Mission

THE HEALTH OF OUR COMMUNITY DEPENDS UPON A STRONG TOURISM ECONOMY.

VISIT Milwaukee’s mission is to increase the economic impact of tourism for all people in the Greater Milwaukee area. Through sales, paid advertising and earned media, VISIT Milwaukee promotes the region as a premier destination for business and leisure travel.

We are the only local organization solely dedicated to marketing Milwaukee on a national and international scale. When meeting planners and travelers are determining their next destination, VISIT Milwaukee makes our city shine and showcases the very best of our community.

Tourism is vital to the success and quality of life for our entire community…and our future.