Progress Del Norte 2022 By the Crescent City / Del Norte Chamber of Commerce

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Progress

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Highlighting six new businesses in Crescent City

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CONTENTS Welcome ���������������������������������������������������������������������6 Economic Development ��������������������������������������������8 Nonprofit Profiles ������������������������������������������������������9 Industry & Agribusiness �����������������������������������������11 Government ��������������������������������������������������������������14 National Parks ����������������������������������������������������������16 New Businesses �������������������������������������������������������18

Volume 2 | Issue 1 | Winter 2022 Crescent City/Del Norte County Chamber of Commerce 1001 Front Street Crescent City, CA 95531 (707) 464-3174 www.visitdelnortecounty.com

Tribal News �������������������������������������������������������������� 20 Del Norte County Visitor Bureau ������������������������� 26 Member Directory �������������������������������������������������� 30

Design & Production: Mike Nickells Editors: Laura Rose and Denise Elam Sales Executive: Tyler Busby

MetroMedia, A Town Square Publications Company Copyright ©2022 14300 Kenneth Road, Suite 210 Leawood, KS 66224 (913) 951-8413 www.metromediapublishers.com

While every effort has been made to make the information contained herein as accurate as possible, neither the Crescent City/Del Norte County Chamber of Commerce nor MetroMedia accept any liability for errors or omissions.

On the Cover photo Fog Bank Clothing Company

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Crescent City/Del Norte County Chamber of Commerce


First Baptist Church

Powering your ©2022 Pacific Power

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Winter 2022 | Progress Del Norte

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WELCOME FROM THE DIRECTOR’S DESK Welcome to Progress Del Norte 2022!

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elp us celebrate the good things that have happened in our County over the last year and take a peek at what is coming down the pike for 2022. Our communities are proud to showcase that in spite of COVID-19 we pushed through and made some great accomplishments. The new trail to the Grove of Titans in our beautiful Redwood National and State Parks is just one of these. Our Native American communities of the Tolowa Dee-ni’ Nation, Elk Valley Rancheria and Yurok Country all have major reasons to celebrate. The County of Del Norte had two of their most important positions filled this year with Neal Lopez and Randy Waltz both filling critical positions that will move us forward, and our City of Crescent City continues to work on bringing us the most beautiful Beach Front Park ever. Despite the challenges we faced as a world navigating through unexpected and unforeseen pitfalls, we had small

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Crescent City/Del Norte County Chamber of Commerce

Cindy Vosburg businesses say they won’t be held back and opened up or expanded their operations. So, relax, kick up your feet and turn the page to find out more … Progress Del Norte 2022 is just for you! Sincerely, Cindy Vosburg Executive Director Crescent City/Del Norte Chamber of Commerce


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707-465-3477

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ECONOMIC DEVELOPMENT SOLAR PANEL INSTALLATION: The First Step in Harbor District’s Mission to Go Green By Marc Sheforgen

Solar panels at Crescent City Harbor.

Video To Go Here https://www.youtube.com/ watch?v=nzIjYVKgM_c Video by Bob West

“My goal is to have us be considered a model for a green harbor, and I think this is step one toward that.” – Tim Petrick, Crescent City Harbor District CEO and Harbormaster

I

t’s too early to specify the financial impact from the Crescent City Harbor District’s installation of solar panels in February 2021, but even a conservative estimate forecasts substantial savings. Beyond that, Harbor District CEO and Harbormaster Tim Petrick said the panels are an initial step toward the greater good of reducing the harbor’s carbon footprint and positively impacting the area’s environment and economy. “It really is a positive project,” Petrick said. “It’s going to put us in a good spot for the future that California is quickly rushing toward, and to be ready for that future before anybody else. My goal is to have us be considered a model for a green harbor, and I think this is step one toward that.” Fiscally speaking, installing the solar panels was something of a no-brainer. There was no cost to the Harbor District. Rather, a company called REC Solar paid for and installed the panels. Additionally, they pay the Harbor District to use the panels. REC in turn profits by collecting on renewable energy tax credits. Petrick said that he doesn’t yet know the full energy savings realized because the panels took some adjusting and calibration

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Crescent City/Del Norte County Chamber of Commerce

before they were operating optimally. Still, savings are likely to easily exceed $40,000 per year. “They’ve been producing huge amounts of electricity,” he said of the new solar panels. “Much more than anticipated actually.” He noted that the Harbor District is exploring plans to build energy storage. If that happens, the district will be able to sell power to tenants at a much cheaper cost than what they are paying now. Ultimately, Petrick emphasized that the ongoing impact of the new project will positively impact generations to come. “We’re a commercial fishing harbor, and so much of commercial fishing is about sustainable fisheries and environmental protections,” he said. “Why shouldn’t that extend to the shore where all the processors are? This is going to be a really good thing for the entire community.” The Crescent City Harbor District is located at 101 Citizens Dock Rd. in Crescent City. For more information, visit www.ccharbor. com or call (707) 464-6174.


