October 2023 - December 2024
placements
Resulting in more than 845.9millionimpressions
MEDIACOVERAGE HIGHLIGHTS FY 2024
DESTINATIONCOVERAGE
ThePointsGuy Impressions: 7,588,046
ProactivePitch
SouthernLiving Impressions: 15,823,211
PitchingEfforts
TexasHighways
Circulation:292,000
MediaHosting
DESTINATIONCOVERAGE
AustinAmerican-Statesman
Impressions: 1,628,172
PitchingEfforts
Forbes
Impressions: 84,460,132
Agency-Wide Pitch
TravelAwaits
Impressions: 953,973
MediaHosting
DESTINATIONCOVERAGE
TheAustinChronicle
Impressions: 278,861
AustinAmerican-Statesman
Impressions: 2,935,170
Circulation:1,255,000 Proactive
HoustonChronicle
Impressions: 3,073,038
ProactivePitch
Impressions: 1,413,885
PitchingEfforts
FoxNews
Impressions: 46,965,171
PitchingEfforts
Fort WorthStar-Telegram
CondéNastTraveler
Impressions: 5,788,863
PitchingEfforts
TheTelegraph
Impressions: 28,776,806
Reactive Lead
Impressions: 2,850,446
PitchingEfforts
UpgradedPoints
Impressions: 2,935,170
PitchingEfforts
Thrillist
SouthernLiving
Impressions: 14,047,315
MediaRelationship
CNN
Impressions: 144,473,224
PitchingEfforts
Forbes
Impressions: 69,090,272
VCCPress Release
SouthernLiving
Impressions: 13,298,400
Reactive Lead
Forbes
Impressions: 81,472,794
Agency-Wide Pitch
Impressions: 311,869
ProactivePitch
CultureMapHouston
Forbes
Impressions: 81,472,794
Agency-Wide Pitch
TexasParks&Wildlife
Impressions: 29,490
MediaRelationship
AAAExplorer
Impressions: 1,250,000
Reactive Lead
InsideHook
Impressions: 1,773,689
MediaHosting
TexasMonthly
Impressions: 1,512,777
MediaRelationshipwithVCC
TexasHighways
Impressions: 82,456
MediaRelationship
WhereverFamily
Impressions: 14,988
ProactivePitch
KidsAreATrip
Impressions: 34,508
MediaHosting
ARTS&CULTURECOVERAGE
Impressions: 136,281
Impressions: 3,936,450
MediaRelationship
TexasMonthly Circulation:262,803
Mitú
ProactivePitch
Reactive Lead
Atlas Obscura
Travel+Leisure
Impressions: 13,831,469
ProactivePitch
Impressions: 72,418
MediaHosting
GoNomad
Meetings Today
Impressions: 10,847
MediaHosting
TexasMeetings+Events
Circulation:10,000
Reactive Lead
TexasMeetings+Events
Circulation:10,000
Reactive Lead
SportsPlanningGuide
UVM:5,990
Reactive Lead
FY 2024
PROGRAMHIGHLIGHTS
METROPLEXMEDIA MISSION
Tocultivateandstrengthen relationships inakeydrivemarket, MMGYorganized two curatedmedia experiencesintheDallas-FortWorth MetroplexonMarch25. Thesegatherings provided valuable opportunitiesfor VisitCorpus Christi’s Director of Communications, America Segura, to connect withfivearea journalists. Themeetingsincluded a coffeeand manicuresessionat Verbena Parlor and SocialLoungeand afternoontea services attheDallas Arboretumand BotanicalGarden.
JournalistsMet:
● Steven Lindsey,HeSaid Magazine
● JoAnnHolt, Freelance (TravelAwaits)
● ScottLaird, Freelance (TravelPulse, Fodor’s Travel)
● AlexTemblador, Freelance (LonelyPlanet, Dwell, D Magazine)
● JaniePace, Freelance (TravelAwaits, Journey Mapped)
DENVERMEDIA MISSION
VisitCorpus Christiheld its firstdedicated media eventinthepriority marketof Denver,Coloradoon July24. Hosted atStirCooking School, juststepsfrom UnionStation, theeventshowcased acocktailmakingand cooking demonstration,followed bya multi-coursedinnerprepared bytheteamfrom WaterStreetOysterBar.
Thirteenlocaljournalistsand contentcreators attended theevent,whereVisitCorpusChristiCEO
BrettOettingand Director of Communications America Segura sharedinsights aboutthe destinationandengaged withattendees throughout thedinner. Additionally, America metwith prominentfreelancer MollyO’Brien, whorecentlyrelocated totheDenver market,todiscusspotential futurecoverage opportunities.
