Foreword

Tourism can only thrive with successful destinations. The region’s tourism sector is in every local authority and happens every single day. It is place-based. This East of England Destination Development Plan brings together the ambitions and objectives of a coalition of leadership bodies: destination organisations, local authorities, BIDs, and tourism-related businesses, who work collectively for economic growth that is resilient, sustainable, and inclusive.

The plan takes into consideration that our towns, cities, rural and coastal areas have different needs, and is designed to complement local strategies. Nonetheless, the approach recognises that this plan can only be achieved collaboratively.