Virtueel Platform HOT100 2010 by Virtueel Platform 2009-2012

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The HOT100 is Virtueel Platform's special e-culture* talent program. For third year in a row, this event is being held at the fantastic PICNIC festival. The HOT100 programme kills (at least) two birds with one stone: it brings together and highlights the crème de la crème of Dutch art academies, universities and universities of applied science in the fields of design, arts, theory, communication or development skills. We believe that these highly promising alumni, from all corners of the Netherlands, are the next generation of groundbreaking e-cultural practitioners. The HOT100 day also serves to connect this upcoming generation with more established organisations and institutions associated with the field of e-culture. In the afternoon seven e-cultural design challenges will be presented to the HOT100 by seven illustrious organisations – to serve as case studies in seven pressure cooker workshops. How to be hot

Virtueel Platform asks all Dutch educational institutions with relevant e-cultural curricula to hand-pick their most promising 2010 alumni. These are the HOT100, minus those who did not make the deadline, those who are out of the country, and those who did not make it through the second selection process we had to conduct because several institutions proposed too many of their alumni – we have to be fair, of course.

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And what an exciting group it is! Many of them have wide and varied skills: applied, artistic, entrepreneurial, and theoretical. Some have already made a name for themselves with high-profile projects. Many of them have started their own thriving businesses. They all introduce themselves, their background and their skills in this booklet – with handy tags, so you can easily find the person you are looking for.

Programme

What will we be doing at the PICNIC festival? In the morning we kick off with a gathering of the entire HOT100 group, with talks by outstanding speakers from the PICNIC program. We will meet and mingle with several of our interesting guests during lunch. In the afternoon we will have seven parallel workshops that will investigate stimulating questions posed by Dutch cultural organisations from diverse backgrounds: • NIMk, backed up by Culture Vortex, want to distribute their unique collection of media- video- and net art online and are looking for ways to do that sustainably. • NLArchitects is looking for speculative scenarios for mixed public space events five years in the future. • NRC & Nanette Hoogslag will join the HOT100 to explore the future of the newspaper illustration. • Arts Holland / UitBuro are investigating smart ways to develop cultural profiles for foreigners visiting the Netherlands. • The City of Eindhoven and Philips Design are looking for scenarios and applications for responsive public lighting systems • SetUp Utrecht invites the HOT100 to outline a couple of ideal knowledge-sharing spaces of the near future, based on different combinations of parameters. • Urban Park Laboratory wants to develop scenarios for augmented public park experiences. We will present the ideas and proposals that result from the workshops to the PICNIC audience, after which we will go for a drink with the people who would really like to meet the HOT100. The day will end with a BANG! at the PICNIC party. Outcome

Virtueel Platform hopes the HOT100 participants will together enrich the creative landscape in the Netherlands. We have high expectations of their fresh but informed perspectives on current techno-cultural developments. We look forward to the ideas and solutions that will result from the seven workshops and are certain that the cultural sector will truly benefit from the input of this group of bright young people who are from the only generation to be born, grow up and bloom in synch with the digital media ecology.

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* In the practice of Virtueel Platform, e-culture includes the fairly recent disciplines of interaction design, game design, media and electronic arts and social media communication as well as new digitally informed artefacts and processes from more traditional cultural disciplines such as architecture, film, performing arts, etc.

Amsterdam-based Virtueel Platform is the sector institute for e-culture. We promote and strengthen the eculture sector in the Netherlands and abroad. In the practice of Virtueel Platform, e-culture has at its heart the fairly recent disciplines of interaction design, game design, media and electronic arts, social media communication, and other forms of born-digital culture. It also includes practices from more traditional cultural disciplines such as architecture, film, performing arts, etc., which are deeply influenced by the adoption of digital techniques.

Virtueel Platform is also at:

RSS feed_ http://virtueelplatform.nl/#2481

Twitter_ h t t p : / / t w i t t e r. c o m / v i r t u e e l p

Virtueel Platform seeks to track, document and enrich the cross-pollination between society and emerging new media practices. We provide support and advice to all organisations and businesses seeking to use e-culture as a creative spark for progress. We believe e-culture can make essential contributions to social and economic innovation. By informing, facilitating and organising activities that bring together people from different sectors, we hope to promote and inspire knowledge exchange. In particular we strive to stimulate the dialogue about new developments between e-culture makers and policymakers, as well as between cultural organisations themselves. After all, itâ&#x20AC;&#x2122;s all about interconnectivity...

Flickr_ http://www.flickr.com/photos/v-p

Netvibes_ http://www.netvibes.com/ virtueelplatform#Virtueel_Platform

Delicious_ http://delicious.com/virtueelplatform

Facebook_

Virtueel Platform is an independent foundation subsidised by the Dutch Ministry of Education, Culture and Sciences.

h t t p : / / w w w. f a c e b o o k . c o m / virtueelplatform

Yo u t u b e _ w w w. y o u t u b e. c o m / virtueelplatform

Picnic is also at:

RSS feed_

The PICNIC name represents everything it strives to be. It is a gathering of friends old and new, where everyone brings something to the table. People from diverse backgrounds come to exchange ideas and insights in an informal, social atmosphere. It is a chance to try new things and expose yourself to ideas beyond your area of expertise. Share, discuss, collaborate and leave with a new perspective on what is possible.

h t t p : / / w w w. p i c n i c n e t w o r k . o r g / feed/atom/5905

Twitter_ http://twitter.com/picnicfestival

Flickr_

PICNIC is about innovative ideas for business and society. It is an annual three-day festival that blurs the lines between creativity, science, technology and business to explore new solutions in the spirit of co-creation. Curious minds eager to exchange their knowledge, ideas and skills gather at PICNIC, making it the place to create the future – together.

http://www.flickr.com/photos/ crossmediaweek

FriendFeed_ http://friendfeed.com/picnicnetwork

Vimeo_ http://www.vimeo.com/channels/ picnictvchannel

LinkedIn_ http://www.linkedin.com/groups? gid=150580

Facebook_ http://www.facebook.com/ picnicfestival

The world around us is changing fast, but not all the changes are positive. We are facing the biggest natural, social and economic challenges our world has ever seen. PICNIC '10 is ready to make a difference – not just with words, but with actions! So roll up your sleeves and Redesign the World at PICNIC '10. PICNIC ’10 takes place from 22 to 24 September at the Westergasfabriek in Amsterdam. www.picnicnetwork.org

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JAN VAN DER ASDONK

email_ website_

jan@janvanderasdonk.com www.janvanderasdonk.com

I D E V E L O P I N N O VAT I V E P R O D U C T S T H AT E N R I C H Y O U R L I F E W I T H FA S C I N AT I N G N E W E X P E R I E N C E S A N D C H A L L E N G E W H AT Y O U K N O W.

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van

der

Eindhoven

Uni-

his

Science

degree

Department Design

versity

Asdonk the

received

Master of

from

Industrial

Te c h n o l o g y .

During his studies he was a creative writer for UNID, the magazine published by Lucid, the student association of the Department of Industrial

Design

university.

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Janâ&#x20AC;&#x2122;s graduation work Bioluminescence Design showcases all the creativity and design skills he has gathered over the years, formulated as one single, purposeful product. The product, called fluDOC, uses genetically modified bioluminescent bacteria to visualize traces of the influenza virus in humans. The bacteria are specially modified to become sensitive to influenza: they stop emitting their continuous flow of bioluminescence upon infection, visualising the presence of influenza among humans within 15 minutes.

Jan

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Jan van der Asdonk is a creative designer who adapts emerging new technologies into unique and fascinating designs. He works for the Ministerie van Nieuwe Dingen (Ministry of New Matter). The essence of their work is bringing technology to life. Their enthusiasm for technology is the primary element in all the designs they create, and the products they make testify to their passion. Their unique approach to conveying technological features includes some of the same methods magicians use to amaze their audiences.

the

email_ rosalinebarendregt@gmail.com w e b s i t e _ www.linkedin.com/in/rosalinebarendregt

ROSALINE BARENDREGT

Bachelor’s degree in Com-

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munication and Multimedia

Design from The Hague Uni-

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versity of Applied Sciences.

During her studies in communication and multimedia design Rosaline Barendregt placed the emphasis on communication. She completed a sixmonth internship in Lisbon, Portugal, which increased her understanding of the international differences in her area of expertise. Back in the Netherlands, Rosaline graduated on the subject of affiliate marketing. She was commissioned by New Fountain, one of the Netherlands’ top companies in Internet marketing, to make a usability design for the website Sieradentip.nl. This graduation project made her even more aware of the importance of social media. Rosaline decided to gain more knowledge and experience on this subject.

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Rosaline now works as a freelance usability advisor. She is a devoted bridge player and has been competing internationally for several years. Because of her global contacts in the bridge community, most of the ICT projects that she has worked on in the past were bridge-related. She has been the webmaster for highly prestigious international bridge events in several different countries. Rosaline’s next step would be to become a project manager for a large international company that focuses on developing educational programs and websites for children.

Rosaline

received

internship,

Barendregt

tional

After a six-month interna-

USABILITY IS MY MIDDLE NAME. I LIKE T O S O LV E T H E M A Z E T H AT I S C A L L E D N AV I G AT I O N . EUROPEAN BRIDGE CHAMPION ;-)

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INGE VAN BEEKUM email_ inge@vanbeekum.net w e b s i t e _ w w w . l i n k e d i n . c o m / i n / i v b e e k u m NEW AND ONLINE MEDIA SPECIALIST WITH AN INTEREST IN INTELLECTUAL PROPERTY RIGHTS.

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her Bachelor of Art degree in

2008,

graduating

from

t h e T h e a t r e , F i l m a n d Te l e vision Studies Department at Utrecht University. She continued

her

education

with a Master of Art degree from the New Media and Digital Culture Department at Utrecht University.

CO M M U N ICATIO N

Inge completed an internship at the Dutch Institute for Sound and Vision in Hilversum. She was involved in the Open Beelden (Open Images) project, which aimed to release part of the Institute’s audiovisual collection under a Creative Commons license. Inge’s research focused on the motives and constraints affecting (public) broadcasters when releasing media content under this license. Inge presented her results in a paper at GikII 2009, a two-day workshop on the intersections between law, technology and popular culture. Inspired by her internship and the GikII workshop, Inge is considering a Master’s course in law and technology to gain a deeper understanding of the legal aspects of ICT and media.

Inge van Beekum received

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Inge van Beekums’s Master thesis, Written Technology: The Hybridity of Software versus the Dual Nature of Intellectual Property Rights, considers the hybridity of software as a merger of culture and technology and the complex issues surrounding the legal protection of software. Inge reflected on the assumption of a dichotomy between culture and technology within intellectual property rights as represented by copyright and patent law. The research focuses on how a philosophical, ontological problem manifests itself in practical legal issues.

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90 Te l e v i s i o n A c a d e m y i n A m sterdam, where he started studying Interactive Media and Visual Effects. He decided to specialise in visual effects,

because

numerous

ways

of in

the

which

they can enhance films. He completed at

Hectic

internship

Electric,

where

he worked on the films De Storm and Foeksia de miniheks, as well as on several TV commercials.

For his graduation project, Bas worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas took care of some of the conceptual art and pre-visualisation animation, and was also responsible for much of the 3D and compositing work. DaniĂŤlle Kempen, Stef Holtz and Ruud Kouwenberg are another three HOT100 participants who worked on this film for their graduation assignments.

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enrolled

the Netherlands Film and

Bas van Bergen recently graduated from the Dutch Film and Television Academy. Animation, compositing and 3D are some of the skills Bas combines in his work. His love for film shines through in everything he creates. To keep his work diverse he likes to shift between making films and TV commercials. In between his academic projects Bas also worked on a few side projects such as music videos and a film for a designer at the Amsterdam Fashion Week.

Bergen

Bas

van

d e s i g n e r,

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multimedia

ALL ASPECTS OF VISUAL C R E AT E A S T U N N I N G E N D

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After being educated as a

basvanbergen@gmail.com www.basvanbergen.com

COMBINING EFFECTS TO R E S U LT.

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email_ website_

BAS VAN BERGEN

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email_ website_

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RAOUL DE BOER

raouldeboer@gmail.com www.ziehetwel.nl

R E S E A R C H I N G A N D M A N I P U L AT I N G T H E BOUNDARIES OF HUMAN PERCEPTION.

Raoul De Boer has a Bachelor’s

degree

nication Design

and from

Commu-

Multimedia The

Hague

University. He builds Flash-

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webservices

with

AS 2.0 and AS 3.0.

