Brookings Tourism Ambassador Program Brochure

WHAT YOU CAN EXPECT

PROGRAM REQUIREMENTS

Complete required reading

Attend the 4-hour in-person class

Complete learning assignments

Complete open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ (CTA) designation and receive a certificate and lapel pin.

PROGRAM CURRICULUM

As a licensed Accredited Provider, Visit Brookings presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the oversight body for the certification program. The Brookings Tourism Ambassador Program demonstrates our commitment to showcasing our dedication to providing exceptional experiences for our visitors.

CTANetwork com

FEES

One-time, non-refundable, non-transferable enrollment fee of $25 per person with an annual “Early Bird” renewal fee of $10 per person or “Regular Fee” $20.

ENROLL

For easy online enrollment go to VisitBrookingsSD.com and click Industry Relations.

In addition to the classes: Join other CTAs in quarterly gatherings Tour Brookings attractions and businesses

For more information scan the QR code or head to VisitBrookingsSD.com and click Industry Relations

BROOKINGS TOURISM AMBASSADOR PROGRAM

Turn every visitor encounter into a positive experience.

ABOUT THE PROGRAM

The Brookings Tourism Ambassador Program aims to provide frontline employees and volunteers with learning experiences to enhance their knowledge of the region and improve their customer service skills This certification equips participants with the resources and tools to effectively address visitors questions.

WHO SHOULD GET INVOLVED?

TheProgrameducatesprofessionalsand volunteersinvaluablecustomerservice skills,empoweringthemtosharethestory ofBrookingswithvisitors.

Including:

Bank Tellers

Bartenders

Business Development Managers

Chamber Members

PROGRAM BENEFITS

“Hospitality goes beyond being nice While a warm welcome, answering questions, and gratitude are important, genuine smiles and proactive assistance elevate the visitor experience. With the Brookings Tourism Ambassador Program,

FOR EMPLOYERS

Increases staff’s knowledge of Brookings Increase confidence in addressing visitor questions and providing resources

LisaMarotz Director McCroryGardens

PastChair

VisitBrookings BoardofDirectors

Offer your employees opportunities to connect and learn from others in the industry

Meets requirements for the hospitality training portion of the South Dakota Great Place designation

FOR EMPLOYEES

Receive an industry recognized credential Gain destination awareness

The principle is simple: when employees and volunteers offer quality service to visitors, the likelihood of a positive visitor experience increases Positive experiences encourage repeat visits and prompt visitors to share their positive experiences in Brookings with others. Gain necessary skills and understand resources available to better the visitor experience which in turn benefits the visitor, the industry, the local economy and the frontline staff. participants will provide excellent service and share the Brookings story, ensuring visitors leave fully informed and eager to return.”

Develop valuable skills to enhance your resume

Attend networking opportunities within the Brookings community

Meets the hospitality training requirement for the South Dakota Great Face designation

City Council Members

Concession Workers

Customer Service Representatives

Downtown Business Owners

Event Coordinators

First Responders

Gas Station Employees

Grocery Store Employees

Hospital Administrators

Hotel Managers

Housekeepers

HR Professionals

Line Cooks

Local Real Estate Agents

Mail Carriers

Marketing Coordinators

Museum Curators

Police

Professors

Property Managers

Receptionists

Recruiters

Restaurant Staff

Retail Sales Associates

Rideshare Drivers

Security Personnel

SDSU Student Ambassadors

Sport Coaches

Store Managers

Ticket Takers

Tour Guides

Training Coordinators

Volunteers

And most importantly YOU!