Th eodore Alexander

Our craftsmen employ Time-Honoured techniques to craft truly beautiful furniture you’ll fall madly in love with By

Timeless style, unmatched craftsmanship, exquisite finishes and extraordinary design

Photo by Vincent Yu of Vsmilez Photo

TA By Royal Collection Shop 1, G/F Faerie Court 9 Kiang Hsi Street Hung Hom, Kowloon Tel: +852 2364 6283 Email: anthony@royalcollectionhk.com WhatsApp: +852 9333 3006 Facebook: @TheodoreAlexanderHongKong @royalcollectionhk www. royalcollectionhk.com LUXURY OF SERENITY

Founded in 1996 by an Englishman, Paul Maitland Smith, Theodore Alexander is a furniture phenomenon of truly global proportions. The company’s more than 4,000 skilled employees work from 180,000 square metres of manufacturing facilities in North Carolina and Vietnam, plus approximately 100 international showrooms, a US headquarters and several international branch offices.

But while the business may be thoroughly modern, Theodore Alexander products embody qualities that could be described as timeless. Each furniture piece is exquisitely designed, then crafted from authentic materials with an attention to detail that is unrivalled in this day and age.

In fact, every process and every detail, from a carved chair leg to a table finish or inlay, is executed by hand. Every surface is patiently prepared, sanded and finished. This is done even in areas that are not always visible, such as the undersides, backs and insides of drawer boxes.

The company works with some of the world’s most celebrated designers to ensure that its creations boast a look and feel commensurate with their peerless craftsmanship. Collaborations with talents such as Steve Leung, Jamie Drake, Keno Brothers and others have produced collections with a rare appeal, combining the singular characteristics and styles of the designers with the in-depth quality that comes standard with the brand name.

No amount of description can do real justice to furniture by Theodore Alexander. The fine textures and outstanding refinement need to be experienced, up close and personal. And the quality experience doesn’t stop there; once you have entered the showroom, the brand can even provide on-site presentation and furniture selection advice — naturally, all tailored to your precise needs.

From top: Luxury of serenity: “Working closely with Theodore Alexander, each individual piece in the collection has been carefully refined to achieve absolute perfection in proportion and rich tactile detailing,” says Steve Leung • ‘King of colour’ Jamie Drake has an impressive roster of clients, including MADONNA and New York City Mayor MICHAEL BLOOMBERG • TA Studio Collection – ‘Simplicity Is The Ultimate Sophistication’