Why transformational experiences?

In this new era of travel, people are actively seeking experiences that enrich, awaken and transform them, and, eventually, the world. They want to ignite something new within themselves by consciously connecting with and appreciating our extraordinary planet, its people and cultures.

Together we can inspire the now-and-next generation of travellers to be transformed by the experiences of Queensland.

By meeting travellers’ needs for transformational travel experiences, you will build a stronger, more sustainable business; enable Queensland to claim a purpose-led, distinct and future-proofed global position; and together we can inspire positive change in our communities and planet.

This guide will enable you to transform your experience offering and business to meet and exceed the needs of the travellers of today and tomorrow.

Transformation

A process of profound and radical change.

– Business Dictionary

Transformational experiences

Those that challenge a person’s assumptions, preconceptions, beliefs and values, affecting how they understand themselves, others and the world.

– Tufts University

Transformational travel experiences

Intentionally travelling to stretch, learn and grow into new ways of being and engaging with the world.

– Transformational Travel Council

We’re in a tough market domestically and internationally and to thrive we need to do a lot more than simply meet guest expectations – we must exceed them! To exceed my guests’ expectations my event has to be much more than just great musical acts, it has to be environmentally responsible, it has to genuinely benefit the local community and it has to provide my guests with a sense of escape from the everyday and a deeper connection with not only family and friends but increasingly with themselves and the world around them.

Greg Donovan, Big Red Bash