Craig Pocock

Skyrail Rainforest Cableway

Feed the mind

Grow communnity

Skyrail Rainfoest Cableway is globally recognised as an innovative tourism operator and for delivering an amazing and unique rainforest experience. What makes Skyrail stand out is a clear commitment to environmental best practice, conservation and education that benefits visitors, staff and the local Cairns and Great Barrier Reef community. The operation is grounded in a triple bottom line approach: economic sustainability, presenting and protecting the environment and looking after staff and supporting the local community.

A recent enhancement to the visitor experience is the introduction of a world-first interpretive app and audio guide to more effectively engage visitors and deepen their awareness and understanding of the rainforest. The multi-lingual app provides customised information to guests and uses GPS location and augmented reality technology to deliver an interactive, interpretive experience. By going beyond providing only static information that visitors may not even read, Skyrail are educating them through engagement and entertainment.

Lift the heart

Skyrail is part of the fabric of the Cairns and Great Barrier Reef community. As a major operation, Skyrail values its roles as a good corporate citizen and is an active supporter of local charities and schools. Skyrail is also an employer to people within the community and purchaser of local goods and services.

Skyrail has a long term, positive working relationship with the local Djabugai people and fosters their involvement in the organisation. Djabugai people are encouraged to apply for any job vacancies as part of a positive employment program and currently 11 are employees.

We are not just a cableway gliding across the rainforest, we are about story-telling. Unlocking the stories of plants, animals and the history of the oldest rainforest on earth, allows us to achieve our goal that everyone walks away as an accidental ecotourist. We’re telling our message in a way we haven’t done before and it’s getting so much traction with visitors.

Skyrail operates in accordance with ISO 9001, the world’s most widely recognised quality management system to help organisations meet the expectations and needs of their customers. ISO9001 means Skyrail has a clear system in place to gather and capture feedback from staff and customers. The system creates a culture of learning and continuous improvement within the organisation where staff, knowing their ideas will be considered and valued, feel integral in driving positive outcomes.

“We encourage our staff to talk to our customers and communicate feedback and ideas to inform our strategic decisions.”

“The customer drives us to continuously innovate. We need to understand how our customer’s travel needs are evolving and their value sets are changing so that we continue to resonate with them and deliver experiences that exceed their expectations.”

“Cairns and Great Barrier Reef is our home. We support the local community wherever we can and we want the community and our staff to be proud of Skyrail Rainforest Cableway.”