Visual Asylum Promo Book 2021 by visualasylum

For over 25 years, V isual Asylum has been creating unique design solutions for clients including; schools, districts, city parks, retail stores, shopping centers, enter tainment venues, restaurants, commercial and residential projects. We connect our clients to their audiences in power ful, and emotional ways while delivering projects on time and within budget. Services include; branding, graphics, signage, interior design, furniture, exterior, interior and color specification.

URBAN DISCOVERY ACADEMY

EXTERIOR COLOR, INTERIOR DESIGN, SIGNAGE & GRAPHICS

Visual Asylum has been integrally involved with the development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a new charter school. This scope included interior design, murals, signage, banners, wayfinding, donor recognition sytem and design, naming common rooms; The Hive (lunch/multi-purpose), The Stack (library), The Studio (art room), The Stage (performing arts space), exterior signage as well as FF&E specification.

2 | EDUCATION - SCHOOL DESIGN

URBAN DISCOVERY ACADEMY | 7

Carleton Mana gement

Dr. Edward Abeyta and Candi Abeyta BELL TOWER

BLP Productions

Procopio Cory Hargreaves & Savitch LLP

Bennett & Lilia Peji

Visual Asylum

In Memory of Lynette Yamauchi and Francisca Curiel

HP Investors, LLC

StreetLights Residential

Peter & Kendall Wright

Navarra Family JEROME’S FURNITURE

Pete Garcia & Beth Callender

AVRP Studios DavisReed Construction

URBAN DISCOVERY ACADEMY | 9

14 | EDUCATION - SCHOOL DESIGN

URBAN DISCOVERY ACADEMY | 15

white vinyl applied arrows

1 3/4 ”

#1 BLADE ROOM 105 (LIBRARY) scale: actual size 2 sided blade

1/8”

1/ 2”

1/4”

1/8”

4” 2 3/16” 6” 1/4” 1” 4”

5/8”

5”

the stack

2 3/8”

13” Dia. 5”

3/8”

2 3/4”

2 3/8”

2”

5 1/16”

white vinyl applied letterforms scale: actual size

VISUAL ASYLUM Urban Discovery Academy - Interior Blade Signs 6/27/15

pg2

page 51

#4 BLADE CORRIDOR 110 scale: actual size 2 sided blade

Side 2

VISUAL ASYLUM Urban Discovery Academy - Interior Blade Signs 6/27/15

pg13

office Office Manager Tony Romano

file room

102

103 Type=PMS 1505

Disc=PMS 1665 page 4

URBAN DISCOVERY ACADEMY | 21

24 | EDUCATION - SCHOOL DESIGN

URBAN DISCOVERY ACADEMY BRANDING, PRINT COLLATERAL, EVENT IDENTITY

Visual Asylum has been integrally involved with the creative development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a public charter school.

URBAN DISCOVERY ACADEMY | 25

26 | EDUCATION - SCHOOL DESIGN

URBAN DISCOVERY ACADEMY | 27

28 | EDUCATION - SCHOOL DESIGN

URBAN DISCOVERY ACADEMY | 29

80%

innovation

design

engineering

arts

technology

entrepreneurship

BLACK

PMS 3252

PMS 389

PMS 1495

id8high.co

NEW

HIGH SC HOOL ROLLIN

N INVITATIO of the date

w. s listed belo

any ing entation on ning, integrat roach to lear based app aring rich projectcepts, prep nding of con IDEATE High er understa deep ote s: prom riences to Century skill tering 21st real-life expe lem Solving through mas king and Prob for success • Critical Thin students with ip n and Citizensh and Innovatio • Empathy • Creativity Concepts ation and abor ns Coll gy Operatio ication and • Technolo • Commun tion Fluency and Informa • Research

Join us for

an informa

tional pres

rs Academy offe

OPEN HOU

SE EVENTS

1/25 1 /15P0M 0 7 0 WED 5PM 12/0 ES TU M 5P WED

ery Urban Discov

840 14th Academy |

01 Diego CA 921 Street San

h.com

ig efield@id8h RSVP:cwak

30 | EDUCATION - SCHOOL DESIGN

arts technology ship entrepreneur

IDEATE Hig h Academ y’s mission high school is to provide pupils inc a rich, Des orporating ign Thinkin preparatio student-ce g – based n, interns curriculum ntered lear hips, empat for creative ning, inte hic social rdisciplina responsibili ry challen ty and inn ges, colleg ovative thin e king for the 21st Century . innovation design engineering

NOW EN

G 9-10TH G RADES

Design Thinking

UDA | IDEATE HIGH ACADEMY | 31

32 | EDUCATION - SCHOOL DESIGN

UDA | IDEATE HIGH ACADEMY | 33

CLAIREMONT HIGH SCHOOL SIGNAGE & GRAPHICS

Visual Asylum worked closely with Kathy Davis Associates, SDUSD Facilities team, and Architects Mosher Drew to help articulate the vision of the school to brand each of it’s four new academies. The scope of work included a signage system of; banners, directional wayfinding, and placemaking large format murals (7).

