Information & Interactive Media Design, A r t E Z I n s t i t u t e o f t h e A r t s, minor in Digital Typog-

TIEMEN RAPATI

raphy

e-mail_ website_

tiemen@tiemenrapati.com w w w. t i e m e n r a p a t i . c o m

Wo r k s a t U n i t e d V i s u a l

C O N C E P T, C O D E & A E S T H E T I C S.

A r t i s t s ( U K ) : w w w. u v a . c o. u k

Tiemen Rapati is a young designer wand e r ing at the intersections of ar t, design a n d technology — pixels and print — 2D a n d 3D — raw data and poetics. Exploring t h e fields of graphic design, architecture, d a t a visualisation, photography and code, h e moulds his interests into the best shape h e can. Recently graduated from the A r t E Z Institute of the Ar ts in Ar nhem, his wor k i s already on display at the NEMO Scien c e Ce ntre in Amsterdam, and has been f e atured on TodaysAr t Festival 2009 in T h e Hague, GoShor t Festival 2009 in Nijmeg e n and the 2010 Discover y Festival in Ams t e rdam. During the summer of 2010 Tiem e n inter ned with United Visual Ar tists in Lond o n for three months, and has been hired t o continue his work there. United Visual Ar t i s t s are a British-based collective whose current practice spans permanent architectural installations, live per formances and responsive installations.

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TAGS: CREATIVE CODE DATAVISUALISATION MEDIA ART VISUALS

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Tiemen's graduation projects are ESC A P E and ALEPH. ESCAPE takes on the experien c e of digital landscapes and ALEPH is an in t e r active visualisation of his memor y. Previ o u s works include Colour Dynamics, wh e r e Tiemen delayed the RGB channels in a re a l time, showing movement in colours, wh i l e ever ything static remains black and wh i t e , and collaborative project Soundportr a i t s where Live data from a webcam is conver t e d to sound, and back again into image.

NATALIA SANCHEZ

M A M e d i a S t u d i e s,

e-mail_

Wo r k e d i n C o l o m b i a a s a

natalia.san.que@gmail.com

FA C T S H E E T

University of Amsterdam

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producer and scriptwriter

MEDIA R E S E A R C H E R. C O M M U N I C AT I O N , E M OT I O N S, B O D Y A N D T E C H N O LO G Y.

for the documentar y Thus the Count Boy Sang at the Seashore (2009):

N a t a l i a Sanchez Quer ubin is a media r e s e a r c h e r. Parallel to her academic work, s h e c u r r e ntly collaborates with Unfold Ams t e r d a m o n promoting par tnerships between U n f o l d a n d similar projects and companies th a t h a v e shared goals. Natalia has a b a c k g r o u nd in Literature and Ar t and was a w a r d e d her Master ’s Degree in Media Stud i e s b y t h e University of Amsterdam. Natalia i s e s p e c i ally interested in the intersections b e t w e e n emotions, corporeality and tech n o l o g y. H er graduation disser tation explored th e v i s u a l and technological strategies that a r e u s e d t o communicate ph ysical suffering i n s p a c e s such as video games, adver tise m e n t s a n d body per for mances, and the po te n t i a l f o r pain to create unique relational s t r u c t u r e s between individuals.

N a t a l i a b elongs to the research collective A . I . M ( A d ventures in Multimodality), which s t u d i e s g enres that of ten combine more th a n o n e modality, such as comics or adverti s e m e n t s . She shares administrative respons i b i l i t i e s f or the A .I.M blog with Prof. Charles F o r c e v i l l e . She has collaborated with the D i g i t a l M e thods Initiative, which investigates m e t h o d o l ogy, authority and value per taini n g t o n a tively digital str uctures and data.

D u r i n g t h is collaboration she developed a p r o j e c t about search engines and their c r i t e r i a t o define language and national s p h e r e s . She is also experimenting with c o l o u r - c o ded data patter ns and drawing.

h t t p : / / v i m e o. c o m / 5 5 3 0 0 7 6

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Coordinator and curatorial assistant for the Cartas d e l a Pe r s i s t e n c i a p r o j e c t : h t t p : / / w w w. l a b l a a . o r g / cartas-de-la-persistencia

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TAGS: BRANDING GAME MEDIA ART T H E O RY

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FA C T S H E E T

MA with distinction in New M e d i a a n d D i g i t a l C u l t u r e, University of Utrecht B A i n T h e a t r e, F i l m a n d Te l e v i s i o n S t u d i e s, U n i v e r sity of Utrecht

JAVIER SANCHO e-mail_ website_

javi.sancho@gmail.com t w i t t e r. c o m / y o j a v i s a n

INDEPENDENT GAMES & NEW MEDIA FREEL A N C E R : P R O D U C E R, C R I T I C , R E S E A R C H E R, V E R S AT I L E , E X P LO R E R, G A M E R, G E E K .

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Javier Sancho has a Bachelor ’s Degree i n T h e a t r e , F i l m a n d Te l e v i s i o n S t u d i e s from the University of Utrecht. Javier also received an MA with distinction in New Media and Digital Culture from the same u n i v e r s i t y. H i s M A d i s s e r t a t i o n , E x p l o r i n g Computer Game Dramaturgy, promotes a cross-disciplinary approach that focuses on understanding creative choices and their relation to the dramaturgy of the game-play experience. Javier strives to bridge the gap between academic research into games and the creative practice of game design and development.

TAGS: EXPERIENCE DESIGN GAME T H E O RY TRANSMEDIA

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Javier currently works freelance as a game developer for GewGawGames, as a producer for SETUP and as a writer CJP Magazine. Javier first gained experience working for Nintendo and UTRAX. He then worked for Philips Research, developing t h e e d u c a t i o n a l g a m i n g p l a t f o r m Ta g T i l e s .

As a producer at SETUP he now organises new media events that appeal to insiders as well as newcomers to gaming and media culture. GewGawGames won a prize with the game Bewbees at the Global Game Jam 2011. The game is still in development and he is working on making the product a successful enterprise.

