1 Rank 469 454 494 359 374 2017 2018 2019 2022 2023 Visits (000s) -24% vs. 2019 +4% vs.2022 71% of visitors in 2023 were from the UK 59% 11% 26% 4% Leisure Business VFR1 Other 88% 12% Air Sea 2% 98% Day Overnight Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data.1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets. 4Ports based on arriving visitors from all countries.(S) means it is a seaport. For 34% it’s their 1st visit 68% would return in the next 2 yrs 3NPS:78 Avg. length of stay2 £633 Spend per visit £133 Spend per night 4.9 1 Rank 189 197 208 203 234 2017 2018 2019 2022 2023 Spend (£m) Regional spread (share of UK visits in 2023) SC 9% WA 4% NI 1% LON 15% NE 1% NW 7% YO 4% WM 6% EM 5% EoE 2% SW 16% SE 28% 76% booked accomm. & travel separately 83% stayed in paid accommodation 19% 27% 54% Low5 Shoulder6 Peak7 IoM 1%