GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
837485
Company
O’Neill
967484
Project
SPF Protection Skin Care Line
636547
Year Founded
1952
129735
Founder
Jack O’Neill
837485
Background
Some of the most innovative company’s who are passionate about the products they create are the most are successful. O’Neill comes from humble and modest beginnings. Emerging from a small garage off the great highway in San Francisco, California in the home of founder Jack O’Neill in 1952. The company began with Jack O’Neill creating balsa surfboards and a handful of accessories, along with his innovative concept, the wetsuit. O’Neill created these aquatic thermal garments to insulate surfers and allow them to maintain body warmth in the cold California coast surf. The first of these suits were hand fabricated by gluing pieces of neoprene together. Despite the skepticism of friends at the idea of being accepted by the surfing community, the idea was warmly received for their ability to extend the length of surfing sessions. Being the only local surf shop in central and northern California, his first small surf shop became a well-known local hangout for surfers, which also helped popularize the sport. While O’Neill was quickly increasing his experience and skill in fabricating wetsuits, he lacked experience in the art of surfboard shaping. This led to him recruiting experienced board shaper Phil Edwards. What started out as single type of wetsuit quickly evolved into a few different types, each designed for different thermal needs. These different types of wetsuits were called the shorty, the long john, and the long sleeved beaver tall. What was once a seasonal sport during the summer and spring soon became a year round sport to thanks to O’Neill.
KEVIN BEUTELSPACHER / FALL / 2011
1
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
837485
Background
Soon O’Neill’s wetsuits were not only being used for surfing but for waterskiing, windsurfing, diving, and even snow skin. As a result O’Neill opened up other stores in Washington, Oregon, and outside the U.S. in Canada. With a growing demand for his products, O’Neill realized that his small manufacturing operations in his garage were no longer adequate and was also becoming more work than he could handle himself. O’Neill found a lager facility in a building on 41st Street in San Francisco, and also found the additional help needed by turning to his six children. Each of his children soon found themselves helping with different aspects of business. Son Mike worked on wetsuit designs, while son Shawn handled product testing and working with each department, and son Tim organized external customer product testing and handling promotional work with son Pat who also organized the first O’Neill surf team. O’Neill’s daughter Kathy organized and modernized they operations by computerizing everything, and daughter Bridget successfully diversified their offerings to include beach sports wear. The brand soon became an icon within the surf industry and O’Neill began to sponsor and organize surf competitions around the globe. After almost thirty years of successful operations, Jack’s son Pat took the reigns and became the CEO having run team O’Neill and handling the majority of the company’s international operations. With Pat at the helm of the company’s operations Jack was able to share his love and passion for the ocean and marine biology with the next generation, creating the O’Neill Sea Odyssey program. This free program offered to under privileged fourth to fifth grade students aims to teach them about the importance of the ocean and its relationship to the environment. The program is located in Santa Cruz, California in the Santa Cruz Harbor and is taught aboard Team O’Neill’s sixty-five foot catamaran, focusing on teaching students about ecology, marine biology, and navigation. The Sea Odyssey program offers extensive information about these areas. Many of the classes who participate in the program use and incorporate the courses information into their curriculum before and after attending the three-hour program by accessing the information it teaches on its website. A recent estimate of the number of students who have participated and passed the program estimates it at 60,000. The program has even received recognition by the California Governor’s Environmental and Economic Leadership Award in Children’s Environmental Education (December 2004). The program was also awarded with US Senator Barbara Boxer’s statewide Environmental Champion award (May 2005).
KEVIN BEUTELSPACHER / FALL / 2011
2
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
837485
Background
Soon O’Neill’s wetsuits were not only being used for surfing but for waterskiing, windsurfing, diving, and even snow skin. As a result O’Neill opened up other stores in Washington, Oregon, and outside the U.S. in Canada. With a growing demand for his products, O’Neill realized that his small manufacturing operations in his garage were no longer adequate and was also becoming more work than he could handle himself. O’Neill found a lager facility in a building on 41st Street in San Francisco, and also found the additional help needed by turning to his six children. Each of his children soon found themselves helping with different aspects of business. Son Mike worked on wetsuit designs, while son Shawn handled product testing and working with each department, and son Tim organized external customer product testing and handling promotional work with son Pat who also organized the first O’Neill surf team. O’Neill’s daughter Kathy organized and modernized they operations by computerizing everything, and daughter Bridget successfully diversified their offerings to include beach sports wear. The brand soon became an icon within the surf industry and O’Neill began to sponsor and organize surf competitions around the globe. After almost thirty years of successful operations, Jack’s son Pat took the reigns and became the CEO having run team O’Neill and handling the majority of the company’s international operations. With Pat at the helm of the company’s operations Jack was able to share his love and passion for the ocean and marine biology with the next generation, creating the O’Neill Sea Odyssey program. This free program offered to under privileged fourth to fifth grade students aims to teach them about the importance of the ocean and its relationship to the environment. The program is located in Santa Cruz, California in the Santa Cruz Harbor and is taught aboard Team O’Neill’s sixty-five foot catamaran, focusing on teaching students about ecology, marine biology, and navigation. The Sea Odyssey program offers extensive information about these areas. Many of the classes who participate in the program use and incorporate the courses information into their curriculum before and after attending the three-hour program by accessing the information it teaches on its website. A recent estimate of the number of students who have participated and passed the program estimates it at 60,000. The program has even received recognition by the California Governor’s Environmental and Economic Leadership Award in Children’s Environmental Education (December 2004). The program was also awarded with US Senator Barbara Boxer’s statewide Environmental Champion award (May 2005).
