Pharmaceutical Product Marketing and Promotion Methodology Medico Marketing involves promoting of medicinal products. It enables constant updates for physicians, nurses, and pharmacists regarding the safe and effective use of drugs. Medico marketing comprises of activities by organizations to grow the markets for pharmaceutical care. Medicine is not a luxury product but a necessity to live a healthy life. In this type of product market where demand always exists only the awareness and knowledge is required to promote the product. Word of mouth, specially from the doctor, is like a boon for any medicine. The World Health Organization states that medicinal promotion should be informative and persuasive and include activities by pharmaceutical companies. The manufacturer has to take care of the information written in the product. Medico marketing writing is one of the vital tasks for the correct promotional approach. It is important to understand that the pharmaceutical product is approved by a physician after diagnosed patient, so the doctor is the indirect customer who promotes the sale. The doctor first reads the composition details given at the back of the tablets and then advice to the patient.
An effective marketing depends upon the medical writing company, who focus on the push stream marketing where Pharmaceutical companies try to influence the doctor, as they are the decision maker. A patient who comes for treatment is the end user who is guided by the physician. The company endorses promotional techniques like drug sampling, journal articles, journal advertising, conferences, medical meetings etc. Advertisements are necessary for circulating information on medicines to physicians as well as the end user. Information provided on should be accurate. Advertisements which embellish the benefits of medicines as well as information about the side effect of using the drugs. Sometimes the desire to fulfil a company’s goal management allows wrong promotion through wrong information. This practice is really harmful to society as a whole.