Vital Marketing Deck 2014

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About Vital Branding is an established marketing, branding and design agency. We understand how a clear and focused marketing strategy can transform your business. Our team is comprised of individuals who have worked within the Medical, Corporate, Construction, Retail, Media and Entertainment industries. The integration of our backgrounds offer a unique combination, which allows us to be adaptable and inspired by each of our clients’ fields of expertise. We have a proven track record in generating sales through our branding, marketing and design for all of our clients. We strongly believe in creating a brand identity that allows us to visually and verbally position each client to be at a competitive advantage. From market strategy, brand development, and public relations to web development and social media, Vital Branding establishes your company's message and reaches your audience for maximum customer engagement, profitable acquisition, increased customer loyalty, retention and overall lifetime value.


Services BRANDING •  •  •  •  •  •  •  •  •  •  •  •

Logo creation Font Development Slogan creation Web Design Packaging Design Social Media Design Print Media Collateral Development Press Kits New Product Development Trademarked Service Development App Development

ONLINE MARKETING

OFF-LINE MARKETING

•  Website and Search Engine Optimization •  Social Media •  Blogging •  Video creation •  Forum Management •  Review collection •  Reputation Management •  Ecommerce •  Online Advertising •  Conversion Optimization •  E-Newsletters •  Microsite creation

•  New Customer Acquisition •  Direct Mailings •  Customer relationship Management •  Public Relations •  Print Advertising •  Development of B2B relationships •  Creation of specialized services and packages •  Special Events


Visual data is processed 60,000 times faster by the brain than text, and 65% of your audience are visual learners.


Branding Our first step in branding is to identify challenges, explore opportunities, and build a plan for long-term growth. From there we do the following: •  •  •  •

Craft an identity and logo for you that’s effective and memorable. Create a visual message through high impact print pieces, interactive website and unique promotional items. Capture your big idea and visually tell your story in a way that inspires your audience to take action. Communicate together to clarify your message and develop a content strategy that intentionally tells your story.


69% of consumers are more likely to use a local business if it has information available on a social media site.


Online Marketing There are so many choices in advertising today, and the Internet has clearly emerged as a critical medium in any small or large business media plan. An effective online marketing program is a valuable source for new customer acquisition and opens up the door to many new target audiences. Our services include the following: •  •  •  •  •  •  •  •  •

Natural Search Engine Optimization (SEO) Paid Search Management (PPC) Social Media Marketing Social Media Advertising Display Ad Management SEO Reputation Management Social Media Monitoring Local Search Marketing Website analysis and continued creation of content


67% of B2B marketers rate in-person events as the most effective content marketing tactic.


Off-line Marketing The basic goal of marketing is still the same: building and maintaining relationships for continued business growth and development. We understand the importance of both growing an existing customer base and expanding into new markets, in which we deploy various methods to do so. Our strengths include: •  •  •  •

Creating effective direct mailing campaigns both in print and through email. Placing our clients in the print, online and television media through public relations. Generating new customers through print advertising, B2B relationships and public relations. Enticing new customers and maintaining old by developing new, unique services and differentiated packages.



CONTACT US 646.397.3492 tara@vtlbranding.com

vtlbranding.com


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