Attendees:
● AbigailBliss,Freelance (Westword, TravelLemming)
● Christine Loomis,Freelance (USA Today,TravelAge West,Corporate & Incentive Travel)
● CynthiaBarnes,Freelance (NationalGeographic, DenverPost, Slate)
● Diana Rowe, Freelance (SheBuysTravel)
● Eileen Ogintz, Taking theKids
● Andy Yemma, Taking theKids
● Jana Graber,GoWorld Travel
● JoshuaBerman,Freelance(Elevation OutdoorsMagazine,Denver Post)
● Sherry Spitsnaugle, Freelance Writer (GoWorld TravelMagazine, Wander With Wonder)
● Alexis Sapphire, Influencer (@exploringwithlexi)
● JuliannaBroste,Influencer (@TravelingJules)
● Christa Jimenez, Influencer (PuraVida Moms)
● CarenMartinez, Influencer (@myworldmytravels)
DENVERMEDIA MISSION
VIRTUAL MEDIA MISSION
Tobuild relationshipswith media located outside of keyregionalmarkets, MMGYcoordinated a seriesof virtualmeetingsthat took place between Sept. 11and 17.
VirtualMedia Appointments
DirectorofCommunicationsAmerica Segura attended meetings with six journalists:
● Jennifer Simonson, FreelanceWriter (Paste, Texas Co-op Power)
● Amanda Ward,FreelanceWriter(Fodor’s Travel TexasHighways)
● NickyOmohundro, LittleAdventure Family
● KimberlyBurk,Freelance(Oklahoma Magazine)
● Lynn Coulter, Freelance (HGTV,Southern Living)
● Janece Maze,CountryLiving
HELICONIA - OUTDOOR EATS
MMGYvetted and coordinated abroadcastintegrationbetweenVisitCorpus Christiand Heliconia Productionsfor a featureepisodeof Outdoor Eats hostedbyChef Corso, which was nationallydistributed across OutsideTV, FanDuel Sportsand BallySports networks. Theepisodewasfilmed onlocationinCorpus ChristiinMarchand beganairingin August. As of October2024, theepisode’s televisionviewership has reached 2.35million for amedia valueof $234,500.
TRAVELTEXAS SMT - THE BROADCAST EXPERTS
Aspartof asatellitemediatour hosted bytravel expertJeanenneTornatoreandsponsored byTravelTexas,Corpus Christiwas featured as oneof threeTexasbeachdestinationstovisitfor latesummertravel.
Thesegments airedinJulyand Augustonnews and lifestyleprogramsinkeyout-of-statemarketssuchas Albuquerque, Chicago,KansasCity, LasVegas,Detroitand Washington D.C. Thetour generated morethan 38million broadcastimpressionsacross all airings.
INDIVIDUAL PRESS TRIPS
Visit Corpus Christi hosted 15individualpress visitsforjournalists representing top-tierregional and nationaloutlets during fiscalyear2024. Thevisiting media explored thedestination through customized itineraries, diving intoa variety oftopics and editorial interest points,resulting innotablefeaturecoverage.
● GabiDe La Rosa, Freelance Writer (Chron.com,CultureMapHouston)
● Don Nichols,Editor,AAAExplorer
● Jen HamiltonHernandez, FreelanceWriter (Texas Monthly, Texas Highways)
● SuzanneWright,Freelance Writer(USAToday Network)
● JeffGayduk, Publisher,Premier TravelMedia
● Susan andSimon Veness,FreelanceWriters(The Independent)
● Jill Dutton,Freelance Writer(TravelAwaits,GlobalJourneys with Jill Dutton)
● Scott Laird,Freelance Writer(TravelPulse,Fodor's Travel)
● Mariar Tyler, Freelance Writer (Travel+Leisure)
● JeffHeilman, Freelance Writer (MeetingsToday)
● MelanieAllen,Freelance Writer(SyndicatedNewspapers)
● JessicaSerna, Blogger (My Curly Adventures)
● Pam LeBlanc,Freelance Writer(Austin Travels)
● Megan Ziots,DigitalEditor,Papercity Magazine
● Ken Baldwin,Men’s Journal
HOSTING SPOTLIGHT: Jeff Gayduk
Publisher of PremierTravelMediaJeff Gayduk visited the destinationwith hisfamily Dec.19-31. VisitCorpus Christisupported thetrip withaccommodations,a meal stipend and attractionpasses.Hewas alsoabletomeet withkeycontactsfromtheSports Commissionand Visit Corpus Christi.
Soon after, Jeffpublished afeatureinSportsPlanning GuideaboutCorpus Christi’s growthasa sportstourism destination,a keymessaging focus for2024.
