visualphilia.com
i.de.a.lo.gic n ou n 1. A state of being that is constantly balancing abstraction and reason.
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Rogemil Velasco
TOC 06
Waking into Dream Are We Awake or Asleep?
24
We’re in Your Corner Health Supplements for the People
36
Meet the Octa-Clocks The Lost Specimens
46
Protecting the Path You Take Auto, Life, and Fire Insurance
64
I Know You A Peak into the World of Identity Theft
78
A Mechanical Marriage Volkwagen Household Appliances
92
Leave the Scene Bombed Clout Magazine
102
A World Within a World Infectious Disease Exposed
122
Ride the Revolution A Sustainable Evolution to the Bicycle
138
Logos
IDEALOGIC.COM
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Rogemil Velasco
i.de.a.lo.gic n ou n 1. A state of being that is constantly balancing abstraction and reason.
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visualphilia.com
Waking into Dream ARE WE AWAKE OR ASLEEP?
jct.
01
Waking into Dream
Is there a difference between the waking and sleeping life. Are you living in a dream as you read this? In our sleeping dreams there are things that can help our waking life. It can symbolize things that we as individuals are doing well or things that we have to change. Living life is one big dream; waking and sleeping are seamless transitions.
Project
Company
Art Direction
M R S . E AV E S T Y P E P R O M OT I O N
E M I G R E T Y P E FO U N D R Y
ARIEL GREY
Category
TYPOGRAPHIC DESIGN
Duration
15 WEEKS
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Rogemil Velasco
.de .a .loInc. .gic iKrylon Octa-ClocksThe Lost Specimens
Surreal Expressive Morph Mrs. Eaves has unique dream-like qualities. The main emphasis was to showcase its capability to work within a rigid grid system and to be free from it. Dreams can be studied under a scientific eye or it can be used as metaphors for our waking life.
POSTER 24” X 36” PROMO BOOK 7” X 10” C D PAC K AG E 5” X 15”
IDEALOGIC.COM
Ideologic
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Manifestations From the Sketchbook
100
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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Waking into Dream ARE WE AWAKE OR ASLE E P ?
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A R E W E AWA K E O R A S L E E P ?
Waking into Dream
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visualphilia.com
We're in Your Corner H E A LT H S U P P L E M E N T S F O R T H E P E O P L E
jct.
02
We’re in Your Corner
Everlast is a state of mind. Our health supplements provide the essentials to help you achieve your peak performance in training, competition, or the everyday grind. Experience real results to attain greatness on your own terms.
Project
Company
Art Direction
P R O M OT E N AT U R A L H E A LT H S U P P L E M E N T S
EVERLAST INC.
R O L A N D YO U N G
Category
PRINT DESIGN
Duration
15 WEEKS
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Rogemil Velasco
Krylon Inc.
i.de .a .lo .gic
Octa-ClocksThe Lost Specimens
Basic Empowering Honest Americans take pride in working hard, our freedom, and living honestly. But recently we have strayed away from those ideals in exchange for extravagance, indulgence, and cheating to get ahead. The news is filled with nothing but bad news that dampens our spirits. Vitamins won’t solve the problems of our country but atleast we’ll be healthy trying to fix them. Fight Back!
POSTER 24” X 36” PROMO BOOK 7” X 10” P I L L B OT T L E 5” X 15”
VISUALPHILIA.COM
Ideologic
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Manifestations From the Sketchbook
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We're in Your Corner HEALTH SUPPLEMENTS FOR THE P E O P L E
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HE A LT H S U P P L E M E N T S FO R T HE P E O P L E
We're in Your Corner
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We're in Your Corner
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Health Supplements for the People
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We're in Your Corner HEALTH SUPPLEMENTS FOR THE P E O P L E
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We're in Your Corner HEALTH SUPPLEMENTS FOR THE P E O P L E
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Meet the Octa-Clocks THE LOST SPECIMENS
jct.
03 Meet the Octa-Clocks
When professor Fliggins set out on his latest exploration to find the unseen life forms of planet Krylon, he had no idea what he might find. Amongst the radioactive mice and giant insects, a rare species emerged.
Project
Company
Art Direction
C LO C K A N D PAC K AG E D E S I G N
K R Y LO N I N C .
T H O M A S M C N U LT Y
Category
PAC K AG E D E S I G N
Duration
7 WEEKS
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Rogemil Velasco
.de .a .loInc. .gic iKrylon Octa-ClocksThe Lost Specimens
Fun Imaginative Bold The idea was to collaborate with artist from all diciplines ranging from graphic designers, animators, to tattoo artist. Each creative is given a blank protoype to design according to their own unique vision. By using this strategy the product never gets old because it draws from creative people.
