What is SEO What Search Engine Do
1.Crawling
Process of reading website codes (content) is crawling
2.Indexing 3.Retrieval 4.Ranking
Google Working Google
Google Updates
Panda Algorithm
Panda Algorithm Launched Date – 24/Feb/2011 Focused On Content. Initially, Panda was a filter rather than a part of Google's core algorithm , but in January 2016,it was officially incorporated into the ranking algorithm.
s
This doesn't that Panda is now applied to search result in real time.
What Panda Doesn't Like ? Poor User Experience • •
Relevancy Website Design
• •
Thin Content • •
Small Content. Unsystematic in Content
•
Duplicate Content
Same Website Other Website.
Plagiarism •
Don’t Copy Content Idea
Keyword Stuffing
User Generated Spam
Over Keyword Stuffing.
• •
Keyword Spamming. Comment Spamming.
Pigeon Algorithm
Pigeon Algorithm
Launched Date – 24/July/2014 Focused On GMB
1.It provide more useful , relevant and accurate local search result that are tied more closely to traditional web search Ranking Signals. 2.This algorithm keeps improving their distance and location ranking parameters. 3.This help to Set Ranking on GMB.
Humming Bird Algorithm
Humming Bird Algorithm Launched Date – 20/Aug/2013 Focused On GMB
Humming bird algorithm works on user's intent & it's a real time algorithm.
1.Hummingbird has been cited as a complete overhaul of the core algorithm. 2.Hummingbird did not appear to have drastic negative impacts on the general web like Panda & penguin. 3.Understand voice search. Ex:- Digital marketing Digital marketing institute Digital marketing institute in Meerut Best Digital marketing institute in Meerut
Fred Algorithm
Fred Algorithm
Launched Date – 8/March/2017 Focused On Thin, affiliate-heavy or ad-centered content
Fred does not like 1.An extremely large presence of ads. 2.Content (usually in blog form) on all sorts of topics created for ranking purposes. 3.Content has ads or affiliate links spread throughout , and the quality of content is far below industry-specific sites. 4.Desceptive ads (looks like a download or play button to trick someone into clicking) 5.Thin content 6.UX barriers 7.Aggressive monetization
BERT Algorithm
BERT Algorithm
Launched Date – 21/Oct/2019 Focused On natural language.
Definition – The BERT Algo (Bidirectional Encoder Representations From Transformation) is a Deep Learning Algorithm Related To Natural Language Processing. Bert Help Google Understand Natural Language Text From The Web.
BERT Algorithm Issue was – Google Face Problem to understand Long Tell Keywords. SolutionHelp To Understand Long Tell Keywords
BERT Algorithm Example – “Digital Marketing” word With Long Tell Keyword. - Best “Digital Marketing” Institute in Meerut . - “Digital Marketing” Course in Meerut . - “Digital Marketing” Company in Meerut .
BERT Algorithm Impact On SERP – No Major Impact On SERP For Short Tell Keyword ,Only Fluctuate Long Tell Keywords Result
Rank Brain Algorithm
Rank Brain Algorithm
Mobile-First Algorithm
Mobile-First Algorithm
SMITH Algorithm