FA C T S H E E T

BA in Communication

ANJA SCHENKELS

and Multimedia Design,

e-mail_ a.schenkels@hotmail.com w e b s i t e _ www.linkedin.com/in/anjaschenkels

University of Applied

C R E AT I V E I N T E R N E T A N D M U LT I M E D I A E X P E R T W H O LO V E S TO W R I T E .

Writer/editor for the web

The Hague University of Applied Sciences BA in Journalism, Fontys Sciences

and for various articles in magazines/newspapers

‘I never expected that I would be nominated for the HOT100. The number of talented people within the creative industr y is huge; therefore, I am grateful that I have the opportunity to display my work. I’m looking forward to meeting lots of talented colleagues.’

s u c h a s P l u g O u t , Ye s , Eindhovens Dagblad

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A f t e r c o mpleting her Bachelor ’s Degree i n J o u r n a lism, Anja Schenkels wanted to ex p l o r e h er creative side and went on to s t u d y a n other degree in Communication a n d M u l t i media Design. The combination of th e t w o d egrees has proven to be a fr uitful c h o i c e w i th the growth of the Inter net, as it h a s e q u i p ped her with skills she can use in o n l i n e a n d offline media.

A n j a S c h e nkels cur rently works at a spor ts a n d r e c r eation area in south Eindhoven c a l l e d G e nneper Parken. She manages the c e n t r a l w ebsite and the w ebsites of the th r e e l a r gest accommodation units. Anja a l s o a d v i s es the other nine a ccommodation u n i t s a b o ut their online marketing and com m u n i c a t i o n strategies. She is responsible f o r t h e d evelopment of the central website a n d t h e c reation of a strategic Inter net and m u l t i m e d i a plan for the vari ous accommo d a t i o n u n its at Genneper Parken , of which th e I n t e r n et now plays a key par t.

TAGS: BRANDING EXPERIENCE DESIGN USABILITY DESIGN VISUALS

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FA C T S H E E T

BA in Art and Cross Media Design, ArtEZ Institure for the Arts Internship at motion graphic design company HollandCentraal

SEBASTIAN SCHNEIDER e-mail_ website_

ATTACHMENTS

m a i l @ s s c h n e i d e r. i n f o w w w. s s c h n e i d e r. i n f o

LET´S MAKE SOME KEY FRAMES! Sebastian Schneider is a Cross Me d i a Designer from Ger many. He is cur re n t l y based in Enschede in the Netherlands wh e r e he graduated with a Bachelor ’s Deg r e e in Ar t and Cross Media Design from t h e Ar t EZ Institute of the Ar ts. Sebastian´s w o r k incoporates different kinds of media, but h e is passionate about interactive design a n d animation using Photoshop, Illustrator, A f t e r Effects and Cinema 4D.

TAGS: ANIMATION AUDIOVISUAL BRANDING TRANSMEDIA VISUALS

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As an inter n at HollandCentraal, a conc e p t and motion graphic design compa n y, Sebastian was tasked with creat i n g animations in Af ter Effect and Cinema 4 D .

He edited, encoded and per for med all t h e necessar y technical changes to exist i n g designs. The inter nship equipped him w i t h the hands- on experience he needed t o continue developing his own projects. F o r his final course project Sebastian design e d the programme A Comment On Curr e n t Topics for the CCT News TV channel. T h i s provided him with the oppor tunity to st a t e his own opinions on cur rent topics about t h e moving image and the different techniq u e s used to create them.

FA C T S H E E T

M A i n F i n e A r t s, t h e F r a n k

ADRI SCHOKKER e-mail_ website_

M o h r I n s t i t u t e, U n i v e r s i t y of Applied Sciences B A i n S c u l p t u r e, t h e

a d r i @ s n o w v i d e o. n l w w w. s n o w v i d e o. n l

C O L L E C T I N G B O D I LY T R A C E S O F S P E C TATO R S A S D ATA TO C O M P L E T E I N S TA L L AT I O N S. Media ar tist and VJ Adri Schokker, has a Master of Fine Ar ts Degree from the Frank Mohr Institute, University of Applied Sciences Groningen, and a Bachelor ’s Degree in Sculpture from the Constantijn Huygens Ar t Academy.

Adri´s graduation work Reconstruction of a Catastrophe used 3D full body scans and prints of the audience to recreate a scene that shows the moment af ter a catastrophic event resulting in a nar rative that describes the consequences of a destr uctive force.

S i n c e 2 0 0 1 Adri has collaborated with Ruben B ox m a n ( see elsewhere this booklet) as the i n t e r d i s c i plinar y ar tistic du o Snow. Their w o r k i n c l u des interactive video installations, m e d i a c o ncepts for theatre, and par ticipa to r y V J per for mances (Nou&Herkauw ). In th e i r w o r k they combine many different h i g h - t e c h and low-tech techniques and m a t e r i a l s , balancing between the worlds of th e t a n g i ble, the analogue and the digital.

B e c a u s e of their backgrounds in sculpture th e y l i ke to make things, build spaces and c r e a t e m i niatures, but always combine this w i t h c r e a t ing interaction, developing media to o l s a n d writing code. They explore themes s u c h a s t he individual versus the masses, n o t / n e t w o rks, the digital image versus the p h y s i c a l world, par ticipator y processes, and th e p o w e r of the masses.