KEVIN BEUTELSPACHER / FALL / 2011
3
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
837485
Background
A passion for surfing and love of the ocean and its relationship to the environment that founder Jack O’Neill has serves as a philosophy for the company’s mission in the products they create and their interaction and connection with the community.
491843
Products
O’Neill offers a variety of products for men women and children that include; Tees (long and short sleeve), boardshorts, walkshorts, jeans and pants, knit shirts, woven shirts, fleece and hoodies, tank tops, jackets, sweaters, flannels, thermals, women’s tops, dresses, rompers, swimwear, sandals and shoes, wetsuits, eyewear, headphones, hats, beanies, purses, wallets, backpacks, belts, scarves, towels, beach chairs, and other miscellaneous items.
691273
Key Adjectives
129735
Desing Objectives
nature
hip
vintage
iconic
soul
urban
energy
drifting
historic
freedom
coastal
thrilling
invigorating
weathered
limitless
heritage
liberating
responsible
durable
organic
Californian
elemental
outdoor-living
Create a design for a line of skin care products with SPF protection with natural environmentally friendly ingredients, and uses sustainable packaging materials suit for rugged and modern outdoor lifestlye.
074123
Application Usage
KEVIN BEUTELSPACHER / FALL / 2011
To design a sub-brand to that embodies the O’Neill philosophy for a line of SPF protection skin care products that use natural and organic ingredients and mild fragrances that captures the essence of surf and snow. Packaging will reinforce and communicate the brands environmentally conscious mindset using recyclable and sustainable materials with products that are not tested on animals. Skin care line will include, moisturizer, sunblock, water resistant sunblock, lip balm, facial cleanser, sun soother, and microdermabrasion facial/body scrub.
4
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
003638
Theme
California Drift Heritage
473527
Target Audience
Alfresco Aficionados (Outdoor and Beach Lifestyles) Demographic Segmentation Age & Lifecycle Segmentation – young teens to adults (13-45) of Generation X and Generation Y who enjoy surfing and or a beach lifestyle, and adults (55-65) of the Baby Boomer generation that have continued to live an active lifestyle with a passion for outdoor activities and nature. They purchase products and clothing not only based on their fashion and appearance, performance and price, but also for their ability to function and endure their active and often rugged lifestyle of outdoor living. They enjoy sports and outdoor activities that allow them to directly interact with the natural elements, and as a result they have a great appreciation for the nature and the playground and picturesque setting it provides for hanging out. Not as image conscious as others of their age and generation, but still like to look fashionable, and are not stuck in the looks, fashions and lifestyles of the past. Often very environmentally conscious and realize the importance of taking care of our planet so that future generations can enjoy the same outdoor sports and activities they do. Despite the large difference in the ages of the individuals who compose this demographic they all tend to see themselves as hip and modern, and aspire to live a youthful and colorful life. Gender Segmentation – consists of 55% male and 45% female, males make up a larger percentage due to the fact that they more of the activities and sports they do involve with being outdoors and exposed to the elements. Both male and female of this segment participate in outdoor activities such as surfing, snowboarding, backpacking, rock climbing, mountain biking, and a variety of other outdoor activities. Customers still include those who do not participate in these activities or live an active lifestyle but enjoy being outdoors in nature. Often these individuals enjoy more unconventional sports and outdoor activities as apposed the classic team sports such as football, softball, baseball, field hockey, and basketball.