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Raoul is currently working in the CRM team of EA Benelux. He assists with online campaigns, web and store front managing, graphic art and usability analysis. While completing his Bachelor’s degree in Communication and Multimedia Design, Raoul’s final thesis involved examining how to optimise the content usability of electronicarts.nl. His thesis was awarded a high score by both the school and the company. His plan included ideas on how to increase the number of unique visitors to the website and increase their daily online activity. As far as his future plans are concerned, Raoul hopes to land a job that allows him to develop his abilitites: a CRM team or other web-related work that spark his interest. His plans include further research-based study in this field.

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Raoul De Boer is a usability analyst at Electronic Arts, one of the world’s largest video game publishers, that is based in Amsterdam. He is researching the boundaries of human perception and web application interfaces so that the mind can relate and respond better to the virtual world. His specialities include Customer Relationship Management (CRM), branding and identity, online marketing, communication, usability, Flash, HTML and Photoshop. He is also interested in understanding the progress of the online experience.

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niznij@hotmail.com www.almostnothing.org

email_ website_

NICOLA BOZZI

where

achieved

both a Bachelor’s and his first

Master’s

recently

degree.

graduated

from

Amsterdam University with a Master’s degree in New

CO M M U N ICATI O N

Media.

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After working as a web designer, Nicola abandoned graphics in favour of writing and started contributing contemporary art and film reviews to Italian websites and magazines such as Zero, Exibart and Hideout. In 2008 he was part of the Checkin Architecture editorial staff, a cultural research project about European cities, culture, and the low-cost generation. He is currently working for Ymag.it, an architecture website partnering with the Italian Pavilion at the Venice Architecture Biennale. Nicola plans to continue working as a web-editor and writer, while pursuing a Ph.D. in media and culture.

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lan,

di Belle Arti di Brera in Mi-

Nicola Bozzi’s thesis, From Metaphysics to Metadata, deals with the use of commercial and cultural symbols, drawn from a global imaginary, in the creation of identities in urban environments. It is a theoretical investigation of the dynamics regulating space and people, in which both are treated as information. Such metadata affects students and young professionals – who imagine and project their identities each day in the layered environments within which they interact – as well as urban policies and racial profiling, thus becoming a broader phenomenon than youth consumerism.

Arts

Accademia

studied

Bozzi

Film

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and

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Nicola

WEB EDITOR AND FREELANCE WRITER I N T E R E S T E D I N S U B C U LT U R E S , U R B A N I S M , AND GLOBAL IMAGINARIES.

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PATRICK DAVELAAR patrick@hekjenetwork.nl www.hekjenetwork.nl

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email_ website_

SOUND AND GRAPHICS FOUNDER OF #HEKJE.

CO-

Patrick Davelaar is a communication and multimedia designer. During his studies his interest grew to include sound in addition to image. Patrick mainly worked on graphic and motion design at buro302, a student company that creates Internet and multimedia projects. He has also worked on the online co-creation tool Yoemi, an application that makes it easier for creatives to work together on projects online. AU DI OVI S UAL

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Patrick started the creative company #hekje with Jeroen Wielheesen and Henk van der Velden. #hekje mainly focuses on video communication, motion graphices and (3D)animation as tools to convey their clientsâ&#x20AC;&#x2122; messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book explaining the basics of audio, video and video communication. Patrick is dedicated to #hekje and wants to build up a successful, creative company that has a unique look and feel to it. According to Patrick, #hekje allows him to further develop himself and work on inspiring projects.

Patrick

Davelaar

studied

Communication and Multimedia Design at the HAN University

Applied

Sci-

ences in Arnhem. He did his graduation project at the Dollypop Foundation where he primarily worked on the o n l i n e c o - c r e a t i o n t o o l Yo emi. His specialities include S o n y Ve g a s , A b l e t o n L i v e , usability,

graphic

design,

audio, and concepting.

SOUND

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DESIGNER,

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mail@merlijnvaneijk.nl www.merlijnvaneijk.nl

email_ website_

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MERLIJN VAN EIJK

his

internship

a t L U S T, w h e r e h e w o r k e d on a data visualisation for Stroom, and

centre

architecture

Hague.

for

art

The

completed

For his graduation project Sub/ Objective Shadows Merlijn made a spatial setup of five cubes that were suspended a few metres above the ground in front of a wall. He lit the cubes with a beamer and used another beamer to animate their shadows on the wall. The context of Sub/Objective Shadows is a zone between real and virtual spaces. As a director of this space Merlijn manipulates everyday phenomena such as shadows by adding a virtual layer onto reality. This work also has an investigative function, namely demonstrating the differences and similarities between virtual and physical spaces. On the one hand it shows how makeable the physical aspect is, and on the other hand, the ease with which people accept it.

AKV|St. Joost in Breda. He

Department

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Design

ated from the Interaction

ture but eventually gradu-

AN I MATI O N

studying Interior Architec-

Media artist Merlijn van Eijk creates spatial and visual installations, combining 3D objects and digital media in spatial setups to add an additional dimension to the space or surroundings. Merlijn investigates the overlaps between physical and virtual spaces. He does this by placing a virtual layer over the real, physical setup. In his work, illusions are created to manipulate the perception of reality.

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Merlijn van Eijk started off

I COMBINE PHYSICAL AND VIRTUAL SPACES USING ANIMATIONS, BEAMERS AND 3D OBJECTS.

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CARLOS GARCÍA MORENO-TORRES

email_ website_

carlosgarciamt@gmail.com t w i t t e r. c o m / c a r l o s g m t

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PRODUCER. COMMUNICATION. INNOVATION. IDEAS. INFORMATION. WRITER. PEOPLE. PHOTOGRAPHY. MADRID, AMSTERDAM, EUROPE, EARTH. INTERNET. GLOBAL VILLAGE.

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r e s g r a d u a t e d a s a Te c h n i c a l E n g i n e e r i n Te l e c o m munications, with a focus on sound and image, from the

Universidad

Europea

de Madrid in 2010. He is now one course away from graduating

Audiovisual

Communication. currently

Carlos

Interactive

Media Erasmus Student at the MediaLAB, part of the Hogeschool

van

Amster-

dam, University of Applied Sciences.

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Because of its focus on the latest social and technological realities and innovations, the MediaLAB is the perfect place for Carlos to launch his career as a producer in a city such as Amsterdam with a large and healthy creative industry. He expects to continue developing his career in the creative-media-communications industry as a producer, and is on the lookout for challenging and interesting opportunities.

C a r l o s G a r c í a M o r e n o - To r -

CO M M U N ICATI O N

Carlos García Moreno-Torres graduated from the Universidad Europea de Madrid in 2010. He is currently working for the Institute of Network Cultures and at the MediaLAB, Amsterdam. At the latter he works on his collaborative graduation assignment, the U-Turm Project, an interactive urban projection for the European Capital of Culture Ruhr.2010. Developing a tangible product for a professional stage was an important milestone, and it enabled Carlos to further improve his skills as an all-round producer capable of motivating, developing, presenting and promoting ideas.

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brian@briangarret.com www.briangarret.com C RO S S M E DIA

email_ website_

BRIAN GARRET

he worked as a designer in Singapore for six months as part of an internship. His graduation

project,

pre-

sented in 2009, was about Custom

3D-printed

headphones.

street

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Brian Garret explored the potential of mass-customisation in his graduation thesis User Customization through Rapid Manufacturing. The outcome is a series of customisable headphone designs. These headphones are manufactured using state-of-theart rapid manufacturing technologies, which allows each headphone to be personalised with 3D images reflecting the customer’s musical taste, transforming digital behaviour into rich, tangible products. Brian wants to investigate the commercial possibilities of the 3D printed headphones with Freedom Of Creation in the not-too-distant future.

Univer-

Eindhoven

the

s i t y o f Te c h n o l o g y . I n 2 0 0 6

Faculty of Industrial Design

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Master’s degree from the

Industrial designer Brian Garret is currently working for Freedom Of Creation, one of the world’s leading design agencies in 3D printed designs. Freedom Of Creation is an Amsterdam-based pioneering design and research company specialising in designing and commercialising 3D printed products. He also works part-time at Smaac, a below-the-line marketing agency that collaborates with the Faculty of Industrial Design at Eindhoven Technical University. In his spare time, he works as a freelance designer and is also active as a VJ. DATA VI S UALI SATI O N

Brian Garret obtained his

A 3D-MINDED, CROSS-MEDIA PRODUC T D ESIGNER WHO REINVENTED CUSTOMISAT I O N .

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SEP GERRITSEN email_ website_

gerritsen.sep@gmail.com www.sepgerritsen.org

DREAMER AND CROSS MEDIA STORYTELLER W H O T R I E S T O I N S P I R E P E O P L E A N D C R E AT E A DIALOGUE.

dia

and

Graphic

Design

at the Graphic Lyceum in Utrecht,

after

which

started his Minor in Art Media and Design in Advertising at the Willem de Kooning Academy in Rotterdam, specialising in cross media.

EXPE R I ENC E

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Whether working on a campaign for the IFFR, a game or an interactive installation, Sep likes to create media landscapes with a social and theatrical edge that the viewer can relate to. He likes to work in interdisciplinary teams where there is an exchange of ideas, as exemplified by his most recent collaborative work, Times Square to Art Square or TS2AS. This is described as a complex project with a simple goal: to turn all the advertising on Times Square into art. Sep has been active as a volunteer for the STRP Festival in Eindhoven and as a co-organiser for Nieuwe Garde in Rotterdam. Some of his work experience includes being a co-initiator for Momma's Movie Munches at the Willem de Kooning Academy, a Twitter reporter for Muse, in Amsterdam, and a media and graphic designer for the Dutch publisher Thieme Meulenhoff.

Sep Gerritsen studied Me-

CO M M U N ICATI O N

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Since he started his studies in advertising, Sep Gerritsen has seen the role of the advertiser change into that of creative moderator to keep abreast of the ongoing evolution of peopleâ&#x20AC;&#x2122;s understanding of products and media. His task is to create a context for communication between producers and people, engaging their interest with stories that are non-linear and cross medial, so that the viewers can construct their own associative meanings.

GAM ES

e l e a n o r. k a t h l e e n @ g m a i l . c o m www.eleanorsdistillery.com

email_ website_

VI S UAL AR T S

ELEANOR KATHLEEN GROOTOONK

Mixed

further

Me-

explore

the borders of new media within the field of art, science and technology, she enrolled at the Frank Mohr Institute, Groningen, where she graduated from the Research Master programme Interactive Media and En-

In collaboration with Sonja- Venessa Schmitz, she created a temporary project for the Westergasfabriek Park in Amsterdam (summer 2009). The project highlights the ecological issues of art in the public space. Eleanor hopes to continue working as a researching artist, and collecting intriguing objects and ideas to implement in new video productions for theatre, art exhibitions or Internet applications. She would like to work internationally with different people on various projects so that she can gain and share knowledge about the fast-changing world.

CO M M U N ICATIO N

EXPE R I EN C E

AU DIOVI S UAL

vironments.

dia.

specialised

CABK in Zwolle, where she

Researching artist Eleanor Kathleen Grootoonk is especially interested in moving images, developed through photography, video, 3D and everything that is happening in between. She makes short movies and integrates these moving images in cross-media design, theatre or interactive media projects. Her final graduation assignment, the video installation Creating Roses Once More, is about an artist who searches for beauty by trying to create roses in a playful way. The films consist of photographs made using pixilation techniques. She built her own software and tools so that she could capture the images in the film in an interactive and controlled way.

tion at the Art Academy

C RO S S M E DIA

Eleanor started her educa-

A PA S S I O N AT E H U M A N B E I N G , W H O L O V E S WORKING WITHIN THE FIELD OF INTERACTIVE MEDIA AND VIDEO PRODUCTION.

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JOHN HALTIWANGER

email_ website_

john.haltiwanger@gmail.com www.drippingdigital.com

OUTSIDER INTELLECTUAL, CODE DREAMER, RHYME S L AY E R , FREEDOM FIGHTER, T Y P E S E T T E R , W O R D W E AV E R , R E B E L L E A D E R . John Haliwanger received

TH EO RY

his Master’s degree in New

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Media from the University of

Amsterdam,

currently

where

co-teaching

the New Media Practicum course.

His

Master

thesis

proposes a process-oriented perspective to studying software.

C RO S S M E DIA

John Haltiwanger specialises in next-generation software conceptualisation, creative non-fiction writing, generative typesetting, free software, freestyle rapping, and exploratory theorisation. To date, John’s work has been heavily conceptual. One example of this is the-as-yet-unimplemented web space of 5ab5traction5, a realm where users experiment with collaboration in an ‘anti-nomic’ writing space, completely devoid of user names. Contributions requiring attribution or payment are tracked automatically on the backend. The project itself interrogates the boundaries of text within the computer: new words are invented to embody concepts, relations, and contingencies arising within the space, for instance, interactive punctuation marks.