Constantijn Huygens Art Academy Co-founder of Snow w w w. s n o w v i d e o. n l

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TAGS: CROWDING DATAVISUALISATION MEDIA ART TRANSMEDIA VISUALS

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FA C T S H E E T

MSc in Industrial Design, E i n d h o v e n Te c h n i c a l University BSc in Industrial Design, E i n d h o v e n Te c h n i c a l University

BILLY SCHONENBERG

ATTACHMENTS

e-mail_ website_

b i l l y. s c h o n e n b e r g @ g m a i l . c o m w w w. b l l l y. n l

D E S I G N I S S TO R Y T E L L I N G. Billy Schonenberg is a designer with a p a s sion for stories and illustrations. He works a s a designer and researcher at Eco -cur ren c y, an initiative that tries to enhance the h a r monisation of the ecology of econom i c s and the ecology of the environment. B i l l y believes design can be used as a canvas o n which you can almost literally draw. He u s e s this idea of a canvas as a source of insp i r a tion and insights from other fields such a s histor y, biology and ar t. He combines th e s e fields to tell interesting stories, raise qu e s tions and address issues/create awarenes s i n society. This is what drives Billy.

TAGS: CREATIVE CODE EXPERIENCE DESIGN MEDIA ART VISUALS

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Billy has a Bachelor ’s and a Master ’s Deg r e e in Industrial Design from Eindhoven Univ e rsity of Technology. In the final year of h i s bachelor degree, Billy travelled to Japan t o work for the Advanced Telecommunicati o n s Research Institute Inter national in Kyoto. H e designed the inter face and interaction d esign of a handheld translation system. T h i s is a two -way speech-to -speech system t h a t tra nslates English to Japanese.

FA C T S H E E T

BA in Communication S c i e n c e, t h e U n i v e r s i t y o f Amsterdam MA in New Media, University of Amsterdam ‘ N e u t r a l o r N a t i o n a l Po i n t

EMINA SENDIJAREVIC e-mail_ website_

emina.sen@gmail.com linkedin.com/pub/eminasendijarevic/18/96a/a3b

o f V i e w ’ p a p e r, f o r t h c o m ing 2011

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R E S E A R C H I S P O W E R, C R E AT I V I T Y I S K E Y. E m i n a S endijarevic recently completed h e r M a s t er ’s Degree in New Media at the U n i v e r s i t y of Amsterdam and is now working o n t h e p u blication of her paper Neutral or N a t i o n a l Point of View , in which she deploys W i k i p e d i a ’s language versions as a cultural r e f e r e n c e to analyse the ‘national’ version o f e v e n t s in ar ticles about the Srebrenica genocide.

During her undergraduate course in C o m m u n i cation Science, she became i n t r i g u e d by the power of (new) media. Emina p a r t i c i p a t ed in an exchange programme a n d s t u d i ed at Universidad Autonoma de B a r c e l o n a for the final year of her bachelor d e g r e e . S he focused on visual nar ratives, c u l t u r a l analysis and creative strategy.

A f t e r g r a duating with a Bachelor ’s Degree i n C o m m unication Science she worked as a j u n i o r w e bmaster for Mediamatic Foundation a n d La b , f ostering community for mation and p a r t i c i p a t ion within Mediamatic.

TAGS: AUDIOVISUAL EXPERIENCE DESIGN MEDIA ART T H E O RY USABILITY DESIGN

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FA C T S H E E T

Studied Architecture at D e l f t U n i v e r s i t y o f Te c h -

NIK SLUIJS

nology

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Studying Advertising at W i l l e m d e Ko o n i n g Academy

e-mail_ website_

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h e l l o @ n i k s l u i j s. n l w w w. n i k s l u i j s. n l

Minor in Crossmedia and Te c h n o l o g y, W i l l e m d e

C O M M E R C I A L C R E AT I V E F O R T H E D I G I TA L E R A .

Ko o n i n g A c a d e m y

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Initially, Nik Sluijs intended to be a prof e ssional football player, but unfor tuna t e l y lacked the talent. He decided to dive i n t o architecture. Af ter spending two years a t Delf t University of Technology, it was t i m e for him to pursue his tr ue passion: Adver t i s ing. He regards this as a casual field wh e r e commerce, creativity, technology and extensive lunches meet. He studies Adv e r tising at the W illem de Kooning Acade m y (Rotterdam) and has a minor in Crossme d i a and Technology. He has worked for crea t i v e agencies such as Fitzroy, Selmore and Mo r t i erbrigade (Br ussels). Cur rently Nik is doin g a five-month creative inter nship at N=5, t h e largest independent adver tising agency i n the Netherlands, with clients like KPN, LO I , Mercedes-Benz, NUON, Telfor t and XS4ALL .

Internship at N=5

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TAGS: BRANDING DATAVISUALISATION GAME SERVICE DESIGN TRANSMEDIA

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Nik created the Beachmaster Blurshir t , a shi r t that protects the wearer from go i n g viral in a bad way. If a picture of the shir t i s uploaded to Hyves, the special print will b e automatically recognised and the face o f the person wearing the shir t will be blur r e d beyond recognition. In the near future, N i k hopes to witness the full integration of t h e off line and online world, and to make w o r k that tr uly changes the way people think o r act. His ambition goes far beyond just s e l ling the next best strawber r y-flavoured so d a .

XANDER STOLWIJK e-mail_ website_

xanderstolwijk@gmail.com x a n d e r s t o l w i j k . w o r d p r e s s. c o m

FA C T S H E E T

MA in New Media, University of Amsterdam BA in Media, Marketing and Publishing, Hogeschool van Amsterdam, University

C R E AT I V E A N D C R I T I C A L T H I N K E R, AT H I S B E S T I N T H E R O L E O F T E A M C A P TA I N I N A M U LT I DISCIPLINARY TEAM WORKING ON NEW MEDIA P R O J E C T S.

of Applied Sciences

X a n d e r S tolwijk studied Infor mation and C o m m u n i cation Technologies and Electron i c s , f o l l o w ed by a course on Media, Marketi n g a n d Publishing at the Hogeschool van A m s t e r d a m, University of Applied Sciences.

H e t h e n c ompleted a pre-Master and Mas te r ’ s i n N ew Media and holds a Master of A r t s i n M e dia Studies from the University of A m s t e r d a m.