KATHY DAVIS ASSOCIATES, ARCHITECTS MOSHER DREW - SDUSD | CLAIREMONT HIGH SCHOOL | 35

36 | EDUCATION - SCHOOL DESIGN

KATHY DAVIS ASSOCIATES, ARCHITECTS MOSHER DREW - SDUSD | CLAIREMONT HIGH SCHOOL | 37

38 | EDUCATION - SCHOOL DESIGN

KATHY DAVIS ASSOCIATES, ARCHITECTS MOSHER DREW - SDUSD | CLAIREMONT HIGH SCHOOL | 39

TOP VIEW

4’.10” 1’

2”

1’

2”

1’

2”

9”

1’

5”

1’

12’.6”

8” 3”

7’.6”

16” 2” 7’ 16”

3/8” 4 1/4” 1” 3”

28”

3”

2” 3”(+-) 11”

40 | EDUCATION - SCHOOL DESIGN

2’.6”

2’

HEALTH and MEDICAL SCIENCES

INFORMATION TECHNOLOGY

7’

ENGINEERING DESIGN

BUSINESS

3”

15’ pole

15’

9’.6”

KATHY DAVIS ASSOCIATES, ARCHITECTS MOSHER DREW - SDUSD | CLAIREMONT HIGH SCHOOL | 41

42 | EDUCATION - SCHOOL DESIGN

P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 SW7067 SW6148 SW6904 SW68 6 SW7 42 SW6797 SW6892 SW69 1 SW70 8 SW64 9

BELL MIDDLE SCHOOL

EXTERIOR PAINT, SIGNAGE & GRAPHICS Visual Asylum worked closely with Martha Gottfried/Sprotte Watson Architects and the SDUSD Facilities team to add live and energy to this middle school! The scope of work included exterior paint scheme, signage system; banners, directional wayfinding, placemaking signage, color usage at the handball courts and custom made pole wraps, the project also included a refresh of the schools logo and identity system.

BUILDING 10 ELEVATIONS 1/8”= 1’ 07/21/ 7

PA-0 1

01 of 12

SPROTTE WATSON - SDUSD | BELL MIDDLE SCHOOL | 43

44 | EDUCATION - SCHOOL DESIGN

SPROTTE WATSON - SDUSD | BELL MIDDLE SCHOOL | 45

EQ.

7'.8 "E

T EN UD FF ST P-O O DR D AN UP CK PI

15'

46 | EDUCATION - SCHOOL DESIGN

LATTE

LIBRARY

1100

SPROTTE WATSON - SDUSD | BELL MIDDLE SCHOOL | 47

GRANITE HILLS HIGH SCHOOL

EAST VIEW

NORTH VIEW

COLOR, INTERIOR DESIGN, SIGNAGE & GRAPHICS

Cold Stuff

Visual Asylum worked closely with Ruhnau Clarke Architects, and the Grossmont Union High School Facilities team to enhance the new buildings being added to campus with the use of paint, signage and graphics. The scope of work included; exterior/interior paint selection, EXTERIOR PAINT/GRAPHICS interior design, materials specification, signage, murals and graphics. WEST VIEW

WALL FINISHES ACCENT WALL TILE

SOUTH VIEW

Donated by the Granite Hills ASB and Class of 2015

Cold Stuff

P-4 DE 5881 NEWBURY PORT

NORTH

P-5 DE 5880 CLEAN SLATE

LUNCH

NORTH

EAST

BOX

WEST

EAGLES

SIGNAGE

TYPICAL LOCKER ROOM

SOUTH

COACH

NORTH VIEW

PRIDE RESPECT RESPONSIBILTY P-1 SW 9089 LLAMA WOOL

P-2 SW 7026 GRIFFIN

P-3 SW 9070 BABY BLUE EYES

P-4 DE 5881 NEWBURY PORT

P-5 DE 5880 CLEAN SLATE

EAST VIEW

SOUTH VIEW

48 | EDUCATION - SCHOOL DESIGN

EAST VIEW

NORTH VIEW

P-10 SW 6704 HEP GREEN

P-1 SW 9089 LLAMA WOOL

P-2 SW 7026 GRIFFIN

EAST VIEW

Cold Stuff P-3 SW 9070 BABY BLUE EYES

Cold Stuff

GROSSMONT UNION HIGH SCHOOL DISTRICT

17 OCTOBER 20

WALL FINISHES ACCENT WALL TILE

SOUTH VIEW

Cold Stuff

ACCENT WALL TILE

P-8 SW 6247 KRYPTON

DESIGN DEVELOPMENT PRESENTATION - PAGE

WEST VIEW

P-4 DE 5881 NEWBURY PORT

P-5 DE 5880 CLEAN SLATE

NORTH VIEW

GRANITE HILLS HIGH SCHOOL

WALL FINISHES

P-4 DE 5881 NEWBURY PORT

WEST VIEW

SOUTH VIEW

P-5 DE 5880 CLEAN SLATE

Cold Stuff

P-4 DE 5881 NEWBURY PORT P-5 DE 5880 CLEAN SLATE

EAGLES

SIGNAGE

TYPICAL LOCKER ROOM

RUHNAU CLARK ARCHITECTS - GUHSD | GRANITE HILLS HIGH SCHOOL | 49 SIGNAGE

LOGAN MEMORIAL EDUCATIONAL COMPLEX

BRAND IDENTITY SYSTEM, SIGNAGE & GRAPHICS

Visual Asylum worked closely with BakerNowicki Design Studio, and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking and directional signage.

VEHICULAR DIRECTIONAL

MONUMENT

SITE MAP

MONUMENT

50 | EDUCATION - SCHOOL DESIGN

SIDE VIEW

LOGAN MEMORIAL HIGH SCHOOL

OFFICES

BAKER NOWICKI DESIGN STUDIO - SDUSD | LMEC | 51

ILLUSTRATIONS

52 | EDUCATION - SCHOOL DESIGN

BAKER NOWICKI DESIGN STUDIO - SDUSD | LMEC | 53

SIGN A.7

SIGN A.11

SIGN A.16

54 | EDUCATION - SCHOOL DESIGN APPROVED

APPROVED W/CHANGES

Parking

Special Event

Parking

High School SIGN A.8

MORSE HIGH SCHOOL ACCENT PAINT, SIGNAGE & GRAPHICS

Visual Asylum worked closely with Architects Mosher Drew, and SDUSD Facilities team to create a signage system for the school to welcome visitors with clear campus entry, identifying the main office, articulating public building entrances along with enhancing school spirit. The scope of work included; accent paint, banners, wayfinding, placemaking and directional signage.