S OC IAL M E DIA

30 20

More immediate future projects involve the development of a publication platform to enable a postjournal for academic writing. This incorporates John’s work in generative typesetting, utilising a simple pre-format that can subsequently be converted into a range of output formats, including HTML and PDFs, using TeX. Continuing in this vein, John will co-organise a conference on eBooks with the Institute of Network Cultures in Amsterdam. Further down the road, John envisions a platform for digital distribution that uses social, rather than legal, organisation to engender economic exchanges between artists and their audience. CO D E

90 80

gordon@studiobrandstof.nl www.studiobrandstof.nl

email_ website_

DATA VI S UALI SATI O N

GORDON HATUSUPY

and

Graphic

continued

his

studies at Zuyd University in Maastricht, obtaining a

Bachelor’s degree in Communication and Multimedia Design in 2010.

Media

Design.

For his graduation project, Gordon decided to take his interest in infographics to the next level and teamed up with his fellow student Martijn Kersten. Combining Gordon’s graphic skills with Martijn’s knowledge about animation, they created a project that received national media attention. Their initial research lead them to research infographics in relation to government and politics. Gordon and Martijn decided to visualise the fall of the Dutch cabinet Balkenende IV in early 2010. The animation explains some of the history and political struggles that led up to the crisis.

New

CO M M U N ICATI O N

i n I n f o r m a t i o n Te c h n o l o g y ,

um Eindhoven, graduating

design at the Graphic Lyce-

Gordon Hatusupy is a freelance designer who works for various clients and has a proclivity for Italian food and coffee. He is pretty busy as it is, but Gordon hopes to acquire more infographic assignments, both for printed media and animation. He wants to continue learning as a designer, digging deeper into techniques such as programming and 3D design. National Geographic and Discovery are among his targeted clients.

began

C RO S S M E DIA

Hatusupy

his education in the field of

VI S UAL AR T S

Gordon

CLARIFYING COMPLEX I N F O R M AT I O N THROUGH GRAPHIC DESIGN AND VISUALIS AT I O N .

90 80

ROB HEBING

email_ website_

info@robhebing.nl www.robhebing.nl

C R E AT I N G F U T U R I S T I C , I N T E R A C T I V E I N S TA L L AT I O N S W H I C H M E R G E D E S I G N , A R T A N D T E C H N O L O G Y. Hebing

graduated

with a Bachelor of Arts degree from AKV|St.Joost, in Breda. Besides Bench, his other projects include Art-

EXPE R I EN C E

HAR DWAR E

40 30

machine, a machine that creates paintings according to input generated by people

who

how

paint;

interactive

donâ&#x20AC;&#x2122;t and

know PULL,

installation

generating random images w h e n p e o p l e p u l l a l e v e r.

U SAB I LIT Y

Rob tries to explore ways in which to integrate technology into almost anything, but is mostly interested in the mergence of technology and art. He is especially interested in combining abstract artistic potential with the exact field of technological actuality. In his opinion, the end result is not only a work of art or of technical innovation, but also a coherent design. Robâ&#x20AC;&#x2122;s longterm goal is to continue growing as an artist, designer and engineer. With substantial experience in art and technology, he now plans to focus on developing his skills as a designer.

Rob

HYB R I D

Rob Hebing is currently working as a freelance artist and designer, he researches ways of integrating technology into art. His specialities are interaction design and interactive installations. His graduation project, titled Bench, was a bench that can adapt to the person sitting on it. This piece of high-tech furniture is just over 3 metres long and can vary in its height, size and shape.

CO M M U N ICATI O N

EXPE R I ENC E

S OC IAL M E DIA

in Leeuwarden.

CO M M U N ICATI O N

versity of Applied Sciences

For his graduation project Niek researched the field of alternate reality games. In collaboration with a group of fellow students he produced one such game, which turned out to be a thrilling interactive film incorporating various types of new media. Niek likes to work as a director in a multidisciplinary team where new ideas are conceived and developed. He believes that breaking boundaries through the use of new media to deliberately stir up real-life offers the possibility of expanding media and media applications beyond the traditional scope. Because it is essential to creating new concepts, sharing this new knowledge satisfies him immensely. This is also the reason why he would like to continue working as an educator in multimedia.

70 60

Multimedia designer Niek Heegen is an assistant teacher at the NHL University of Applied Sciences in Leeuwarden, where he was asked to reinforce their cross media course. Niek was also the executive producer at Mjuks, a cross medial platform designed for and developed by junior communication and multimedia students. During his internship at the media production company CCCP, which specialises in TV shows, corporate movies and advertising campaigns, he graphically designed and produced motion graphics for an MTV show called Emergency Earth, Planet Meltdown.

partment at the NHL Uni-

and Multimedia Design De-

graduated

Communication

23 20

the

V E R S AT I L E C R O S S M E D I A P R O F E S S I O N A L W I T H A T H I R S T F O R I N N O VAT I O N A N D V E R Y PA S S I O N AT E A B O U T F I L M M A K I N G A N D M O TION GRAPHICS.

Heegen

from

nheegen@gmail.com www.linkedin.com/pub/ niek-heegen/5/842/b33

AU DI OVI S UAL

Niek

C RO S S M E DIA

email_ website_

NIEK HEEGEN

90 80

KASPER VAN HOEK

email_ website_

mail@kaspervanhoek.net www.kaspervanhoek.net

AU DI OVI S UAL

MUSICIAN AND INSTRUMENT BUILDER AWA R E O F T H E PATA P H Y S I C A L N AT U R E O F THE WORLD. Kasper van Hoek received his

Bachelorâ&#x20AC;&#x2122;s

versity Groningen, University of Applied Sciences, and then

graduated

from

the

Masterâ&#x20AC;&#x2122;s programme Interactive Media and Environments

the

Frank

Institute in Groningen.

VI S UAL AR T S

40 30 24

degree

Fine Arts from Hanze Uni-

SOUND

During his studies, Kasper van Hoek focused on building his own string instruments with integrated hardware controllers, which send commands to a computer that manipulates the string sounds. He searched for practical components for the instruments, made pick-up coils, worked with prototyping boards and made use of Max/MSP and Pd software. His graduation project was a pataphysical investigation into the construction of an instrument.

20 10

HAR DWAR E

Kasper records, manipulates and releases his own soundworks. Equally important to him are his live performances in which he plays his self-made electroacoustic string instruments. Side projects include playing music for theatre companies and dance performances, and recording music for documentaries and films. Kasper intends to continue building instruments, both for himself and for others. He prefers to build instruments that he believes people need rather than what they think they want. Kasper works with the principles of the instrument itself, and not with the generally accepted notions of what contemporary instruments should look and sound like. He will soon start hand-cutting vinyl records on old lathe cutters for his record label.

Mohr

TH EO RY

U SAB I LIT Y

90 with

Amster-

speciality

CO M M U N ICATIO N

SOUND

VI S UAL AR T S

visual effects.

For his graduation project, Stef worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Stef worked on the concept and character art for the film. In the pre-production phase of the film he communicated the kind of style the team wanted to the relevant department. In the post-production phase he composited several shots and created an animated 3D character for the film. He also took care of the film's opening and end titles. Bas van Bergen, Daniëlle Kempen and Ruud Kouwenberg are another three HOT100 participants who worked on this film for their graduation assignments.

Academy

dam

sion

t h e D u t c h F i l m a n d Te l e v i -

Visual effects artist Stef Holtz worked for PostPanic, which makes unique projects for the international advertising, retail, broadcasting and music industries. This company's visual style was born from a shared passion for live action, motion graphics, visual effects and 2D and 3D animation. PostPanic’s ideal is to push each medium in a direction that surprises and challenges the viewer. Stef’s personal interests include directing shorter (mood) films or commercials each having a unique style, combined with computer graphics.

Stef Holtz graduated from

AU DI OVI S UAL

C R E AT I N G V I S U A L LY S T U N N I N G M O O D FILMS AND COMMERCIALS WITH A UNIQUE GRAPHIC STYLE.

stefholtz@gmail.com

email_

AN I MATI O N

STEF HOLTZ

90 80

DANNY HOOGENDOORN

email_ website_

info@dannyhoogendoorn.nl www.dannyhoogendoorn.nl

U SAB I LIT Y

A UI/UX DESIGNER WHO CREATES ATTRACTIVE AND ACCESSIBLE USER INTERFACES TO PROVIDE THE BEST POSSIBLE USER EXPERIENCE.

Hoogendoorn

re-

cently received his Bachelor’s

degree

nication

and

Commu-

Multimedia

Design from The Hague University of Applied Sciences. His

graduation

included

user

project

experience

design of web-based GRC software.

CO M M U N ICATIO N

VI S UAL AR T S

30 20

With experience in web, graphic, interaction and user experience design, Danny maintains a healthy balance between functionality and visual impact in all his work. ‘I believe each piece of design can be a work of art. Each day I encounter websites or web-based software that I think can be modified to produce a positive change in the overall experience. In the future, I want to simplify digital communication by removing many of the barriers that currently exist and create a positive user experience for all my projects.’

Danny

EXPE R I EN C E

50 26

User interface and user experience designer Danny Hoogendoorn graduated from The Hague University of Applied Sciences. He has been employed by the software and consultancy agency TAG since 2008. He started as a graphic designer and web developer, but became a user interface designer and usability expert at the company in early 2010. As such he was responsible for a positive user experience, re-designed the front and backend of TAG’s GRC software, conducted usability tests and created a guide for the implementation of a new software development method within the organisation.

S OC IAL M E DIA

C RO S S M E DIA

rian.vd.hurk@gmail.com www.invertido.nl

U SAB I LIT Y

email_ website_

RIAN VAN DEN HURK

Communication

and Multimedia Design at

CO M M U N ICATI O N

t h e Av a n s H o g e s c h o o l , U n i versity of Applied Sciences,

in Breda, specialising in In-

formation and Interaction Design. Rian was an intern at

Philips

CareServant,

where she worked on recommendations

for

new

and improved CareServant

TH EO RY

inter face.

gree

Being a true communication and multimedia designer, Rian never intended to focus just on one aspect of the craft. Looking back she realises that although she has travelled many different routes in her work, she has always had two main interests, namely usability and information design. She wants to explore complex substances and translate them into a comprehensible whole. Rian hopes to find a job where she can develop herself further.

tained her Bachelorâ&#x20AC;&#x2122;s de-

For her graduation project in communication and multimedia design, Rian van den Hurk teamed up with classmate Anouk Schepers to make an audiovisual document about the digitisation of cultural heritage in the Netherlands. After completing the documentary Rian and Anouk developed a communication strategy for Het Geheugen van Nederland, a national programme where (cultural) heritage institutions in the Netherlands can publish their digitised heritage. This strategy covers the challenges that Het Geheugen van Nederland will face in the summer of 2011 and describes how the communication with the different target groups needs to be conducted. The strategy will be implemented in early 2011.

ob-

Hurk

den

C RO S S M E DIA

van

DATA VI S UALI SATIO N

Rian

T R Y I N G T O M A K E C O M P L E X I N F O R M AT I O N U N D E R S TA N D A B L E .

90 80 70

email_ website_

AN I MATI O N

SIEBE JANSSEN

siebejanssen@gmail.com www.mookx.nl

60 50

Communication and multimedia designer Siebe Janssen co-runs the 3D animation and motion graphics studio Mookx, in Amsterdam, with his partner Erwin Bijlsma. They produce 3D and 2D animation, audio design and graphics for the Internet, television and print. Siebe specialises in producing 3D and 2D animation from concept to finished product, including audio design and post-production in a wide range of different and surprising styles. He works as a freelancer and also collaborates with companies such as Nuformer, Godmother Films and BadCat Productions. Siebe is also passionate about snowboarding, nature and Amsterdam.

munication

and

Multime-

dia

from

the

NHL

Applied

Sci-

Design

University

ences, in Leeuwarden. He completed his internship at Mediamonks.

SOUND

Siebeâ&#x20AC;&#x2122;s graduation project at the NHL University of Applied Sciences in Leeuwarden was a 3D animated short production in which he explains the process of making a short animated 3D film from start to finish. His past work experience includes scene assembly and fixes at Motek Entertainment on De Sprookjesboom, and being an allround 3D Monk at Mediamonks. His work at Mookx has included projects for Google, Youtube, Toshiba and the Free Record Shop. His plans include making lots of high-quality animated productions for commercial and noncommercial projects.

Siebe graduated in Com-

CO M M U N ICATIO N

40 28

AU DI OVI S UAL

I P R O D U C E 3 D A N D 2 D A N I M AT I O N , A U D I O DESIGN, PRINT AND GRAPHICS FOR THE INT E R N E T, T E L E V I S I O N A N D P R I N T.

co.dejong@gmail.com www.unityexpress.eu

email_ website_

COEN DE JONG

Univer-

CO M M U N ICATI O N

Leeuwarden, with a focus

on Experience Design. He completed

his

internship

a t Wo e d e n d ! , a n I n t e r n e t company quality

delivering

products

for

high-

the

web. Coenâ&#x20AC;&#x2122;s work for the

web development department

included

program-

ming and marking up websites,

backend,

and

web

S OC IAL M E DIA

applications in HTML, CSS, PHP and MySQL.

