The College of Extraordinary Experiences AttackExperience of the Hydra VISUAL NOTES “The only source of knowledge is experience”. Albert Einstein.
A Visual reminder Worthy graduate, An experience is best shared with others. You have gone through a memorable 4 days in a castle with amazingly memorable people and events. Beautifully orchastrated Moments where learning was combined with practice, with the intent of making you a part of a new group of extra ordinary experience designers. The 2016 Faculty members have been mapped during their talks. These visual notes hopefully give back some of the rich knowledge and experience that has been shared. Combined with the cards... you can defeat the HYDRA! Enjoy these sketch notes and the crafted visual event narrative, as we have enjoyed making them. EventCanvas.org Roel Frissen | Ruud Janssen | Dennis Luijer
Sketch notes 11th of november 2016 COEE 2016 Professors The professors at the College are experts in staging unforgettable experiences, and come from a variety of fields. 01- Kim Wylie, Global Lead for Change and Transformation Google 02 - Paul Bulencea, Author Gamification in Tourism 03 - Dr. Agnieszka Szóstek, Strategic Designer UXPlus 04 - Sara Thacher, Creative Lead, Walt Disney Imagineering R&D 05 - Katarzyna Królak - Wyszyńska, CEO Innovatika 06 - Ian Cameron, Storytelling Lead Bompas & Parr Ioana Illiesiu, Environmental Designer Bompas & Parr 07 - Nast Marrero, Senior Agile Coach LEGO 08 - Ask Agger, Founder Workz Change Agency
The College of Extraordinary Experiences Attack of the Hydra
01- Kim Wylie, Global Lead for Change and Transformation Google​
The College of Extraordinary Experiences Attack of the Hydra
02 - Paul Bulencea, Author Gamification in Tourism
The College of Extraordinary Experiences Attack of the Hydra
03 - Dr. Agnieszka Szรณstek, Strategic Designer UXPlus
The College of Extraordinary Experiences Attack of the Hydra
04 - Sara Thacher, Creative Lead, Walt Disney Imagineering R&D
The College of Extraordinary Experiences Attack of the Hydra
05 - Katarzyna Krรณlak - Wyszyล ska, CEO Innovatika
The College of Extraordinary Experiences Attack of the Hydra
06 - Ian Cameron, Storytelling Lead Bompas & Parr Ioana Illiesiu, Environmental Designer Bompas & Parr
The College of Extraordinary Experiences Attack of the Hydra
07 - Nast Marrero, Senior Agile Coach LEGO
The College of Extraordinary Experiences Attack of the Hydra
08 - Ask Agger, Founder Workz Change Agency
The HYDRA lives in YOU! After Day one of the experience we can feel the effects of learning and the combination with direct practice. Design houses have been formed and their cultures forged. The content shared on this day was made memorable by a simple explosive cloud... a sensory experience reminding us that Design challenges can sometimes smell like
bananas.
Sketch notes 12th of november 2016 COEE 2016 Professors The professors at the College are experts in staging unforgettable experiences, and come from a variety of fields. 01 - Professor Eric Jul, President AITO 02 - Christie Cleveland, Product Manager Disney Consumer Products & Interactive 03 - Mark Ordesky, Executive Producer The Lord of the Rings Trilogy 04 - Claus Raasted, Creator College of Wizardry
The College of Extraordinary Experiences Attack of the Hydra
01 - Professor Eric Jul, President AITO
The College of Extraordinary Experiences Attack of the Hydra
Nils, Jamie & Jens
The College of Extraordinary Experiences Attack of the Hydra
02 - Christie Cleveland, Product Manager Disney Consumer Products & Interactive
The College of Extraordinary Experiences Attack of the Hydra
03 - Mark Ordesky, Executive Producer The Lord of the Rings Trilogy
The College of Extraordinary Experiences Attack of the Hydra
01- Kim Wylie, Global Lead for Change and Transformation Google​
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the designed Experiences of 10 houses
The College of Extraordinary Experiences Attack of the Hydra
The College of Extraordinary Experiences Attack of the Hydra
Head master - B. Joseph Pine II, Author The Experience Economy
Forging the “sword” that will help to slay the Destructive design Hydra. Always keep looking for clues!
Keep your reward cards close!
