Visualsoft eCommerce Brochure 2017

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BOLD. PIONEERING. PROVEN. We're eCommerce experts, we know what works. That's why retailers trust us to build, grow and sustain their businesses online. Join the brilliant brands already on our platform, and we'll help you offer the ultimate shopping experience to your customers.

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INTRODUCTION

THE WHOLE PACKAGE Our pioneering platform is designed with retailers and customers in mind. It’s built to deliver, and handles millions of sales every year, but there’s more to us than that. From smart marketing that attracts and retains customers, to support that makes sure everything works smoothly and boosts your business growth – we're the whole package.

SHARED SUCCESS We grow businesses online. It’s only when your online retail business is a success that we can say we’ve done a good job. That’s why, instead of upfront and fixed fees, we base our prices on a percentage of your sales. It means that big or small, we offer a simple range of services and prices to reflect your needs. It’s also a great way to ensure that our teams are focused on your success. We are invested in your business. We are rewarded based on your sales and satisfaction levels, not on how much we sell. We will offer advice on features and opportunities that will benefit your business. What we won’t do is try to sell you extras and add-ons that offer little or no value. If we don’t think something is right for your business, we’ll say so. As you grow, so do we.

Switching to the Enterprise+ Shared Success model was the best decision we have made for our business.

STEVE COCHRANE, PSYCHE

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JOINED UP THINKING We offer an end to end service, so you can focus on what you do best while we deliver everything you need to grow your business online.

PAID SEARCH MARKETING

SEARCH ENGINE OPTIMISATION

GLOBAL RETAIL PLATFORM

CONVERSION RATE OPTIMISATION

AWARD-WINNING DESIGN & UX

RETAIL FOCUSED INTEGRATION

B

W

UI

LD

SOCIAL MEDIA CAMPAIGNS

GRO

AFFILIATE MARKETING NETWORK

EMAIL MARKETING

PCI LEVEL 1 COMPLIANT

SU

PPORT

DEDICATED BUSINESS GROWTH TEAM

B2B & B2C SOLUTIONS

MULTI-CHANNEL SELLING

MULTI-DISCIPLINED AGILE SUPPORT TEAMS

CLIENT CENTRIC SUPPORT SOLUTIONS

CLOUD BASED HOSTING

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BUILD

WE MAKE BRILLIANT TECHNOLOGY THE NORM Our online retail platform is our flagship product, the engine of our business, and the culmination of decades of eCommerce experience. We know what it takes to sell successfully online, which is why our platform delivers for thousands of businesses and millions of shoppers, day after day, sale after sale. But we never stand still. We’re always looking at what works well, what we could do better, and in the background - with no disruption to you or your customers - we constantly add new features, improve usability, scalability and performance to help you stay ahead of the competition.

FEATURE RICH, RETAIL FOCUSED All stores on our platform have access to hundreds of features that have been designed and developed in collaboration with retailers and industry partners. We listen to your experience, learn from big data, and look to maximise opportunities to lead the way. We test, develop and evolve our technology, pushing boundaries to get the best results.

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OPTIMISED TO DRIVE SALES Every store we build on our platform works responsively, so you can deliver the same high quality experience to your customers across every device and screen. Our approach to responsive web design - which is recommended by Google - optimises page speed and performance. This matters because it provides both SEO and user experience benefits, which can drive sales for your business.

PROVEN SUCCESS IN DESIGN & USABILITY Recognised and rewarded for their creative talent, our in-house design team work for you. We can build, develop and maintain your visual brand online to develop customer confidence and recognition. We know that our designs work, because we constantly test them, learning what works best and applying that knowledge in your online retail space. We work with you to represent your brand throughout the entire customer journey, ensuring consistency, recognition and enhancing the overall customer experience.

