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Discover Telluride
Welcome to the winter 2020-2021 issue of the Official Guide to Telluride & Mountain Village, and to our exceptional mountain community. I think it is safe to say that these are unprecedented times, but I also know that the
WHAT’S THE BIG IDEA?
area’s long history of innovation, as well as resilience, continues to serve us well. In fact, these qualities underpin our commitment to providing our guests with the opportunity to enjoy a winter getaway, while also protecting the health and safety of our local community.
With that in mind, let’s be kind and practical and resolve to wear a face covering in public, practice good hand hygiene, observe physical distancing, and to stay home and seek medical attention if feeling unwell. It’ll be an interesting winter, for sure, much like the newest issue of the Guide — an issue that has more than a few stories devoted to innovators and innovative ideas: people, enterprises and thinking that are as big, bold and one-of-a-kind as the majestic San Juan Mountains that surround us.
Our cover story, for instance, recounts that long history of innovation in Telluride — a history that stretches from its earliest days as a mining hub right up to the present day. The feature on Helitrax, Colorado’s longest running helicopter ski operation, reveals a respected, as well as cutting-edge, pioneer in the industry still innovating after nearly 40 years, most recently with a carbon offset program. Articles on the
local dining, retail and arts scenes show sectors that are vibrant, varied and award-winning. This winter, they are also inventive: entertaining, inspiring and feeding us wonderfully, and safely, in the Covid environment. Another story looks at a regional loan fund that supports local entrepreneurs with bright ideas. Amazing.
As I (try to) write this, I am sitting in my office on a sunny autumn day with the northern face of the Telluride Ski Resort — swatches of gold now streaking its luxuriant, green slopes — distracting me from the task at hand. And all the while, my mind continually wanders back to these innovators and innovative ideas. Were they inspired by these mountains? By their staggering beauty? Or, maybe, by the courage and spirit of adventure that seem to have inhabited so many of the wildly creative people who call, and called, this box canyon home?
I guess there’s only one way to find out, and that’s to turn the page and start reading. Enjoy!
MICHAEL MARTELON PRESIDENT & CHIEF EXECUTIVE OFFICER Telluride Tourism Board
EXPLORE THE VISITORS’ CENTER
Want to make your Telluride experience an unforgettable one? Try the welcoming, informative Visitors’ Center. Located beside Elks Park and just across Colorado Avenue from the historic New Sheridan Hotel, this interactive space and its knowledgeable, friendly staff are ready to steer you toward a winter adventure, memorable meal or the perfect boutique.