NONPROFITS ‘VITAL TO THE COMMUNITY’ Highlighting Nonprofits in Del Norte By Angela Harrington

Daphne Lambert of Mission Possible was awarded the Outstanding Environmental Activism Green Ribbon Award in 2021. Photo courtesy of Mission Possible.

H

elping others is what nonprofits are all about. Everyone has needed a helping hand at some point in their lives. The following organizations are a vital resource to the community. “Our nonprofits, in many cases, drive our engines and help drive goods and services to all aspects of our community, from babies all the way up to our senior citizens, and everything in between,” said Crescent City/Del Norte Chamber of Commerce Executive Director, Cindy Vosburg.

DEL NORTE MISSION POSSIBLE

Mission Possible Founder Daphne Lambert has been making an impact in the community since the organization was founded in 2019. “During that first year, we were given the honor of being the Nonprofit of The Year. I feel so blessed to be able to serve the community in any way, and at Mission Possible, we listen to the people we serve and bridge the gap between the services, the agencies, and the unhoused people,” Lambert said. “If you listen to the people that you are serving, they have solutions. They know what it is they need.” Lambert believes one of Del Norte’s most untapped resources is its people. “We strive to make the connections that not only help our participants get housed, but also become part of the solution,” she said. “Just getting them shelter is not enough. Everybody needs purpose. It is really trying to find out who each person is as an individual, and how to give them the support they need to be able to lead a healthy life.” Some of the services that Del Norte Mission Possible offers includes relationship-based case management, transitional housing for women, clothing and hospitality services at the community showers, weekly outreach in three locations in the community, and providing life-sustaining articles such as food boxes, tarps, rain gear, socks and personal protective equipment.

Daphne Lambert at Mission Possible initiated an innovated homeless outreach program exchanging collected trash for equipment and supplies. This project has already reached nearly 300 people and recovered over 4,000 pounds of trash in 2021. Photo courtesy of Mission Possible.

“We just try to look for solutions,” she said. “Pan handling doesn’t really help anyone. It doesn’t help the community; it is a big problem, and I really want to help people to be self-sufficient.” Lambert emphasized that people want to help others, but sometimes it’s hard to know how, or what, to do. “How the community can help is simply by supporting Mission Possible and referring the people that they want to help to Mission Possible, or other organizations, so there can be coordinated solutions,” she said. Mission Possible is located at 1100 H St. in Crescent City. For more information, visit www.delnortemissionpossible.org or call (707) 954-7319.

Del Norte Mission Possible serves as a navigation center for the local homeless community. Photo courtesy of Mission Possible. Winter 2022 | Progress Del Norte

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NONPROFITS TRUE NORTH ORGANIZING NETWORK Lead organizer Kevin Malone said True North is about the development and training of people. “What we are about is bringing people together to solve problems and helping people to help themselves,” Malone said. “It is all about the teaching, training, and formation of people. Building relationships, identifying, and surfacing problems, and then working with local government and others to solve those problems.” True North Organizing Network supports families, elders and youth of diverse faith traditions, races, cultures, and economic capacities—using the power of relationships and a disciplined community organizing model—to courageously challenge social, economic and environmental injustice in the region. True North Organizing Network, in coordination with the Yurok Tribe, was recently involved in the applying for, and successful

Terry Supahan. Photo courtesy of True North Organizing Network.

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acquisition of, the Promise Neighborhood Grant. This grant is a huge win for the community as a whole. “True North is about leadership development,” Malone said. “It is about helping people to bridge and work together, across race, class, history, genocide and trauma. We believe in the power of relationships. When people actually get to know each other, a lot of those things fade away because we see each other as humans, and that’s what we are about.” Throughout the pandemic, many needs have arisen and True North has been engaged with the community to help in any way possible. Volunteers delivered food and assisted with vaccination outreach to some of the hardest-to-reach communities. True North Organizing Network is located at 517 3rd St., STE 16, in Eureka, California. For more information, visit www. truenorthorganizing.org or call (707) 572-5530.