SIGN SIGN SIGN SIGN

G.4 G.5 D.6 A.7

Dimensional Spirit Graphic “M” Dimensional Paws (4) Accent Paint Banner

APPROVED

APPROVED W/CHANGES

SIGNATURE (SDUSD)

APPROVED

SIGNATURE (MORSE)

DATE

APPROVED W/CHANGES

DATE

ARCHITECTS MOSHER DREW - SDUSD | MORSE HIGH SCHOOL | 55

E NC I E ER S CNT IAL CE DUSTRILDING IN TS BU AR

50 0 BUILDIN

LIBERAL AR RTTSS

56 | EDUCATION - SCHOOL DESIGN

Creat e

Grow

focus

move

inspire

Explor e

CAFE C AF E

LA JOLLA HIGH SCHOOL

PERFORMING ARTS THEATER

40 0

BUILDING

PERFORMING AR TS

LA JOLLA HIGH SCHOOL ACCENT PAINT, SIGNAGE & GRAPHICS

Visual Asylum is working collaboratively with BakerNowicki Design Studio, and SDUSD Facilities team to create a color and signage system for the school. The scope of work included; accent paint, banners, wayfinding, placemaking and directional signage.

58 | EDUCATION - SCHOOL DESIGN

VIP PRESCHOOL

BRANDING, COLOR, INTERIOR DESIGN, FF&E, SIGNAGE & GRAPHICS

A long awaited campus for South Bay Union School District’s VIP Village Preschool! Visual Asylum worked closely with Frisco White and the Westberg + White team to develop a holistic approach to the design package including; exterior color, signage and graphics, interior design along with furniture specification.

SBUSD, WESTBERG + WHITE ARCHITECTURE - VIP PRESCHOOL | 59

60 | EDUCATION - SCHOOL DESIGN

SBUSD, WESTBERG + WHITE ARCHITECTURE - VIP PRESCHOOL | 61

64 | EDUCATION - SCHOOL DESIGN

MIRA MESA HIGH SCHOOL

SIGNAGE & GRAPHICS, COLOR, WAYFINDING, PLACEMAKING

Visual Asylum worked closely with Architects Moser Drew and the SDUSD facilities team to add life and energy to this high school campus! The scope included signage system; banners, graphics, directional wayfinding, placemaking signage.

SDUSD, MOSER DREW ARCHITECTS - MIRA MESA HIGH SCHOOL | 65

66 | EDUCATION - SCHOOL DESIGN

innovation

engineering

art & media

technology

athletics

SDUSD, MOSER DREW ARCHITECTS - MIRA MESA HIGH SCHOOL | 67

HOME OF THE MARAUDERS

STADIUM

MUSIC

P.E. & GYM FOOD & ARTS

BLDG 700

MEDIA CENTER

BLDG 600

ADMIN. B.M.S.

BUILDINGS 200 | SCIENCE 300 | MEDIA

BUILDINGS 600 | CLASSROOMS 700 | CLASSROOM

HOME OF THE MARAUDERS

BUILDINGS 400 | Arts/Food 500 | Gym 800 | Music/Band

DIRECTIONAL WAYFINDING SIGN

68 | EDUCATION - SCHOOL DESIGN

SPIRIT BANNERS

LUNCH SHELTER

COLUMN WRAPS

HOME OF THE MARAUDERS 10510 MARA

U DER W AY

MONUMENT SIGN

SDUSD, MOSER DREW ARCHITECTS - MIRA MESA HIGH SCHOOL | 69

MILLENNIAL TECH MIDDLE SCHOOL EDUCATION, BRAND IDENTITY

70 | EDUCATION - SCHOOL BRANDING

1110 CA RO LINA LANE SAN DIEGO CA 9210 2

1110 CAR OLINA LANE

| SAN DIEGO CA 92102

| 619.362.4650

| MILLENNIAL TECH.SANDIEGOUNIFI

ED .O RG

SDUSD, WESTBERG + WHITE ARCHITECTURE - MILLENNIAL TECH MIDDLE SCHOOL | 71

UC San Diego Extension

PROGRAM BRANDING, PRINT, SIGNAGE & GRAPHICS

Visual Asylum worked closely with UC San Diego Extension to create a brand identity for all K-12 outreach programs. STE[+a]M, Academic Connections and Global Environmental Leadership & Sustainability, the scope includes; brand identity, logos, icons for each program, print, web, wearables, signage.

UCSD Extension 2010

HAWAII

NEW

PR E- CO LL EG

MEXICO

ARIZONA

PR E- CO LL EG

E PR OG RA MS

AL » N DURING THE NS RESIDENTI TRANSPORTATIO IC CONNECTIO PREP, MATERIALS, GROUND UCSD ACADEM D, AIRPORT SHUTTLE, SAT ce.

