200 N. Phillips Ave, Suite 102 • Sioux Falls, SD 57104 • 605.336.1620 • 800.333.2072 VisitSiouxFalls.com • Facebook.com/VisitSiouxFalls • @VisitSiouxFalls
For Immediate Release January 24, 2013
Contact Teri Ellis Schmidt, Executive Director 605.373.2030 (office) 605.366.5590 (cell)
Sioux Falls Convention and Visitors Bureau Launches "Be Our VIP" Campaign The Sioux Falls Convention and Visitors Bureau (CVB) has launched a new marketing initiative to attract qualified meeting planners to Sioux Falls. The "Be Our VIP" campaign features a complimentary site visit offer including one (1) plane ticket to Sioux Falls, lodging for up to two (2) nights in Sioux Falls, all meals during the visit and any entertainment supplied by the CVB. “On a regional and national level we continue to educate the meeting industry about the advantages Sioux Falls can offer as a host city when compared to our competition,” states Teri Schmidt, Executive Director of the Sioux Falls Convention and Visitors Bureau. “The best way to do that is to show them firsthand the type of red carpet treatment they will receive from our newly improved airport, Convention Center, intimate hotel conference facilities, welcoming accommodations, unique off-site locations, attractions, restaurants, entertainment and of course, new facilities being built.” Meeting planners who qualify must supply the decision makers in their organization with prospective host cities, be able to provide a complete request for proposal (RFP) for an event that generates a minimum of 100 room nights on peak night(s) and has never held a meeting in Sioux Falls or not since 2007. Marketing efforts include a four page glossy insert tipped into 12 regional, national and international industry publications, geo-targeted online display and search ads in Washington D.C., Chicago, Denver, Milwaukee, Atlanta and Des Moines, remarketing and direct e-blasts to the CVB planner database. All marketing efforts will direct to a landing page, www.visitsiouxfalls.com/BRVIP, featuring an online submission form. ### Mission: To market the City of Sioux Falls, South Dakota, as a one-of-a-kind visitor destination, and to provide premier visitor services, by attracting conventions, meetings, sports, events, leisure and business travelers to Sioux Falls in the most economic and efficient manner possible in order to positively impact the local economy.