Masters of Media: master-

X a n d e r w orked as the team captain on the M o b i l e Tagging project at the MediaL AB A m s t e r d a m, commissioned by Sparked and Ra n d s t a d employment agency. This project w a s o r g a nised around the development of a Q R- c o d e campaign linking offline media w i t h Ra n d stad’s online job ser vice, appeal i n g t o t h e target group's interests by making u s e o f S m ar tphone technology. Xander also p a r t i c i p a t ed in the Metarepor ter research p r o j e c t b y investigating and repor ting on h o w n e w media are por trayed on a daily ba s i s i n D u t c h newspapers. He also contributed to t h e M a ster ’s of Media Research blog by a n a l y s i n g and writing critical repor ts about th e w a y s in which new media productions a r t i c u l a t e social and cultural practices.

X a n d e r ’ s ambition is to keep working on new m e d i a p r ojects with a multidisciplinar y team i n t h e f u n ction of team captain.

Metareporter: m e t a r e p o r t e r. n l / 2 0 0 9

sofmedia.hum.uva.nl

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TAGS: ANIMATION DATAVISUALISATION MEDIA ART MOBILE T H E O RY VISUALS

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FA C T S H E E T

BA in Art and Crossmedia Design, ArtEZ Institute for the Arts Wo r k s a t i n 6 0 s e c o n d s Pa r t o f t h e D i g i t a l F i l m La b ( D F L )

GAYNELLE SZOBOSZLAI

Wo r k e d a l o t w i t h t h e band Stephany June

e-mail_ website_

ATTACHMENTS

i n f o @ g a y n e l l e. n l w w w. g a y n e l l e. n l

( . . . . . . . . . . . . . I N S E R T A W E S O M E TA G L I N E . . . . . . . . . . . . . ) When Gaynelle Szoboszlai first star ted h e r studies at the Ar tEZ Instituut for the A r t s , she did so with the intention of becom i n g a photographer. But she felt limited by t h e medium of photography, and the mov i n g image is what ultimately inspired Gayne l l e to switch to Ar t and Crossmedia Desi g n .

She made a music video and an animat i o n video for her final project. Gaynelle wan t e d these two projects to reveal the two si d e s of her personality: one side shows how w e l l she works conceptually and the other s i d e revealed her desire to tell stories ab o u t monkeys in space.

TAGS: ANIMATION TRANSMEDIA VISUALS

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Gaynelle´s work can star t with a well thou g h t out concept or something that com e s to mind while making a toasted che e s e sandwich. What has always fascinated h e r about creating images is the possibility o f expressing yourself and placing the wo r l d in a different perspective. This makes it a n interesting vehicle to communicate thoug h t s and ideas.

FA C T S H E E T

MA student New Media, University of Amsterdam BA in New Media, University of Amsterdam

BREE TAHAPARY

Culture journalist for MC

e-mail_ website_

for the Dutch Moluccan

message4bree@gmail.com w w w. d i g i b r e e t. n l

C R I T I C A L, P O S I T I V E - M I N D E D A N D C R E AT I V E S P I R I T W I T H A PA S S I O N F O R N E W M E D I A A N D A R T.

We b e d i t o r f o r t h e w e b s i t e Buka Mulu (meaning ‘open your mouth’ or ‘speak’) youth.

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I t w a s w hile studying for his Bachelor ’s D e g r e e i n New Media that Bree developed a n i n t e r e s t in the concept of space and how n e w m e d i a can affect it. For his graduation p r o j e c t a t the MediaL AB Amsterdam he was a m e m b e r of an interdisciplinar y team that c r e a t e d t he first ever augmented reality a r t ex h i b i tion in Dutch public space for th e S t e d elijk Museum in Amsterdam. This ex h i b i t i o n , which uses the Layar Reality B r o w s e r o n Android and iPhones, was par t of th e m u s e um's ARtours programme.

B r e e b e c a me an inter n for the communication a n d m a r keting depar tment at Theatre and Pr o d u c t i o n Company MC. He worked on a v a r i e t y o f projects and one of his tasks was to m a ke a design for a mobile application.

A f t e r h i s i nter nship Bree continued to work f o r M C a s an ar t and culture jour nalist. Bree i s a l s o a web editor and a volunteer for Buka M u l u , a p latfor m for Dutch Moluccan youth a s p i r i n g t o improve their position in Dutch s o c i e t y.

TAGS: AUDIOVISUAL CROWDING MEDIA ART MOBILE T H E O RY

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FA C T S H E E T

BA in Communication and Multimedia Design, NHL University of Applied Sciences I n t e r n s h i p a t P l a y a b i l i t y, computer games

STEFAN TERWIJN e-mail_ website_

stefan_ter wijn@hotmail.com m i r a c l e b o o k s. b l o g s p o t. c o m

Graphic designer at M i r a c l e A r t s, e - l e a r n i n g

D E V E LO P I N G I N T E R A C T I V E C H I L D R E N ’ S B O O K S T H AT C O M B I N E E D U C AT I O N W I T H F U N A N D T H E I N T E R A C T I V I T Y O F T H E I PA D.

company Specialties: Drawing, Character Design, Game Design, Education, Serious Games

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TAGS: GAME MEDIA ART MOBILE USABILITY DESIGN VISUALS

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Throughout his studies at NHL Univer s i t y of Applied Sciences, Stefan Ter wijn h a s been interested in creating sof tware t h a t stimulates education. For his graduat i o n project he created an interactive book f o r children aged between four and seven. H e cleverly combined the interactive eleme n t s of the iPad app with the stor yline so t h a t the experience requires more than me r e l y tapping the screen. For the readers, it’s a s i f they are working together with the charac t e r to help him solve the problem. In the fut u r e Stefan wants to create more apps that a r e fun to play, but which at the same ti m e educate young children without them e v e n noticing.