AND BOAR AIRFARE) ge experien INCLUDED: ROOM (NOT INCLUDED: r first pre-colle research scientists, ALL ACTIVITIES to have thei or PROGRAM AND for students r, engineer UCSD

aphe place with the ht, oceanogr is an exciting beginning d access to San Diego ring playwrig of sites and sounds, are an aspi y enjoy privilege amazing arra Connections Program Whether you as UCSD’s ic classrooms city offers an this seaside in the Academ same hallways, labs and ram, students may gain f. Students house, in the prog sharing the campus itsel se is taken La Jolla Play resources – the cour , y’s h aphy ersit whic y ng on the univ y also enjo of Oceanogr es. Dependi Institution ratory. The n not in Nobel Laureat s access to Scripps archer labo cene a faculty rese program. Whe SAT Prep, part of the behind-the-s ineering or o County as ities, including a trip to La School of Eng the Jacobs over San Dieg as array of activ all such wide – a trips ning field to choose from stants will be plan 6-college fascinating will be able Assi dents will earn Residential more! (Stu class, students ities that our arium and as well as activ Glider Port, Birch Aqu ram.) the Jolla Shores, on of the prog upon completi prep units

7 N DURIN TRANSPORTATIO » JULY 9-29, 201 RIALSe, GROUND SCHOLARSRT SHUTTLE, SAT PREP, MATEThes intensive prog rams all to students RESEARCH AND BOARD, AIRPO ed AIRFARE) G THE

for both Applications courses the Academic Scholars ch ear Res and k of begins the wee 2016. December 12, l earn Students wil units p pre ge 6-colle ion of upon complet m. either progra

prov

E PR OG RA MS

2-week prog ram

BIOSPHERE

INCLUDED: ROOM

& Arizona: 6-8th grades High school in San Dieg students ente o/Wash. DC: ring 9-12th High school grades students ente ring 9-12th grades JUN

2 - ARIZONA

AND BOARD,

E 18-25,

2017 RIALS, GROUND This course, TRANSPORTATIO in N AND ALL ACTIV hands-on “und partnership with Bios ITIES (NOT INCLU phere 2, Univ er-the-glass” DED: AIRFARE) ersity of Ariz topics bein research g undertak ona, will invo en by B2 scien (and some field work) lve students compounds, on key clim tists, including in marine viru ate change ses, urban water, ener course will research heat island com effect and othe gy, soils, volatile orga environmenta e to appreciate and learn nic rs. Students lly – be it as how to take enrolled in informed and future scien the lead in the sustaining tists, environm action-oriente our planet climate chan ental educator d citizens. ge research Students will s or simply and how to in sustaina learn abou apply what bility by cont t current thin concerned, they learn inuing their king in towards futu education in Biosphere re leadersh science to achi 2 is a campus ip roles eve that goal of the Univ 40-acre cam ersity . pus space-coloniz was originally built for of Arizona, located in Oracle, Ariz ation technolo research and ona. This resulted in deve gy. Much of a better unde what was learn lopment of self-sust rstanding of ainin continuing ed during the g our ecologica large-scale two missions research at l syste quantifying ms. ther Biosphere e som 2, performing U of A research scien (Students will e of the consequences tists are key experime of global clim earn 3-college nts aime ate prep units upon completi change on Earth’s syste d at ms. on of the cour se.) CAT ALINA ISLAND

MATE

- WHITE’S LAN

is offer ide not onlyram ry, FOR MIDDLE SCHOOL INCLUDED: ROOM (NOT INCLUDED: parti STUDENTS ONLY cipaactu nt of our prog ALL ACTIVITIES tory al Chemist PROGRAM AND arch compone rese archer in an Stud lar

DING »

JUNE 30-JUL arch Rese g rese ents will be lty science butof taking a regu Y 2, 2017 expo ever expandin UCSD Facu ses pus, instead cour Scholar participate in hand sed to the various ecos ally with a This unique, on cam h exam D Research ystems on the s-on research work individu otechnology lab whic UCS ine forthe native cultu diverse course, Research Island of Cata who wish to Nan activities, both curriculum res both on , Biology or lina – they ough theecos on land and Catalina and Connections ystedem ms ic will Biochemistry of the samemost cultures today. course. Alth in and Aca all elsew lar ions clim in ry here nect ate regu a rato Stud zone Con view the envi the sea, as well as learn ents enrolled to take the s the labo rent from Academic ronment, in how lead in sust outsdide in the cour in of tefoun greatly diffe experience. each be icipa will compari ainin uniq will se part ses cour ue will g our planet and region. se for middle students nections cour environmenta come to appreciate and son to school stud eat, sleep, play Academic Con They also focus on Leadership lly. This is learn how ents, to prep the Scholars will have a 3.8 GPA and Sustaina “The Soci a great intro mus are them for ents taking al t Students bility” cour ductory taking othe ents applying Chan ways that stud Stud . ses ge her. once in high r “Global Env el ofr Scie . opportunities Modthei Leadnce school. ironmental ershteac ip,” uary 17, 2017 e research from thes Febr tion by for base s ted question g recommenda d sontoseve essany dime Space is limi nsions, or onse submit a stron on and resp values, ilcalle 2017. or higher and 17, d applicati the “Seven C’s” it their full week of Apr must subm notified the – consciousnes pted will be s Those acce of self, congruence, commitment, common purp ose, controve rsy with civility, colla boration and citizenship. All seven values work together to accomplish the transcend ent “C” of chan ge.