Your instrument of change To access the knowledge available from experience, we need to reflect on the experience. Without reflection, the experience will pass us by, and we will not receive the gift in its hands. So today, every so often, stop.........Reflect on what you have just done, and notice the gift it has for you.
It didn’t take much to consider spending 4 days of precious time at the College of Extraordinary Experiences. The level of mystery and aspirational sophistication of a castle based college experience where LARP meets the business conference world with a diversity of faculty ranging from Google, Disney, Lego, Service Designers, University Professors to the executive producer of the Lord of the Rings Trilogy triggered my curiosity to contribute. Much like a restaurant critic, I suppose that as an event addict, we become increasingly critical of events over time. On top of that, since becoming an entrepreneur we have committed ourselves to regularly going back to school. This year for four days, we left normality behind and ventured into a space that fosters creativity with no room for fear, arrogance, ridicule or distrust. Actually, three of our Event Design Team were sucked into mapping out the hidden experiential treasures of the College of Extraordinary Experiences where everyone needed to be ready to be yanked out of their comfort zone. Participants at the College (staged in a Harry Potter castle where Live Role Action Play - LARP - is the medium of choice) indulged in an unpublished secret curriculum driven by rapid prototyping, flexible focus and co-creation. With no divide between speakers and listeners, a multidisciplinary group of 70 experts ranging from world class game designers, developers, food creators, moviemakers, toymakers, designer, authors and academics were immersed in a fictional frame. After the initial freeform piano concert seated on pillows in the dark in the castle library, goblins invited the freshmen into the room of requirements. Without second thoughts, participants in everyday clothing transformed themselves into costumed students and faculty, more fitting of this Czocha Castle entourage. Students of the College were divided into 10 team design houses, where everyone learned the ways of the great enemy, the many-headed and powerfully destructive Design Hydra, and equipped themselves with the tools to fight it. Heads of the Hydra include not only fear and arrogance, but also conservatism, complacency and other things holding us back from staging truly extraordinary experiences.
Design doing in teams larded by talks ranging from Google culture to Disney imagineering and from Lego design to evolutionary storytelling guided participants along a learning path. Taking ample time to trigger, test and train their skills, knowledge and attitudes. Learning combined with time to get to know each other as the co-creation characters in the tasteful fictional frame. Rituals were introduced to create an even stronger secret bond both on a college level as for each separate design house. Interestingly enough, across all the conversations, one observation was blatantly obvious. The quality of every conversation was remarkable and everyone at the College was interesting to speak to. We overheard, both sober and whilst in the mixologist dungeon, #CoEE contributors express something very powerful. “There was no one at this conference that I didn’t want to speak to a second time.” A powerful promise obtained through the cross polination of LARPers and multi-disciplinary conference participants who, as a result of participating, were now equipped with a metaphorical sword to slay the design Hydra based on the experiential immersion into the inaugural #CoEE headmastered by Experience Economist B. Joseph Pine II. The magic circle created through the extraordinary experiences of battling the design Hydra transformed the students of the inaugural College of Extraordinary Experiences in a magical bond of storytellers and alumni of the College of Extraordinary experiences. A priceless extraordinary experience resulting in a powerful alumni bond where scholarship based on contribution and tuition fee were as disparate as the illustrious contribution of everyone involved. After all, the inaugural College of Extraordinary Experiences organisers were so confident in its event design experiment, that they promise a 100% Money Back Guarantee if you are not satisfied with your College experience. No doubt, that confidence was anchored in a solid belief that when LARP meets business conference, a door is opened to the future of extraordinary event experiences. Ruud Janssen on behalf of Team #EventCanvas.org Foundation
Has this “College” changed your behaviour? “An experience is just an experience unless it changes behaviour in the desired direction of change. If you’d like to make a change with the end in mind, frame the direction of your intended behaviour change, articulate the design restrictions, and apply all the skills you’ve learned at #CoEE.
“Co-creation, Rapid Prototyping & Flexible Focus.” Share your core learning in the frame below, take a picture and add it to the Facebook community or on Twitter using #CoEE. We can’t wait to see what you’ve come up with.
My extra ordinairy transformation was:
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Make a picture of something that has transformed your thinking and please share it with the community. Thank you!
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The College of Extraordinary Experiences Attack of the Hydra
Visual Notes by Dennis Luijer of Eventcanvas.org ‘Images from the College of Extraordinary Experiences - copyright: John-Paul Bichard’ Visual identity by Chris Scarlat