2015 Research Summit and March. Photo courtesy of True North Organizing Network.

Crescent City/Del Norte County Chamber of Commerce

True North remains engaged with the community to help in any way possible. Photo courtesy of True North Organizing Network.

Volunteers delivered food and assisted with vaccination outreach to some of the hardest-to-reach communities. Photo courtesy of True North Organizing Network.


NEW PLANT ALLOWS Rumiano Cheese to Double Its Packaging Volume

INDUSTRY-AGRIBUSINESS

By Marc Sheforgen A dream 40 years in the making has finally come to fruition for California’s oldest family-owned cheese company. In August, Rumiano Cheese Company —family owned for 102 years and counting — opened its new 46,766-square-foot processing and packaging plant in Willows. The company projects a doubling of its packaging volume by the end of 2025. Rumiano CEO Joe Baird said the new facility allows for better working conditions, more versatility in product offerings and opportunities for growth. “It’s really about our people,” Baird said. “The existing site dates back to the ‘20s, so it wasn’t really an efficient or easy place for our team to work. We recognize that for the people who’ve worked for us, and also in an increasingly competitive job market, we need to have a great place to work.” Rumiano employs more than 200 people in Willows and Crescent City, about 150 of whom work in the new packaging and processing plant. The company intends to recruit more staff to support its ongoing plans for growth. Construction of the plant spanned about 16 months, but the planning goes back more than a decade. And the overall concept, the dream of a state-of-the-art facility that would provide maximum efficiency and the finest available working conditions, dates back 40 or more years to shortly after the third generation of family owner-operators took over the business. “We worked hard to update and improve the facilities over the years, but we always dreamed of what it would be like to build a modern plant with highly automated, state-of-the-art equipment,” said third-generation co-owner John Rumiano. “This beautiful, new packaging plant is a 40-year dream come true.” Baird Rumiano added, “We’ve always had big goals for the company, and we’ve been able to achieve a lot of industry firsts thanks to our dedicated and hardworking employees. Now, the

An employee preparing cheese at Rumiano Cheese. Photography by Barry Fleisher

A video showcasing the plant’s building process with Patrick Henson, Rumiano Cheese director of operations. sky’s the limit and we are well-positioned to support aggressive growth.” Today, Rumiano Cheese includes a fourth generation of owners, and with the new facility, the infrastructure is in place for the business to survive multiple generations henceforth. Rumiano’s legacy began in 1919 when brothers Richard, Fred and John Rumiano purchased a 200-acre dairy in Willows, where the company is still headquartered today. With an ongoing pursuit of innovation, quality, environmental stewardship and a pioneering vision cemented by industry-changing milestones along the way, Rumiano Cheese continues to flourish and break new ground. Rumiano Cheese is located at 511 9th St. in Crescent City. For more information, visit www.rumianocheese.com or call (707) 465-1535.

“This beautiful new packaging plant is a 40-year dream come true.” – John Rumiano, Rumiano Cheese Company Co-Owner

Behind the scenes at Rumiano Cheese. Photography by Barry Fleisher Winter 2022 | Progress Del Norte

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Crescent City/Del Norte County Chamber of Commerce


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Winter 2022 | Progress Del Norte

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GOVERNMENT WHAT’S HAPPENING IN DEL NORTE COUNTY Many exciting improvements on the horizon By Angela Harrington

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he Crescent City project to complete Beach Front Park is a hot topic.

Beach Front Park is a 35-acre park located right on the beach. The land was granted to the City through a land grant in 1964 after a tsunami hit the area. “Beach Front Park is a very exciting project for us as a community,” said City Manager Eric Wier. While some of the planned amenities are already in place, others will hopefully be constructed over the course of the next couple of years. The planned expansion of amenities at the park are intended to include a raised overlook, soccer fields, basketball courts, an amphitheater, a water-front plaza for concessions and vendors, botanical gardens and a new entryway into the park, among others. The most important and exciting change could be the cultural link — park plans include a Tribally-stamped concrete pathway for visitors to walk as a self-guided tour, with history kiosks located along the path. The intent is for the true stories of the region to be told by the words of the Tribes.

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Crescent City/Del Norte County Chamber of Commerce

Capital improvements financed by general fund dollars are underway.