For his graduation assignment, Coen is currently working as a project manager for The Unity Express. The Unity Express project is organising a journey across as many as 24 European countries in a private train with room for 400 passengers for a period of four weeks in the summer of 2011. Their aim is to create unity and understanding among European citizens and to make the experiences and memories of the passengers as impressive as possible with the help of multimedia.

NHL

the

sity of Applied Sciences in

ment

Multimedia Design Depart-

Coen de Jong holds a Bachelorâ&#x20AC;&#x2122;s degree in Communication & Multimedia Design from the NHL University of Applied Sciences. He has several years of experience in the design industry and is proficient in programming in PHP and MySQL. He founded his own company, Shift Happens, in 2009, which specialises in interactive web applications using modern web techniques such as PHP, MySQL, Ajax, JavaScript and HTML5/CSS3. He is also a volunteer at FON, the initiative that wants to create a free wireless world for everyone.

ENTR EPEN EU R

EXPE R I EN C E

from the Communication &

CO D E

Coen de Jong graduated

F I N D I N G T H E R O O T S O F P R O B L E M S , S O LV I N G T H E M W I T H M U LT I M E D I A T E C H N O L O G Y A N D M A K I N G P E O P L E S M I L E A L O N G T H E WAY.

90 80 70

MAPPI N G

ESTHER JONG email_ website_

esther@jdm.nl www.estherjong.nl

C R E AT I N G S U R P R I S I N G A N D U S E F U L S I G H T S B Y ( R E ) O R G A N I S I N G D ATA .

During her studies at the Willem de Kooning Academy, graphic designer Esther Jong started playing around with data on the Internet, creating new structures in existing data to find out if this would change its meaning, or make the data more useful. Trying to make data surprising and useful has always been one of the main aspects of her work. Her research resulted in her graduation project Piclapping. DATA VI S UALI SATI O N

Esther special

Jong

developed

interest

media

and

design

during

digital

information her

studies

at the Willem de Kooning Academy

Rotterdam,

where she graduated as a Graphic Designer in 2010.

U SAB I LIT Y

30 20

Piclapping questions the linear approach to searching on the Internet. This resulted in an alternative search engine, which connects stories, people and events to each other. Placing one image over another one creates an overlap, which symbolises the similarity between two search areas. Based on this overlap, search results are generated and start flowing out of it. With these search results, new overlaps can be created to increase or decrease the scope of the search area. From Estherâ&#x20AC;&#x2122;s point of view, thinking and designing based on relationships and contexts is inevitable. Esther would like to continue her research in the field of digital media and continue developing smart, inventive, revolutionary, but simple and useful new media concepts.

S OC IAL M E DIA

40 30

IN-

TH EO RY

continued his education at the Frank Mohr Institute in Groningen,

following

the

Master Fine Arts course Interactive Media and Envi-

Hideki is currently attending the ArtScience Master course at the Royal Conservatory in The Hague, where he hopes to continue his research and develop his art. Hidekiâ&#x20AC;&#x2122;s work has been exhibited in numerous solo and group exhibitions in Japan, the Netherlands and elsewhere. Furthermore, he was invited to participate in a number of artistin-residency programmes and has been awarded several grants.

70 31

HYB R I D

HAR DWAR E

SOUND

ronment.

90 v e r s i t y i n To k y o , J a p a n . H e

from the Musashino Art Uni-

Bachelor of Fine Art degree

C RO S S M E DIA

Hideki Kanno received his

Hideki Kanno graduated from the Frank Mohr Institute with a work entitled the LuckyMold Project. Lucky Mold is an experimental art project revolving around creating a special mold that contains the gene for good fortune. If we regard luck as a survival strategy, then could this gene be passed on to successive generations? Hideki constructed a bacteria feeding-machine to explore this theory. The answer to his question will follow after further experiments.

ARTIST

kannohideki@gmail.com www.hidekikanno.com

email_ website_

VI S UAL AR T S

HIDEKI KANNO

VI S UAL AR T S

DANIËLLE KEMPEN

email_ website_

mail@d-effect.nl www.d-effect.nl

60 50

Daniëlle Kempen graduated from the Dutch Film and Television Academy. She has a passion for character animation and is currently self-employed. Her software skills include Maya, 3DsMax, Adobe CS3, Fusion, RealFlow, Match Mover, 3D Equalizer, Blender, Shake, XSI, Nuke and Final Cut. Proficient in time and project management, she hopes to gain experience in different countries and improve her skills as a character animator.

Kempen

studied

Multimedia Design at the Graphic and

Lyceum

then

Bachelor’s

Utrecht,

obtained degree

her Vi-

sual Effects at the Dutch F i l m a n d Te l e v i s i o n A c a d emy

Amsterdam.

She

has worked as an intern at Glassworks and at Lemonade Animation where she discovered her passion for character

animation

and

developed her skills in that area.

S OC IAL M E DIA

CO M M U N ICATIO N

For her graduation project, Daniëlle worked on De Schaduw van Bonifatius(The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface on his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Danielle’s tasks included tracking, rotoscoping, and rendering. Although she really enjoyed doing the compositing for the film, she prefers working on animations, especially character animation. Bas van Bergen, Stef Holtz and Ruud Kouwenberg are another three HOT100 participants who worked on this film for their graduation assignments.

Daniëlle

GAM ES

40 32

AN I MATI O N

A N I M AT I N G V I R T U A L C R E AT U R E S A S I F T H E Y A C T U A L LY L I V E A N D A C C O M PA N Y U S I N O U R D A I LY L I F E I S T H E M O S T E X T R A O R D I NARY KICK THERE IS.

90 80

martijn@twelveoclock.nl www.twelveoclock.nl

email_ website_

AN I MATI O N

MARTIJN KERSTEN

Zuyd

University in Maastricht. He completed an internship at Storm Scott Creative Media Agency and worked as a

CO M M U N ICATI O N

freelancer at Twin Studio.

For his graduation project, Martijn decided to take his interest in infographics to the next level and teamed up with his fellow student Gordon Hatusupy. Combining Gordon’s graphic skills with Martijn’s knowledge about animation, they created a project that received national media attention. Their initial research led them to research infographics in relation to government and politics. Martijn and Gordon decided to visualise the fall of the Dutch cabinet Balkenende IV in early 2010. The animation explains some of the history and political struggles that led up to the crisis. Martijn’s future plans include being more active in the field of infographics, and expanding his motion design skills and applying these in an ambitious post-production team.

Design the

Multimedia

Department

33 30

and

Martijn Kersten is a designer with a keen interest in motion design and infographics. He is the owner of Twelve O’Clock Motion Media, a media production studio. Twelve O’Clock’s projects span a wide range of media, from commercials, animated information graphics, motion design, animation, visual effects, to filming and post-production. They work in every form of digital media. If a job requires a great idea and a flair for storytelling, Twelve O’Clock is the company to contact.

Communication

the

VI S UAL AR T S

from

AU DI OVI S UAL

Martijn Kersten graduated

DATA VI S UALI SATI O N

M Y W O R K R E V O LV E S A R O U N D M O T I O N M E D I A . I F I T R E Q U I R E S A G R E AT I D E A A N D S T O R Y T E L L I N G F L A I R , T H E N L E T U S D O I T.

90 70

S OC IAL M E DIA

WOUTER KLOOTWIJK email_ w o u t e r @ o k t o b e r. n l w e b s i t e _ www.twitter.com/wouterklootwijk F R E S H O N L I N E M A R K E T I N G S T R AT E G I S T. A L WAY S C U R I O U S A N D A I M I N G T O R E A C H T H E T O P.

M O B I LE

U SAB I LIT Y

30 20

What Wouter likes most about his profession is that he has to keep up with new trends and opportunities. As he says, ‘There’s never a dull moment’. He has to remain curious to keep up with the rest of the marketing and advertising world. His goal is to lead the online conversation as a conversation manager at a major international brand in the future. Wouter would also like to work on some cool new media concepts.

Wo u t e r K l o o t w i j k r e c e i v e d his

Bachelor’s

degree

Communication

and

timedia

from

Design

MulThe

Hague University of Applied

CO M M U N ICATI O N

50 34

After his graduation, Wouter Klootwijk joined OKTOBER where he works as an online marketer. OKTOBER is a full service advertising agency based in Amsterdam. They realise their client’s goals with powerful and creative ideas. Strategy, concept and technique are the cornerstones on which they build these ideas. Wouter helps OKTOBER’s clients with their online marketing issues. He foresees a great future for performance-based affiliate marketing, mobile Internet, and locationbased services such as Foursquare and Gowalla. For his graduation project Wouter wrote a strategic online marketing plan for Photo4id. com, an international online service that makes official passport photos. This is also one of his ongoing side projects at OKTOBER.

Sciences. He also attended a Minor in Communication Science at VU University, in Amsterdam.

C RO S S M E DIA

90 an

internship

at APS Advertising and the media department of PSV Eindhoven. in

Interactive

graduated Media

and

Visual Effects at the Dutch F i l m A n d Te l e v i s i o n A c a d emy, Amsterdam, in June

EXPE R I EN C E

ENTR EPEN EU R

2010.

For his graduation project, Ruud worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas van Bergen, Stef Holtz and DaniĂŤlle Kempen are another three HOT100 participants who worked on this film for their graduation assignments. Projects Ruud has worked on through his company Rupix include music videos for De Jeugd van Tegenwoordig and Fedde Le Grand. His first major project, Ilja Visser, was screened at the opening of Amsterdam Fashion Week 2009. He is currently working as a freelancer at Filmmore on De Sint, Dick Maasâ&#x20AC;&#x2122; new feature film, and several other short films.

70 60 40

completed

Eind-

Lyceum

hoven. During this time he

VI S UAL AR T S

Graphic

AN I MATI O N

Multimedia Design at the

Ruud Kouwenberg is a visual effects artist. He runs his own independent business, Rupix, which provides a growing network of professional filmmakers with comprehensive video effects enhancement. He specialises in composition but also enjoys working with 3D modelling, 2D and 3D animation and stop motion.

info@rupix.nl www.rupix.nl

V I S U A L E F F E C T S A R T I S T.

Ruud Kouwenberg studied

AU DI OVI S UAL

email_ website_

RUUD KOUWENBERG

90 80

GERBEN KUIPERS

email_ website_

gerbenkuipers@gmail.com www.gerbenk.nl

A N I N T E R A C T I O N D E S I G N E R W I T H A VA R I E T Y O F S K I L L S A N D A PA S S I O N F O R F R O N T E N D D E V E L O P M E N T.

U SAB I LIT Y

CO D E

Kuipers

Communication

studied and

Mul-

timedia Design at the NHL University

ences

Leeuwarden.

received degree

Applied

his in

completed

2010. his

SciHe

Bachelor’s Gerben internship

at Bright, where he worked on the 2.0 version of their website. For his graduation project Gerben developed a new website for Twones’ m u s i c b o o k m a r k i n g t o o l b a r.

During his studies Gerben participated in the Mjuks Goes Europe project with eight other students. This cross media project revolved around interactive, location-based television. The group travelled to Sweden for two weeks and posted movies about local culture, cities and nightlife on a website. Visitors to the site could vote for the group’s next destination and send them off to film other items elsewhere in the country. Gerben has his sights set on starting his own business.

HAR DWAR E

40 36

Gerben

CO M M U N ICATI O N

Gerben Kuipers is currently employed by Uphill Battle, a book promotion company based in Utrecht. They publish the Boekenkrant, a newspaper that promotes books and literature in Belgium and the Netherlands. Gerben’s work involves all-round multimedia development, with a focus on Uphill Battle’s website and video production, and he is also responsible for other types of media production within the company. He has also worked on a variety of freelance jobs.

VI S UAL AR T S

HYB R I D

philipmanx@gmail.com

his

studies

TH EO RY

continued

following the Master’s programme in New Media at

CO M M U N ICATI O N

S OC IAL M E DIA

the same university.

Philip’s work experience also includes the Mobile Tagging project at the MediaLAB Amsterdam, a project commissioned by Sparked and the employment agency Randstad. This project was organised around the development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and virtual space. In this campaign the audience uses their smartphones to interact with physical space. Philip’s ambition is to offer people new ways of communication, not by solely looking at the digital aspect, because he thinks that the strength of tomorrow’s communication lies in the way it connects the virtual with the physical. Xander Stolwijk is another HOT100 participant who worked on the Mobile Tagging project.