CATALINA

GLOBAL ENVIR ONMENTAL SUSTAINABILI TY RESIDEN LEADERSHIP AND 3-day program TIAL PROGRA in Catalina: Middle scho 1-week prog MS ol students rams in Haw entering ai’i

L SUMMER RESIDENTIA TS AT K INTENSIVE THREE-WEE R HIGH SCHOOL STUDEN N DIEGO PROGRAM FO ITY OF CALIFORNIA, SA 7 THE UNIVERS JULY 9-29, 201

LAJOLLA/WASHINGTON DC

SAN DIEGO AND

WASHINGTON,

INCLUDED: AIRFA RE INCLUDED FROM SAN DIEGO TRANSPORTATIO TO WDC ONLY, N AND ALL ACTIV ROOM AND ITIES

DC » JULY 2-1 5, 2017

(NOT INCLUDED: BOARD, MATE In our cont RIALS, GROUND AIRFARE TO SAN inuing effor DIEGO AND FROM t to educate “Global Env WDC) students in iron taking the teaching stud mental Leadership and lead and effec ents to unde Sustainabilit ting chan rstand the governments y” program environment is going a step ge, our can follow and help initi to ensure a generations. further in livable envi ate change In order to ronment for in a way do this, stud the different ourselves and ents must unde branches of futu the advocates in rstand the roles and resp re making polic federal government, the legislativ onsibilities sustain our y changes that e of global envi proc will ess and how enable this ronment. to be nation and In this cour othe rs to improve se, students and will spend climate chan the first wee ge and the k on the UC Earth’s ecos Institution San Diego ystems first of Oceanogr cam hand, with pus, studying aphy at UCS collection. courses led D and perf Leadership by Scripps orming hand and presenta into the prog s-on research tion skills need ram. Students and data ed to effect responsibilit will also revie change will ies of the fede w how the be incorpor make and/ ated or change polic ral government, the legis government works – the lative process roles and second wee y. They will k in Washing put into prac and advocacy ton, DC, whe tice what they Congress, unde on how to re they will r the guidance meet and spea have learned during prep units of these facu the upon completi k with mem lty research bers on of the cour ers. of (Students will se) earn 6-college

THE ISLAND

INCLUDED: ROOM

OF HAWAI’I » JULY 30-AUG MATE

AND BOARD,

UST 6, 2017 RIALS, GROUND UC San Dieg TRANSPORTATIO o and its part N AND ALL ACTIV Academy and ners, the Univ ITIES (NOT INCLU Volcanoes DED: AIRFARE) National Park ersity of Hawai’i, Hilo Hawai’i, whic , the Hawai’i , offer this h Preparatory research-rich Students stud is an incredible exam ple cour y They will part how the island thrives of many diverse ecosyste se on the Island of ecologically, ms located icipate first economically, geology, volc in one plac hand in rese e. anoethe arch cultu TEST PREP OFFERINGS During Holiday Season more than ever, our thoughts turn grates, aquacultu work at loca rally and socia engagement tions through lly. with research re and marine students the Island. cultu erspossible. arespirit and island And in this re is emb all expe fully to those who have made our progress we butd since riensay, simplyIslan edde historians. d in the know ecosystem Learning abou ced through ledge of the health, will t how the Haw natural worl enable stud working bkag gakjhcc. aslkdfjdlkj STEAM Summer STEAM for middle school students at ai’ia d and ents to classes toward achi n LJCDS how it enab apply eving their les maintain journal of the goals in sust this knowledge in futu ing week’s activ re lead ainabilit ersh that knowledgComputer focus on Robotics, Electronics, art a;lsdkfj lskdjf choudk dko. fl jlas toh to as tkfopm. ities y education e towards bein and will present wha Students will ip roles Hawai’ian: t they learn keep a g “A Leader “Alaka’i i ka programs , includingBioSphere Caring for New Mexico, ACADEMIC CONNECTIONSSummer 2, how Mālama Hon ininHawaii, to the Earth” ua.” or, as translate apply d into residency on UCSD campus for high school students. BEEP SAN DIEGO Mentorship pro-

academiccon

academicco

nne

ctions.ucsd.edu

72 | EDUCATION - PROGRAM BRANDING

gram with the Architectural Foundation, local designers, architects provide curriculum for nections.ucs

d.edu

middle and high school students to learn first hand about need brief copy for each category.

k12.ucsd.edu

UC SAN DIEGO EXTENSION K-12 PROGRAMS | 73

74 | EDUCATION - PROGRAM BRANDING

STE[+A]M CONFERENCE

EDUCATION, CONFERENCES & EVENTS STE[+a]M Connect is a conference and resource set created to bridge arts, science, education and the community. The tools and events provide a forum for community collaboration and a collection of resources that bring a diverse group of stakeholders (non-profit, education, business, policymakers and community leaders) together to address common goals. Working in partnership with UCSD Extension’s Dr. Ed Abeyta, the head of the university’s K-12 outreach initiative, Visual Asylum created a brand identity for the STEAM program that also encompasses ASCEND Conference materials. Beginning with a unique brand identity, all print and online materials were addressed, including innovative, brochure-like conference badges and an event way finding signage system.

UC SAN DIEGO EXTENSION K-12 PROGRAMS | STE[+A]M ASCEND CONFERENCE | 75

76 | EDUCATION - PROGRAM BRANDING

PROJECT | 77

AWARDS THURS 3·3·2016 9AM-5PM

78 | EDUCATION - PROGRAM BRANDING

UC SAN DIEGO EXTENSION K-12 PROGRAMS | STE[+A]M DA VINCI AWARDS | 79

80 | EDUCATION - CURRICULUM BRANDING

NATIONAL GEOGRAPHIC SCHOOL PUBLISHING

BRAND IDENTITY, COVERS, CURRICULUM PACK AGING

From the classroom to the world, National Geographic Learning (part of Cengage Learning) is a leading educational publisher of school, higher education, English Language Teaching, library and reference materials. Based on the belief that an engaged learner will be successful, NatGeo strives to design materials that motivate. This was Visual Asylum’s second opportunity to partner with NatGeo in the creation of an innovative product packaging series. Navigating an intensive approval process that involved curriculum experts, marketing experts, customer testing and corporate design teams, Visual Asylum created a unique brand identity including product packaging, textbook covers. The product has performed well and is in active use in multiple states.