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BUILD

MAKING SALES THROUGH MULTIPLE MARKETPLACES Our retail platform seamlessly integrates with a growing number of marketplace leaders including eBay, Amazon, Tesco, Debenhams and Fruugo, so you can easily sell across multiple channels via a single admin system. List products, manage inventory, process orders - you can do everything you need to manage your multi-channel markets directly on our platform. We can also link you up to other marketplaces, to help you reach more customers. We work with many different global partners, and can introduce you to new markets and opportunities. Our Business Growth Team is here to help boost your sales and grow your business through multi-channel markets.

FAST, RELIABLE, SECURE We know that your customers expect content fast. Delivering a great online retail experience demands peak performance – so that’s what we offer. We can serve details of your products and services to your customers faster than ever. So, seeing massive traffic levels and seasonal spikes on your retail site isn’t a headache for you, it’s an opportunity. We have an uptime of 99.99% and our class-leading performance means we won’t slow you down. We can support your business wherever you are and wherever you trade, across the world. When it comes to data security, we’re locked down. We maintain the highest level of PCI-DSS Level 1 Compliance. Basically, that means that critical data, such as credit card details, is processed with the highest levels of security and compliance.

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KEEPING YOU WELL CONNECTED From payments to couriers, EPOS, to warehouse and stock management systems, we make sure you and your customers enjoy a seamless online retail experience, by connecting you with third-party software. We believe in joined up thinking, and have developed great relationships with our partners to help you get the best rates and support.

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SUPPORT

ALWAYS HERE FOR YOU We offer UK-based support, 7 days a week, all year round. Whenever you need to, you can speak to one of our experts. As well as unrivalled technical support and guidance to help you make the most of our retail platform, we can also offer you advice to grow your business. We can introduce you to and manage relationships with partners who support your business too. With different levels of support depending on your needs, from account management to developing specific features for your business, you can rely on us for more than just technical expertise.

TAP INTO A WIDE RANGE OF SKILLS The right people are on hand to offer the help and advice you need, when you need it. Our support teams are experts in online retail, from marketing to SEO, from development to security. Call on our team of account managers, technical advisors, developers and marketing experts, who all work together to support your business.

“

Visualsoft’s support service has allowed us to maintain the global online presence needed by an international brand.

CANTERBURY

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HELPING YOU TO GROW We believe that if you do well, then so do we. We work with you to support your goals to grow your online retail business. Our Business Growth Team are experts in many different aspects of selling online and can offer advice on features that can boost your sales, and explain the opportunities offered by multi-channel markets. We can also help you determine which other software solutions offer benefits to your business and find partners who are the right fit for your needs.

CLIENT FIRST. ALWAYS. The retailers we work with play a huge part in shaping what we do and how we do it. Our support teams are rewarded based on your satisfaction. Your feedback helps us determine our direction and development and we actively gather, measure and act on it.

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GROW

360 MARKETING We increase your online sales and help your business surge forwards with marketing that targets the right customers at the right time. You can choose to work with each of our marketing services individually, or take advantage of a more flexible approach with our 360 Marketing Solution and get the benefit of a mix of all our marketing expertise.

EMAIL MARKETING Create effective, intelligent and targeted email marketing campaigns that reach the right people at the right time to increase your sales. Get the best results from your email marketing with relevant campaigns based on your customer data. It’s all built into our retail platform.

We can:

• Design, build and send responsive emails to your customers,

that are relevant and engaging, to increase return on investment

• Work with you to create a successful email strategy for your business

• Offer email marketing automation and mailing lists that use your eCommerce data to effectively target customers

• Give you best practice advice and recommendations based on data and results in monthly reports

• Continually improve your email marketing through testing what works best for your customers

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SEARCH ENGINE OPTIMISATION (SEO) SEO is about improving your website’s visibility in organic search results. By merging technical and creative marketing with optimised user experience, we can drive sales, generate leads, improve your reputation, boost brand recognition and gather influence. We use sustainable and scalable methods to deliver long-term online growth, and take time to understand your customers and competitors. SEO can be complex and the landscape is continuously changing. Whether your focus is B2B or B2C, our expert team of specialists can advise you on the best solutions.