KEVIN BEUTELSPACHER / FALL / 2011
5
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
473527
Target Audience
Income Segmentation – teens to young adults in this segment have a moderate to sometimes high level of disposable income, which is provided by their parents or obtained through part to full time jobs they work at while attending school. They typically will have or go onto obtain a high school degree and a college degree, with some earing multiple degrees. Adults within these segment posses broad range of income levels ranging from lower middle class to upper middle and sometimes upper class. These individuals work in a variety of fields that include everything from engineers to artists, with many of them working in fields related to the environment or those which require them to work outdoors. They typically posses a high school degree and college degree (sometimes multiple degrees) but often work in fields unrelated to their degrees. Some adults within this demographic however only have a high school education, but have gone onto establish successful careers in fields related to their passion for nature and outdoor activities, where they can work outside or in areas where they can enjoy the beauty of the outdoors that they love and is responsible for shaping their identity and self image. Earn in the range of $40,000 to $120,000 annually. Geographic Segmentation – live in areas within walking distance to the beach, large open space areas, and the mountains, or within a driving distance of two to three hours. They enjoy warm weather climates but are not detoured in enjoying the outdoors in less ideal times, such as colder weather and rain. Their passion for nature and enjoying outdoor activities heavily influences their decision process when choosing a place to live or vacation. Benefit Segmentation – desires casual functional apparel and accessories for an outdoor lifestyle that’s moderately priced, comfortable, and has a hip contemporary feel. Realize the importance or preserving our environment and support companies and businesses that support and share that philosophy when possible
102876
Price Range
KEVIN BEUTELSPACHER / FALL / 2011
6
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
Billabong
Element
Hurley
Hyperflex
Rip Curl
Roxy
Bare
Blue Seventy
Body Glove
Reef
Xcel
Quicksilver
456739
Indirect Competitors
Oakley
Nike
Volcom
Da Kinex
228767
Unique Selling Point
High quality SPF protection created from natural and sustainable resources with a subtle fragrance accent capturing the essence of surf and snow.
979742
Unique Buying Point
Customers looking for the full protection from the sun and skin care products from a brand that supplies and captures the outdoor surf and snow lifestyle they live.
936464
936464
Direct Competitors
Possible Names
Libererate Call of Nature Odyssey Gravity Atmosphere Fortify Bolster Traverse
KEVIN BEUTELSPACHER / FALL / 2011
7
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs
11
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
1 12
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
13
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
14
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
15
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
16
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
17
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
18
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Roughs 2
19
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 1
23
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 1
1 24
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 1
1 25
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
Computer Refinements 1.2
O’NEILL
CALMING
FACIAL MOISTURIZER
SPF 35 PROTECTION Contains advanced essential oil complex that regenerates, smooths, and soothes skin to replenish daily moisture loss brought on by environmental stress and drying that causes your skin to age prematurely. Herbal extracts and aloe help provide calming and soothing feeling leaving you refreshed Also contains SPF 35 for daily sun protection. Protective for mild sun exposure of 5 hours.
HYDRATING
BODY MOISTURIZER
SPF 30 PROTECTION Contains advanced essential oil complex that regenerates, smooths, and soothes skin to replenish daily moisture loss brought on by environmental stress and drying that causes your skin to age prematurely. Also contains SPF 30 for daily sun protection. Protective for mild sun exposure of 5 hours.
PERFORMANCE
SPF 85 WATER RESISTANT SUN PROTECTION Active protection for up to 6 hours of full sun exposure for face and body. Apply at least 15 minutes to desired areas prior to sun exposure. Provides active protection for 3 hours of sun exposure when wet, and 5-6 hours of regular outdoor actvities. Reapply at frequent intervals, and after swimming or towel drying.
ANTIOXIDANT
DAILY BODY WASH
SPF 20 PROTECTION Antioxidant Body Wash helps reinforce your skin’s defense system while its moisturizing formula infused with vitamins nourishes your skin. Reverse the effects of environmental stress and drying that causes your skin to age prematurely. Also contains SPF 20 for daily sun protection. Protective for mild sun exposure of 5 hours.
INTENSIVE DEEP
PORE
FACIAL CLEANSER
SPF 15 PROTECTION
Foaming Facial Cleanser with volcanic ash able to dislodge and absorb pollutants, that is activated by charcoal which extracts impurites detoxifying, and rejuvinates with goji berry ectract and super-antioxidants. Leaves skin feeling refreshed and hydrated all day long. Also contains SPF 15 for daily sun protection. Protective for mild sun exposure of 5 hours.
ALL DAY UV
FACIAL
PROTECTION
SPF 100 PROTECTION Active protection for up to 7 hours of full sun exposure for face and body. Apply to desired areas 15 minutes prior to sun exposure, after washing face and application of moisturizers. Provides active protection for 5 hours of sun exposure when wet, and 6-7 hours of regular outdoor actvities. Reapply at frequent intervals, and after swimming or towel drying.