Results
● SportsPlanning Guide(UVM:5,990)
○ Corpus ChristiSets ItsSights onSports TourismGrowth
HOSTING SPOTLIGHT: Melanie Allen
Inresponsetoa proactiveinvitation toBuc Days coordinated byMMGYand VisitCorpus Christi, freelancejournalist MelanieAllenvisited thedestination fromMay3-5. Inadditiontothefestival, Melaniealso touredtheArt Museumof South Texas, PadreIsland NationalSeashoreand attendedFirst FridayArtwalk. Melanie’sresulting destinationfeaturestorywas syndicated to75outlets earning morethan 5.9million impressions.
Results
● Finding Paradisein CorpusChristi:Texas’sMost UnderratedDestination
HOSTING SPOTLIGHT: Jeff Heilman
After meeting withAmerica SeguraatpastTravel Texas events in NewYork,Jeff HeilmanmadethetriptoCorpus Christias partof a Gulf Coast, meetings-focused researchtrip led by thestate.Duringhis timeinCorpus ChristifromApril27-28, heresearched inclusionsfor theannual Meetings TodayTexassupplement.
Theresulting coveragehighlightedtheAmericanBank Center and SelenaAuditoriumaskeyGulfCoast venues for largegroups and alsospotlighted opportunities for group diningand off-siteactivities attheUSS Lexington Museumand theTexasStateAquarium.
Results
● MeetingsToday(Circulation:64,658|UVM: 10,847)
○ Gulf Gatherings (Print)
○ A JourneyThroughtheTexasGulf Coast Reveals CompellingGroup Options
HOSTING SPOTLIGHT: Pam LeBlanc
Prolific Texas-basedfreelancerPamLeBlancvisited Corpus ChristiinJuly for aone-nighttrip featuringa tour of theTexasStateAquariumand itsRescueCenter. Visit Corpus Christiprovidedaccommodations atLively Beachand mediaaccesstoPadreIslandNational Seashore.
This visit, alongsideourongoingrelationship-building efforts withthejournalist,resulted inimpactfulcoverage inthekeyAustindrivemarket.
Results
● AustinTravels(UVM:50,369)
○ Snorkeling withSharksattheTexas State Aquarium
● FOX7Austin(UVM:737,896|Broadcast Audience:16,330)
○ Texas StateAquarium:AustinTravels
GROUP PRESS TRIP
MMGY supportedVisitCorpusChristi with thecoordination ofa group presstrip, Sept.4 -7.
Fivejournaliststraveled to the destination to uncoverthe thriving arts and culture that abounds within Corpus Christi.The group participated in a craft class atSew Bonitaled by founder Elena Flores, touredtheArt Museum of South TexasandK Space Contemporary, explored Padre Island National Seashore and attendedthe monthly FirstFriday Artwalk. Attendeesalso gota taste of the culinary scene while dining atnotable restaurants.
VisitingJournalists
● Tarra Gaines, Freelance Writer (Arts and Culture Texas)
● Jill Robbins, FreelanceWriter(San Antonio Magazine, The Travel)
● Tommie Ethington, FreelanceWriter(Texas Monthly, AAA Explorer)
● Lauren Harby, Freelance Writer (SheBuysTravel, The List)
● Jeremy Long, Contributor, MatadorNetwork
PROGRAM HIGHLIGHTS
● WonaSilverMagellanAwardfromTravel WeeklyforourPR efforts “EstablishingTexas’Gulf CoastCapital”
● Provided recommendedupdatesfor presstriprequestform posted to Visit CorpusChristi website
● Implementedproactiveindependentpresstrip outreach strategy
● Introduced experientialelements toout-of-marketmedia missions
● Supported crisis responsewithstrategiccounseland messaging
● Refined libraryof content inTravefyto simplifyfuturepress tripplanning
● Provided strategic counseland journalistinsightsformedia meetingsatSATW, IPW, IMM and theTravelTexas media missionsinAustinand NewYork City
● Informed teamof changing trends inthemedia landscape bysharing MMGY’s The News Beat monthlynewsletter
AnnualPRGoal Completion
Progress measuredfrom10/1/23 - 9/30/24
Interim FY24 PRGoal Completion
Progress measuredfrom10/1/23 - 12/31/24
*Journalist Ken Baldwin visited the destination in Oct. 2024.
**While we fell slightly short of our standard two pitches per month due to pauses for holidays and the election news cycle, we actively pursued multiple reactive leads on behalf of Visit Corpus Christi during this time and prepared additional pitches for 2025 distribution.
***No additional hot list outlets were secured in the interim fiscal period, however, additional earned placements were secured in hot list outlets AAA Explorer, Texas Meetings + Events and Austin Chronicle.
MediaHotList Saturation