12” x 12” x 13.5”
Toys are not just for kids anymore. This is my contribution to the world of designer toys.
5.5” x 5.5” x 14”
IDEALOGIC.COM
Ideologic
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Manifestations From the Sketchbook
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Meet the Octa-Clocks THE LOST SPECIMENS
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Krylon Inc
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The Lost Specimens
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Meet the Octa-Clocks THE LOST SPECIMENS
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Meet the Octa-Clocks THE LOST SPECIMENS
THE
MEET OCTA-CLOCKS
KRYLON
ERATYK
ADZE.213Z
GYRE
CHAZM
SILO
MERG
RJAY-2
ODD JOB
NI-32
KRYLON
OCTA-CLOCKS THE LOST SPECIMENS
visualphilia.com
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THE
KRYLOPS BIO SPECIMEN Ex-24.7.12 aka Krylops ORIGIN Planet Krylon, Galaxy 365
KRYLON
OCTA-CLOCKS THE LOST SPECIMENS
SEX Unknown HEIGHT 20ft 7inches WEIGHT 3 Tons Strength Intelligence Agility Sight Instinct
Krylops tells time and can also be set to wake you up in the morning. Just locate the clock inside its body and set to the desired time. You must feed Krylops a AA battery every 6 months.
WHEN PROFESSOR FLIGGINS SET OUT ON HIS LATEST SCIENTIFIC JOURNEY TO FIND THE UNSEEN LIFE FORMS OF PLANET KRYLON HE HAD NO IDEA WHAT HE MIGHT FIND. BUT THE BREADTH OF LIFE HE FOUND WAS ASTOUNDING. KRYLOPS THE 8 LEGGED TIME KEEPER IS ALWAYS READY TO TELL OTHER RADIOACTIVE DINOSAURS AND GIANT FLYING INSECTS WHAT TIME IT IS!
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visualphilia.com
Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
jct.
04 Protecting the Path You Take State Farm’s mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. They provide auto, life, and home insurance to 78 million people nationwide.
Project
Company
FO R T U N E 5 0 0 C O M PA N Y R E - D E S I G N
S TAT E FA R M
Art Direction
TO D D H E D G P E T H
Category
IDENTITY DESIGN
Duration
15 WEEKS
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Rogemil Velasco
.de .a .loInc. .gic iKrylon Octa-ClocksThe Lost Specimens
Friendly Nurturing Trusted My goal was to create a sense of security and peace of mind. Two birds building a nest for their offspring was a perfect metaphor of that sense. Light and airy colors like blues and yellows were use to familarize the audience with that sense of peace while deep and rich colors like maroon conveyed passion. Keeping the design clean and simple alllowed the deliverables to be user-friendly.
B U S I N E SS SY S T E M A P P L I CAT I O N S IDENTITY MANUAL 7� X 7�
IDEALOGIC.COM
Ideologic
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Manifestations From the Sketchbook
100
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
statefarm
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i.de .a .lo .gic
Pr o t
statefarm
m far te
sta
statefarm
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
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Protecting the Path You Take AUTO, LIFE, AND FIRE INSURANCE
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A U TO, L I F E , A N D F I R E I N S U R A N C E
Protecting the Path You Take
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visualphilia.com
I Know Your Name A PEAK INTO THE WORLD OF IDENTITY THEFT
jct.
05
I Know Your Name
Mail, dumpster diving, counterfeit credit cards, employees, stolen or lost wallets and purses, account take-over, shoulder surfing, friends and relatives, revenge, phone scams, skimming, phony bankruptcy scanning the newspaper, social security, raiding old computers, and computer fraud.
Project
Company
Art Direction
I D E N T I T Y PA P E R S TO C K P R O M OT I O N
A RJ OW I G G I N S PA P E R C O M PA N Y
ARIEL GREY
Category
T Y P O G R A P H I C D ES I G N
Duration
15 WEEKS
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Rogemil Velasco
i.de .a .lo .gic
Krylon Inc. Octa-ClocksThe Lost Specimens
Evasive Observant Unknown Time is crucial when it comes to tracking down identity theives. Taking the audience directly into the mind of an individual who performs identity theft allows them to get aquainted with the subject quicker. The peice is handled in a voyeuristic and investigative tone.