We can:

• Produce integrated strategic planning tailored to your site • Improve visibility through detailed technical work and on-site optimisation

• Create valuable content to meet both brand and optimisation objectives

• Reach out to key influencers, thought leaders and relevant media to promote your business

• Deliver content marketing campaigns to drive traffic to your site and add value to your brand

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GROW

CONVERSION RATE OPTIMISATION (CRO) Success in online retail is about more than just getting visitors to your site. You need to turn clicks into sales. We can help you get more people asking about your products and services, getting in touch, and buying through your eCommerce platform. We do this by stepping back and analysing your data, then suggesting improvements and working closely with you to increase sales.

We can:

• Help you develop your CRO strategy by analysing what you already do and recommending improvements

• Increase sales through your eCommerce platform by testing the effect of any changes

• Carry out user and site-speed testing and keep you updated on performance • Provide detailed analytics for your website and customer demographics • Work closely with you on changes and improvements and track results

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PAID SEARCH MARKETING Paid search marketing is a great way to find new customers in a competitive market. We can drive high-quality, ready to buy shoppers to your online store and provide you with impressive returns on your advertising investment. We’re proud to be a Google Certified AdWords Partner and can offer you the skills, tools and expertise to make the most of paid search marketing on the major networks including Google, Bing and Facebook.

We can:

• Demonstrate how effective your paid search options are and could be through audits and analysis

• Boost your audience with banner advertising through Google Display and Facebook

• Make the best use of your advertising budget with proven returns from your campaigns

• Help you expand your reach into international markets • Provide paid search marketing packages to suit your needs

Specialized in:

Search ads

Mobile ads

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GROW

SOCIAL MEDIA CAMPAIGNS Social media provides a massive opportunity for you to build relationships, showcase your products and promote your brand to new and existing customers. We increase the reach and recognition of your business by monitoring what people are saying about you and identifying areas where you can increase engagement. Our approach isn’t about fluffy likes and follows - we use hard data to generate leads for your business.

We can:

• Provide personal and dedicated service through your own Social Media Manager

• Create and post engaging content to keep your customers interested

• Build consistent, relevant and targeted content using monthly content calendars

• Share monthly insights into social activity and use online trends to your advantage

• Boost your brand by reaching out to bloggers and social media influencers who can amplify your message

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Working with carefully chosen affiliates and partners can be a great cost-effective way of reaching more customers online. Whether you already have an affiliate program or want to set one up, we can help you make it effective and profitable. Through our affiliate network you can track and report on relevant data that shows you how effective your affiliate relationships are, so that you can make informed decisions about them. We can recommend, introduce and manage your business relationships with carefully chosen affiliates to create campaigns that deliver additional customers and sales to your business.

We can:

• Provide personal and dedicated affiliate account managers • Create in-depth reports that show you how effective your affiliate program is and could be

• Provide detailed tracking and reporting to help you monitor your affiliate program

• Adjust margins and control commissions to get the best affiliate deals for your business

• Recommend, introduce and manage your affiliate relationships

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WHY CHOOSE VISUALSOFT? We’re unashamedly different from other providers - everything we do is designed with retail in mind, is commercially driven and built to deliver.

• Take your business to the next level with our retail-focused, high performing platform • Boost sales with over 500 quick to deploy, tried and tested extensions • Benefit from functionality created in collaboration with leading retailers • Get help and expert guidance from our UK support teams - on hand every day of the year • Stay safe with our robust and secure PCI Level 1 Compliant solutions • Achieve maximum results with our integrated 360 degree online marketing offering • Work with a team aligned and driven by your vision

GET IN TOUCH TODAY TO FIND OUT HOW WE CAN HELP YOU GROW YOUR BUSINESS ONLINE 01642 633604 18

www.visualsoft.co.uk


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