VISIT KINGSPORT
Year in Review 2020
Overview Our Programs Marketing + Communications Sports Events Meetings + Group Sales Fun Fest Move to Kingsport Downtown Kingsport Association The Team
FACEBOOK @VISITKINGSPORT 20,326 Followers 9.5% Growth during 2020
INSTAGRAM @VISITKINGSPORT 3,483 Followers 33% Growth during 2020
Marketing + Communications
VISITKINGSPORT.COM 84,754 Page Views 68,360 Unique Visitors
Distance Socially, Support Locally #KingsportStrong Campaign
10-Week VK Live Series 87,500 Organic Reach
2,971 Page Views 2,451 Unique Visitors
"When This is Over" Video 124,900 Reach
KingsportStrong.com
Visit Kingsport Safely Campaign
Print Ads Tennessee Vacation Guide Blue Ridge Country Magazine
OTT TV Roku, Streaming Television, Etc. 936,518 Impressions 302 Clicks to VisitKingsport.com
Digital + Social Google Ads - 1,290 Website Referrals 12,222 Impressions Social - 474 Website Referrals 474,414 Impressions Pinterest - 2,127 Website Referrals 359,000 Impressions
Traditional TV 783 Spots in Nine Markets Sept. 15 - Dec. 30, 2020 10,095,468 Total Impressions
Long Island Iced Tea Day Video Series
132,152 People Reached
38,940 Video Views
446 Clicks to Website Recorded Feb. 2020
Visit Kingsport Sports Hosted 7 College Conference Championships Hosted 20+ Youth Sports Events Hosted NAIA The Show Collegiate Basketball Tournament Transitioned to new Appalachian Wood Bat League Currently over 30 sports events on the calendar for 2021
Visit Kingsport Sports events generated over $12 Million in Economic Impact in 2020.
AAC Championships, Feb. 2020
The Show, Nov. 2020
Opened the Region's First Miracle Field.
Kingsport's Miracle Field was awarded the TN Public Works Project of the Year in 2020 by the TCAPWA.
Mrs., Miss and Miss Teen International Pageants, July 2020
2020 9 Groups Assisted 2,500 Room Nights Direct Economic Impact: $1.2 Million
Meetings + Group Sales
Indirect Economic Impact: $2.6 Million
2021 18 Groups Secured to Date 6,922 Room Nights Direct Economic Impact: $3.1 Million Indirect Economic Impact: $6.4 Million
July 16-24, 2021
Hosted Virtual Fun Fest on facebook in July which had an organic reach of 40,000. Assisted The Blake with their "Remembering Fun Fest" celebration for residents. Un Fest Shirts were sold in lieu of annual Fun Fest shirts with over 500 orders.
We are hopeful and excited for Fun Fest 2021 and look forward to celebrating the 40th Anniversary with our community and visitors!
2020 STATS 20,122 Page Views 14,351 Unique Visitors 82% Increase in Facebook followers 739 Relocation Guide Requests 568+ Families relocated to Kingsport from greater than 35 mi. Relocations from 44 states, plus D.C. and Puerto Rico. Information and virtual presentations provided to more than a dozen professionals being recruited to Kingsport by our largest employers.
In 2020, DKA served an important role as an information clearing house for downtown merchants and businesses regarding TN guidelines on shutdowns and re-openings throughout the COVID-19 pandemic. DKA also provided downtown businesses with information on and access to applying for SBA, EIDL, PPP and other CARES Act funding sources, as well as regional and state grant programs throughout the pandemic.
WELCOME BACK TO DOWNTOWN "We're Open for Business" social media campaign. Coordinated Downtown Kingsport COVID-19 Relief Grant with Boowntown & Co. Produced a package with WJHL promoting Downtown Kingsport for their "Mondays on Main" monthly feature. Distributed 70 gal. of hand sanitizer, donated by Eastman, and over 300 Kingsport face masks to Downtown Kingsport merchants. Provided baskets with masks, thermometers, sanitizer and hand held counters to downtown merchants.
EVENTS Sponsored 4th of July Drive-In Fireworks Extravaganza, which encouraged social distancing with fireworks being shot from two locations simultaneously. Hosted Three Drive-In Movie Nights in the Fall. Downtown restaurants saw a significant increase in business on these nights. Produced the 2020 Virtual Kingsport Christmas Tree Lighting event.
Virtual Tree Lighting, Dec. 2020
20,000+ People Reached
10,150 Video Views
Highest Single Day Website Traffic in 2020 with Visitors from Nine States
NEW BUSINESSES IN DOWNTOWN KINGSPORT OPENED IN 2020 America's Empanadas
Rooted Salon
Pawsitive Ambitions
Gravity Salon
Downtown Plant Bar
Jessica Paige Aesthetics
Witz End
Aesthetics by Tay
OMG Mini Golf
Blue Collar Barber Shop
Sugar High Kitchen
Little Shop of Feathers
Sports Mill
The Laboratory
The Dug Out
Red Door Agency
“I wanted to drop a line and thank DKA and the staff for all of the assistance during this past 12 months. We all know the challenges we have faced and DKA has been on the forefront helping downtown businesses in many ways. From making us aware of funding opportunities in state and federal programs to available grants…all of these have been very helpful in navigating this pandemic,. Adding in the support of the community, we are looking forward to some kind of normalcy in the near future. Thank you for all of your help!” – Shelton Clark, Owner Model City Tap House
“DKA never gave up!” They became my “go to” source for accurate information and updates regarding the every changing state guidelines. DKA was so creative and persistent in advertising that Downtown Kingsport businesses were open and compliant with safety guidelines. They provided us with signage and protocol information during a time that, quite honestly, nobody knew how to proceed. The support and encouragement has been amazing during a super challenging year to own a small business. DKA has been a constant eagle eye for upcoming grants and fund opportunities for Downtown Kingsport businesses.” – Anne Greenfield, Owner, High Voltage “This has been a super hard year for everyone, but I can’t thank DKA enough for the ongoing support hey have put forth during this unprecendented time. They worked very hard to provide all of the downtown merchants with every resource available that small businesses might need. From the onset, they provided us with supplies when they were so hard to find, set up Zoom meetings to keep us informed, provided access to webinars and other online seminars that were designed to help us find funding and stay open and successful. They were happy to partner with Boomtown when we decided to do a fundraiser giving 100% of the proceeds to our neighboring small business that were struggling. They advertised for us and helped us get the word out. DKA continues to be a deep well of resources for Downtown Kingsport and I am eternally grateful for their service.” – Laurie Montgomery, Manager Boomtown & Co.
FACEBOOK @DOWNTOWNKINGSPORTASSOCIATION 9,457 Followers
INSTAGRAM @DOWNTOWNKINGSPORT 3,003 Followers
DOWNTOWNKINGSPORT.ORG 62,891 Pageviews 23,544 Unique Visitors
JUD TEAGUE
EXECUTIVE DIRECTOR
FRANK LETT
SR. ASSOCIATE EXECUTIVE DIRECTOR
LARA POTTER
ASSOCIATE EXECUTIVE DIRECTOR
BRADLEY HOOVER
DOWNTOWN KINGSPORT ASSOC. EXEC. DIRECTOR
JEFF FLEMING
MOVE TO KINGSPORT RELOCATION MANAGER
CHELSEA KETRON
BRIANNA TAYLOR
EMILY THOMPSON
ROBIN CLEARY
MARKETING MANAGER
EXECUTIVE ASSISTANT
SPORTS MARKETING
FUN FEST & SPECIAL EVENTS DIRECTOR