The community outreach about this project has been extensive. Other City projects are also underway, including infrastructure work on water tanks and wastewater treatment. Water meters


are being replaced with a new automated meter reading system, and plans for the restoration of Pebble Beach Drive are in the works. “There is a lot to be excited about,” Wier said.

NEW COUNTY ADMINISTRATIVE OFFICER APPOINTED

Neal Lopez was recently appointed as County Administrative Officer after having previously served as the Assistant County Administrative Officer for 11 years. Born and raised in Smith River, Lopez has a great understanding of the community he serves. “There are always things going on and changing on a daily basis,” he said. Lopez said the administrative office has had a boiler issue for some time, and it is now remedied. “We’re not going to freeze in the winter and roast in the summer any longer. Pretty exciting, really, from our perspective, but maybe not so exciting for the public,” Lopez said. Capital improvements financed by general fund dollars are underway. Changes in federal funding have freed up some general fund dollars and has made these projects possible. “Those are definitely some steps in a positive direction as far as providing positive facilities for employees and the public we serve,” Lopez said.

A rendering depicting the park entry at H Street.

Neal Lopez, County Adminstrative Officer

Winter 2022 | Progress Del Norte

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GROVE OF TITANS New trail highlights some of the world’s largest ancient redwood trees

NATIONAL PARKS

By Dave Hoffman

Put video link here: https://www.youtube. com/watch?v=gol9tdGtjg

Video courtesy of Save the Redwoods League showcasing the first mile of the new trail to the GOT.

M

ost people understand the phrase, “Don’t miss the forest for the trees,” as a plea to not let a focus on the details get in the way of understanding the big picture. At the Redwood National and State Parks, it’s their attention to detail that helps encourage visitors to literally enjoy the forest as a whole, as demonstrated with their new trail to the legendary Grove of Titans (GOT). The trail leads to the Grove, which contains some of the largest trees in the forest by volume. The largest tree is Lost Monarch at 26.0 feet across. This unique habitat features ecological wonders such as salamanders and mosses that live in the canopy and never touch the ground. Until recently it was mostly left untouched by people. “In the 90s, we had researchers who had permits to go into the upper canopy, so they went bushwhacking and came across the Grove,” said Brett Silver, who is the California State Parks Superintendent for Redwood National and State Parks and the lead for the Grove of Titans. “They climbed the trees and looked around, and it was so impressive that they called it the Grove of Titans.” Unfortunately, the word quickly spread and the mystery attracted intrepid hikers who went into the area looking for the legendary trees. “They [the researchers] named individual trees, so instead of looking at the forest as a whole, they got people looking for 16

Crescent City/Del Norte County Chamber of Commerce

particular trees,” Silver said. “People started going off trail, trampling the forest floor, and getting lost.” At first, park management tried to keep the location a secret, but the age of social media and geocaching made that impossible, so Redwood National and State Parks took a different approach and planned the trail to lead visitors through the area in a non-invasive manner that emphasized the totality of the forest. The trail is three miles long, with 1,300 feet of walkway that leads into GOT. The idea behind the walkway is to allow people to walk past each other without stepping off the trail. It is made of durable materials that can withstand the 80 inches of rain the forest sees yearly, such as metal grates, fiberglass support pieces and recycled plastic. Visitors can also enjoy interpretive panels to tell the holistic story of the forest and bathrooms to allow people to stay on trail. The first mile is already complete and the entire trail is expected to be complete by May of 2022. “This is an amazing trail. I just want people to leave the dogs at home, stay on the trail, and not focus on one tree but all the trees,” Silver said. The Grove of Titans is in Jedediah Smith Redwoods State Park of Northern California, located south of Highway 199. For more information, visit www.savetheredwoods.org.


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707-464-3320 • info@casadn.org Winter 2022 | Progress Del Norte

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NEW BUSINESS ‘PLENTY OF OPPORTUNITIES TO SHOP LOCAL’ Highlighting six new businesses in Crescent City By Angela Harrington

T

here is no shortage of great new businesses in the area, and they all have exciting sales and products to offer. Each of these businesses has a strong sense of community pride and a desire to be active members of the Crescent City-Del Norte Chamber of Commerce.

Fog Bank Clothing Company.

Put Redwood Yurok Canoe Tours.mp4 here

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Photo courtesy of Fog Bank Clothing Company.

Video courtesy of Redwood Canoe Tours.

