CARPOOLING A UX PROBLEM
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understanding domain
Car pooling exists in different forms Shared Taxi Real time ride sharing Rotational Pooling
Brainstorming for Carpooling
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Why don’t people do Car Pooling ?
Reasons were sorted out through lierature review and brainstorming. Dropouts: There is no booking system.
Cultural Issues - Social Status Power Strctures
Privacy of Owners
Time Considerations
Saftey
Cost Sharing in notes feels awkward.
Preference mismatches: Want AC vs dont want AC, drive fast vs drive slow, music vs no music. Car passengers asking for drop at a point that is out of the route. Most of the people expect the environmental impacts of pollution to happen over 25 years. Source : http://planetearthherald.com/why-people-dont-care-about-the-environment/
No Back up in case of Emergency
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What are the advantages ?
These advantages work out for people at different levels, directly and indirectly.
Social Interactions
Reduced Expenses
Reduced Driving Stress
Protect Enviornment
INSIGHT Motivation for carpooling involves compensating the challenges with advantages and making people aware of it through design.
4
Who goes for it ?
26-34 yrs
Coworkers & friends
use carpooling in india.
does car pooling
Batchelors Prefer while Girls don’t.
Well Paid and Educated are
Source: http://yourstory.com/2013/05/readers-respond-why-carpooling-will-not-fail-in-india/ https://www.behance.net/gallery/1238851/Commute-Together-Carpool-services
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Opportuinity mapping
Technologies GPS and realtime sharing of positions in Mobile Phones. RFID. Wearables. Self Driving Cars.
Media Advertisments. Governement Regualtions. Awarness. Incentives for People. Company regualtions.
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Competitor Study
commuteeasy.in Security feature with code verification
megacarpool.in The team choses people to car pool
zimeride facebook based. Earns money by subscription
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Design rationale and Assumptions
Providing Incentives can improve carpooling. Connect people with same preferences and timings. Groups should be encouraged. Real time carpooling can also be done for people who are willing. Gamification of the experience can be done. Saftey Measures should be done through ID verifications.
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Ideations
Reward Systems - Earn Points and badges which can be converted to discout codes and coupons. Displaying anticipated savings along with saved money in carpool for motivating Users. Savings can be displayed in terms of things that users like. Facebook connect feature can bring in interests and likes of users so that people can be matched. Realtime ride sharing can have voice interactions to facilitate usage of mobile phone while driving. Interactive ad boards the can detect single driver cars and augment. Inmobile alerts before the scheduled time to alert droputs. Providing backups for trusted and regular pool members by giving preference to them in real time sharing.
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Defining User Tasks
Register for Service. Create Profile. Search, Join, Edit Create and View Commute Groups. Accept Inviations for Group. Search for real time sharing. View Green points. Redeem Coupons. View Coin box. Set goals to be reached.
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Information Architecture Coin Box
Profile
Groups Pooler
Search
Green points
View Set goals Delete Goals View Verify Edit Add Join Unjoin Profile
Personal Details, Photograph etc
View Invite People Redeem Offers Decline Offers
Request to join View Groups
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Concept
A mobile application for real time and commute car pooling.
Matching Groups in search on the basis of User locality, Profession and Interests tapped from Facebooks.
Green Points for Commute Groups.
Formation of strong bond in groups can sustain pools.
Points can be redeemed for offers. Points are calculated on the basis of regularity, invites, rides, equality of rides.
App Revenue Model
Points for Invites can bring more riders in to the app.
In app Advertisements
Group based rewards system compared to individual can increase the bondage in commuting group.
Coin Box to see the earnings. People can set goals to buy after savings.
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Concept
Slide Down bar to show active commutes
Search for real time and rides and other commute groups.
Rationale The two activities tasks that are prominent in the app is search and tracking active commutes
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Concept
Ride search gives arrival time Seats remaining relevant for an emergency/casual rider
Commute search gives reliability score of the group and the number of people and more details
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Concept
Groups earns points based on their punctuality and regularity. Quotes showing the impact. Bulding the esteem of the user by delivering information in comprehensible ways These points can be redeemed as coupons.
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Concept
Showing the savings.
User can add goals for motivation
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Concept
Notifications to confirm avalabilty for pooling to reduce dropouts Notifications for coupouns targets and goals to keep the user engaged.
12 Conclusion Group based reward system was chosen to increase the bondage to sustain the pools. Further gamification can be done in real time pooling with badges for Users like Puncuality, City Riders etc. The system can be connected to the data from other personal health tracking wearables to show the good results of pooling. Prototype URl http://invis.io/7C1XA0ONS
Thank U