60 50

University

the

of Amsterdam, Philip Man

Philip Man is a new media researcher who wants to incorporate knowledge from a variety of different fields in his research. His beta background means he has a solid foundation for further interdisciplinary research. He realised that new media developments could be conceptualised more in terms of anthropology than of technology. Philip focuses on future developments in new media and is particularly interested in new media that introduces new ways of communication, which often requires and generates new kinds of data. This was the focus of his first project. Using surveillance as the main theme, he explored how marketers cunningly extract useful behavioural data from consumers in the digital realm.

Béta-

Gamma

programme

elor’s

ENTR EPEN EU R

After completing the Bach-

M O B I LE

C O N C E P T U A L I S I N G N E W WAY S O F C O M M U N I C AT I O N U S I N G N E W M E D I A B Y F O CUSING MORE ON ANTHROPOLOGY THAN T E C H N O L O G Y.

email_

PHILIP MAN

90 80

ERIK VAN MASTRIGT

email_ website_

e.mastrigt@gmail.com www.linkedin.com/pub/erikvan-mastrigt/1b/196/533

M O B I LE

NEW MEDIA STUDENT INTERESTED IN MOB I L E T E C H N O L O G I E S A N D I N N O VAT I O N .

Erik van Mastigt will soon receive

his

Bachelor’s

degree in New Media and Digital

Culture

from

Am-

sterdam University. He in-

TH EO RY

tends to follow the Master programme in New Media at the same university.

40 30 20

EXPE R I ENC E

Erik completed his graduation project at the MediaLAB. As part of an interdisciplinary team, he helped create the first augmented reality art exhibition in Dutch public space for the Stedelijk Museum Amsterdam. The project illustrates that the social aspect of interaction is as important as the digital component. This travelling exhibition, which uses the Layar Reality Browser, available for iPhone and Android smartphones, is part of the museum’s ARtours programme.

S OC IAL M E DIA

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Erik van Mastigt started working at the MKB-Nederland, the Royal Dutch association for small and medium enterprises, on a new media strategy plan and on the implementation of new media and social networking in their business model. MKB-Nederland is the largest entrepreneurs’ association in the Netherlands that aims to stimulate the entrepreneurial environment. Among Erik’s many interests are new media, Apple, mobile devices, photography, video editing, web development, politics and last but by no means least, soccer.

U SAB I LIT Y

CO M M U N ICATIO N

90 80

hello@elbertniezen.nl www.elbertniezen.nl

email_ website_

U SAB I LIT Y

ELBERT NIEZEN

and

interaction decided

continue his studies at the Interactive Media Department

the

Hogeschool

van Amsterdam, University of

Applied

Sciences.

For

his graduation project he looked into enriching the social

media

for the iPhone.

experience

60 50

design

Elbert currently works as an interaction designer at MediaMonks, the largest independent digital production agency in the Netherlands. His work is truly diverse but he remains focused on graphic and interaction design. And because of the nerd inside of him, he also likes to do the coding. Elbert really enjoys thinking about and creating applications for the iPhone and the iPad. He wants to be the guy that designs and codes the entire application. Elbertâ&#x20AC;&#x2122;s aspirations include directing a movie or a documentary, setting up his own design studio, or maybe even opening a bicycle shop.

specialise

Amsterdam. He wanted to

from the Graphic Lyceum

Interaction designer Elbert Niezenâ&#x20AC;&#x2122;s graduation project Dropword is an iPhone application that enables the sharing of location-based content and information. Dropword allows its users to connect a word to a specific location. Subsequently, people in your network can connect pictures and new words to that word and location. The result is an intuitive and associative mix of words and images linked to places you may have visited.

gradu-

ENTR EPEN EU R

first

VI S UAL AR T S

Niezer

ated as a Graphic Designer

CO D E

Elbert

M O B I LE

A REAL NERD WHEN IT COMES TO GRAPHIC AND INTERACTION DESIGN, WHO ALSO DOES CODE.

90 80 70

email_ website_

S OC IAL M E DIA

KIM NOOIJ kimnooij@gmail.com www.kimnooij.nl

I D E S I G N WAY S O F I N T E R A C T I O N T H AT G E N E R AT E E N T H U S I A S M F O R S U S TA I N A B L E PROJECTS.

ENTR EPEN EU R

60 50 40

Interaction designer Kim Nooij is currently working for Butterfly Works, a social design studio operating in emerging economies because they believe in undiscovered potential. Through serious media, social branding and experiential learning, Butterfly Works shares knowledge, triggers creativity and builds sustainable businesses. They invent, design and implement social events, and connect people, businesses and organisations. She previously designed the gameflow for GetH2O, a mobile game and part of a larger programme for promoting peace and preventing conflict in Kenya. She was also involved in Building Bridges, a peace campaign that encourages and maps peace initiatives with a view to overcoming conflict in Kenya.

Bachelorâ&#x20AC;&#x2122;s degree in Interaction Design from the Hogeschool van Amsterdam, University

Applied

ences, in 2010.

EXPE R I ENC E

30 20

MAPPI N G

Kimâ&#x20AC;&#x2122;s graduation project, Solar Makers, aims to improve the lives of Kenyans and other Africans by combining education and renewable solar energy technologies. This project started with a toolkit containing all the components needed to build a solar light. This toolkit is used during workshops, and participants are challenged to come up with a recyclable design for their solar lamp. Kim hopes to continue working at Butterfly Works and to upscale the Solar Makers projects. The programme will involve schools, train workshop facilitators and develop the Solar Makers online platform.

Kim de Nooij obtained her

Sci-

amanda@creamanda.nl www.creamanda.nl

email_ website_

S OC IAL M E DIA

AMANDA VAN NOORDENNE

issues on social networking sites and examines possible improvements.

Currently employed as creative at dpdk, Amanda van Noordenne has contributed to several brand campaigns and media strategies. dpdk is an interactive agency which creates and develops brand-specific campaigns for the digital realm. Amanda designs and animates campaign websites, games, banners and print. Campaigns she recently worked on include Babyâ&#x20AC;&#x2122;s eerste kiekje for Jonge Gezinnen and The Hague Jazz 2010 campaign. She founded Creamanda Design in 2007, specialising in corporate websites, animations and video. Amanda loves working on impressive campaigns and creating beautiful things and hopes to keep on doing so for a very long time to come.

60 50

lor thesis dealt with privacy

plied Sciences. Her Bache-

sterdam, University of Ap-

at the Hogeschool van Am-

studied Interactive Media

During her graduation project Amanda van Noordenne investigated privacy issues on social networking sites. The goal of the project was to present an ideal privacy system for sites such as these. This system would take into account all relevant target groups: the network sites, the users, social media and privacy experts, and interest groups. The project resulted in a thesis that offers good insights into current privacy issues and suggests possible improvements. Besides the thesis, Amanda also made a documentary presenting her research results. VI S UAL AR T S

Noordenne

AU DIOVI S UAL

van

AN I MATI O N

Amanda

ENTR EPEN EU R

GIVE ME A COMPUTER, LET ME DESIGN, A N I M AT E A N D E D I T A N D I â&#x20AC;&#x2122; L L B E H A P P Y.

90 80 70

ENTR EPEN EU R

RAMSES PETRONIA email_ ram@trueundergroundproject.com w e b s i t e _ www.trueundergroundproject.com FREELANCE FILMMAKER, FOCUSING ON D U T C H Y O U T H , AWA R E N E S S A N D M U S I C .

60 40

his Master's degree in International Law from Utrecht University. the

attended

Summerschool

hosted

by the Media Academy in Hilversum, and is about to graduate from the Master's programme New Media at the University of Amsterdam.

SOUND

30 20

In his final thesis Ramses explored how new media can facilitate the development of alternative music scenes. In his True Underground Project, he travels from country to country and creates music videos for musicians in return for travel costs and a place to stay. His research project examines the mix of on- and offline participation that alternative musicians, artists, and actors in the music industry employ in practice. Ramses has worked with five bands, and is taking the project to the next level with crowd funding. In the crowd funding initiative he rewards funders with different funding deals. He intends to protect his content under a Creative Commons license.

Ramses Petronia received

S OC IAL M E DIA

50 42

While studying law Ramses Petronia bought a handycam and downloaded editing programs so that he could make his own videos. By the time he had his Master's degree in International Law, he was more interested in new media and film-making than pursuing a legal career. After an internship in journalism and a film- and directing course, he became a freelance filmmaker, focusing on Dutch youth, awareness and music.

EXPE R I EN C E

AU DIOVI S UAL

m.vdree@online.nl www.portfoliomaurice.nl

email_ website_

MAURICE VAN DE REE

MetrixLab, where he managed the Usabilityaward.nl. He created a new website, a report with all the webaward,

and

CO M M U N ICATI O N

sites that subscribed for the marketing

plan to promote the award.

2010. He was an intern at

43 40

Sciences. He graduated in

Maurice van de Ree is currently employed as a frontend developer by Websites Nederland, a Dutch web agency that creates and manages websites with a CMS, e-commerce and a mailing system. In the future, Maurice hopes to work for a large web agency where he can focus on interaction design and usability. He intends to work for the largest companies in the world.

Hague University of Applied

Multimedia design at The

During his studies in communication and multimedia design, interaction designer Maurice van de Ree worked on a variety of successful projects. One of them was a garden design application designed in Photoshop and which used 3D Studio Max to create animations. A large Dutch gardening centre invited him to present the project. For another assignment he created a fitness application for mobile phones for a specific target audience, using Flash Lite. The application creates a personal workout schedule for its users and displays animations demonstrating how fitness machines should be used.

and

C RO S S M E DIA

Communication

U SAB I LIT Y

ied

CO D E

Maurice van de Ree stud-

INTERACTION DESIGNER AND FRONTEND D E V E L O P E R W H O WA N T S T O D E S I G N A N D C R E AT E U S E R - F R I E N D LY W E B S I T E S .

90 80

DAVID SAMPIMON

email_ website_

david@nlgd.nl www.festivalofgames.nl

PROJECT MANAGEMENT FOR THE DUTCH G A M I N G I N D U S T R Y.

two

years

studying

Guitar

and

Rockacademie

the

Tilburg,

David

switched ceived

Per formance

Sampimon

studies

and

Bachelorâ&#x20AC;&#x2122;s

re-

GAM ES

50 40

AU DI OVI S UAL

During his studies David worked on several collaborative projects with his fellow students that resulted in actual products. For example, the Feel the Music project that uses wearable technology to translate sound into vibrations that was primarily developed for people suffering from hearing loss. Another example is the Geluidenbank project, a serious game for the visually and mentally impaired. A couch was equipped with a computer, a webcam, a Wii controller, speakers, vibrating plates and an RFID-reader. The couch was developed to expand the perception of the visually and mentally impaired in an experimental and playful way.

After

SOUND

60 44

Music technologist David Sampimon works as an event manager for the Festival of Games, a business-tobusiness event for Dutch companies seeking to profit from digital games.

de-

g r e e i n A r t a n d Te c h n o l o g y from the Utrecht School of the Arts. He continued his education

and

recently

obtained his Master of Arts in European Media, with a m a j o r i n M u s i c Te c h n o l o g y from the same institution.

U SAB I LIT Y

C RO S S M E DIA

idealnigrad@gmail.com www.kucjica.org

email_ website_

SELENA SAVIC

ter which she went on to study

ArtScience

Inter faculty,

The

the

Hague,

f o r o n e y e a r. S h e r e c e n t l y received Media

her

Design

Master’s and

Com-

CO M M U N ICATI O N

munications from the Piet

An example of Selena’s work is EAT IT! City Simulator. This two-player game exposes the confrontations and conflicts between public and private interests. It is an attempt to structure and analyse current problems in urban planning, as well as more general problems of power distribution through the example of the food industry and its main interest group, the supermarkets. In future projects, Selena wishes to focus more specifically on soft architecture, approaching the subject matter in a technological rather than a sentimental way.

C RO S S M E DIA

Zwart Institute, Rotterdam.

EXPE R I ENC E

S OC IAL M E DIA

University of Belgrade, af-

Selena Savic’s work is concerned with social organisation and problems relating to centralised distribution systems. She is working around the question of who produces and who consumes in today's corporate economy. Through deconstructing an industry's chain of capitalisation, Selena wants to create an overview of the current condition of power structures. Selena is interested in methods that can be used to (re) claim ownership of the public space in cities, and the factors that define and limit this space and its use.

the

from

Architecture,

Planning

Faculty

Urban

MAPPI N G

GAM ES

Selena Savic graduated in

ARCHITECT AND MEDIA DESIGNER WITH A FOCUS ON PROBLEMS OF STRUCTURE, O R G A N I S AT I O N A N D U T O P I A N C O N C E P T S O F ( R E ) B U I L D I N G R E L AT I O N S .

