1 minute read
TOPEKA NET PROMOTER SCORE NET PROMOTER SCORE
Results Show Jump In Community Morale
Inlate February, the GTP released results of the 2022 Net Promoter Score (NPS) Survey, which measures community satisfaction in Topeka and Shawnee County. The latest survey was conducted during the final year of Momentum 2022, and results come as the community begins to implement Momentum 2027. The latest findings demonstrate notable movement in community satisfaction compared to initial findings reported in 2017, with the community’s NPS now a ‘minus 1’ on a scale of negative 100 to 100. For comparison, our 2017 NPS came in at ‘minus 47.’ The 2022 data show significant progress in community morale, with a 20-percentage-point jump in the number of respondents actively promoting Topeka and Shawnee County — moving from 12% in 2017 to 32% in 2022. Meanwhile, those who were actively negative about the community (detractors) fell from 59% in 2017 to 33% in 2022. In total, 67% of those surveyed during the past year would actively or passively recommend the Topeka area to others. “Topeka’s improved promoter score is now stronger than a legacy brand like Disney, which is estimated to be at ‘minus 7,’” said Patrick Altenor, economic advisor for GO Topeka. “Facebook, for comparison, is at ‘minus 21.’”
Audit Wraps Up
We’ve completed the annual audits for the GTP, GO Topeka, and Visit Topeka and are now turning our attention toward smaller projects before the budget process starts at the end of the summer. A special thank you to Andrea Bailey and Megan Pletcher on the GTP team for all their work on the audit!
Gtp Helps Omni Circle Group Cut Ribbon On New Collaborative Coworking Space
On Monday, Feb. 27, The Partnership helped cut the ribbon on Omni Circle Group’s new collaborative coworking space at 1301 S.W. Topeka Blvd. Grandopening festivities included brief speeches by Partnership
CEO Matt Pivarnik and Topeka
Mayor Mike Padilla, alongside Omni CEO Michael Odupitan sharing his story and vision for the organization. Dozens of community members and leaders were in attendance for the ribbon cutting, which was followed by tours and an open house. For more on Omni’s work and mission, visit OmniCircleGroup. org.