Stefan and some of his friends star ted th e i r own company and created sof tware f o r Educatief, an educational publisher, a s a par t of their sof tware environment. He d i d his graduation inter nship at Playabil i t y, where his work included a game a n d an educational introduction film ab o u t diabetes. Stefan was also par t of a te a m that created an educational TV product i o n where they created the entire concept a n d script as well as all the characters and th e i r different roles.

FA C T S H E E T

MA in New Media and

DAVID VAN TOOR

D i g i t a l C u l t u r e, U t r e c h t

e-mail_

Sciences Amsterdam

davidvtoor@gmail.com

U N D E R S TA N D I N G E V E R- C H A N G I N G U S E R B E H AV I O U R & N E W M E D I A D E S I G N B Y P R O V I D I N G I N S I G H T S I N TO T H E A P P L I C AT I O N S.

University BA in Interactive Media, The University of Applied

Two year ’s work experience as a web editor/content manager for AddMission and Rijkswaterstaat Corpo-

A f t e r D a v id van Toor finished his under g r a d u a t e course in Interactive Media at the U n i v e r s i t y of Applied Sciences in Amsterdam, h e w o r ke d for two years as a web editor for a n o n l i n e travel magazine AddMissions and f o r t h e D e par tment of Water ways and Public Wo r k s ( R i jkswaterstaat). To augment his p r a c t i c a l experience with the or y he decided to d o a Master ’s course in New Media and D i g i t a l C u lture at Utrecht University.

D u r i n g h i s inter nship at the Institute for S o u n d a n d Vision in Hilversum he helped d e v e l o p t he Picture War Monuments mobile a p p l i c a t i on. This iOS-based native iPhone a p p l i c a t i on enriches a visit to the 200 m o s t i m por tant war monuments in the N e t h e r l a n ds. It is an audiovisual heritage to u r w i t h on-site textual in for mation that p r o v i d e s historical content in a meaningful c o n t ex t . His master ’s disser tation is about usability and user-experiences relating to d i g i t a l cultural heritage and mobile a p p l i c a t i ons for smar tphones. The Picture Wa r M o n uments application is an integral p a r t o f t he disser tation. He also became th e c o - a u thor of a ‘proceedings’ selected p a p e r a b out the project for the Inter national M u s e u m s and the Web conference 2011, h o s t e d i n Philadelphia, US.

rate Ser vice

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TAGS: AUDIOVISUAL CROWDING MOBILE T H E O RY USABILITY DESIGN

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FA C T S H E E T

BA in ICT and Media, The Hague University of Applied Sciences Research blog about the use of social media: tinyurl.com/6dybrl2

KELLY VAN DER TOORN e-mail_ website_

ksvdtoorn@gmail.com w w w. k e l l y v a n d e r t o o r n . n l

S O C I A L M E D I A G E E K A N D B LO G G E R. P L AYFUL: GENUINE CONTENT VERSUS COMMERCIAL G O A L S. C R E AT I V E C O N C E P T D E V E LO P E R.

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The students at the ICT and Media Depa r t ment of The Hague University of Applied S c iences might not realise when they relax o n the sofa in the depar tment’s study area d e par tment they are sitting on one of Kelly v a n der Toor n’s successful designs. As a mem b e r of the student union’s marketing comm i s sion she developed a new house style. Ke l l y designed video icons, poster for mats, a n e w website and stickers. The designs were s u c h a success that Kelly was asked to creat e a print for the sofa.

TAGS: BRANDING EXPERIENCE DESIGN MEDIA ART USABILITY DESIGN

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Kelly van der Toor n recently graduated w i t h a Bachelor ’s Degree in Communication a n d Multimedia Design from The Hague Univ e rsity of Applied Sciences. In her final y e a r she worked as an inter n for the recr uitm e n t agency RAVE-cr uitment. She re-design e d their corporate website and incorpora t e d social media instead of merely adding a Facebook, Twitter or LinkedIn icon. T h e new design was based on a sur vey she d i d among IT professionals. To analyse the 7 5 0 responses she followed a three-day cou r s e at Qlikview. Qlikview is a new ´hot and h a ppening´ business intelligence tool. The n e w RAVE-cr uitment site can be viewed online .

FA C T S H E E T

BA in Communication and M u l t i m e d i a D e s i g n , Av a n s

ROGÉR VERSCHEIJDEN

Hogeschool, University of

e-mail_ website_

opment and interactive

roger@verscheijden.nl w w w. v e r s c h e i j d e n . n l

Applied sciences

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Co-founder of Bureau S e m a f o o r, i d e n t i t y d e v e l applications: w w w. b u r e a u s e m a f o o r. n l

C LO S I N G T H E G A P B E T W E E N P E O P L E A N D T H E I R T E C H N O LO G Y. ATTACHMENTS

Ro g é r Ve r scheijden has always had a pass i o n f o r t echnology, and his attraction to p r e t t y m u ch anything that bleeps or blinks b e c a m e more serious during his studies w h e n h e l ear ned about humans and the way th e y i n t e r act with technology. Rogér is intere s t e d i n t he way people think, the choices th e y m a ke and the things that motivate th e m . H e always immerses himself in the i s s u e s h e researches, then he takes a step b a c k a n d tries to find a solution in not only h i s o w n , b ut also other disciplines.

Ro g é r ' s p r ojects of ten introdu ce new ways to u s e t e c h n ology to extend humans. For exam p l e , h i s g raduation project Totem is an ex p e r i m e n t al interactive installation based on th e w a y t he human brain stores memories.

T h e i n t e r a ctions between lots of people are r e c o r d e d with a camera and microphone. A p i e c e o f code then uses a smar t algorithm to f i l t e r s p ecific data from these interactions a n d t r a n s l ates it to a unique patter n. Fif teen p u m p s d r op coloured ink on to different are a s o f a c anvas and five ser v o motors below th e c a n v a s lif t cer tain par ts of the fabric to m a ke t h e ink flow in different directions, pro d u c i n g a painting that repre sents the inter a c t i o n t h a t has just taken place.

