Strategic Plan

Vision Inspire the world to experience our extraordinary destination, responsibly. Objectives

Mission market share

Drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to our guests, members and community.

Values with the community retains strong leaders

Accountability: We will be responsible for our results, actions and words.

Integrity: We will at all times be trustworthy and honest and do what we say we’re going to do.

Leadership: We will define our vision and advocate for it, allowing our guests and members to benefit from our destination marketing and business development initiatives.

Passionate: We will create success using passion about our profession and achieving results.

Strategic: Our plans will be an efficient and clearly defined roadmap to achieve the targeted goals of the organization.

Responsibility: We will promote safe, responsible and respectful travel behavior to protect and preserve our destination and environment.

Diversity Equity & Inclusion Commitment MCCVB is committed to ensuring that all members of the organization feel welcome and have an equal opportunity to connect, belong, and grow.

Strategic Objectives

Strategic

• Invest in market opportunities

• Grow consumer and group

• Strengthen relationships through inclusion, open communication, participation, collaboration and accountability

• Maintain and evolve the high-performance inclusive culture that attracts and • Expand and amplify the consistent and dynamic marketing message

FY2020-21 Goal Setting

The Board of Directors agreed that given the instability in the marketplace due to COVID-19 and the lack of any discernable travel growth trend, MCCVB will set goals upon stabilization. Goals and key performance indicators will be discussed each quarter and set once projectable travel patterns emerge.