90 80

ANOUK SCHEPERS

email_ website_

anouk@anoukschepers.nl www.anoukschepers.nl

C O M I N G U P W I T H C R E AT I V E C O N C E P T S , DESIGNING THEM AND BRINGING THEM TO L I F E . T H AT ' S W H AT I L I K E !

sign, a course that mainly focuses on printed media, in Antwerp, Anouk Schepers obtained her Bachelorâ&#x20AC;&#x2122;s degree in Communication and Multimedia Design at t h e Av a n s H o g e s c h o o l , U n i versity of Applied Sciences, Breda, specialising in Interaction Strategy. The main

TH EO RY

40 30

C RO S S M E DIA

Anouk hopes to find a job where she can apply her knowledge and creativity, a job where she can develop herself and which covers the many aspects of communication and multimedia design, with a focus on interaction strategy. In Anoukâ&#x20AC;&#x2122;s opinion, interaction strategy is the key to appropriate, creative communication, and the challenge lies in finding the right balance between the sender and the receiver of information.

After studying Publicity De-

CO M M U N ICATI O N

50 46

For her graduation project in communication and multimedia design, Anouk Schepers teamed up with classmate Rian van den Hurk to make an audiovisual document about the digitisation of cultural heritage in the Netherlands. After completing the documentary Anouk and Rian developed a communication strategy for Het Geheugen van Nederland, a national programme where (cultural) heritage institutions can publish their digitised heritage. This strategy covers the challenges that Het Geheugen van Nederland will face in the summer of 2011 and describes how the communication with the different target groups needs to be conducted. The strategy will be implemented in early 2011.

courses in this specialisation

are

Communication

and Conceptual Thinking.

noraly.schiet@gmail.com t w i t t e r. c o m / z a a r a a h

email_ website_

NORALY SCHIET

Her bachelor thesis deals with

the

connection

be-

tween the real body and digital

identity,

and

how

this is related to the con-

CO M M U N ICATI O N

TH EO RY

cept of the cyborg.

HYB R I D

S OC IAL M E DIA

specialising is New Media.

Noraly Schiet is currently studying media and culture at the University of Amsterdam, specialising in new media. She is also attending a minor course in Swedish. Noraly is especially interested in the way emotional human beings interact with naturally static, mechanical digital technology. Modern thinking is based on rationality. We would like to think that we base all our thoughts on rationality, that emotions are not important â&#x20AC;&#x201C; but they are! Humans are emotional creatures, which is largely in contrast with emotionless technology. Noraly worked as a researcher and project manager on the Scryption project at the MediaLAB, Amsterdam. Noraly and her team developed the interactive installation Reflact, which creates awareness about the differences between the real you and digital you, for the Scryption Museum in Tilburg, an interactive museum that focuses on the history and future of written communication. After graduating, Noraly will either start a Bachelorâ&#x20AC;&#x2122;s course in Philosophy or go to Sweden for an entirely new experience.

Amsterdam,

University

studying

Media and Culture at the

C RO S S M E DIA

Schiet

EXPE R I EN C E

Noraly

EXPLORING THE PHILOSOPHICAL C O N S E Q U E N C E S O F T H E V I R T U A L I S AT I O N O F H U M A N I T Y. C R A Z Y F O R N E W M E D I A AND GADGETS.

90 80

CASPER SCHIPPER

email_ website_

m a i l @ p e r c e p t o r. n l w w w . p e r c e p t o r. n l

PERCEPTOR WORKS ACROSS MEDIA AND D I S C I P L I N E S T O C R E AT E I M M E R S I V E N A R R A T I V E S T H AT E X A M I N E A N D I N S P I R E .

60 50

C RO S S M E DIA

Casper Schipper first studied graphic design at the Royal Academy of Arts in The Hague, where his graduation project was an interactive installation visualising the consequences of Einsteinâ&#x20AC;&#x2122;s Theory of Special Relativity. His interest in working at the intersection of design, art and science led to a Master of Science degree in Media Technology at Leiden University, with an exchange programme at the Design|Media Arts course at UCLA. After working on experimental interfaces, interactive installations and creative research methods, his final project, made in collaboration with Bastiaan Terhorst, was an accessible, illustrated book on the relativity of perception.

30 20

VI S UAL AR T S

DATA VI S UALI SATIO N

Casper runs a graphic design studio, PERCEPTOR, together with Bastiaan Terhorst. PERCEPTOR tackles independent and commercial projects that use graphic and interface design, often for use in autonomous interactive systems and installations. Their work embraces unstable media, scientific methods and tinkering. PERCEPTOR aims to redefine the boundaries of interactive space, visual language and our understanding of reality. In realising their projects, PERCEPTOR does not fear code, hardware or comprehensive research. Casper and Bastiaanâ&#x20AC;&#x2122;s collaborative work crosses different media and disciplines to create immersive narratives that both examine and inspire.

Casper Schipper completed

Master's

degree

S c i e n c e i n M e d i a Te c h n o l ogy

Leiden

University.

He has worked as a graphic designer at Den Haag CS, Buro Petr van Blokland & Claudia Mens and for Jan Heijnen.

90 teractive Media and Environments at the Frank Mohr

TH EO RY

DATA VI S UALI SATI O N

Institute in Groningen.

During her study Sonja specialised in computer graphics and electronics and conducted theoretical research in philosophy and natural sciences. This research spanned physics, astronomy and microbiology, giving her art an empirical foundation. One of her very recent projects, The Large Haredron Collider, is based on the Large Hadron Collider at CERN in Switzerland. Computergenerated images and 3D animations reveal intangible elements, and the graphics explain fictive technological processes or display manuals of pseudo-scientific inventions. The properties of space and materiality play a substantial role in our environment. What are things made of? What holds them together?

70 60 50

Groningen,

followed by a Major in In-

AN I MATI O N

Academy

Media Art at the Minerva

Fine Arts with a Major in

C RO S S M E DIA

Schmitz

completed a Bachelor of

Sonja-Vanessa Schmitz is a mixed media artist who draws on her scientific background when exploring the boundaries between knowledge and imagination, fact and fiction. She was born in Germany and now lives and works in the Netherlands. Sonjaâ&#x20AC;&#x2122;s projects are about developing narrative storylines and philosophical concepts, presented in a wide range of technical mediums such as 3D animation, illustration, data visualisation, photography, installations, sculpture, and simple electronics. She mixes science fiction themes with scientific facts and elements from pop culture and kitsch. Her projects and art exhibitions can be viewed on her website, Press Control + Art + Elite.

contact@controlartelite.com www.controlartelite.com

PRESS CONTROL + ART + ELITE

S o n j a - Va n e s s a

VI S UAL AR T S

email_ website_

SONJA VANESSA SCHMITZ

90 80 70

email_ website_

AU DI OVI S UAL

WENDY SEGAAR wdsegaar@gmail.com www.wends.nl

A YOUNG INTERACTIVE MEDIA PROFESSIONAL, READY FOR THE BIG BUSINESSES!

C RO S S M E DIA 40

Segaar

studied

Communication and Multimedia Design at the Hogeschool van Amsterdam, University of Applied Sciences, and

graduated

from

the

Interactive Media Department. She was a student assistant for the introductory course in Interactive Media.

CO M M U N ICATI O N

30 20

For her graduation project at the MediaLAB in Amsterdam, Wendy was the team leader and production manager for Transmedia, commissioned by the Dutch womenâ&#x20AC;&#x2122;s magazine Libelle and Sanoma Publishing. Her team of professionals from various fields came up with the concept, design and a trailer for an online drama series. In the next few years Wendy wants to specialise in transmedia storytelling, so that she can be involved in projects that incorporate this beautiful technique, and create online fictional drama series or an online/ offline campaign for (new) brands, organisations or art projects.

We n d y

S OC IAL M E DIA

As a student in communication and multimedia design, Wendy Segaar gained a great deal of experience in different fields through her internships. At Merge Media BV, an agency that develops cross medial communication programmes, she was responsible for content production, as well as conducting and editing video interviews. Wendy also investigated how different media platforms could be used in high school classrooms for Stichting Nederland Kennisland. She produced video- and text-based manuals, assisted with the implementation and evaluation of workshops for teachers and students, and moderated the teachers' and students' blog.

U SAB I LIT Y

Academy, Before

Rot-

that

she

graduated from the Graphic Lyceum Rotterdam. She specialises in cross media design. her

Giselle

internship

will at

begin design

studio Duel in The Hague in September 2010, and will graduate in May 2011.

Graphic designer Giselle Segura Gelink is a student at the Willem de Kooning Academy and works as a freelance designer at her own company. She intends to continue this line of work after she graduates. Giselle and her fellow students developed a moving data visualisation for the TEDx Rotterdam conference, which she performed on stage. In collaboration with a classmate, she also designed an iPhone application, which, by questioning everyday situations, challenges people to think about political issues on a daily basis and helps them make choices for forthcoming elections. Giselle is an inspiring and dynamic graphic designer who wants to work on a wide variety of projects, with different people and utilising multiple disciplines. She also intends to expand her skills in data visualisation, the visual arts, programming, and continue developing her iPhone application, which in her opinion is one of the most interesting projects she worked on so far.

GAM ES

S OC IAL M E DIA

90 terdam.

Kooning

student at the Willem de

Gelink

VI S UAL AR T S

Segura

currently a Graphic Design

GRAPHIC DESIGN, ANDROIDS, COMPUTERS, D ATA V I S U A L I S AT I O N , G A D G E T S , M U LT I M E D I A , S O C I A L M E D I A , STOP MOTION, NEW MEDIA, 8 B I T, G A M E S , S O L D E R I N G , S PA N I S H C O O K I N G , BARCELONA. DATA VI S UALI SATI O N

Giselle

g.sg@live.com www.giselleseguragelink.nl

email_ website_

C RO S S M E DIA

GISELLE SEGURA GELINK

90 80

PIEN VAN DER STEEN

email_ website_

mail@pienvandersteen.nl www.pienvandersteen.nl

C R E AT I V E A N D C R I T I C A L T H I N K E R W I T H T H E A M B I T I O N T O C O N T R I B U T E T O A H E A LT H I E R AND SMARTER WORLD USING NEW MEDIA A N D D I G I TA L T E C H N O L O G Y. van

ceived

der

Steen

re-

Bachelor’s

de-

gree in Studies in Arts and Culture from Erasmus University, in Rotterdam. Fol-

GAM ES

lowing this she completed a

Master’s

programme

New Media and Digital Culture at Utrecht University. She was commissioned by t h e Wa a g S o c i e t y a n d R O C We s t - B r a b a n t t o c o - d e v e l op a workshop for teachers about the use of games, and especially MMORPGs, for educational purposes.

S OC IAL M E DIA

M O B I LE

30 20

Her Master’s thesis Het muzikaal machinewezen en virtuele lichamelijkheid (The musical machine-being and virtual embodiment) was a theoretical and philosophical exploration of the ways in which musicians using digital technology form cyborgian figures and what this means for the embodiment of digital music. Despite her great love of music, Pien does not pursue a career in the music industry; rather, she prefers creating and sharing knowledge to encourage the world to become more socially aware, using new media and digital technology. In the future, Pien hopes to combine her current line of work with teaching and research in the field of new media, digital technology and education, with a focus on youth issues.

Pien

TH EO RY

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Pien van der Steen works as a project manager at HOLY Animatieplatform, an organisation that develops animation projects and educational tools and services. HOLY considers animation a pre-eminent means of communication to induce teenagers to think critically about social issues such as sustainability, freedom and human rights. Pien’s particular interest lies in philosophy and new media with a focus on digital music technology and culture.

SOUND

AN I MATI O N

I N F O R M AT I O N , ELECTRONICS, MEDIA, MARKETING, PUBLISHING, NEW MEDIA.

formation and Electronics, followed

course

Media, Marketing and Publishing at the Hogeschool van Amsterdam, University of

Applied

then

Sciences.

completed

He pre-

53 50

Master in New Media at the

C RO S S M E DIA

Xander Stolwijk studied In-

Xander Stolwijk is a project manager engaged in the design and development of communication systems in new media. During his studies in media and marketing, he translated off- and online publishing products into cross media applications, such as Mijn Volkskrant, a personalised online news service that combines offline media (a newspaper) and a virtual news platform.

x.stolwijk@student.uva.nl

email_

XANDER STOLWIJK

His thesis focused on generating publicity for a manual about the application and use of EM (Effective Microorganism), a popular microbial technology developed in Japan. He investigated various target groups and communication channels for effective publicity and pure niche marketing. His interest in a theoretical approach led Xander to research new media across a broader spectrum, in which he focused on subject material such as wiki's, social media, mobile media and surveillance. His work experience includes the Mobile Tagging project at the MediaLAB Amsterdam, commissioned by Sparked and the employment agency Randstad. This project was organised around the development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and virtual space. In this campaign the audience uses their smartphones to interact with physical space. Philip Man is another HOT100 participant who worked on the Mobile Tagging project.