EXFOLIATINGFACIAL
CLEANSER Enriched with aloe Vera gel and minerals from the Dead Sea, for complete cleansing of skin. Thoroughly cleanses, opens pores and binds to excess fat. Conatins mud from the Dead Sea, known for its qualities of being able to nourish and improve skin appearance.
KEVIN BEUTELSPACHER / FALL / 2011
1 26
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 1.3
1 27
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 1.3
1 28
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 29
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 30
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 31
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 32
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 33
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 2
1 34
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 35
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 36
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 37
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 38
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 39
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3
1 40
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Computer Refinements 3.1
1 41
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
Computer Refinements 3.1
O’NEILL
LASER CUT TOP OPTION 1
DETOXIFYING
PERFORMANCE
BODY REJUVINATING
FACE MOISTURIZER
SPF 30 PROTECTION
Replenish daily moisture loss brought on by environmental stress and drying that causes your skin to age prematurely.
KEVIN BEUTELSPACHER / FALL / 2011
SUNSCREEN SPF 85 PROTECTION Active protection for up to 6 hours of full sun exposure for face and body, and 4 hours of protection in wet conditions.
ANTIOXIDANT
DAILY
DAILY
SPF 20 PROTECTION
SPF 20 PROTECTION
FACIAL WASH Foaming Facial Cleanser with volcanic ash able to dislodge and absorb pollutants, that is activated by fine charcoal.
LASER CUT TOP OPTION 2
BODY WASH Antioxidant Body Wash helps reinforce your skin’s defense system while its moisturizing formula infused with vitamins.
HYDRATING
BODY
MOISTURIZER
SPF 30 PROTECTION Contains advanced essential oil complex that regenerates, smooths, and soothes skin to replenish daily moisture loss.
PERFORMANCE
FA C E SUNSCREEN SPF 95 PROTECTION Active protection for up to 6 hours of full sun exposure for face and body, and 4 hours of protection in wet conditions.
1 42
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
Computer Refinements 3.1
O’NEILL
Provides active protection for 3 hours of sun exposure when wet and 5-6 hours of regular outdoor actvities. Apply to desired areas 15 minutes prior sun exposure.
With green tea, fig antioxidants, acai and goji berry to recharge cells, this moisterizer will keep your face youthful. pH balanced. Ingredients: Aqua (Purified Water), *Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerine, Cetyl Alcohol, Glyceryl Stearate Se, Stearic Acid, Isopropyl Palmitate, Glycine Soja (Soybean) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Butyrospermum Parkii (Shea Butter), * Euterpe Oleracea (Acai Berry) Extract, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A Palmitate)
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
Active Ingredients: Avobenzone 3.00%, Homo salate 10.00%, Octisalate 5.00%, Octocrylene 2.40% Oxybezone 4.00% Inactive Ingredients: Water, Silica, Stearyl Alchohol, Caprylyl Glycol, Glycerin, Hydrogenated Dimer Dilinoleyl/Dimethylcarbonate Copolymer, Bambusa Vulgaris Leaf/Stem Extract, Pisum Sativum (Pea) Extract, Glucosamine HCL, Tocopheryl, Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Tocopherol, Aloe Barbedensis Leaf Juice (Aloe Vera), Sodium Lauroyl Sercosinate, Cetyl Alcohol, Behenyl Alcohol, Glyceryl Stearate, Glyceryl Stearate Citrate, Sodium, Dicocoylethylebediane PEG15 Sulfate, Cetearyl Alcohol, Lecithin, Sodium Lauroyl Lactylate, Triethanolamine, Dimethyl Capramide, Carbomer, Xanthan Gum
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
Fine volcanic ash to dislodge and absorb pollutants, and goji berry with antioxodants to rejuvenate your face and recharge cells.
Reinforce your skin’s defense system with a vitamin infused formula to reverse the effects of environmental stress
To Cleanse: Apply to wet face, moving in a circular motion, and rinse with cool water. Alow skin to dry thoroughly before applying moisturizer or sun protection.
To Cleanse: Apply to wet face, moving in a circular motion, and rinse with cool water. Alow skin to dry thoroughly before applying moisturizer or sun protection.