NATIONAL GEOGRAPHIC: INSIDE | 81

82 | EDUCATION - CURRICULUM BRANDING

NATIONAL GEOGRAPHIC: INSIDE | 83

84 | EDUCATION - CURRICULUM BRANDING

NATIONAL GEOGRAPHIC: REACH | 85

86 | EDUCATION - CURRICULUM BRANDING

NATIONAL GEOGRAPHIC: REACH | 87

LA JOLLA COUNTRY DAY SCHOOL IDENTITY SYSTEM, PRINT COLL ATERAL, ADVERTISING

La Jolla Country Day School is a premiere private educational institution in San Diego with a rich history spanning more than 80 years. Passionate about providing the best college preparatory education possible for Pre-K through 12th grade, Country Day sought a creative partner that understood their audience and shared similar values. Over a five-year period, Visual Asylum served as LJCD’s primary creative partner. In that capacity we partnered closely with the LJCD Marketing / Communications team to facilitate a re-branding effort. The end result accurately and authentically communicates the brand essence and core values of the school in all marketing and communications efforts. Our strategic marketing and advertising plans were executed in print, online and on-air campaigns, driving application and enrollment numbers to increase year over year.

LA JOLLA COUNTRY DAY SCHOOL | 89

90 | EDUCATION - SCHOOL BRAND IDENTITY SYSTEM

LA JOLLA COUNTRY DAY SCHOOL | 91

92 | EDUCATION - SCHOOL BRAND IDENTITY SYSTEM

LA JOLLA COUNTRY DAY SCHOOL | 93

94 | EDUCATION - SCHOOL BRAND IDENTITY SYSTEM

LA JOLLA COUNTRY DAY SCHOOL | 95

DESIGN INSTITUTE OF SAN DIEGO COLLEGE BRAND IDENTITY SYSTEM, MARKETING MATERIALS

Design Institute of San Diego is a 4-year, accredited college of interior design with a longstanding track record of exceptional programs. An organization committed to maintaining a future-focus, DISD is a leader in experiential, personalized learning. When DISD decided it was time for a brand transformation, they sought a creative partner that would connect with their innovative vision and reached out to Visual Asylum. VA has created unique promotional materials and put targeted online and print strategies in place to help DISD maximize strategic marketing opportunities.

PROJECT | 97

PROJECT | 99

100 | EDUCATION - COLLEGE BRANDING & MARKETING MATERIALS

DESIGN INSTITUTE OF SAN DIEGO | 101

TWEET STREET

PARK IDENTITY, PUBLIC ART, SIGNAGE & GRAPHICS

Located in the Cortez Hill neighborhood of downtown San Diego, Tweet Street is an outdoor bird park designed to house birds displaced by downtown development. Upscale bird residences were designed under strict guidance by wildlife experts to ensure the health and safety of specific downtown birds. Visual Asylum led this unique urban initiative, which includes 10 uniquely designed and fabricated birdhouses, by local designers, illustrators, and architects. We named this “pocket-park” in downtown San Diego, created a visual identity system along with

conceiving of a plate-making signage system inclusive of the interactive kiosk, which acts as a teaching tools for the community, one tier devoted to the instruction of what types of birds live in the neighborhood (be on the look out for), the second explained the flora/fauna found in the park and why it was chosen, attracting the native birds and final tier teaches all about the design of an appropriate bird house, informing the importance of ventilation, access for cleaning, free of predator perches.

8.5” 1/4” thick laser cut steel painted to match pms #165 orange

1/8” thick plex, painted to match pms #584. Bird is painted black. 28”

1/2” thick laser cut steel painted to matte black.

Sign cap sleave fits over round pole. Secured with tamper resistent screws.

Scale: 2” = 1ʼ 104 | PARK IDENTITY, PUBLIC ART, SIGNAGE & GRAPHICS

1/4”

Interior Panel: 1/8” thick white plex Bird: 1/8” thick steal laser cut painted black. mounted on top of white plex. Flower: 1/4” thick laser cut steal. Painted to match pms #165

1/8” plex - painted to match pms # 584. White: tail element is painted black & white interior. 1/2”

1/2”

TWEET STREET - CENTRE CITY DEVELOPMENT CORPORATION| 105

TWEET STREET - CENTRE CITY DEVELOPMENT CORPORATION | 109

110 | INTERIOR DESIGN

VISUAL ASYLUM STUDIO SPACE PLAN, INTERIOR DESIGN, SIGNAGE

Over the years, our workspace has evolved with our firm, ranging from eclectic Victorians to an open, mod sixties space with many iterations in between. When we made our latest move to an urban loft space in iconic downtown San Diego, we knew this environment had to top all that had come before it. We wasted no time crafting a dynamic space that brings our brand essence to life. The Visual Asylum offices foster innovation on many levels – providing space for inspiration, collaboration and over-the-top creativity. Our open, split level design liberally applies a bold color palette that has become our signature. When you visit you’ll experience the uncommon blend of a polished retail presence and the organic, intimate vibe of an art gallery.

VISUAL ASYLUM | 111

112 | INTERIOR DESIGN

AIGA Y19 DESIGN CONFERENCE CONFERENCE PLANNING, PROGRAM IDENTITY AND DESIGN

The San Diego chapter of AIGA, the professional association for design, hosts an annual conference called the Y Conference. As long-time supporters of the organization, Visual Asylum led design for the 2014 event. Starting with the conference theme, VA created a dynamic brand identity that cascaded to drive marketing and promotions across all channels. The scope of AIGAs Y-19 encompassed print, brochures, apparel, signage, social media, web, video treatments as well as the actual environmental design of the conference. Attendance for the 2014 event rose 40% over prior year, and attendee feedback cited the engaging marketing materials as a key factor influencing their decision. The conference received exceptionally high ratings in creative execution and quality of programming.