POSTER 24” X 36” PROMO BOOK 7” X 10” S WATC H B O O K 2” X 9”
VISUALPHILIA.COM
Ideologic
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Manifestations From the Sketchbook
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I Know Your Name A PEAK INTO THE WORLD OF IDENTITY T H E F T
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I Know Your Name A PEAK INTO THE WORLD OF IDENTITY T H E F T
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I Know Your Name A PEAK INTO THE WORLD OF IDENTITY T H E F T
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I Know Your Name A PEAK INTO THE WORLD OF IDENTITY T H E F T
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I Know Your Name A PEAK INTO THE WORLD OF IDENTITY T H E F T
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A P E A K I N TO T HE WO R L D O F I D E N T I T Y T HE F T
I Know Your Name
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visualphilia.com
A Mechanical Marriage VOLKSWAGEN HOUSEHOLD APPLIANCES
jct.
06 A Match Made in the Kitchen When you fuse Volkswagen with household appliances you get Das Home, a mechanical marriage that people love.
Project
Company
Art Direction
H O U S E H O L D A P P L I A N C E S FO R VO L K S WAG E N
VO L K S WAG E N
T H O M A S M C N U LT Y
Category
PAC K AG E D E S I G N
Duration
7 WEEKS
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Rogemil Velasco
Krylon Inc.
i.de .a .lo .gic
Octa-ClocksThe Lost Specimens
Clever Minimal Lively Highlighting the beauty of the products allows the consumer to admire its design and durability. Which are two words that describe the Volkswagen brand.
TRASH BIN TOA S T E R COFFEEMAKER BLENDER S A LT S H A K E R
VISUALPHILIA.COM
Ideologic
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Volkswagen
100
Household Appliances
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A Mechanical Marriage VOLKSWAGEN HOUSEHOLD APPL I A N C E S
AFTER PARTY 14 Gallon Trash Bin
+
PL ACE FOOT HERE
People + Home + German Engineering =
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People + Home + German Engineering =
+
ALL METAL BODY A fun party can be a messy one. This huge 14 gallon trash bin is equipped with a pedal mechanism to make clean-up as fun as an afterparty. Stainless Steel Body Comes custom fitted trash bags MSRP $299.99
volkswagen.com Made in Germany 2009 All Rights Reserved
SKU# 468 98 3671
169547836465
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A Mechanical Marriage VOLKSWAGEN HOUSEHOLD APPLI A N C E S
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A Mechanical Marriage VOLKSWAGEN HOUSEHOLD APPLI A N C E S
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Leave the Scene Bombed C LO U T M AG A Z I N E
jct.
07
Leave the Scene Bombed Based out of San Jose, CA, Clout is a graffiti lifestyle magazine featuring the best in street influenced art, fashion, and music and the creative individuals behind those putting in hard work.
Project
Company
Art Direction
M AGA Z I N E R E - D E S I G N
C LO U T M AGA Z I N E
J E R E M Y S TO U T
Category
PRINT DESIGN
Duration
5 WEEKS
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Rogemil Velasco
.de .a .loInc. .gic iKrylon Octa-ClocksThe Lost Specimens
Vivid Uncensored Inventive Since the world of street art is constantly evolving, the front cover changes according to the featured artist’s aesthetics. A modular grid is followed in the interior to maximize the presence of the content.
4 M AGA Z I N E S
IDEALOGIC.COM
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Leave the Scene Bombed CLOUT MAGAZINE
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Leave the Scene Bombed CLOUT MAGAZINE
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Leave the Scene Bombed CLOUT MAGAZINE
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Leave the Scene Bombed CLOUT MAGAZINE
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A World within a World INFECTIOUS DISEASE EXPOSED
jct.
08 A World Within Our World Most microbes that live in our environment perform functions essential to our survival, but a small percentage of them can cause infectious diseases.
Project
I N FO R M T H E P U B L I C A B O U T I N F E CT I O U S D I S E A S E
Organization
N AT U R A L M U S E U M O F N AT U R A L H I S TO R Y
Art Direction
L A U R A M I LTO N
Category
PRINT DESIGN
Duration
10 WEEKS
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Rogemil Velasco
i.de .a .lo .gic
Krylon Inc. Octa-ClocksThe Lost Specimens
Urgent Informative Hidden The approach is straight forward so that the audience is not fed any irrelevent information. Typographic treatments were inspired by road sinage because it exhibits clear and focused qualities. Comparisons like sanitary versus contaminated best describe its stylistic tones.
