LO G O | f o r
S .
K e r a l a
A r t
Te c h n o l o g i c a l
W o r k s U n i v e r s i t y
V I S A K H
KERALA TECHNOLOGICAL UNIVERSITY
KTU KERALA TECHNOLOGICAL UNIVERSITY
L O G O A R T
W O R K
B Y
A
V I S A K H
KTU KERALA TECHNOLOGICAL UNIVERSITY
C O N C E P T Initial concept development stages started off with prioritizing of the prominent primary letters of Kerala Technological University. An exoskeleton framework of these letters were prepared so as to modulate it into an abstract systematic order geometry with equivalent spacing in between so as to express standardization From these geometrical abridgments the vertical essentials were given a minimal precedence while giving emphasis to horizontality so as to feature the order of Research, Development and Innovation along the flow of the constituent geometries. As a whole the logo symbolizes they key ideology behind the institutions purpose.
L O G O A R T
W O R K
B Y
B
V I S A K H
C O N C E P T Initial concept development stages started off with prioritizing of the prominent primary letters of Kerala Technological University. These letters were manipulated to attain a continuum so as to reflect the bridge between engineering science, technology and management, which would also pact it as a single unit rather than segregated entities. The addition of three intersecting circular geometry connotes Research, Development and Innovation with respect to gradational order of colors represented. The center line through the geometries signifies equity (policies).
KTU KTU KTU KERALA TECHNOLOGICAL UNIVERSITY
The larger circular geometry embodies the integration and integrity of all the above potentials. The circular theme of the geometries symbolizes standardization. As a whole the logo becomes a datum for which the institution is formulated.
KTU
KERALA TECHNOLOGICAL UNIVERSITY