116 | CONFERENCE BRAND IDENTITY

AIGA Y19 DESIGN CONFERENCE | 117

118 | CONFERENCE BRAND IDENTITY

AIGA Y19 DESIGN CONFERENCE | 119

AVA MD

BRAND IDENTITY SIGNAGE & GRAPHICS

Many know Ava Shamban, MD from her regular television appearances on CBS’ The Doctors, as the “skin maven” on ABCs Extreme Makeover or as a frequently quoted health and beauty expert in fashion glossies around the world. In 2010 she published Heal Your Skin: The Breakthrough Plan for Renewal and she is an enthusiastic blogger for everydayhealth.com and avamd.com. When it came to developing a world-class brand for her high-profile dermatology practices in Santa Monica and Beverly Hills, CA, Dr. Shamban reached out to Visual Asylum to help create a brand identity for AVA MD, a medical spa and subcategory business for the practice. The scope of work also included; a visual identity, visual language toolkit, print materials, product development, brand and package design along with environmental design and signage for multiple office locations.

120 | BRAND IDENTITY, GRAPHICS & SIGNAGE

Niche: 1/2” plex painted to match pms #379. built into acrylic panel. Removable shelves (1) in clear plex Logo: 1/2” plex, laser cut painted to match pms #4545. Mounted flush to acrylic panel.

36”

12” 8ʻ 6”

6”

6ʻ 6”

6”

16”

18” 6”

6.5”

6”

18”

6” 47” 4ʻ.6”

4ʻ.3”

48” 12”

SCALE: 1/2”=1’-0”

122 | BRAND IDENTITY, GRAPHICS & SIGNAGE

Niche: 1/2” plex painted to match pms #379. built into acrylic panel. Removable shelves (3) in clear plex

12” 8”

36”

12”

6” 6”

18”

8”

6”

24” 8”

18” 6”

8”

6”

4ʻ.3”

3ʻ.9”

48”

12”

Niche: 1/2” plex is painted to match pms 021 orange. built into acrylic panel. Removable shelves (3) in clear plex

AVA MD | 123

124 | BRAND IDENTITY, GRAPHICS & SIGNAGE

AVA MD | 125

PROJECT | 127

128 | BRAND IDENTITY, GRAPHICS & SIGNAGE

AVA MD | 129

130 | BRAND IDENTITY, GRAPHICS & SIGNAGE

AVA MD | 131

SKINxFIVE

BRAND IDENTITY, INTERIOR DESIGN, SIGNAGE & GRAPHICS

When Dr. Ava Shamban decided to extend her brand into a stand-alone skincare retail space she again reached out to Visual Asylum. We created a brand identity for SKINxFIVE, including a visual identity, visual language toolkit, print materials, environmental graphic design, interior design and signage. PMS 1495

132 | RETAIL STORE IDENTITY, INTERIOR DESIGN, SIGNAGE & GRAPHICS

PMS 3262

PMS 453

AVA MD | 133

MGM GRAND LAS VEGAS HOSPITALITY SIGNAGE SYSTEM

The MGM Grand Las Vegas is a legendary hotel casino property in Las Vegas, NV. When they decided to bring fresh vision and brand personality to their iconic pool, they reached out to Visual Asylum. This 6.5 acre, energetic atmosphere includes four pools, three whirlpools and a world-famous lazy river. The hallmark of this desert paradise is exceptional service, including three top-notch restaurants and bars in addition to 26 well appointed private cabanas. Visual Asylum created a dynamic signage system for MGMs pool complex that includes a main monument/entry sign, uniquely colorcoded pool identifier, directional and wall mounted signs. The signs were designed/engineered to withstand the extreme wind, sun and heat exposure and stand up to an active, high-touch environment. Each identity sign within the MGM Grand Pool complex features unique, one-of-a-kind color tile blends. MGM GRAND LAS VEGAS | 135

ACADEMY BAR PRODUCERÕS POOL & SPA WET REPUBLIC BACKLOT RIVER POOL DIRECTORÕSBAR DIRECTORÕSPOOL TALENT POOL & SPA CABANAS 15-26

136 | SIGNAGE SYSTEM

RESTROOMS/LOCKERS

MGM GRAND LAS VEGAS | 137

4.25”

1/4” 5”

18”

1/4” 5”

1/4” 3” 1/4” 19”

138 | SIGNAGE SYSTEM

MGM GRAND LAS VEGAS | 139

C DU O SPA R P

140 | SIGNAGE SYSTEM

5ʼ. 3”

PRODUCERS POOL

5 1/4”

11”

4”dia.

PRODUCERS SPA

Letter forms & Bar: 1” laser cut aluminium Type: Painted to match pms #382, UV coated.

17”

20”

Brushed Aluminium with subtle wave pattern, UV coated. 9ʼ. 7”

3/4” glass mosaic tile 5 colors matching grout. 9ʼ

6ʼ . 8”

7” 5ʼ

Molded concrete painted to look like Teak wood, UV coated. 3” / 3” dia. 8”

Steel plate 1/2”

71/2” 12” dia. MGM GRAND LAS VEGAS | 141

AMERISPORTS

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Amerisports is a standout sports bar and restaurant located within in all Ameristar casino properties. This casual dining venue is at the heart of the action, and Ameristar envisioned a high-energy atmosphere that creates instant community for visitors. As a long-standing creative partner of Ameristar, Visual Asylum developed the Amerisports logo and a visual language toolkit of color, custom illustration and graphics. The brand sprang to life as we created the environmental graphics, signage, print menus still used in the restaurant today.

