94% 1% 4% 1% Leisure Business VFR1 Other 65% 35% Air Sea German port4 links Munich Dusseldorf 12% 88% Day Overnight 2% of visitors in 2023 were from Germany -43% vs. 2019 -25% vs.2022 4 Rank 19 20 21 16 12 2017 2018 2019 2022 2023 Visits
For 82% it’s their 1st visit 43% would return in the next 2 yrs 3NPS:69 Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data. 1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets. 4Ports ordered by number of arriving passengers, includes any with over 200 passengers.(S) means it is a seaport. Avg. length of stay2 £779 Spend per visit £133 Spend per night 6.6 3 Rank 10 13 14 10 9 2017 2018 2019 2022 2023 Spend (£m) 73% booked accomm. & travel separately 97% stayed in paid accommodation 2% 21% 76% Low5 Shoulder6 Peak7
(000s)