TAGS: BRANDING CREATIVE CODE DATAVISUALISATION EXPERIENCE DESIGN VISUALS

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FA C T S H E E T

B A i n F i n e A r t s, M i n e r v a Academy in Groningen, spent a semester in New Yo r k Luxur y Sur vival Guide: an instruction manual on ‘how to survive in luxur y ’: lenavander wal.com/

LENA VAN DER WAL e-mail_ website_

info@lenavander wal.com w w w. l e n a v a n d e r w a l . c o m

l u x u r y s u r v i v a l g u i d e. h t m l Pe r i o d Pa d G a m e s : a stamp set for your period

C R E AT E S N E W E X P E R I E N C E S O F O U R E V E R Y D AY W O R L D B Y C R O S S I N G B O U N D A R I E S A N D M I XI N G U P E L E M E N T S.

pad that hopefully makes having your period more fun: lenavander wal.com/ p e r i o d p a d g a m e s. h t m l

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TAGS: BRANDING EXPERIENCE DESIGN TRANSMEDIA

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Lena van der Wal recently graduated fr o m Miner va Academy in Groningen. Lena o bser ves the world in a playful way. She fi n d s seemingly opposing elements from our da i l y life and melts them together in an objec t o r a series of objects, combining her pract i c e as a fine ar tist with the practice of a d e signer. She uses humour and contradict i o n to question the meaning of functiona l i t y when placed back in the context of nat u r e and evolution.

For her graduation project, Lena van d e r Wal merged the museum with a dep a r t ment store. In a showroom she presen t e d her Inside Outside Interior . This collect i o n of fur niture – ranging from tableware t o a planter – is made entirely of those mat e r i als that are used to constr uct a house t h a t become invisible once the house is rea d y to decorate: insulation material, styrofoa m , underlayment wood, concrete, radiator f o i l and so on. Even the little strings that hold t h e price tags were made from masonr y strin g s .

Lena is self-employed and reveals bea u t y in places where we don’t expect it, w h i l e implementing a Robinson Cr usoe-esque w a y of living in our present time.

FA C T S H E E T

BA in Interactive Multimed i a , W i l l e m d e Ko o n i n g

PETER VAN DER WERVE e-mail_ website_

Academy Degree in Digital Media D e s i g n , G r a p h i c Ly c e u m Rotterdam

i n f o @ p e t e r v d w e r v e. n l w w w. p e t e r v d w e r v e. n l

C R I T I C A L O L D A N D N E W M E D I A D E S I G N E R.

ATTACHMENTS

Pe t e r v a n der Wer ve gradu ated from the G r a p h i c Lyceum Rotterdam in 2007, with a d e g r e e in Digital Media Design. He went o n t o s t u dy Interactive Multimedia at the W i l l e m d e Koning Academy in Rotterdam a n d g r a d uated in 2011. Peter ’s work focuses o n c o m b i ning analogue and digital media.

H i s m a i n activities consist of installations a n d i n t e r active video works. If you had to d e s c r i b e Peter's work in one sentence it w o u l d b e: ‘Interactivity and electronics c o m b i n e d with a healthy dose of critical humour ’.

Pe t e r c ompleted severa l graduation p r o j e c t s , including doorCam, a webcam th a t i s e mbedded in your front door. When s o m e o n e rings your doorbell, it creates a s h o r t v i d e o that is automatically e-mailed to y o u r S m a r tphone, notif ying you of the visitor.

H i s m a i n graduation project is irProjector, a n i n s t a l l ation that creates projections with i n f r a r e d l i ght that are invisible to the human e y e . T h e s e projections are pointed at the f i e l d o f v i ew of CCTV cameras in the city of Ro t t e r d a m. The project aims to create an a w a r e n e s s of privacy amongst the security g u a r d s m onitoring these cameras by means o f p r o j e c t ed images and text s such as "Er ror 4 0 4 : Pr i v a cy not found".

TAGS: AUDIOVISUAL EXPERIENCE DESIGN MEDIA ART TRANSMEDIA VISUALS

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FA C T S H E E T

MA in Creative Design for D i g i t a l C u l t u r e s, U t r e c h t School of the Arts BA in Interaction Design, Utrecht School of the Arts

HILDE DE WIT e-mail_ website_

ATTACHMENTS

witdehilde@gmail.com w w w. h i l d e. i n

D E S I G N I N G N E W, C R A Z Y A N D F U N P O S S I B I L I T I E S T H AT C H A L L E N G E TA R G E T A U D I E N C E S W I T H THINGS THEY NEVER THOUGHT THEY WOULD SEE! Hilde de W it works at the Accessibility Fo u n dation as an Interaction Designer. W ith n e w technologies, and devices like the iPho n e , the foundation creates new oppor tunities f o r disabled people. Hilde always tries to let t h e results of user-research drive the decisi o n s during the design process. By using vari o u s media such as mobile applications, A u gmented Reality, websites and hardware s h e tries to find creative solutions for a spec i f i c tar get audience.

TAGS: EXPERIENCE DESIGN MOBILE SERVICE DESIGN T H E O RY USABILITY DESIGN

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Hilde graduated with a Bachelor ’s Degree i n Interaction Design and a Master of Ar ts D e gree in Creative Design for Digital Culture s a t Utrecht School of the Ar ts. For her gradat i o n project she designed the application Vi n n i for people with a cognitive disability. Cog n itively disabled people can use Vinni on th e i r iPod Touch to take pictures of their daily a c tivities and express their feelings through t h e use of emoticons. She was amazed when s h e saw that these people could do things t h e y thought were not possible!