Fog Bank Clothing Company recently opened a brick-andmortar storefront location. They had previously been selling their merchandise online, at the local farmers market, and at community events. The company is a partnership between four friends who started the business with the intent to tell the story of Del Norte County by selling t-shirts and merchandise geared toward the tourism that they knew would be the community’s future.

Redwood Canoe Tours is a new and exciting attraction in the area. They began operating in 2020 and offer guided canoe tours of pristine river wilderness. During the tour, passengers learn about the Yurok Tribe, their stories and folklore, the language, and the village sites. Fish hawk, eagles, king fishers, and occasionally bears, otters, and other fantastic wildlife are just a few of the exciting sites commonly seen along the way.

If you see someone in the area who looks like Bigfoot, you may have seen one of these guys. They go out to community events and support kids while wearing the costume — hence their slogan, “Come Find Us.” You could search far and wide and not find a more friendly, entertaining and community-minded group of people making an effort to have a positive impact for the community while having a great time. Fog Bank Clothing Company is located at 275 L St. in Crescent City. For more information, visit www.fogbankclothing.com or call (707) 460-6855.

The canoes are handmade using ancient techniques by master carvers who are currently hard at work creating additional canoes to add to the growing business. The current tours are approximately two hours and a longer fourhour tour will be offered in the future. Redwood Canoe Tours is located at 101 Klamath Blvd. in Klamath, California. For more information, contact info@redwoodyurokcanoetours. com or call (707) 482-1777.

Crescent City/Del Norte County Chamber of Commerce


Trees of Mystery Redwood Canopy Trail is the destination for anyone who has ever wanted to have an adventure. Located in the Redwoods, this attraction has eight suspension bridges, 10 platforms, and a sky tram/gondola with an observation deck. Groomed and graveled nature trails are available for most hikers with or without any experience. A true wilderness trail, suitable for super experienced hikers only, is also a popular trek.

Green Pacific R

The company’s mission is to entertain and educate people. Lodging is available right across the street at Motel Trees. Any time of year, this attraction has beautiful natural surroundings to enjoy and appreciate. Trees of Mystery Redwood Canopy Trail is located at 15500 US101 in Klamath, California. For more information, contact tofm@treesofmystery.net or call 1-800-638-3389.

Formerly Jim Pete

The Redwoods. Photo courtesy of Trees of Mystery Redwood Canopy Trail.

Featuring multimill agents Jim Peters a

The team at Coastal Redwood Properties. Photo courtesy of Lola Paquette.

We specialize in re vacation rentals commercia

Awards: Top ag Coastal Redwood Properties is owned by Lola Paquette. She specializes in property management and sales. Having been a broker for over 36 years, she knows a lot about how to get things done. The agency has a staff of three people and manages over 135 properties in the area. Paquette does not work with any properties that are in disrepair. She prides herself on the quality of the rentals that she manages, whether long-term or vacation rentals. Paquette has been a member of the Del Norte community for more than 12 years. Coastal Redwood Properties is located at 295 Hwy 101 S Hwy in Crescent City. For more information, contact (707) 951-5075.

Zillow and

Ana Potter Real Estate opened in June of 2021. Ana Potter was born and raised in the area and has been working in real estate for over 15 years. At the agency, there are several employees to help buyers and sellers with every aspect of the purchase or sale of their homes or businesses.

Past President Association Potter enjoys finding what people are looking for and supporting other agents so that they can grow. The agency assists people with their residential and commercial real estate needs, and they are proud members of the Crescent City-Del Norte Chamber of Commerce. Potter Real Estate Group, Inc. is located at 873 2nd Street off of I Street in Crescent City. For more information, contact potterrealestategroup@gmail.com or call (707) 460-6800.

Having lived and traveled to many places around the globe, Peters can say with authority that he now lives in one of the nicest areas on the planet. His previous education and work in International studies and conservationism helps him to see the future in sustainable ways. Green Pacific Real Estate Inc. is located at 555 US Hwy 101 S in Crescent City. For more information, contact (707) 460-6111.

EEN PACIF R G

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IC

Green Pacific Real Estate Inc. is owned by Jim Peters. He has three licensed agents in the office, as well as office personnel to assist clients. His wife Bella handles the vacation rentals for the agency. Peters is excited to see new people coming into the community and he enjoys serving and promoting the community of Del Norte County.