40 30 20 10

CO M M U N ICATIO N

S OC IAL M E DIA

TH EO RY

M O B I LE

University of Amsterdam.

90 80

BREE TAHAPARY

email_ website_

message4bree@gmail.com www.digibreet.nl

A CRITICAL, POSITIVE-MINDED AND CREAT I V E S P I R I T, W I T H A PA S S I O N F O R N E W M E D I A A N D A L O V E O F A R T.

New Media at the University

Amsterdam.

receiving

his

After

Bachelor’s

degree, he hopes to gain an

internship

where

can acquire the necessary working

experience.

also intends to follow the Master's programme in New Media at the University of Amsterdam.

S OC IAL M E DIA

50 40

CO M M U N ICATI O N

30 20

The social implications of new media is another topic that interests Bree. He also participated in the Metareporter project, a website about how new media are portrayed on a daily basis in Dutch newspapers. Bree is also a web editor for Buka Mulu, a website for Dutch Moluccan youth aspiring to empower their position in Dutch society. What Bree’s future will look like is something only time can tell – for now he shapes it to involve a creative mind, critical thinking, social interaction and a never-ending passion for the arts.

B r e e Ta h a p a r y i s s t u d y i n g

TH EO RY

60 54

Studying new media at the University of Amsterdam, Bree Tahapary developed an interest in the concept of space when it comes to new media. He completed his graduation project at the MediaLAB. As part of an interdisciplinary team, he helped create the first augmented reality art exhibition in the Dutch public space for the Stedelijk Museum Amsterdam. The project illustrates that the social aspect of interaction is as important as the digital component. This travelling exhibition, which uses the Layar Reality Browser, available for iPhone and Android smartphones, is part of the museum’s ARtours programme.

VI S UAL AR T S

m a i l @ p e r c e p t o r. n l w w w . p e r c e p t o r. n l

email_ website_

BASTIAAN TERHORST

designer

he at

Vivified, Netbytes and Stu-

TH EO RY

EXPE R I EN C E

dio Micha Klein.

PERCEPTOR tackles both independent and commercial projects in the areas of graphic and interface design, often for use in autonomous interactive systems and installations. Their work embraces unstable media, scientific methods and tinkering. PERCEPTOR aims to redefine the boundaries of interactive space, visual language and our understanding of reality. In realising their projects, PERCEPTOR does not fear code, hardware or comprehensive research. Casper and Bastiaan’s collaborative work crosses different media and disciplines to create immersive narratives that both examine and inspire.

Before

PERCEPTOR,

worked

University.

starting

Leiden

i n M e d i a Te c h n o l o g y f r o m

Even though Bastiaan Terhorst’s official diploma from the Willem de Kooning Academy reads ‘Traditional Animation’, he spent as much time programming and designing as he did animating. Because of the scope of his interests, it was a logical step to pursue a Master of Science degree in Media Technology at Leiden University. He runs PERCEPTOR, a graphic and interactive design studio with graphic designer Casper Schipper, whom he met at the same programme at Leiden University. During their studies they collaborated on several projects, using gestural interfaces, interactive installations and unconventional research methods.

C RO S S M E DIA

VI S UAL AR T S

has

DATA VI S UALI SATIO N

Te r h o r s t

Master of Science degree

CO D E

Bastiaan

PERCEPTOR WORKS ACROSS MEDIA A N D D I S C I P L I N E S T O C R E AT E I M M E R S I V E N A R R AT I V E S T H AT E X A M I N E A N D I N S P I R E .

90 80

JELTE TIMMER

email_ website_

jelte.timmer@gmail.com www.setuputrecht.nl

CRITICAL THINKING WHEN NEW MEDIA BEC O M E S C U LT U R E .

degree in Social Psychology, Jelte T immer continued his education

with

Master's

degree in Creative Develop-

EXPE R I EN C E

ment from the Professional School of the Arts in Utrecht, followed by another Master's degree in New Media and Digital Culture from Utrecht University. His graduation thesis focused on the presence of neoliberal philosophy in web 2.0.

TH EO RY

40 30 20 10

ENTR EPEN EU R

CO M M U N ICATIO N

Jelte’s current employer, SETUP Utrecht, is trying to create a platform for the contextualisation of new media culture. Reflecting on a changing technological society, and bridging abstract theoretical thought and the practice of everyday life will remain Jelte’s primary interests. As the Utrecht centre for new media culture, SETUP will be a way for Jelte to satisfy these interests, but he is keeping an eye open for whatever comes his way.

After receiving a Bachelor’s

S OC IAL M E DIA

60 56

Jelte Timmer is a critical researcher in the field of contemporary digital culture. Creativity – in theory or in the exploration of new media technology – has always been a focal point in Jelte’s career. Jelte was a research and concept development intern at Mediamatic Foundation in Amsterdam. Working at Mediamatic showed him how playing with technology enables us to ask questions about its place in contemporary culture. In a world where new media becomes culture, thinking critically about what these new technologies mean to us and our culture is of vital importance.

90 Communication

and

timedia

from

Design

Multhe

NHL University of Applied Sciences

Leeuwarden.

A couple of years into his study

interest design. about tions

developed for

passionate

designing and

interaction interac-

creating

inter-

faces that are predictable and intuitive.

Communication and multimedia designer Egbert Veenstra is convinced that the objects we use in daily life should be obvious in their interaction and almost unnoticeable in their use. He likes to come up with solutions that seem obvious once they have been formulated but almost unattainable when you are trying to grasp them. Egbert is currently employed by Catawiki, the first worldwide trading platform for collectibles where the trade is based on a centralised catalogue. Like Wikipedia, this catalogue is maintained by the users themselves.

TH EO RY

CO D E

EXPE R I EN C E

For his graduation project, Egbert teamed up with two fellow students and created Credeble, a web application that manages expenses for a group. Contrary to some student projects that never leave the beta, prototype or design stage, their application is now used by approximately 1400 people around the world. Egbert was also one of the three-person team behind the Google Switch phone hoax in 2006. Before touch phones even existed, they designed such an ideal mobile device and sent some weblogs a picture of it, along with a rumour about Google and Samsung working on it together. Within weeks that same picture was seen all over the world on blogs and websites.

received

degree

Ve e n s t r a

Bachelorâ&#x20AC;&#x2122;s

his

Egbert

AND THIS

U SAB I LIT Y

BE ASTONISHED BY THE WORLD INTERPRET CLEVER IDEAS FOR ALREADY ASTONISHING WORLD.

egbertveenstra@gmail.com http://egbertveenstra.com

email_ website_

M O B I LE

EGBERT VEENSTRA

90 70

email_ website_

AN I MATI O N

HENK VAN DER VELDEN henk@hekjenetwork.nl www.hekjenetwork.nl

60 58

U SAB I LIT Y

3 D M O D E L L E R A N D A N I M AT O R , U S A B I L I T Y DESIGNER AND CO-FOUNDER OF #HEKJE.

40 30 20

Henk started the creative company #hekje with Patrick Davelaar and Jeroen Wielheesen. #hekje mainly focuses on video communication, motion graphices and (3D)animation as tools to convey their clientsâ&#x20AC;&#x2122; messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book explaining the basics of audio, video and video communication. Henk is dedicated to #hekje and wants to build up a successful, creative company that has a unique look and feel to it.

H e n k v a n d e r Ve l d e n s t u d ied

Communication

and

Multimedia Design at the HAN University of Applied Sciences in Arnhem, where

CO M M U N ICATI O N

Communication and multimedia design graduate Henk van der Velden never wants to stop learning. Being a student led to new experiences and there is no reason why that should stop now that he has graduated. During his studies he worked at AR Digital Mastering BV, where he made video clips, animations, TV commercials and DVD menu designs. Henk recently teamed up with Ron Planken to develop an improved version of TreinTijden, an Android application that enables users to plan their train trips. Previous projects include 3D models, photographs and sculptures.

he became especially interested

usability

de-

sign and 3D modelling. He completed his graduation project

Tr i M M

Tr a i n i n g

and Interactive MultiMedia in the Netherlands. His favourite tools are 3D Studio Max, Photoshop, Fireworks a n d S o n y Ve g a s .

VI S UAL AR T S

90 70

isetverschoore@gmail.com www.mevrouwliset.nl

Hague

completed at

the

her

Centrum

sparticipatie Audience

University

Sciences.

She

internship Publiek-

(Centre

for

Participation),

working as a social media consultant.

Characteristic of Liset is that she knows what she wants. Her creative talent is always expressed in quirky, practical ideas. She combines on- and offline in all aspects of her life. This means that she understands the new citizen or consumer very well. She can communicate effectively and has gained many years of experience by managing her own personal brand. The messages she may (or may not!) post on her Facebook, Twitter or Hyves are true reflections of her life. Knowing which emotions to share with people (read: target group) is one of her natural talents.

The

Applied

CO M M U N ICATI O N

Communication and multimedia designer Liset Verschoore – ‘mevrouwliset’ on Twitter – is a true all-rounder who is constantly searching for creative, practical solutions in her daily work. Liset specialises in co-creation, social media, marketing, photography, usability, accessibility and management for multimedia projects. She works for the Dutch government as a new media advisor and is tasked with involving the public or target groups in different stages of policy development and complex technical or political debates. In addition, she is a blogster, a fashion-addict sharing her outfits and thoughts on the Internet.

tion and Multimedia Design

recently

Ve r s c h o o r e

graduated in Communica-

C RO S S M E DIA

Liset

YOUNG C O M M U N I C AT I O N AND M U LT I M E D I A DESIGN PROFESSIONAL, BLOGSTER, INTERESTED IN NEW MEDIA AND I N N O VAT I O N .

EXPE R I EN C E

S OC IAL M E DIA

email_ website_

LISET VERSCHOORE

90 80

EDWIN VERSTRATEN

email_ website_

info@bureauvers.nl www.bureauvers.nl

U SAB I LIT Y

A LWAY S L O O K I N G F O R N E W WAY S T O D E S I G N A N D R E P R E S E N T I N F O R M AT I O N . N O BOUNDARIES ALLOWED. studied

nication Design

and at

geschool, Applied He

the

CommuMultimedia Av a n s

Ho-

University

Sciences,

completed

his

Breda. intern-

ship at the multidisciplinary design agency Fabrique in Delft. His graduation project

called

Type-e-motion

is a chat application that explores the possibilities of typographically representing emotions in chat conversations.

S OC IAL M E DIA

40 30

VI S UAL AR T S

His graduation project, Type-e-motion, is about the representation of information. This chat-application explores the possibilities of digital typography and communication. It shows the feeling behind a chat message. By using design elements and typographic elements, position and colour, it interprets the feeling behind a message. An emotionmodel behind the application analyses emotion words using two values: arousal and pleasantness. This makes it possible to make an accurate decision. Moreover, the application can also adapt to the user.

Edwin

CO M M U N ICATI O N

Edwin Verstraten is an independent communication and multimedia designer with a passion for art, technology, science, the representation of information and human emotions and interactions, and creating hybrids of all of the above. Edwin believes that designing information in a meaningful way is one of the primary responsibilities of media designers. He founded his own company, Bureau Vers, and in his designs, he is always looking for the most suitable media to get the message across. Currently Edwin is working on different applications and websites and is exploring the potential of augmented reality and layering.

C RO S S M E DIA

Comparative Arts and followed many extracurricular in

programming,

TH EO RY

courses

computer science and culture. Her thesis deals with the effects of social media on home, work and public

Natalie completed her internship at the Nederlands Uitburo, where she conceptualised a social media strategy, based on research of the target audience, the market, the business goals and the current use of social media. She also made recommendations for existing tools, and discussed the possibilities that exist for creating personalised tools that perform a similar function. Natalie’s ambition is to become a consultant in social media. She is interested in the theory as well as the practice and would like to combine these in a function where she advises companies on their communication and business strategies. She has a special interest in applying these strategies for cultural or educational institutions.

CO M M U N ICATIO N

U SAB I LIT Y

social spaces.

90 has a Bachelor’s degree in

Natalie Vijlbrief’s expertise includes social media, new media, intermediality, cross media research, usability research, communication, social media marketing, and consultancy. She blogs about the use of social media for marketing purposes on a Dutch blogsite called Bijgespijkerd. Natalie has previously worked in web design, taking care of the concepts and the architecture as well as the project management.

from Utrecht University. She

Media and Digital Culture

received

SPECIALISED IN COMBINING THEORY AND PRACTICE OF SOCIAL MEDIA TO C R E AT E C A R E F U L LY C O N S I D E R E D B U S I N E S S S T R AT E G I E S .