Ingredients: Aqua (Purified Water), *Aloe Barbadensis (Aloe Vera) Leaf Juice, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Glycerin, Sodium Lauroyl Sacrosinate, Jojoba Seed, Power, Purnice, Trocepheryl Acetate (Vitamin E), Lecithin, Retinyl Palmitate (Vitamin A Palmitate), * Euterpe Oleracea (Acai Berry) Extract, *Lycium Barbarum (Goji Berry) Extract, * Ficus Carica (Fig) Extract, * Camelie Sinensis (Green Tea) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Medica Limonum (Lemon) Fruit Extract, Iron Oxide, Menthyl Lactate, Sodium PCA, Behenyl Alcohol, Volcanic Ash, Potassium Sorbate, Phenoxyethanol, Natural Fragrance
Ingredients: Aqua (Purified Water), *Aloe Barbadensis (Aloe Vera) Leaf Juice, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Glycerin, Sodium Lauroyl Sacrosinate, Jojoba Seed, Power, Purnice, Trocepheryl Acetate (Vitamin E), Lecithin, Retinyl Palmitate (Vitamin A Palmitate), * Euterpe Oleracea (Acai Berry) Extract, *Lycium Barbarum (Goji Berry) Extract, * Ficus Carica (Fig) Extract, * Camelie Sinensis (Green Tea) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vaccinium Myrtillus Fruit Extract, *Echinacea Angustifolia (Coneflower) Extract, Phenoexy ethanol, Lauroyl Sercosinate, Citrus Aurantium Dulcis (Orange) Fruit Extract, Iron Oxide, Medica Limonum (Lemon) Fruit Extract, Potassium Sorbate, Natural Fragrance
*Certified Organic No Animal Testing / Cruelty Free
*Certified Organic No Animal Testing / Cruelty Free
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com
O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
Advanced essential oil complex that regenerates, smooths and soothes skin to replenish daily moisture loss that can cause your skin to age prematurely. Active Ingredients: Avobenzone 3.00%, Homo salate 10.00%, Octisalate 5.00%, Octocrylene 2.40% Oxybezone 4.00% Ingredients: Aqua (Purified Water), *Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearic Acid, Vegetable Gylcerin, Cetyl Alcohol, Glyceryl Stearate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate (Vitamin E), *Lycium Barbarum (Goji Berry) Extract, * Ficus Carica (Fig) Extract, * Camelie Sinensis (Green Tea) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Polysorbate 60, *Citrus Grandis (Grapefruit) Fruit Extract, *Citrus Aurantium Dulcis (Valencia Orange) Fruit Extract, *Citrus Limonum Medica (Lemon) Peel Extract, *Echinacea Angustifolia (Coneflower) Extract
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
Provides active protection for 3 hours of sun exposure when wet and 5-6 hours of regular activity. Active Ingredients: Avobenzone 3.00%, Homo salate 10.00%, Octisalate 5.00%, Octocrylene 2.40% Oxybezone 4.00% Inactive Ingredients: Water, Silica, Stearyl Alchohol, Caprylyl Glycol, Glycerin, Hydrogenated Dimer Dilinoleyl/Dimethylcarbonate Copolymer, Bambusa Vulgaris Leaf/Stem Extract, Glyceryl Stearate, Glyceryl Stearate Citrate, Sodium, Dicocoylethylebediane PEG15 Sulfate, Cetearyl Alcohol, Lecithin
Questions or Comments? Call 1-855-4-ONEILL Visit our website at www.oneill.com O’Neill Customer Service 14350 Myford Rd. Irvine CA 92606
Enriched with aloe Vera and minerals from the Dead Sea, to open pores and bind to excess fat, for complete deep skin cleansing. Ingredients: Aqua (Purified Water), *Aloe Barbadensis (Aloe Vera) Leaf Juice, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Glycerin, Sodium Lauroyl Sacrosinate, Jojoba Seed, Power, Purnice, Trocepheryl Acetate (Vitamin E), Lecithin, Retinyl Palmitate / *Certified Organic / Cruelty Free
Visit our website at www.oneill.com
Call 1-855-4-ONEILL
O’Neill Customer Service | 14350 Myford Rd. Irvine CA 92606
KEVIN BEUTELSPACHER / FALL / 2011
1 43
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Exporation 1
1 47
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Exporation 3
1 62
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Refinement 1
1 69
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Refinement 1
1 70
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Refinement 1
1 71
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Refinement 1
1 72
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Display Refinement 1
1 73
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Transfer Film
1 74
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 75
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 76
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 77
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 78
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 79
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 80
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 81
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 82
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 83
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 84
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 85
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 86
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 87
GRD 370 / THOMAS MCNULTY / PROJECT 1 / SKIN CARE LINE
O’NEILL
KEVIN BEUTELSPACHER / FALL / 2011
Final Photos
1 88