Watch for new, outs added to Green Paci the very n

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Winter 2022 | Progress Del Norte

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TRIBAL NEWS RECENT CHANGES BRING LASTING impacts across the Nations By Angela Harrington

B

ig changes and plans are being brought to fruition all across the Nations, from construction to education and beyond. As you travel the area, take note of the newlyconstructed facilities and homes. Many thanks to the community leaders for making such wonderful progress toward a healthy, happy, well-educated and unified community.

TOLOWA DEE NI’ NATION

The Nation has done a number of large projects in the Smith River community recently, including a new Tribal office in the works. The administration offices have been, in the past, spread out over five different locations and will now primarily be housed under one roof in the new administrative building, centralizing services on a government campus in the heart of the territory and providing much needed additional office space. The building is designed to be 14,000 square feet of beautiful, modern, space spread out over three floors. This is a relatively large building for the area, and it is intended to expand even further in the future.

The Dat-naa-svt Village affordable housing community was completed in 2020.

The Dat-naa-svt Village affordable housing community was completed in 2020. This village of 21 single-family homes is spread out over 12 acres. The property slopes down toward the ocean a quarter mile away, lending to stunning views. The rental homes were built using low-income housing tax credits and were constructed by the Tolowa Dee Ni’ construction crew. A 4,000 square-foot community center was also built to serve the residents, in addition to basketball courts, and a play structure. The space between these homes is ample and allows for families to have room to live comfortably, indoors and out.

Video

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Crescent City/Del Norte County Chamber of Commerce


TRIBAL NEWS YUROK COUNTRY

The Yurok Tribe, in coordination with True North Organizing Network, and other local entities, have successfully obtained a Promise Neighborhood Grant. Only seven of these grants are given out each year and the process to receive one is very competitive. The grant is being called The Klamath Promise and consists of $30 million dollars to be allocated over the next five years. The program is intended to help students and families in creating a better educational outcome through a cradle-tocareer system of support. While the grant was given to the Yurok Tribe, it will benefit all students in the area. The leadership and generosity of the Tribe will have lasting impacts for the entire community. There will be many impressive changes with this over the coming months and the community is excited to learn about the positive impacts of this exciting endeavor.

Newly established, the Yurok Tribe Construction Corporation has begun work on The Trinity River Restoration Project. This project is focused on salmon habitat restoration on the Klamath River’s largest tributary. The crew has also been working on several other large-scale restoration projects in the area, including Sacramento River and Prairie Creek. The majority of the Tribe’s employees work in environmental restoration and protection. With a crew containing over 50 habitat restoration biologists, as well as ecologists, hydrologists, engineers, and others, it is easy to see that this crew of professionals is ready to implement the most successful and the most positively impactful solutions to maintaining the health of the species that live and thrive in the local habitats. The Yurok Tribe Construction Corporation will be completing conventional construction as well.

(right) Roger “Bronc” McCovey and Troy Cairns - Yurok Tribe Construction Corporation. Photo courtesy of Yurok Country.

Owen Proctor - Yurok Tribe Construction Corporation. Photo courtesy of Yurok Country.

Richard Bates works for the Yurok Tribe Construction Corporation. Photo courtesy of Yurok Country.

Winter Winter 2022 2022 || Progress Progress Del Del Norte Norte 21 21


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TRIBAL NEWS RESIGHINI RANCHERIA

The Cher-ere Campground and RV Park has undergone many updates and modifications. The park hosts 70 sites total. Fifty of the sites are RV sites with 50-amp electrical service and septic hook-ups, while the remaining 20 are camping sites creatively set in areas carved out of the willow trees. Each site is sizable and well spread-out to allow for adequate privacy. There are now two cabins on the property that are available for guests to rent. Three more cabins are planned and construction may

begin as early as this spring. This seasonal campground is open from May 1 through Oct. 31 annually. Boasting a plethora of outdoor recreational activities in the surrounding area and a quiet atmosphere to relax and enjoy nature, this is an ideal spot to call home while in the area. Future planned amenities may include kayak rentals and bike rentals. The campground and RV park is located at 170 Nepuey Rd. in Klamath, California. For more information, visit www. klamathrivercamp.com or contact (707) 482-1255.

A beautiful rainbow shines over the Campground. Photo courtesy of The Cher-ere Campground and RV Park.

The exterior of a rental unit. Photo courtesy of The Cher-ere Campground and RV Park. 24

Crescent City/Del Norte County Chamber of Commerce

The interior of a rental unit in the Park. Photo courtesy of The Cher-ere Campground and RV Park.