Vijlbrief

her Masters’ degree in New

nvijlbrief@gmail.com www.linkedin.com/pub/ natalie-vijlbrief/13/662/653

Natalie

EXPE R I ENC E

S OC IAL M E DIA

email_ website_

NATALIE VIJLBRIEF

90 80

SJOUKE VISSER

email_ website_

m a i l @ s j o u k e v i s s e r. n l w w w . s j o u k e v i s s e r. n l

M U LT I M E D I A W I T H E D U C AT I O N , A U S E F U L C O M B I N AT I O N . C R E AT I N G M AT E R I A L F O R T H E N E X T G E N E R AT I O N , T H AT â&#x20AC;&#x2122; S M Y FA S C I N AT I O N . 62 60

munication and Multimedia Design at the NHL University

Applied

Sciences

in Leeuwarden, where he focused his technical and graphic skills on creating educational games.

CO M M U N ICATI O N

U SAB I LIT Y

40 30

C RO S S M E DIA

20 10

He gained experience in poster printing and house-style design during previous internships at advertising and web design agencies. During his studies he developed educational games such as Pulsar, which explains the physics of electricity. To do this he used graphic elements drawn in Adobe Fireworks, which were made into an interactive design in Adobe Flash. An internship at Noordhoff Uitgevers where he created a learning environment as his graduation project resulted in a permanent position that enabled him to become involved with several large multimedia projects. He turns the publisherâ&#x20AC;&#x2122;s ideas into digital prototypes for products such as learning portals for teachers and students, and educational material for a variety of teaching methods. Sjouke envisions a bright future where the combination of education and innovation is becoming more important. His goal is to participate in the development of the digital education of the future.

Sjouke Visser studied Com-

GAM ES

Sjouke Visser is a multimedia and graphic designer, who specialises in developing educational tools such as games, animations and websites. He currently works for Noordhoff Uitgevers in Groningen, one of the largest publishing companies in the Netherlands. Noordhoff is widening the scope of its multimedia teaching aids for schools to meet the requirements of an increasingly digitised world.

90 He

University

Sciences,

intends

Hoge-

for

Ap-

Breda.

the

Master's programme Design Culture at the VU Universi-

CO M M U N ICATI O N

ty, Amsterdam.

His graduation project is an iPhone application called Geomuze that is all about the richness of our everyday surroundings and their value to designers. Geomuze is a platform that allows its users to capture inspiration in the physical world – by taking pictures and describing the environment from their own point of view – and enables them to share that inspiration with people who are close by. Geomuze was developed in collaboration with Alwin Zwets. Alwin was responsible for the technical realisation and usability; Rob took care of the design and strategy of the application.

Multimedia Av a n s

school, plied

and from

Design

Commu-

nication

degree

VI S UAL AR T S

elor’s

AND

Rob de Vormer is a minimalistic, multimedia designer with an eye for clear concepts and designs. During his studies in communication and multimedia design, he developed many projects, from designing logos and video games to shooting commercials and building new installations. In his second year he chose to specialise in interaction strategy, which he says taught him how to develop clear concepts for branding from the perspective of the entire production process. He realised the importance of being loyal to a vision and developing unambiguous, coherent concepts for a strategy or brand.

DATA VI S UALI SATI O N

R o b d e Vo r m e r h a s a B a c h -

BLING

C RO S S M E DIA

SKIP ALL THE BLING U N N E C E S S A R Y S T U F F.

r o b @ d e - v o r m e r. n l w w w . d e - v o r m e r. n l

email_ website_

ROB DE VORMER

90 80 70

ENTR EPEN EU R

DIEDERIK VRIJHOEF email_ website_

dvrijhoef@gmail.com www.diederikvrijhoef.nl

TRYING TO IMPROVE THE WORLD BY GETT I N G T H E M O S T O U T O F C R E AT I V E P E O P L E . 64

ed in Communication and Multimedia

Design

from

the HAN University of Applied Sciences in Arnhem in May 2010. His graduation project

involved

making

and implementing a social media strategy for the Dollypop Foundation. He specialises in social media and project management.

TH EO RY

40 30

S OC IAL M E DIA

Diederik is currently working for the Dollypop Foundation. Dollypop is an innovative and creative organisation whose vision is that combining multiple disciplines will lead to better, faster and innovative results. He is also the project leader of CRE-AID, where he helps businesses devise solutions to their problems. He presents social media workshops and is developing a socially engaged art project in Arnhem, where he teaches children to express themselves in creative ways. Diederik wants to start his own company, consulting and advising businesses so that they can be more creative and innovative.

D i e d e r i k Vr i j h o e f g r a d u a t -

CO M M U N ICATI O N

Diederik Vrijhoef recently graduated from the HAN University of Applied Sciences as a communication and multimedia designer. He is one of the initiators of the New Juice Festival, an art and technology event in Arnhem that that provides young artists and creatives with a place to exhibit their work. One day of the event was dedicated to introducing these artists to businesses so that they could present their research, vision or work. Diederik has published several articles about leadership and management in large companies.

C RO S S M E DIA

Communication

and

Multimedia Design from the Av a n s H o g e s c h o o l , U n i v e r sity of Applied Sciences, in

Bonzo is an interactive, threedimensional, animated character projected on a wall behind a public trashcan. Infrared sensors placed inside the trashcan detect pedestrians and discarded trash. The character interacts with the users by trying to get their attention and making them understand that he wants to eat some trash. He eats any trash he is given and thanks the passers-by in different ways. Bonzo was designed as a huggable, moving character so that he can connect emotionally with people and encourage them to keep the streets clean. Martijn thinks the combination of augmented visuals and intuitive interaction is a very powerful form of communication. He wants to explore this terrain further, and is looking for new ways to develop himself, not only his conceptual capabilities, but his visual knowhow as well.

CO M M U N ICATI O N

EXPE R I ENC E

VI S UAL AR T S

Breda.

During his studies Martijn van der Wielen discovered that his greatest interest is in creating audiovisual projects: filming, producing, editing, post-production, motion graphics, 3D animation, and so forth. He only started making his visuals interactive â&#x20AC;&#x201C; with the aid of sensors â&#x20AC;&#x201C; during his graduation project. His paper on how augmented reality can contribute to the immersion of video installation art was the first step towards his graduation project Bonzo.

90 holds a Bachelor's degree

Wielen

der

van

Martijn

AN I MATI O N

I N T E R E S T E D I N P E R C E P T I O N A N D WAY S T O C O M M U N I C AT E THROUGH INTERACTIVE AUGMENTED VISUALS. IMMERSION IS THE KEY!

info@martijnvanderwielen.nl www.martijnvanderwielen.nl

email_ website_

AU DI OVI S UAL

MARTIJN VAN DER WIELEN

90 80

VI S UAL AR T S

70 66

JEROEN WIELHEESEN email_ website_

jeroen@hekjenetwork.nl www.hekjenetwork.nl

VIDEO EDITOR, VISUAL ARTIST , CO-FOUNDER OF #HEKJE.

AN I MATI O N

50 40 30 20

DATA VI S UALI SATI O N

Jeroen started the creative company #hekje with Patrick Davelaar and Henk van der Velden. #hekje mainly focuses on video communication, motion graphices and (3D)animation as tools to convey their clientsâ&#x20AC;&#x2122; messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book explaining the basics of audio, video and video communication. Like his partners, Jeroen is dedicated to #hekje and wants to build up a successful, creative company that has a unique look and feel to it.

Jeroen Wielheesen studied Communication and Multimedia Design at the HAN University

ences

Arnhem,

Applied

Sci-

where

he developed an interest in video and animation. He completed his graduation project at Dollypop.

SOUND

Communication and multimedia design graduate Jeroen Wielheesen never wants to stop learning. Being a student led to new experiences and there is no reason why that should stop now that he has graduated. Jeroenâ&#x20AC;&#x2122;s internship at the audiovisual production company De Grote Jongens fostered his interest in video, which led to his minor, as well as to him producing videos for #hekje, and eventually making videos for the Dollypop Foundation. For his graduation project Jeroen researched streaming media at Dollypop.

90 2008 she started the Mas ter’s programme Book and Digital

Media

Studies

Leiden University. Her final lands

Media

Art

TH EO RY

thesis examines the Nether Institute's

trajectory towards web 2.0.

Lorena works as a voluntary librarian at the Max Euwe Centrum in Amsterdam. Her tasks here include database management, website administration, creating a new library system, helping customers with their research, and occasionally helping to organise new exhibitions. After she receives her Master’s degree Lorena intends to continue studying communication and new media, and participate in new and challenging projects that relate to cultural developments in the digital environment.

60 50

University of Amsterdam. In

an Erasmus student at the

versity of Bucharest and was

tion Scientist from the Uni-

Lorena Zevendei was a research intern for the Public 2.0 project, a collaboration between the Netherlands Media Art Institute and the Institute of Network Cultures, both located in Amsterdam. Public 2.0 involves ongoing research relating to cultural collections and the public. Her internship enabled her to work in a field entirely new to her, namely media and video art. This extremely fruitful experience opened up new horizons. As a continuation of this research she will conduct more extensive research later this year into curators´ needs as users of the collection of Netherlands Media Art Institute.

DATA VI S UALI SATIO N

as a Librarian and Infor ma -

U SAB I LIT Y

Lorena Zevendei graduated

Y O U N G M U LT I D I S C I P L I N A R Y R E S E A R C H E R W H O WA N T S T O PA R T I C I PAT E I N N E W, I N N O VAT I V E C R O S S M E D I A P R O J E C T S .

EXPE R I ENC E

S OC IAL M E DIA

email_ lorenazevedei@gmail.com w e b s i t e _ www.linkedin.com/in/lorenazevedei

LORENA ZEVEDEI

90 80 70 68

ALWIN ZWETS email_ website_

hello@alwinzwets.nl www.alwinzwets.nl

U SAB I LIT Y

USING EVERYTHING AND NOTHING TO CREAT E S O M E T H I N G R A C Y. F I N D M E W H E R E T E C H N O L O G Y, C O N C E P T S A N D D E S I G N M E E T.

CO D E

Alwin

Zwets

obtained

munication and Multimedia D e s i g n a t t h e Av a n s H o g e s chool, University of Applied Sciences,

Breda.

has

been freelancing under the name

2Liter

since

his

re-

cent graduation. Alwin will continue his education at Leiden University, following the Master’s course in Med i a Te c h n o l o g y .

M O B I LE

HAR DWAR E

30 20

His graduation project is an iPhone application called Geomuze that is all about the richness of our everyday surroundings and their value to designers. Geomuze is a platform that allows its users to capture inspiration in the physical world – by taking pictures and describing the environment from their own point of view – and enables them to share that inspiration with people who are close by. Geomuze was developed in collaboration with Rob de Vormer. Alwin was responsible for the technical realisation and usability; Rob took care of the design and strategy of the application.

his

Bachelor’s degree in Com-

EXPE R I EN C E

During his studies in communication and multimedia design, Alwin Zwets created several, mostly technologybased objects. These ranged from a staged student room that interacts with its users once they sit on the couch to a learning experience exhibit for Naturalis, the National Museum of Natural History in Leiden, the Netherlands, in which the user can learn about botanical and taxonomic research. Specialised in creative technology, his Bachelor’s programme in Communication and Multimedia Design taught Alwin the skills required to design and develop concepts as well as end products.

CO M M U N ICATIO N

HYB R I D

COLOPHON Virtueel Platform HOT100 is part of PICNIC Academy 2010 Klaas Kuitenbrouwer

Programme_ Production_

Merel Willemsen

Supported by_

Ministry of Education, Culture and Sciences / OCW

V i r t u e e l P l a t f o r m H OT 1 0 0 2 0 1 0

Mark Poysden Merel Willemsen

programme booklet editors_ Design_

Print_ Contact_

WVDV / Willem, Walewijn www.studiowvdv.nl DonMail / cultural publications bv Virtueel Platform Damrak 70, 1012 LM Amsterdam The Netherlands + 31 (0)20 - 6273758 info@virtueelplatform.nl www.virtueelplatform.nl facebook.com/virtueelplatform.nl twitter.com/virtueelp

A PDF of this booklet can be downloaded free of charge at_

www.virtueelplatform.nl/hot100 We would like to thank all the Virtueel Platform HOT100 for their fantastic contributions and participation in the event; PICNIC for hosting the HOT100 on 23 September 2010; the educational institutions for nominating their most talented students; and NIMk, NLArchitects, NRC and Nanette Hoogslag, Arts Holland / UitBuro, SetUp Utrecht, Urban Park Laboratory, Philips Design and the Municipality of Eindhoven for their input. Photograph of Rob Hebing by Erik Kroes

This programme and the outcome of the workshops are licensed under the Creative Commons

Attribution

Non commercial

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No derivative works

reader software your phoneâ&#x20AC;&#x2122;s browser will redirect you to the p r o g r a m m e d U R L. E a c h s t u dent in this booklet has his or h e r o w n Q R C o d e l i n ke d t o a U R L, p h o n e n u m b e r, m e s s a g e o r o t h e r d i g i t a l i t e m.

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