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TOURISM DEVELOPMENT
The Coronavirus COVID-19 Pandemic has amplified Jackson’s positing as an outdoor and leisure destination. During the past year, Visit Jackson shifted its marketing strategy to include leisure as a primary vertical market.
Visit Jackson is committed to tourism development that creates a positive experience for locals, businesses, and tourists. During Fiscal Year 2023, we will implement comprehensive programs focused on improving the quality of life for local residents without compromising the future wellbeing of our citizens and our environment. Visit Jackson is committed to becoming a leader in the area of sustainable tourism development.
DEVELOPMENT TOURISM
GOALS
• Create additional strategies to increase/develop/encourage tourism for the destination • Implement comprehensive programs focused on improving the quality of life for residents through sustainable tourism initiatives. • Partner with stakeholders (attractions, meeting facilities, and local restaurants) to increase hotel stays from the local and drive-market to help maintain a thriving tourism and hospitality job market. • Research partnerships with hotel investors.
TACTICS
• Work with electorate to identify federal, state, and corporate funding to positively impact the Jackson tourism assets and product and its marketability; • Identify projects that have the propensity to strengthen the destinations attract-ability and product pool; • Identify projects that enhance sustainability tourism initiatives with a reduced impact and dependability on external environmental and public health factors; • Create hotel and attraction packages to promote internation visitation.