TRIBAL NEWS ELK VALLEY CASINO

Elk Valley Rancheria is proud to announce the new casino opening spring 2022. The Elk Valley Rancheria is a federally recognized Indian Tribe that is comprised primarily of Tolowa Indians, but also includes members of other local tribes such as Wiyot, Yurok and Hupa. A new era is set to begin for the Elk Valley Rancheria with the construction of a long-awaited new casino. The new property located near HWY 101 and Humboldt Rd. is just minutes from the current gaming operation. “After many hurdles, the Tribe is seeing their vision come to life. This new location and property will allow the Tribe to sustain its operations for years to come,” said Matthew Dodd, general manager. In addition to slots, table games and bingo, the new casino will feature a restaurant/bar, a coffee bar/gift shop, and an event

center/meeting space. Other amenities include a stage for entertainment, RV/trailer parking and ocean views. “The casino will give our local guests a brand-new venue to experience and provide exposure to gamers who may not have known we were here,” said Tribal Vice-Chair and Construction Manager Rick Warner. As a Tribe, Elk Valley Rancheria is deeply committed to preserving its culture and restoring its lands. Dances, language and family ties are aspects of Elk Valley Rancheria’s identity that the Tribe values and seeks to keep alive. Having ancient ties to the land and a unique rich culture, the Tribe is dedicated to future self-sufficiency while respecting its past and preserving its culture for future generations. The Elk Valley Casino is located at 2500 Howland Hill Rd. in Crescent City. For more information, visit www.elkvalleycasino. com or contact (707) 464-1020.

Slots • Table Games • Bingo • Gift Shop Restaurant /Bar with a stage for Entertainment Specialty Coffee Bar • RV, Car & Trailer Parking Elk Viewing Stands • Event Center • Ocean Views

The Elk Valley Casino. Photo courtesy of the Elk Valley Casino. Winter 2022 | Progress Del Norte

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DEL NORTE COUNTY VISITOR BUREAU

Pebble Beach. Photo by Xiong Thao / Visit Del Norte County

‘REPRESENTING THE COMMUNITY AS A WHOLE’ Del Norte County Visitor Bureau implements new marketing strategies By Angela Harrington

T

he Del Norte County Visitor Bureau has taken a new approach to tourism and marketing. Three years ago, the Visitor Bureau contracted with LuLish Design to alter strategies on how they market not only Crescent City, but all of Del Norte County. “We wanted to make sure we were representative of our community as a whole,” said Blake Inscore, chair of the Visitor Bureau committee. The reinvestment of Transient Occupancy Tax (TOT) funds into tourism and the marketing of the community has already begun to see signs of success. “We are anticipating, this year, record sales tax revenues and record occupancy tax revenues,” Inscore said.

Changing the perspective of the traveler to understand just how many exciting entertainment opportunities there are in Del Norte County is an important part of the marketing strategy being employed. “Really, our goal is to enlighten people that there is so much more to do here and that you can literally spend a week and still not get to see everything,” Braillard said. The success of the marketing campaign will have long-lasting effects for the community by increasing TOT funds and bringing needed revenue into the community. “Lynnette Braillard has done a fantastic job,” Inscore said. “We’re three years in and that was really what we had envisioned — we wanted to develop a three-year plan because we knew we couldn’t do this all at once.”

CEO and founder of LuLish Designs, Lynnette Braillard, is three years into the implementation of the new approach to marketing tourism for the region and launched the new website, www. visitdelnortecounty.com, in April of 2019.

The Del Norte County Visitor Bureau is instrumental in the continued development and success of the County, its businesses and the residents of the community.

“Our goal is to get people here in Del Norte County from more than 50 miles away and for overnight stays,” Braillard said.

“The future is really bright for Del Norte County and Crescent City,” Inscore said.

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Crescent City/Del Norte County Chamber of Commerce


Hidden Beach Klamath. Photo by Gwendolyn Barras

Battery Point Lighthouse. Photo by LuLish / Visit Del Norte County

Castle Rock. Photo by LuLish / Visit Del Norte County

Gray Whale Battery Point. Photo by Bryant Anderson / Visit Del Norte County Winter 2022 | Progress Del Norte

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South Beach. Photo by LuLish / Visit Del Norte County

Smith River Photo by Ken Moorish / Visit Del Norte County 28

Crescent City/Del Norte County Chamber of Commerce

Jedediah Smith State Park. Photo by Morgan Shannon / Visit Del Norte County


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