23 Why Blackpool?

Why Blackpool

Why Blackpool? Why not!

Following a huge programme of regeneration and investment, Blackpool is once again able to stake a claim in the competitive world of business and tourism events.

The resort performs exceptionally well in the leisure tourism market with more than 18 million visitors a year, maintaining its position as the UK’s most popular seaside destination.

Now, on the back of around £500m of resort-wide regeneration, we are in a powerful position to grow our business tourism o er too. As part of this ambition, Blackpool has taken a critical look at its business tourism product including facilities, venues, accommodation, and transport links to ensure that we are best placed to compete with other destinations.

This has resulted in a sustained period of investment that has already had a transformational impact.

The process started in 2010 when the Winter Gardens and The Blackpool Tower were brought into public ownership in a £50 million acquisition by Blackpool Council. More than a decade later and

both iconic heritage assets have been rejuvenated.

The Winter Gardens has been through a phased refurbishment that showcases the magnificent splendour of this iconic entertainment venue including the Floral Hall, Spanish Hall and the Empress Ballroom.

The new Blackpool Conference & Exhibition Centre has been designed to seamlessly integrate with this majestic building, o ering an additional 6,000 square feet of dedicated state-of-the-art space set over two floors.. Following the acquisition of The Blackpool Tower, there has been a replacement of the steelwork on the structure, new external lighting and a £1m facelift for the ornate ceiling and dance floor in the famous ballroom.

With an unsurpassed range of unique venues; a fusion of next-generation hotels and all-budget accommodation; world-class attractions, outstanding yearround shows, and entertainment; great connectivity and direct transport links, Blackpool is ready for the next chapter in its business tourism history. For more information or to arrange a familiarisation visit, contact: sales@wintergardensblackpool.co.uk