FA C T S H E E T

DANIEL DE ZEEUW (A.K.A. VARVARAS ) e-mail_ website_

var varas@gmail.com w w w. v a r v a r a s. n e t

BA in Interaction design and Unstable Media, Gerrit Rietveld Academy Amsterdam Studying for a Bachelor ’s D e g r e e i n P h i l o s o p h y,

C O N S P I R A CY THEORIST, PARA POLITICIAN, PARAN O I D O F CYBERNETICIANS AND ANTI-OEDIPI, W O U L D - B E MUSICIAN, CYNICAL A SSHOLE. D a n i e l d e Zeeuw has been studying two d i f f e r e n t degree subjects at two different i n s t i t u t e s in Amsterdam. He is attending th e I n t e r a ction Design and Unstable Media c o u r s e a t the Ger rit Rietveld Ar t Academy a n d i s s t udying for a Bachelor ’s Degree in P h i l o s o p h y at the University of Amsterdam.

H e w a s par t of the Ar t and Research h o n o u r s programme 2009/10 organised by T h e U n i v e rsity of Amsterdam and the Ger rit R i e t v e l d Academy. This programme was d e s i g n e d for students wanting to enrich their s t u d i e s w i th more in-depth knowledge.

Re c e n t l y Daniel has become increasingly interested in concepts and practices r e l a t i n g t o conspiracy theories. For one of h i s a s s i g n ments he created a setting (like a n i n t e r n et café/control room) where visitors w e r e f o r c ed to become complicit with the c o n s p i r i n g networks he created/augmented.

T h e a i m was to break the contemplative h y p e r - i n e r tia typical of ar tistic perception m o d e l s . F or this reason, Daniel only used th e i n t e r f ace most of us use in our daily l i v e s : a desktop computer. According to D a n i e l , ´ this scared the shit out of most p e o p l e ! ´ Daniel maintains that the functions o f c o n s p i r acy theories need to be explored th r o u g h design-desire, nar rative and i n f e c t i o n as well.

University of Amsterdam

ATTACHMENTS

TAGS: AUDIOVISUAL MEDIA ART T H E O RY WEB CODE

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FA C T S H E E T

BA in Fine Art and Design, Minerva Academy

JOB VAN DER ZWAN

Pa r t o f t h e C a r g o Cult Collective: c a r g o c u l t c o l l e c t i v e. n l

e-mail_ website_

info@jobleonard.nl w w w. j o b l e o n a r d . n l

A R T W I T H S C I E N T I F I C I N S I G H T S, O F T E N R E S U LTI N G I N I D E A S A N D A E S T H E T I C S S I M I L A R TO R O M A N T I C I S M , O D D LY E N O U G H .

ATTACHMENTS

Originally a physics student who ne v e r thought of becoming an ar tist, Job Leon a r d van der Zwan was and still is ver y passion a t e about science. However, his mind wa s n ' t compatible with the scientific rigour requi r e d for a researcher, so he took a gamble a n d switched to studying ar t at the Mine r v a Academy, hoping to find an outlet for h i s love of scientific insights there. The ye a r s as an ar t student were mostly a str uggle t o reconcile his scientific moral values w i t h those of the ar t world he now resided i n .

These are of ten ver y different, even thou g h at their core both are about paying care f u l att ention to whatever grabs our attention .

TAGS: ANIMATION CREATIVE CODE EXPERIENCE DESIGN MEDIA ART T H E O RY

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For his graduation project he dove i n t o the fields of philosophy, neuropsycholo g y and their intersection, neurophilosop h y, in an attempt to find a way to bridge t h e differences between them. Based on t h e scientific theories he read on langua g e acquisition, lear ning, and how the sor t o f att ention we give to the world shapes o u r thoughts before the thoughts themsel v e s are even for med, he somehow end e d up creating a film installation that c a n best be described as meditative, mov i n g Impressionist paintings.

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HOT100CLUB Check out this list of all the HOT100s from the first five years. The hottest yearbook in town.

2011 Birgit Bachler Juul Barnard Charlie Berendsen Bas Bergervoet David Berghuijs Lisette van Blokland RenĂŠ Bosch Tim Bosje Liliana Bounegru Ruben Boxman Jeffrey Braun Nina Caspari Tim van Cromvoirt Daan van Dam Bogomir Doringer Femke van Drooge Gaby Eenschoten Bastiaan Ekeler Freek Gerritsen Thompson Graham Dube HongXi Guo Jidi Guo Heinze Havinga Ewoud Heidanus

Marcel van Heist Jan Helleman Jan Hoogeveen Lennart Hoting Jasper Hovenga Arthur Hulsman Catalina Iorga Sarah Janssen Roland Keesom Sammy de Keijne Jaime van Kessel Didi Koller Rajiv Krijnen Tim Kurvers Vera van der Lubbe Yoeran Luteijn Inge Maassen Philip Man Darija Medic Inge Nahuis Bart Nederveen Joerie Nijhuis Roland Pastoor Jeroen Peeters Puck Peijnenburg

Bas van de Poel Laurens Profittlich Tiemen Rapati Natalia Sanchez Javier Sancho Anja Schenkels Sebastian Schneider Adri Schokker Billy Schonenberg Emina Sendijarevic Nik Sluijs Xander Stolwijk Gaynelle Szoboszlai Bree Tahapary Stefan Terwijn David van Toor Kelly van der Toorn Roger Verscheijden Lena van der Wal Peter van de Werve Hilde de Wit Daniel de Zeeuw Job van der Zwan

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2010 Jan van der Asdonk Rosaline Barendregt Inge van Beekum Bas van Bergen Raoul de Boer Nicola Bozzi Patrick Davelaar Merlijn van Eijk Carlos GarcĂ­a Moreno-Torres Brian Garret Sep Gerritsen Eleanor Kathleen Grootoonk John Haltiwanger Gordon Hatusupy Rob Hebing Niek Heegen Kasper van Hoek Stef Holtz Danny Hoogendoorn Rian van den Hurk

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Siebe Janssen Coen de Jong Esther Jong Hideki Kanno DaniĂŤlle Kempen Martijn Kersten Wouter Klootwijk Ruud Kouwenberg Gerben Kuipers Philip Man Erik van Mastrigt Elbert Niezen Kim Nooij Amanda van Noordenne Ramses Petronia Maurice van de Ree David Sampimon Selena Savic Anouk Schepers Noraly Schiet Casper Schipper

