5 Importance and Benefits of Digital Marketing
What is Digital Marketing? Digital Marketing is the use of new digital driven technology which we also refer to as electronic media that helps in reaching the customers through online marketing. The audience can be reached in real time and interacted with digital marketing such as email marketing, mobile marketing, social media marketing etc. More and more digital marketing agencies are found nowadays, and businesses are hiring these agencies to boost their online presence along with their customer base. Digital marketing is being integrated in the marketing mix of the business and is becoming immensely important.
Why is Digital Marketing Important? In this new era of technical change, millions of surfers are found where they are seen searching for almost everything, from people to different businesses and their products and sometimes they are just surfing the internet.
Digital marketing techniques work as a way to seek attention of these online surfers to their business and or product, which may convert them into potential leads increasing the business’s awareness and conversion rates. Moreover, the technological advancements are giving boost to mobile users, not that desktop users are not increasing, therefore digital marketing best uses the “micro moments� to the benefit of businesses. Micro moments are short moments when mobile users open their phones to check for emails, notifications, search for things on internet etc.
Digital Marketing and its Benefit 1. Cost Effective: Digital marketing is an inexpensive yet effective form of marketing, if compared to conventional marketing tools such as T.V Advertisements etc. A much wider market can thus be captured through online marketing mediums like social media, emails. Using electronic mediums to reach customers in real time means that not only local market but also international market can be reached; this enables the business to retain a much wider customer base. 2. Enables Small Businesses to Compete with Large Businesses Might be wondering how small businesses can, having low budgets withstand large organizations? Digital Marketing as we talked before, is highly cost-effective form of marketing, therefore a small business owner can easily cope up with such a small budget and grow its business online. Firstly, a much larger market can be reached, which would allow more traffic to your website (if any) and possibly to your outlet increasing your sales. Secondly, online marketing is much more accessible if businesses give personalized service. Small business is thus much more personalized than large businesses as it has small organizational structure and can focus more on external issues (customer queries) than internal (management issues). 3. Works as a Tool to Boost Conversion Rates An effective digital marketing strategy ensures an innumerable traffic to your ecommerce website which can enable more conversions. Almost all the businesses are allocating digital marketing towards conversion optimization, and such techniques like email subscriptions, social media campaigns, search engine optimization (SEO) etc. are used to boost their online sales. Marketing through online mediums are highly used for the purpose to seek attention of surfers to their business, drive traffic to their website and improve their online sales otherwise all their efforts will go to vain. The digital marketing strategies are not used to drive more traffic instead stimulate such traffic that delivers results thus ensuring business survival because a business may cease to exist if conversions are not taking place. Research has shown a growth in the sales of businesses that are integrating digital marketing in their marketing mix by 2.8 times,
ensuring a pathway to success, growth and better brand recognition in both local and international markets. 4. It Allows Target Marketing The most important reason that lies behind businesses using digital marketing is that it allows businesses to use target marketing relative to conventional marketing strategies. Businesses can use geo targeting e.g. on Facebook and other social media sites that will help reaching audiences in the area the product is promoted like for instance a small business can set a radius in which it wants to promote its products which will only grab attention of the customers living in that particular area; it is an effective way to boost traffic and sales. 5. Return on Investment (ROI) is Much More Favorable If compared to traditional marketing media, digital marketing ensures a high ROI because it is less costly and reaches out much more audiences than what traditional mediums can reach. Although it allows low budgets for branding, but results in high brand awareness and recognition and if your products are produced to meet customers’ demand, conversions may improve drastically leading to high returns. However, digital marketing is advantageous for all the businesses, but it is more beneficial for small to medium scale businesses, because traditional marketing channels costs are excessively high that gets out of their budget resulting in low returns or sometimes such organizations turns to loss. Furthermore, when using digital marketing, monitoring the results and finding possible solutions if results are less than expected is much more easy and accurate than if conventional methods for advertising are used.
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