ROADMAP VIDEO PRODUCTION
Roadmap video production general preparation phase
preparation stage production
production
release
project plan communication plan (including actions at release) parties approach for participation (e.g. university with media studies, production company) establish contacts with schools, associations (depending on content films) recruitment of participants in the project: interns, actors etc. development outtro's and intros, animations videos writing script establish contacts with target groups (e.g. young people) start preparation first video (by students) organize recording recording montage media campaign (Twitter, Facebook, press) (see example of a media campaign) turn off action at media campaign, rounding (e.g. contest with prize‐ giving ceremony)
Roadmap video production effect measurement preparation phase determine starting points draw up road map composing production team select target group drawing up communication plan production phase
communication phase
conducting interviews capture paste shots process surveys analyze surveys assemble provisional end result feedback to client final assembly present to client present to audience present to ‘society’ implementation other parts communication plan
ROADMAP VIDEO PRODUCTION
Example of a media campaign: 'Think, don’t drink' Four movies: ‐ School party ends in drama ‐ The drowned exam ‐ Failure on the soccer field ‐ Just like his dad Campaign The campaign 'Think, don’t Drink' consists of four videos. From Thursday 8 December, two videos each week (on Thursday and Monday) will be communicated via social media and RTV NOF. Every video is accompanied by a contest. There is a press release for the campaign to publicize the campaign. After the campaign the prize winners are announced. Roadmap Date 25 nov. ‐ 01 dec. 25 nov. – 08 dec. 01 dec.
05 dec. 08 dec. 12 dec. 15 dec. 19 dec. 21 dec.
Activity Press release writing
Communication
Make friends on Facebook and Social media followers on Twitter Deadline press release Press release mail to local newspapers and news sites (+ website municipality/schools?) Press release in ‐ newspapers/media Movie: School party ends in Youtube, Facebook, Hyves, drama Twitter, RTV NOF * Film: The drowned exam Youtube, Facebook, Hyves, Twitter, RTV NOF * Film: Failure on the soccer Youtube, Facebook, Hyves, field Twitter, RTV NOF * Film: Just like his dad Youtube, Facebook, Hyves, Twitter, RTV NOF * Contest Deadline Facebook, Hyves, Twitter (extra attention)
22 dec.
Contest raffle
‐
23 dec.
Publication winner (s)
Press
Comments In collaboration with municipality
Incl. contest Incl. contest Incl. contest Incl. contest On december 22, 00:00 closure of the contest
Whether or not a photo opportunity and
ROADMAP VIDEO PRODUCTION
press release? * It would be nice when the Twitter account of the municipality kollumerland retweets the tweets about the movies. The videos can also be placed on the website.
Contests Movie School party ends in drama
The drowned exam
Failure on the soccer field
Just like his dad
Question What is the name of the permanent memory impairment caused by prolonged excessive alcohol consumption in combination with vitamin B1 deficiency? A. Korsakov's Syndrome B. Asperger's syndrome C. Liver Cirrhosis How much time does the liver need to break down one glass of alcohol? A. 0.5 – 1 hour B. 1 – 1.5 hours C. 2 – 2.5 hours By combining alcohol and energy drinks you are less drunk. True or false? A. true B. not true What is binge drinking? A. every day 2‐3 glasses of alcohol drinking B. alcohol‐free drink C. drinking large amounts of alcohol in a short time
Good answer A
B
B
C
Organization contest At every contest an email address (which one?) is mentioned where the answers can be sent. You make only chance on the price when you meet all four contests. Anita keeps in a document who participate and what their responses are. Communication videos and the accompanying contest The videos are especially communicated via social media: Hyves, Facebook and Twitter. The videos can be found on Youtube. Here is linked to, but the movies are also put on Hyves and Facebook. Furthermore, tried to show the videos on RTV NOF. It would be nice if also the municipality Kollumerland c.a. wants to communicate the videos (additional channel). The contest is only communicated via social media. On Youtube (on the day) under each video the associated price question. Via Twitter is there linked to these Youtube videos. In addition, you can tweet with an extra emphasis on winning a prize. On Hyves is there on every Monday and Thursday created a blog with a link to the movie (or the video itself) and the contest. Also on Facebook is every Monday and Thursday a video posted + the contest. The raffle prize: an Ipad.
ROADMAP VIDEO PRODUCTION
Extra price In order to reach the widest audience, we must use the power of social media: make sure that as many people as possible get the face. The message must go to Twitter followers retweeting. In this way the followers of the people that see this post and this is becoming a bigger retweeting also audience. To ensure that as many people as possible the message go retweeting, we will raffle off a prize: a digital camera here.
Examples of Social Media Example Twitter
Net_Nix NetNix Eerste video Tinke, Net Drinke online. Klik hier: http://linkfilm RT = kans op digitale camera #tinkenetdrinke 8 Dec
Example Hyves
Tinke, net Drinke video 1 8 dec, 12:22
The first video of Think, don’t Drink is here to see. The question here at hear is: What is the name of the permanent memory impairment that causes by prolonged excessive alcohol use in combination with vitamin B1 deficiency? (A). Korsakov's Syndrome (B). Asperger's syndrome (C). Liver Cirrhosis Mail your answer to <emailadres>. › Read more
You’d like to win an Ipad? 6 Dec, 13: 22
Win an Ipad? Then watch the next few weeks properly! Thursday the campaign start ' Think, don’t Drink '. This campaign consists of four videos and lasts two weeks. Each
ROADMAP VIDEO PRODUCTION You can see a video Thursday and Monday. With every video hear a contest. A total of four questions. You have all these four questions correctly? Than you can win an Ipad. Send your answer to <email>. Do you do this four times good? Chance that that Ipad goes to you. You may all your answers email us at once, but also at a time. We love whose there four times. You can email your answers to no later than 21 December.
Example Facebook
NetNix Noordoost-Friesland NetNix presents: Tinke, net Drinke, video 1 http://linkvideo
NetNix Media www.youtube.com Share your videos with friends, family and the world
Vind ik leuk · Reageren · Delen · 8 december om 11:26 · Prijsvraag: Hoe heet de blijvende geheugenstoornis die veroorzaakt wordt door langdurig overmatig alcoholgebruik in combinatie met vitamine B1-tekort? A. Syndroom van Korsakov B. Syndroom van Asperger C. Levercirrose Mail je antwoord naar <emailadres>.