Sonja-Vanessa Schmitz Wendy Segaar Giselle Segura Gelink Pien van der Steen Xander Stolwijk Bree Tahapary Bastiaan Terhorst Jelte Timmer Egbert Veenstra Henk van der Velden Liset Verschoore Edwin Verstraten Natalie Vijlbrief Sjouke Visser Rob de Vormer Diederik Vrijhoef Martijn van der Wielen Jeroen Wielheesen Lorena Zevedei Alwin Zwets

2009 Vincent Akkermans Arjan van Amsterdam Guus Baggermans Stijn Bannier Lola Bechtold Wouter Beugelsdijk Loes Bogers Lorenzo de Carlo Tanja Dijksman Mirjam Dissel Tom Geraedts Erik de Graaff Onno Groen Nils Groร e Lemmy-Boy Hoogendoorn Jacqueline van der Horst

Dennis ten Hove Hugo Huurdeman Sarah Janssen Asia Jeruzal Jane Johannes Marthe Jonkers Vera Klandermans Arno Klarenbeek Marc Kรถhlbrugge Ruth Koppenol Joel Laumans Christ van Leest Joep van Liempd Ward Lindhout Jasper van Loenen Than van Nispen tot Pannerden Levien Nordeman

Timen Olthof Peter Peerdeman Jan Reineke Lies van Roessel Frauke Rรถsemeier Andree Sandkรถtter Sander Stada Lianne van Thuijl Sander Veenhof Arijjan Verboon Daan Vinke Eelco Wagenaar Marek van de Watering Laurens van der Wee Aukje Wielens Thiadmer de Witte Hoogeveen Wouter Wolters

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2008 Janneke Adema Kars Alfrink Erik van Alphen Thomas Artz Daan de Bakker Kevin Basari Arent Benthem Karlijn van de Berg Erik Borra Nils Breunese Sylvester Broekhuizen James Burke Alper Çugun Lisa Dalhuijsen Ralph Das Jan Willem Deiman Edial Dekker Rene Derks Michiel van Diesen Fred Dijkstra Matthijs van Doeselaar Nursen Ech-Chammaa Thijs Eerens Luc van Esch Roy Frencken Robert Gaal Bart Gloudemans Liselore Goedhart Lorenz van Gool Gijs Gootjes Charlon de Graav Han van Haren Sarah van Hecken Sven Helder Anne Helmond

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Femke Herregraven Iwan van Hierden Eric Holm Juliet Huang Amalia Kallergi Jobina Keteldijk Alexander Klopping Matthijs Konings Kaisu Koski Assia Kraan Jaap Kraan Martin Kuipers Monika Lechner Joost de Leij Simon van der Linden Godfried van Loo Samar Louwe Polle de Maagt Rosa Menkman Matthijs van der Meulen Mijn naam is Haas Riekus van Montfoort Jurriaan Mous Nalden Shirley Niemans Renato ValdĂŠs Olmos Tanu Patodia George Paul Ernst- Jan Pfauth Inge Ploum Jelle Raven Peter Robinett Daphne Rosenthal Bernardo van de Schepop

Arjan Scherpenisse Naomi Schiphorst Naveen Sethia Daniel Severin Matthew Shaw Niki Smit Andre Snijder Ellen Spoel Daniel Systma Bastiaan Terhorst Tjerk Timan Eric Toering Pablo Vazquez Edward van der Veen Laura van der Vlies Marloeke van der Vlught Benjamin Voss Sylvain Vriens Marijn de Vries Hoogerwerff Mieke Vullings Eelco Wagenaar Esther Weltevrede Sjoerd Wennekes Camila Werner Tom van de Wetering Eva Wijers Michiel Wijgmans Sebastian Williems Marten Wilmink Alexander Zeh Franziska Zielke

2007 Mijke Broeders Rolf Coppens Rutger Docter Bart Groen Rein Groot Ellis Hartog Annette Hennink Roel van Herpt Menno Huisman Jeroen Hulscher

Merlijn Kouprie Inge Kuijper Elisabeth Leegwater Sylvia van der Leen Kim Liefhebber Lotte Meijer Philip Mendels Levien Nordemann Dorus Oerlemans Herjen Oldenbeuving

Anne Olthof Femke van Ooijen Dirk van Oosterbosch Olivier Otten Michael van Schaijk Tijmen Schep Ramon Schreuder Marina Toeters Jurriaan Topper Roel van der Ven

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Virtueel Platform HOT100 is part of PICNIC Academy 2011 Klaas Kuitenbrouwer

Programme_ Production_

Merel Willemsen

Supported by_

Ministry of Education, Culture and Sciences / OCW

V i r t u e e l P l a t f o r m H OT 1 0 0 2 0 1 1

Annelot Dits Mark Poysden Merel Willemsen

programme booklet editors_

Design_

Print_ Contact_

WVDV / Willem, Walewijn www.studiowvdv.nl

Palteam, Duivendrecht Virtueel Platform Damrak 70, 1012 LM Amsterdam The Netherlands + 31 (0)20 6273758 info@virtueelplatform.nl www.virtueelplatform.nl facebook.com/virtueelplatform twitter.com/virtueelp

A PDF of this booklet can be downloaded free of charge at_

www.virtueelplatform.nl/hot100

We would like to thank all the Virtueel Platform HOT100 for their fantastic contributions and participation in the event; PICNIC for hosting the HOT100 on 15 September 2011; the educational institutions for nominating their most talented students; and VPRO, the OBA, Museum Boijmans van Beuningen, Dropstuff with Hermen Maat and NIMk, the Institute of Network Cultures with publisher Valiz and NOS op 3 for their input.

Thank you for distributing this booklet amo ngst your members_

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This programme and the outcome of the workshops are licensed under the Creative Commons

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