POSTER BROCHURE CD TICKET
VISUALPHILIA.COM
Ideologic
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Manifestations From the Sketchbook
100
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
VISUALPHILIA.COM
Ideologic
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Manifestations From the Sketchbook
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
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A World within a World INFECTIOUS DISEASE EXPOSED
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I N F E CT I O U S D I S E A S E E X P O S E D
A World within a World
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Ride the Revolution A S U S TA I N A B L E E V O L U T I O N T O T H E B I C Y C L E
jct.
09
Ride the Revolution
We all know the bicycle is a great machine because it is powered by people. It has many ubiquitous uses from making a statement to performing the most essential tasks. But what if it could be better?
Project
S U S TA I N A B L E P R O D U CT D E S I G N
Organization
R3 LAB
Art Direction
TO M S I E U
Category
PRINT DESIGN
Duration
15 WEEKS
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Rogemil Velasco
i.de .a .lo .gic
Krylon Inc. Octa-ClocksThe Lost Specimens
Freedom Evolution Duality Focusing on the potentially global effect of this project, I want people to be inspired by the statements and concepts in the book. Introducing issues such as global warming gives the viewers a chance to think about his actions. By highlighting the bicycle's many riders and uses, a sense of global community will surface. This book is meant to spark a movement to live more conciously.
P R O D U CT D E S I G N BOOK 10 X 7
VISUALPHILIA.COM
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Ride the Revolution A SUSTAINABLE EVOLUTION TO THE B I CYC L E
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Ride the Revolution A SUSTAINABLE EVOLUTION TO THE B I CYC L E
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2
4
1
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1. FOLDABLE FOR EASY TRAVEL
2. SUSTAINABLE BAMBOO MATERIAL
3. KEVLAR CHAIN
4. CARGO FUNCTION
5. DETACHABLE POWER SOURCE
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visualphilia.com
Logos
jct.
10
Logos
A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
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Rogemil Velasco
i.de .a .lo .gic
Krylon Inc. Octa-ClocksThe Lost Specimens
Iconic Legible Unique These are three attributes I think a logo should have in order to be successful and remembered. A logo embodies a group, company, or organization's core philosphy.
Rogemil Velasco
140
Logos
mamasan urban couture
THIRSTY FISH CAFE
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Ace G A R D E N
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Logos
wak i n g
into
dr e a m...
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statefarm
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Logos
B o e i n g
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Logos
NEORIDE
NEORIDE
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T I M E C A P TA I N
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Rogemil Velasco
visualphilia.com
Extraordinary People Family
First and foremost I would like to thank my mom and dad for the love and support. My sister Katherine and my girlfriend Darlene for being my biggest and most loyal fans.
Friends
Ryan Cabalbag, Allen Valenzuela, Mark Lionbarger, Vince Czekus, Eric Eugenio, Adam Sodolfsky, Ryan Arrellano, Christian Areas, Jason Locquiao, Noel Elpedes, Erik Otto Joel Albanez, David Pham, Eusike Taki, Warren Garperio, Hector Gonzalez, Aaron Lawrence, Rey Ressurrecion, Brian and Jason Smith, Sanjin Agic and Rueben Rodriguez.
Mentors
Roland Young, Mary Scott, Jeremy Stout, Tom Sieu, Ariel Grey, Christine George, Malcom Stewart, Amy Broadbent, Renee D’ Arcy, Christopher Morlan, Scott Rankin, Michael Kilgore, Micah Kasman, Mark Reynolds, Laura Milton, Thomas Mcnulty, Todd Hedgpeth, Michael Erdman, John Dobson, Lee Tacang, Raymond Crumb, and Victor Bagno.
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ROGEMIL VELASCO
Printing
Bindery
Art Direction
Website
Telephone
Student
School
SPECS
415.621.8970
SAN FRANCISCO, CA 94103
74 LANGTON STREET
PREPRESS INC
(510) 595-3311
OAKLAND, CA 94618
5851 OCEAN VIEW DRIVE
KEY PRINTING & BINDING
MARY SCOTT
VISUALPHILIA.COM
408 393 5446
ROGEMIL VELASCO
ACADEMY OF ART UNIVERSITY, SCHOOL OF GRAPHIC DESIGN
Title
PERMISSION FROM ROGEMIL VELASCO
PUBLICATION CAN BE REPRODUCED WITHOUT THE EXPRESS
© 2010 ALL RIGHTS RESERVED. NO PART OF THIS
ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN, LIGHTROOM
CLARENDON & DIN
Software
MOHAWK SUPERFINE 80LB
Stock
ROGEMIL VELASCO
IDEALOGIC
Fonts
Photography
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