AMERISTAR CASINOS - AMERISPORTS | 143

AMERISTAR CASINOS - AMERISPORTS | 145

AMERISTAR CASINOS - AMERISPORTS | 147

AMERISTAR ST. CHARLES SIGNAGE & GRAPHICS

Located in St. Charles Missouri, the Ameristar Casino Resort Spa is a $265 million luxury hotel poised to become the most popular gaming and entertainment destination in greater St. Louis. A long-standing partner with Ameristar Casinos, Visual Asylum assessed the overall need of the hotel/casino property to determine the scope and need of way finding signage system. The signage system VA developed links a hotel, casino floor, streetscape and two parking garages to a world-class conference center. Our scope of work with the Ameristar St. Charles included the creation of two artful interactive directional kiosks inspired by a unique water feature in the property entrance. These pieces served as the creative anchor for a comprehensive system of identity, directional, and logistical signage that flow throughout the resort.

AMERISTAR CASINOS - ST. CHARLES | 149

150 | CASINO WAYFINDING SIGNAGE SYSTEM

AMERISTAR CASINOS - ST. CHARLES | 151

Letters: Frosted push thru 1/2” White Acrylic / back lit with LED’s.

Electrical pulled up from ceiling 6’.5”

10”

2” 2.5”

5”

22”

27” Light switch/dimer

10” 12.5” 31”

2”

10”

26”

9’.6”

1”

A1 Wood veneer inset

A2 LT. Wood veneer inset Frame: Aluminum painted to match 10’.6”

FRONT VIEW 152 | CASINO WAYFINDING SIGNAGE SYSTEM

PMS #1817 Dark Red 114 MP15793 TOWN & COUNTRY RED

CONFERENCE CENTER

PMS #1807 Red 23 MP00226 ROSSINNI RED

PMS Earm Gray #10 47 MP20185 Bell Metal Bronze Metallic

PMS Warm Gray #6 32 MP56301 Charon Grey Metallic

PMA #7499 Cream 58 MP 05575 BIANCO CREMA

A1: CHERRY WOOD VENEER

A2: LIGHT WOOD VENEER

SIDE VIEW AMERISTAR CASINOS - ST. CHARLES | 153

74 FT

154 | CASINO MONUMENT SIGNAGE

AMERISTAR COUNCIL BLUFFS MONUMENT SIGNAGE

AMERISTAR CASINOS - COUNCIL BLUFFS | 155

BELLA’S BAKERY & CAFE

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Bella’s Bakery & Café is a quick service dining amenity with southern flair located within all America Casino properties. A long-standing partner with Ameristar Casinos, Visual Asylum developed the name and visual identity to transform an existing restaurant into Bella’s Bakery & Cafe. The visual identity was then translated into a creative and engaging environment with a resort feel via a comprehensive signage package and menu system that includes print, display and environmental elements.

156 | RESTAURANT IDENTITY, SIGNAGE & GRAPHICS

158 | RESTAURANT IDENTITY, SIGNAGE & GRAPHICS

160 | RESTAURANT IDENTITY, SIGNAGE & GRAPHICS

AMERISTAR CASINOS - DELILUX | 161

PEARL’S OYSTER BAR

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

FROZ

E N SPECIALTIE S

“Gumbo Will Hold Your Life Together,” reads a sign on the wall at Pearl’s Oyster Bar. Guests need only sit down in this casual, down-home seafood restaurant located within Ameristar Casino properties to have an experience they will never forget. With Pearl’s, Ameristar sought to blend a noteworthy culinary experience with a celebratory atmosphere that overflows with personality.

C O FFE

Amaretto Grand

and Fra

TIT AN IC

di Saronn

PE AR L’S Marnie

ngelico

CO FFE E

o, Kahlúa

GR AN DE

r, Godiv

and Bai

ley’s

CO FFE E

a Chocol

ate Liq

ueur

BOTTLES $2.75

Bud Bud Ligh t

A long-standing creative partner with Ameristar Casinos, Visual Asylum developed the name and visual identity that transformed an existing restaurant into Pearl’s Oyster Bar. The resulting brand cascaded to a built environment that is brought to life via a comprehensive signage package and menu system that includes print, display and environmental elements.

E SPE CIALTIES

$4 .95 BA YO U CO FFE E

Bailey’s

ME INK

Michelob

MGD

$3.75

Blackened

Voodo o Corona Heineken Bass Ale

Ultra

Amstel Light Sam Ad ams Smirno ff Ice Bacard i “O”

B U CKET OF BEER Four 7

Hess, Cha

oz. Cor

rdonna

$10.00

ona Ext

ras in a

bucket

of shaved

ice

$5.50

y, Kendal l Beringer, Jackson, Cab ernet Sau White Zin vignon, fandel

164 | HOSPITALITY

PEARL’S OYSTER BAR | 165

BOTTLENECK BLUES BAR

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

BOTTLENECK BLUES BAR | 167

MARKETPLACE AT BIRDCAGE SHOPPING CENTER REBRAND SIGNAGE SYSTEM

Working in collaboration with SGPA, Visual Asylum developed signage packages reflecting the mall re-brand efforts. We were involved in six projects with similar scope simultaneously.

MAR KETP LACE [AT]BI RDC AGE

168 | SHOPPING MALL SIGNAGE & GRAPHICS

M- MONUMENT SIGN

SGPA - GERRITY GROUP | 169

170 | SHOPPING MALL SIGNAGE & GRAPHICS

SGPA - GERRITY GROUP | 171

172 | SHOPPING MALL SIGNAGE & GRAPHICS

SGPA - GERRITY GROUP | 173