WEBSITE

In September 2022, Visit Syracuse launched a newly redesigned VisitSyracuse.com. Featuring slightly updated branding along with an new interactive map, redesigned navigation, a variety of additional call-out options, the updates were the first of their kind for the site since 2016. The new site also allows our team to target specific personas to offer even more personalized, curated content.

IMPROVEMENTS INCLUDE :

INTERACTIVE MAP OF THE REGION

BOOKING FEATURES FOR HOTEL STAYS

INSPIRATIONAL & PERSONALIZED CONTENT

REORGANIZED NAVIGATION FOR EASY TO FIND INFORMATION

VisitSyracuse.com helps people plan their trip to Onondaga County every day and also helps locals discover interesting new things to do in their own town! Here is a look at some of the numbers from 2022 that show the impact of our website!

645,503 645,503

OF VISITS TO VISITSYRACUSE.COM

OF 30% FROM 2021

ITINERARY BUILDER

2:28 2:28

AVG. TIME ON PAGE FOR VISITSYRACUSE.COM

OF 16% FROM 2021

1,127,655

1,127,655

PAGEVIEWS FOR VISITSYRACUSE.COM

OF 45% FROM 2021

141,434

141,434 VISITS TO THE BLOG ON VISITSYRACUSE.COM OF 75% FROM 2021

In 2022, Visit Syracuse began bringing travel writers and influencers back to town. The team hosted five writers/influencers inperson and had several pieces placed in top digital travel publications.

Our PR team also assisted our Syracuse region partners, such as the Syracuse International Film Festival and the Landmark Theatre, in garnering local media attention on NewsChannel 9’s Bridge Street.

Visit Syracuse works in close partnership with I LOVE NY to promote the region. From attending seasonal Media Nights in NYC to pitching story ideas for journalists and giving monthly updates on happenings and information for blog posts. We even update listings and events in our area to appear on ILNY.com as well as

FingerLakesTravelNY.com

36K FOLLOWERS

“If you love the delicate flavor of a small, early summer potato with its translucent skin and creamy flesh, you will fall in love with a Syracusestyle salt potato.”

- “12 Famous Foods To Try On New York’s Upstate Eats Trail”, Travel Awaits

“It’s wonderful to behold a city— the spiritual and geographic heart of New York State—that has reinvented itself. The neighborhoods fringing downtown Syracuse have an amazing range of people hailing from every curve of Mother Earth, and they all towed-in their fabulous dishes.”

- “Syracuse: New York State’s Multicultural Food & Live Music Hub”, Bruce Northam, Johnny Jet

37K FOLLOWERS